brand guidelines

Contents1.0 About ACS Vocal Academy

1.1 Brand values

2.0 Logo

2.1 Exclusion zones and minimum size

3.0 Colour palettes

3.1 Logo in colour

3.2 Logo in Monochrome

4.0 Imagery

5.0 Typography

6.0 Stationary Examples

7.0 Contacts

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About ACS Vocal AcademyThe Anyone Can Sing Vocal Academy (ACS) is an expressive arts and musicianship Academy which offers vocal, performance, dance and musicianship training to the general public and organisations.

Our training services are impartial, no matter what age, gender, creed, vocal or musical ability, ACS vocal academy has the expertise to unleash the musical artist in you.

Our passion for cultivating grass roots talent is seasoned by our distinct confidence building, mentoring techniques and community spirit.

These values are reflected in our brand and merchandise and this document contains a thorough explanation.

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Brand ValuesCommunityPerformanceExcellenceConfidenceLeadershipEmployment

Community - We value and take a keen interest in issues concerning our community as well as creating and maintaining a community spirit within our studios.

Performance - Performance is an integral part of vocal musicianship and is central to our courses.

Excellence - ACS Vocal academy strives for excellence in every artistic endevour.

Confidence - Confidence is the underlying value which forms the backbone of all our projects.

Leadership - We aim to train up leaders and encourage all our students to participate in some form of leadership

Employment - We recognise that employment can significantly contribute to all the things we value, which is why we aim to create employment opportunities in this sector of the creative industry.

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The LogoThis follows the typography and colours of the ACS Vocal Academy branding combined with the 3 microphones which each represent the different areas of the Academy.

The text ‘ACS Vocal Academy’ must never be detched from the microphone symbols.

This logo is designed for use in house, by business and project partners and any other external logo requests.

Proportions on Logo must NEVER be distorted.

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Logo exclusion zones and minimum size

20mm

15mm

Minimum SizeIn order to ensure legibility, thelogo should not be reproduced at sizes smaller than indicated here.

Exclusion zonesOther printed elements (text orimage) must not be positionedtoo close to the logo that legibility and clarity are jeopardised.

Printed elements must be placed clear of the ACS Vocal Academy logo where possible at a reasonable distance as indicated here.

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Colour Palettes

#FFC60BCMYK: 0 23 100 0RGB: 255 198 11

#F9A01BCMYK: 0 43 100 0RGB: 249 160 27

#00AEEFCMYK: 100 0 0 0RGB: 0 174 239

#AB4A9CCMYK: 35 85 0 0RGB: 171 74 156

#B2D235CMYK: 35 0 100 0RGB: 178 210 53

#ED1164CMYK: 0 100 40 0RGB: 237 17 100

Primary Colours

Secondary Colours

Primary ColoursThe main ACS Vocal Academy Colours are Yellow, Pink-Red and Green and convey the bold, retro, and vibrance of the academy. Each of the colours represent the different strands of the company and are used in combination in the ACS logo alone.

When using these colours please use exact hexadecimal coding to ensure accuracy. Secondary ColoursThe secondary are neatly compliment the primary colours and can be used for headings and subheadings etc.

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Logo in ColourGood Colour ApplicationsThe logo should always be reproduced in the primary brand colours and secondary colours only may compliment them in the backround. To ensure maximum legibility on dark backgrounds, a with white text is also available.

Bad Colour ApplicationsThe background colours may not be any of the primary colours to avoid colour clash which diminishes legibility of the logo. High contrast between text and background imperative.

Note: the logo should never be used in a box. The box shown here is only to indicate background colour.

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Logo in MonochromeGood Monochrome logosThe logo can be grayscayled if absolutely necessary but always in colour where possible. It should always be in high contrast to the background to ensure maximum legibility.

Bad Monochrome LogosInverting the colour of the logo is not permitted and the logo must always be in high contrast to background

Acceptable contrast25% tint

Unacceptable contrast75% tint

Note: the logo should never be used in a box. The box shown here is only to indicate background colour.

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ImageryThere are 3 rules for imagery associated with the brand.

1). High Quality/Specification - in photography or graphics, to reflect the standards of the organisations

2). Following ACS Values - Images must visually reflect in some way the brand values as outlined in this document.

3). Vibrant yet minimal - The images must be vibrant in accordance with the retro theme yet minimalist - less is more.

See examples.

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TypographyHelvetica Neue Regular

ABCDEFGHIJKLMNOPQRSTUVWYXYZabcdefghijklmnopqrstuvwxyz 0123456789

Helvetica Neue italic

ABCDEFGHIJKLMNOPQRSTUVWYXYZabcdefghijklmnopqrstuvwxyz 0123456789

Helvetica Neue Light

ABCDEFGHIJKLMNOPQRSTUVWYXYZabcdefghijklmnopqrstuvwxyz 0123456789

Helvetica Neue Bold

ABCDEFGHIJKLMNOPQRSTUVWYXYZabcdefghijklmnopqrstuvwxyz 0123456789

Primary TypefaceOne typeface, Helvetica Neue, should be used for all branding applications.

Regular is the defaultweight to be used in body text, and should be used in upper and lower case.

Arial Bold is used for mainheadlines, subheads and key shorttexts.

Italics or light weigh can also be used where necessary.

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TypographyHarabara Bold

ABCDEFGHIJKLMNOPQRSTUVWYXYZabcdefghijklmnopqrstuvwxyz 0123456789

Aubrey

ABCDEFGHIJKLMNOPQRSTUVWYXYZabcdefghijklmnopqrstuvwxyz 0123456789

Secondary TypefacesThese fonts are alternative fonts to be used in branding and advertising campaigns, promotional and marketing materials for artistic flair.

They are not to be used in excessive text but rather for big bold statements titles or decorative headings.

Harabara Bold is the font found in the logo and the headings of this document.

Aubrey may be applied according to target audience suitability, experimentation is encouraged.

Stationary examples

This section provides a setof applications showing theBookstart brand at work.

These designs use the ACS Vocal Academy logo with all key brand components in their correct relative positions and scales.

These are examples of the stationary including business card, compliment slip and letter head Compliment slip

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Business Card

Letter head

ContactsApproval and designqueries on branding forall ACS Vocal Academy materials

ACS Vocal AcademyWestern House Western Road Winson GreenBirminghamB18 7QD

anyonecansing@hotmail.co.uk

All branded materials mustbe presented to ACS Vocal Academy for approval before being released to print.

Any queries about the use of the ACS Vocal Academy logo and brand guide should be directed to the PR & Marketing team.

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