ACL – Communication Strategies

Friday, October 6, 2006

The Origins of DMHEC 1997 – Comparative Cities Study

– Omaha NE– Portland OR– Austin TX– Louisville KY– Kansas City MO– Greenville NC– Madison WI– Columbus OH– Hartford CT

A Common Element

Identified need for undergraduate, graduate education, corporate training, and certification programs in downtown Des Moines

Collaboration – Business View

Identify Product Need Leverage Institutional

Assets– (DMHEC members)

Blend Assets / Develop Product

Price Product Market Product Deliver Product

Priority: Life-Long LearningEstablish a Downtown Adult Learning Center

New Business Start-up

Regional Presence

How Does DMHEC Serve…?

John and Mary Pappajohn Education

Foundation

Greater Des Moines Businesses

DMHEC Member

Institutions

How Does DMHEC Serve?

Values – Life Long Learning

“If there is a new social contract implicit between employers and employees today, it should be this: You give me your labor, and I will guarantee that as long as you work here, I will give you every opportunity – through either career advancement or training to become more employable, more versatile.” pg 293

Vision

By the year 2015, the overall educational attainment of Central Iowa’s resident work force will exceed National Averages.

DMHEC Mission

Improve Central Iowa’s Economic Competitiveness by Elevating the Educational Attainment of the Workforce Through Life-long Learning Opportunities

Higher Education

Professional Development and Corporate Training

Civic and Business Leadership Training

Imagine… CollaborationReal Education in Real Time!

Marquee ProgramsDegreed Programs

Undergraduate and Graduate Credit CoursesJohn and Mary Pappajohn Scholars

Training That Works!

New Iowa Entrepreneurial CenterBusiness/Industry Oriented

Continuing Education Professional Certification Renewal

Competitiveness and Quality Initiatives

Leadership For Life!

Business/Government /Not-for-Profit Executive and Board TrainingInnovative Civic Engagement

Community Leadership Initiatives

Institutional Barriers

SHARED VISION Presidents / CEOs

ProvostsCabinet Level

Senior Management

Deans Department Heads

FacultyCorporate Trainers

& HR

Association Executives

Training Professionals &

Vendors

Big Four Questions

1. To which populations do you wish to convey messages (members, gatekeepers, business and community leaders, business partners, adult learners etc.)?

2. What key messages do you want to convey to each of the target populations?

3. What's the best approach to reach gatekeepers for each organization/population, including who/how should the message be conveyed?

4. How will you know if you're reaching these stakeholders or not?

Elements of a Strategic Communications Plan

Determine Goal Identify and Profile Audience Develop Messages Select Communication Channels Choose Activities and Materials Establish Partnerships Implement the Plan Evaluate and Make Mid-Course Corrections

DMHEC Internal Work Groups

Professional Development /

Preferred Vendor

Programs Work Group

Community and Civic

Engagement Work Group

Web Design and

Instructional Technologies Work Group

Dual Enrollment /

Scholars Institute Work

Group

Regional Marketing and

Promotions Coordination Work Group

DMHEC New Member

and Institutional Coordinating Work Group

Establish a regional marketing effort to promote adult learning opportunities offered

by DMHEC members throughout Metro Des Moines

Identify Professional Development and Corporate Training opportunities and when

appropriate recommend “preferred vendors” to deliver these programs

Organize institutional and community resources and assets in order to establish a

Center for Civic Leadership and Engagement @ the Pappajohn Center

Align Institute program offerings with appropriate credit courses from DMHEC members – including

qualitative measures

Establish DMHEC as a “portal” or clearing house for adult learning information through re-design and

alignment of DMHEC Web site with members’ sites

iPrismglobal.com

Permission Based Communications Greater Des Moines

Partnership Iowa Society Association

Executives Society of Human Resource

Managers American Society for

Training and Development Project Management

Institute United Way of Central Iowa Greater Des Moines

Community Foundation Sate and Local Government

http://www.newsletterease.com/

John and Mary Pappajohn Education Center

Questions & Comments

Kent Sovern

Executive Director

Des Moines Higher Education Collaborative

Phone: 515-235-4602

ksovern@dmhec.com

www.dmhec.com