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Topic- Print Media
Subject- Advertising in
Contemporary Society
Presented by-
Drashti Gosalia 15
Khooshali Kalyani 20Urvisha Parmar 36
Sneha Shetty 52
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Introduction to Media:-
History of communication
It is noted that human beings started to speak about 60,000
years ago and started to write some 5,000 years ago. If we do
not take into account all the attempts of publishing by relief
method in China, then people started to publish some 600years ago. Radio was invented some 110 years ago, television
about 80 years ago. Internet was born about 45 years ago, and
mobile phone, the way we use it now, was given patent right
some 30 years ago. It is clear that new technology is coming
into play more frequently now. This plays a significant role both
in the content and form of communication. Before we discussthat, lets take another quick look at the brief history of print
media in India.
Definition of Print Media
The industry associated with the printing and distribution of
news through newspapers and magazines. It is a written means
of circulation of information in respective languages through
which public is provided with day to day updates.
http://www.businessdictionary.com/definition/industry.htmlhttp://www.businessdictionary.com/definition/associated.htmlhttp://www.businessdictionary.com/definition/distribution.htmlhttp://www.businessdictionary.com/definition/newspaper.htmlhttp://www.businessdictionary.com/definition/magazine.htmlhttp://www.businessdictionary.com/definition/magazine.htmlhttp://www.businessdictionary.com/definition/newspaper.htmlhttp://www.businessdictionary.com/definition/distribution.htmlhttp://www.businessdictionary.com/definition/associated.htmlhttp://www.businessdictionary.com/definition/industry.html8/4/2019 Acs Print Media
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Print media
History
Indian print media is one of the largest print media in theworld. The history of it started in 1780, with the publication ofthe Bengal Gazette from Calcutta.
James Augustus Hickey is considered as the "father of Indian
press" as he started the first Indian newspaper from Calcutta,the Calcutta General Advertise or theBengal Gazettein
January, 1780. In 1789, the first newspaper from Bombay,the Bombay Heraldappeared, followed by the BombayCouriernext year (this newspaper was later amalgamated withtheTimes of Indiain 1861).
The first newspaper in an Indian language was the SamacharDarpan in Bengali. The first issue of this daily was publishedfrom the Serampore Mission Press on May 23, 1818. In the
same year, Ganga Kishore Bhattacharya started publishinganother newspaper in Bengali, the Bengal Gazetti. On July 1,1822 the first Gujarati newspaper the Bombay Samachar waspublished from Bombay, which is still existent. Thefirst Hindi newspaper, the Oodunt Marthandbegan in 1826.Since then, the prominent Indian languages in which papershave grown over the years are Hindi, Marathi, Malayalam,
Kannada, Tamil, Telugu, Oriya, Assamese, Urdu and Bengali.
http://en.wikipedia.org/wiki/Calcuttahttp://en.wikipedia.org/wiki/Hickey%27s_Bengal_Gazettehttp://en.wikipedia.org/wiki/Hickey%27s_Bengal_Gazettehttp://en.wikipedia.org/wiki/Hickey%27s_Bengal_Gazettehttp://en.wikipedia.org/wiki/Bombayhttp://en.wikipedia.org/wiki/Times_of_Indiahttp://en.wikipedia.org/wiki/Times_of_Indiahttp://en.wikipedia.org/wiki/Times_of_Indiahttp://en.wikipedia.org/wiki/Bengali_languagehttp://en.wikipedia.org/wiki/Bengali_languagehttp://en.wikipedia.org/wiki/Ganga_Kishore_Bhattacharyahttp://en.wikipedia.org/wiki/Bengali_languagehttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Bombay_Samacharhttp://en.wikipedia.org/wiki/Bombayhttp://en.wikipedia.org/wiki/Hindi_languagehttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Hindi_languagehttp://en.wikipedia.org/wiki/Bombayhttp://en.wikipedia.org/wiki/Bombay_Samacharhttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Bengali_languagehttp://en.wikipedia.org/wiki/Ganga_Kishore_Bhattacharyahttp://en.wikipedia.org/wiki/Bengali_languagehttp://en.wikipedia.org/wiki/Times_of_Indiahttp://en.wikipedia.org/wiki/Bombayhttp://en.wikipedia.org/wiki/Hickey%27s_Bengal_Gazettehttp://en.wikipedia.org/wiki/Calcutta8/4/2019 Acs Print Media
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Metrics
Newspapers in India are measured on two parameters,circulation and readership.
Circulation
Circulation is certified by the Audit Bureau of Circulations whichis an industry body. It audits the paid-for circulation of themember newspaper companies.
Readership
Readership is estimated by two different surveys, The IndianReadership Survey (IRS) and the National Readership Survey(NRS).
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There is a list of the top 12 newspapers in India by daily circulation.
Newspaper
Langu
age City, State
IRS 2009 R2
(Lakhs)
IRS 2010 Q3
(Lakhs)
1 Dainik Bhaskar Hindi Various citiesand states
128.8 134.88
2Lokmat
MarathiMarathi, Mahar
ashtra71.04 78.09
3The Times of
IndiaEnglish
Mumbai and
other cities[4]
71.42 72.54
4 The Hindu EnglishChennai &
other cities21.69 21.05
5Eenadu
TeluguVarious cities inAP & few other
cities
62.24 61.61
6Deccan
ChronicleEnglish Hyderabad 11.52 10.78
7
Ananda Bazar
Patrika BengaliKolkata, West
Bengal64.74 62.77
8Sakshi
TeluguVarious cities inAP & major
cities in India
54.56 56.16
9Vijaya
Karnataka
Kannad
a
Various cities
in Karnatakaand
major cities
in India
32.73 34.30
10 Hindustan Times English New Delhi 33.47 35.17
11 Mathrubhumi Malayalam
Various citiesin Kerala and a
few other cities
66.78 66.78
12Gujarat
Samachar
Gujarat
i
Ahmedabad,
Gujarat52.09 52.49
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Lakhhttp://en.wikipedia.org/wiki/Lakhshttp://en.wikipedia.org/wiki/Dainik_Bhaskarhttp://en.wikipedia.org/wiki/Dainik_Bhaskarhttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Lokmathttp://en.wikipedia.org/wiki/Lokmathttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Print_media_in_India#cite_note-3http://en.wikipedia.org/wiki/Print_media_in_India#cite_note-3http://en.wikipedia.org/wiki/The_Hinduhttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Eenaduhttp://en.wikipedia.org/wiki/Eenaduhttp://en.wikipedia.org/wiki/Telugu_languagehttp://en.wikipedia.org/wiki/Deccan_Chroniclehttp://en.wikipedia.org/wiki/Deccan_Chroniclehttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Hyderabad,_Indiahttp://en.wikipedia.org/wiki/Ananda_Bazar_Patrikahttp://en.wikipedia.org/wiki/Ananda_Bazar_Patrikahttp://en.wikipedia.org/wiki/Ananda_Bazar_Patrikahttp://en.wikipedia.org/wiki/Bengali_languagehttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Sakshi_(newspaper)http://en.wikipedia.org/wiki/Sakshi_(newspaper)http://en.wikipedia.org/wiki/Telugu_languagehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Vijaya_Karnatakahttp://en.wikipedia.org/wiki/Vijaya_Karnatakahttp://en.wikipedia.org/wiki/Kannadahttp://en.wikipedia.org/wiki/Kannadahttp://en.wikipedia.org/wiki/Kannadahttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Mathrubhumihttp://en.wikipedia.org/wiki/Mathrubhumihttp://en.wikipedia.org/wiki/Malayalam_languagehttp://en.wikipedia.org/wiki/Malayalam_languagehttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Gujarat_Samacharhttp://en.wikipedia.org/wiki/Gujarat_Samacharhttp://en.wikipedia.org/wiki/Gujarat_Samacharhttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Ahmedabadhttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Ahmedabadhttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Gujarat_Samacharhttp://en.wikipedia.org/wiki/Gujarat_Samacharhttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Malayalam_languagehttp://en.wikipedia.org/wiki/Malayalam_languagehttp://en.wikipedia.org/wiki/Mathrubhumihttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Kannadahttp://en.wikipedia.org/wiki/Kannadahttp://en.wikipedia.org/wiki/Vijaya_Karnatakahttp://en.wikipedia.org/wiki/Vijaya_Karnatakahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Telugu_languagehttp://en.wikipedia.org/wiki/Sakshi_(newspaper)http://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Bengali_languagehttp://en.wikipedia.org/wiki/Ananda_Bazar_Patrikahttp://en.wikipedia.org/wiki/Ananda_Bazar_Patrikahttp://en.wikipedia.org/wiki/Hyderabad,_Indiahttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Deccan_Chroniclehttp://en.wikipedia.org/wiki/Deccan_Chroniclehttp://en.wikipedia.org/wiki/Telugu_languagehttp://en.wikipedia.org/wiki/Eenaduhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/The_Hinduhttp://en.wikipedia.org/wiki/Print_media_in_India#cite_note-3http://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Lokmathttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Dainik_Bhaskarhttp://en.wikipedia.org/wiki/Lakhshttp://en.wikipedia.org/wiki/Lakhhttp://en.wikipedia.org/wiki/India8/4/2019 Acs Print Media
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Regional Distribution
The Indian language papers have taken over the English pressas per the latest NRS survey of newspapers, this is one of thereasons that people get to read the news in regional languageand its easy for them to understand it. The second reasonbeing the marketing strategy followed by the regional papers,
beginning with Eenadu, a telugu daily started by Ramoji Raowho pumped in so much money into his media empire. Thirdreason being the growing literacy rate. Increase in the literacyrate has direct positive effect on the rise of circulation of theregional papers. The people are first educated in their mothertongue as per their state in which they live for e.g. studentsin Maharashtra are compulsory taught Marathi language and
hence they are educated in their state language and the firstthing a literate person does is read papers and gain knowledgeand hence higher the literacy rate in a state the sales of thedominating regional paper in that state rises.
The next reason being localization of news. Indian regionalpapers have several editions for a particular State for completelocalization of news for the reader to connect with the
paper.Malayala Manoramahas about 10 editionsin Kerala itself and 5 outside Kerala and 2 abroad. EvenAdvertisers saw the huge potential of the regional papermarket, partly due to their own research and more due to the
http://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Maharashtra8/4/2019 Acs Print Media
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efforts of the regional papers to make the advertisers aware ofthe huge market.
The modern advertising techniques make use of many ways to
convey messages to the consumers. Print media however, isone of the oldest forms ofadvertising methods. Print mediaalso remains to be one of the most popular forms of advertisingbecause it can reach a wider target audience. There are variousdifferent types of print media, which help advertisers to targeta particular segment of people. Heres a quick look at some of
the various types of print media.
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Types of Print Media:-
Newspapers: Newspapers are the most popular forms of print
media. The advertiser in this case can choose from a dailynewspaper to a weekly tabloid. Different types of newspapercater to various audiences and one can select the particularcategory accordingly. Advertisers then design pressadvertisements where in the size is decided as per the budgetof the client.
Magazines: Magazines also offer advertisers an opportunity toincorporate various new techniques and ideas. Magazines areone such form of print media that give a more specific targetgroup to the client. The client can make a choice of theparticular magazine as per the product.
Newsletters: Newsletters also form an important part of print
media. These target a specific group of audience and giveinformation on the product.
Brochures: Brochures give detailed information about theproduct. These are mainly distributed at events or even at themain outlet when a consumer needs to read in detail about theproduct.
Apart from these media, direct mail marketing, flyers,handbills/leaflets, banner advertising, billboardadvertising, press releases etc are all the various types of printmedia
http://www.buzzle.com/articles/magazines/http://www.buzzle.com/articles/newsletters/http://www.buzzle.com/articles/brochure-printing/http://www.buzzle.com/articles/direct-mail-marketing/http://www.buzzle.com/articles/banner-advertising/http://www.buzzle.com/articles/billboard-advertising/http://www.buzzle.com/articles/billboard-advertising/http://www.buzzle.com/articles/press-releases/http://www.buzzle.com/articles/press-releases/http://www.buzzle.com/articles/billboard-advertising/http://www.buzzle.com/articles/billboard-advertising/http://www.buzzle.com/articles/banner-advertising/http://www.buzzle.com/articles/direct-mail-marketing/http://www.buzzle.com/articles/brochure-printing/http://www.buzzle.com/articles/newsletters/http://www.buzzle.com/articles/magazines/8/4/2019 Acs Print Media
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Advantages & Disadvantages of Print Media
Advantages:
Different types of printmedia have a loyalreadership. This can bevery useful for advertisersas compared to advertisingon the Internet.
If one is targeting aparticular geographicalarea, it can be done withease through print media.
You can choose the size ofthe advertisement space.This will help you to planthe budget of the expenses
to be incurred whileadvertising. Certain forms of print
media have loyal readers.This would guarantee youadded readership.
Magazines and newspapersare always in the eye
amongst public.
Disadvantages:
The cost incurred cansometimes be expensiveconsidering the mediumyou choose.
The shelf life of anyparticular print medium islimited. Newspapers forexample, are amongst thepublic eye only for a day.
This medium may notalways give you a widereach. Internet, on theother hand, can target aglobal audience.
There is a limitation interms of the kind of peoplewho may actually readyour message. Theparticular newspaper maynot actually be accessibleevery time to your targetgroup.
You may have to planmonths in advance toadvertise in print media.
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How to increase readership:
There are some basic matters like the writing must be good;
attractive lay-out; printing in high quality. Today when peoplehave more choices a sloppy product has no chance ofindependent survival.More important than that is the way content is represented inprint media, especially in newspapers and news magazines.
As A.K.Bhattacharya, Chief Editor of Business Standard says,
Journalists should set agenda for the readers. Readers should
feel, ah! This is what I wanted to know. Journalists should
provide the meaning and understanding to the readers. They
should take the initiative. If they do not do that then the
initiative is usurped by vested interests. Print media has the
potential to provide understanding to the readers. Journalists
must utilize this opportunity.
Print media can provide the meaning and context in shortunderstanding of any event or issue better than all othermedia. That is the strength of print media, which can beutilized. What is increasingly been told and shown by radio
and television? Print media should attempt to tell why andwhat next. It should provide a platform for informed level
headed debate.Print media has to be utility oriented. There should be what iscalled value for money.
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There should be more productive interaction with the readersin several forms to know what his/her information need is.What does he/she wants and needs from the
newspaper/periodicals.
In contrast, Indian Newspaper Ad sales have been growingconstantly over last 5 years.
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Reading v/s Visualizations
How do we cope with the change?
First, we have to know the strong points and scope for growth.There is significant scope for growth for print media in India.According to NRS 2006, 359 million peoplewho can read andunderstand any language do not read any publication. It is notjust affordability that is a constraint, since 20 million of these
literate non-readers belong to the upscale segments.Reputation of newspapers for credibility is impeccable. It isgood once in a while to listen to a blogger. But when it comesto credibility there is none to beat an establishednewspaper. Reading has always been better than watching.
Print media provide the kind of optical and tactile pleasure thatno other media can match. It is functionally convenient too.
It is also easier to print than to shoot the same things. Even ifthe world comes to the best discovery for conveying the newsto public, news paper will be the most convenient way.
Print media Vs Electronic media
30 36
32 56
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Problems with Print Media
The most dangerous problems faced by print media in India arethat some groups are reading less. We may term it as rise ofilliteracy. It refers to someone who, although to be able toread, is uninterested in reading and uninterested in literature.Newspapers are losing readers in 15-25 age categories due totelevision and internet. It is one of the biggest threats to thefuture of print media. This fact is vindicated by NRS 2006findings, which says time spent in reading has remained thesame: 39 min daily on an average per day over last year.Although total circulation of newspapers and periodicals hasincreased, per paper readership is falling.
Print media has to build on its strength and discover new areasof influence and revenue generation. It has to learn the new
language of local and global.
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Is print media dying??
Ever since the first murmurs of electronic media, print media
has always felt an undue threat, first from the radio and then
from television. And now the Internet is seemingly up against
the vast and widely spread print media.
When the radio came in the early 1930s, everybody felt that
newspapers would become obsolete. When television came inthe 1950s, people and even experts felt that nobody would getthe time for or feel the attraction of the written word. Buteveryone was wrong. Each media has managed to create itsown time and space across cultures and around the world.However, the print media too, be it the newspapers or books,has been able to hold its own.
Consider this the circulation figures of major newspapersaround the world have only increased over the years;publishers too come up with a deluge of books and newmagazine titles pop up from nowhere everyday. Alternatively,there are thousands of TV channels, even more radio stations,and the infinite Internet. In this deluge of information, whereevery media is fighting for attention, who wins? Nobodyactually. Thanks to the distinct features, the ease of use and thereach of every media, they all have managed to create aspecific target audience or readership for themselves. There is alittle bit of appeal for everyone in every media.
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Information, knowledge, entertainment, fun, and seriousbusiness all these things can be found in every media now.Now it is only left to the audience to choose what suits them.
There lies the competition, which nobody has won yet. Andnobody might ever win it completely ever.
Its true we are bombarded by images and sounds from variouselectronic media, which has shortened our attention spans. Thisquick deluge of information suits many of people who are hardpressed for time and because of this very few people get thetime to read. Everyone wants content in a flash. The Internethas proved to be the most effective media here, whereknowledge is literally at your fingertips. You type in what youwant, and you get the results in milliseconds in whateverform you want. There are now online editions of most standardnewspapers. This is also the reason you have ebooks now. Buthow many people have access to the Internet? 10 percent ofthe population in India and just 8 percent over the world.
Where do the rest of the 90 percent go? They turn tonewspapers, the TV or radio. But, it is only a matter of time tillthe fast-spreading Internet is accessible to the rest of thepeople and a majority will look to it for most of their needs. Soin such a scenario, is it just the print media that is dying? Is itnot TV and radio too? Although, it is the print media which
seems endangered, it is a fact that the success of any mediatells upon another media. It is only a tug of war going amongthese, where the centre gets oscillated between the ends.
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Each has been devising ways to deal with the plus points of theother. TV is getting interactive, radio is getting gripping,newspapers and books are trying to get more attractive with
the incorporation of visuals and graphics and interactivity tosome extent, and all of them together are going online.Adaptability is crucial for existence. The bottom-line is if theprint media continues to adapt to the changing media habits ofpeople and corner its target readers well, it will survive. And itought to do that for its good. Somehow, there is a feeling thateven if it fails in that, the power of the written word will always
be supreme.
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Introduction to Hindustan times
Hindustan times stands 16th in the top 31 newspaper in India`s
circulation
HT Media found its beginning in 1924 when its flagship
newspaper, Hindustan Times was inaugurated by Mahatma
Gandhi. HT Media has today grown to become one of India's
largest media companies.Produced by an editorial team known for its quality, innovation
and integrity, Hindustan Times and Hindustan have a combined
daily readership base of 12.7 million to their credit. Both dailies
enjoy strong brand recognition among readers as well as
advertisers.
To cater to the large readership base, HT Media operates 19
printing facilities across India with an installed capacity of 1.5
million copies per hour.
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History
September 26, 1924 Hindustan Times got inaugurated by the
father of the nation Mahatma Gandhi Ji.
Its a daily newspaper being a broadsheet as its format.
K. M. Panikkar was its first editor with Devdas Gandhi on the
editor's panel. The opening ceremony was performed by
Mahatma Gandhi on 15 September 1924. The first issue was
published from Naya Bazar, Delhi. It contained writings andarticles from C. F. Andrews, St. Nihal Singh, Maulana
Mohammad Ali, C. R. Reddy, T. L. Vaswani, Ruchi Ram Sahni,
Bernard Haton, Harinder Nath Chattopadhyaya, Dr Saifuddin
Kichlu and Rubi Wasto,n etc.
It has its roots in the Indian independence movement of the
first half of the twentieth century and even faced the noted"Hindustan Times Contempt Case which took place from August
till November, 1941" at Allahabad High Court. It was edited at
times by many important people in India, including Devdas
Gandhi and Khushwant Singh. Sanjoy Narayan, has been
appointed the editor in chief of the paper and was due to take
over in August 2008.
Recently the editorial page has seen a major makeover and has
been named "comment" to bring in more flexibility and some-
what less seriousness to the page.
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Supplements
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HT Caf
HT Caf offers a bouquet of interesting articles, stories and
read-through. The gamut consists of In-depth coverage on dailyLead story, Gossip, Bollywood, Page 3 parties, Television,
Relationship, Fashion, Food, Hollywood & Celebrity Scan. Both
males and females have strong brand affinity for HT Caf. The
core TARGET GROUP is 16 to 29 years. CAF PULLOUTS
addresses to various different reader palettes. It has contents
ranging from Plug & Play, Body & Soul, Cars & Bikes, Away &Beyond, 48 Hours to Fun & Games.
There are 32 pages of entertainment package on a Daily basis
Mon-Sat, with 8 pages of pull-outs. On Sunday the number of
pages are 24.
BrunchThe readers of HT wake up to Brunch every Sunday morning. It
comes in a unique magazine format. It is defined as an offering
that caters to everyone from a child to an adult; the
supplement has lots to offer. It covers stories spanning across
topics like food, fashion, shopping, travel, health and wellness,
books & movie reviews, celebrity talk, lifestyle etc.
This universally appealing brand has the core target group
vested amongst Males & Females, 22 to 40 years; SEC A. Brunch
comes every Sunday in a unique magazine format
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HT Horizons
HT Horizons offers the much needed guidance and mentorship
to the students, which really helps them in the wake ofintensifying competition. Horizons is a supplement dedicated to
serving the needs of not only student community from 10th to
post graduates, but also the parents who are ever entangled in
the cobweb of their childs future. The supplement is a source
of comprehensive info around -
Career options, admission alerts, Campus decisions/policies,scholarships, tech talk, Mock exams, Exam Tips, hostel life
Its a one-stop guide to the students to prepare for their most
exciting phase in life
Splurge
True to its name, Splurge has become a household name whenit comes to celebrating luxury. This weekly glossy supplement
covers lifestyle of the Rich and Famous. The magazine unearths
trends around luxury in India. It features information around
premium brands not only in India but around the world and
equips reader with knowledge of various luxury events and
happenings.
Splurge cuts across gender and is well appreciated by males
and females alike. The core target group for this supplement is
22 to 40 years.