Twitter + Facebook Analytics

AUDIENCE

Facebook

•Page likes

•Group members

•Friends

Twitter

• Followers

REACH

Facebook

•Insights tab

•Individual posts

Twitter

• analytics.twitter.com

• Individual posts

ENGAGEMENT

Facebook

•Clicks

•Likes

•Shares

•Comments

Twitter

• Clicks

• Re-tweets

• Likes

• Views (images, profile)

TRAFFIC

Facebook + Twitter

•Web traffic–Google Analytics

•Referrals

•Views

CONTENT STRATEGY

Facebook + Twitter

•Content types

•Messaging

•Engagement

RESPONSIVENESS

Facebook + Twitter

•Sentiment

•Response rate

•Problem solving

BENCHMARKING

Facebook + Twitter

•Content

•Engagement

•Audience

TOOLS

Tools

•Facebook Insights

•Twitter Analytics

•Google Analytics

Tools

•Klout (free)

•Tweet deck (free)

•respond.buffer.com (freemium)

Tools

•Sprout Social ($$)

•Meltwater Buzz ($$$)

•Sprinklr ($$$$)

ashleybudd.com/acpa @ashley_budd