ACS Webinars™ We will start momentarily at 2pm ET 1 Contact ACS Webinars™at...

ACS Webinars™

We will start momentarily at 2pm ET

1Contact ACS Webinars™at [email protected]

Have Questions?

Use the Questions Box!

2Contact ACS Webinars™at [email protected]

All attendees will receive an email with a link to access the recording and slides within one week after today’s webinar:

National Chemistry Week 2012Nanotechnology: The Smallest BIG Idea in

Science!

Environment, Energy, Materials, and Health

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National Chemistry WeekFourth Week in October2009: Chemistry – It’s Elemental!

2010: Behind the Scenes with Chemistry

2011: Chemistry – Our Health, Our Future

2012: Nanotechnology – The Smallest BIG Idea in Science!October 21 – 27.

This year we we have an exciting partnership with:

The Nanoscale Informal Science Education Network (NISE Net) www.nisenet.org

The National Nanotechnology Infrastructure Network (NNIN)http://www.nnin.org

IYC Themes Extended into 2012

5www.acs.org/iyc2011

Think small. Think really, really small – smaller than anything you’ve seen through a magnifying glass or a microscope at school.

How small is a nanometer? There are one billion (1,000,000,000) nanometers (nm for short) in one meter. Dr. Shaquille O’Neal, scholar and famous athlete, is 2,160,000,000 nm tall!

Nanowire resting on a human hair

Nanoscientists discover new things about substances that are roughly 1 to 100 nm in size.

Nanotechnology is the way these discoveries are put to work.

The gecko's amazing ability to cling to vertical or inverted surfaces is due to the interaction between nanoscale structures on its feet and tiny crevices on the wall or ceiling.

A 14 nm diameter quantum corral made of iron atoms on a copper surface.

Highlights from Celebrating Chemistry

Articles

Hands-On Activities

Meg A. Mole Career Interviews

Puzzles and Games

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Articles

Nanotechnology: The Smallest BIG Idea in Science!Robert de Groot

SunscreensChristine Jaworek-Lopes

25 Years of National Chemistry WeekMichael McGinnis

Welcome to Moleville! Home of NanotechnologyAnalice Sowell

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Hands-on Activities

Does Size Make a Difference?

Safe in the Sun

Graphene

Hydrogel

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Meg A. Mole Interviews

Will feature chemists who study the world at the nanoscale.Sossina HaileCalifornia Institute of Technology

Christine PayneGeorgia Institute of Technology

Chad MirkinNorthwestern University

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Supplementary Materials

NCW 2012 PowerPoint Pack

Electronic Resource list

Activities, games, and puzzles

Podcasts

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NCW 2012 Community Event

Do More with Less!

Through the creative manipulation of substances at the nanoscale, chemists have made key discoveries that have improved our environment and health, enhanced energy efficiency, and the quality of materials.

Identify and take action on at least one way to "Do More with Less"

Examples include:

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More ideas will be available in the coming weeks at www.acs.org/outreach.

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Tools for Event Coordinators Resources for NCW

Web resources

• www.acs.org/outreach

• www.acs.org/iyc2011

• www.chemistry2011.org

• www.acs.org/kids

Celebrating Chemistry

Safety information

Activity lists

Insurance

PR/fundraising

Get the microphone

What resources are available to help your local section plan NCW 2012 outreach events?

NCW Safety InformationCoordinators Resource Page

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Event LogisticsCoordinators Resource Page

Fundraising Information

Fundraising Guide

NCW Fact Sheet

Thanks—Donation $250 or More

Public Relations Tools

American Chemical Society PR Guidebook

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Liability Issues

Insurance Coverage Information

Insurance Request Form

Photo-Release Form

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K-12 Illustrated Poem Contest

As part of National Chemistry Week the ACS is sponsoring an illustrated poem contest for students in kindergarten – 12th grade. The contest is focused on “Where’s the Chemistry?” Participants are encouraged to illustrate concepts related to the nanotechnology theme as they relate to the environment, energy, materials, and health.

Participate through your NCW Coordinator.

Haiku Limerick

Ode ABC poem Free Verse End Rhyme Blank Verse

Sonnet

Outreach Materials

Materials will be available at:

www.acs.org/outreach

Special Offer from Educational Innovations

http://www.teachersource.com

10% discount for online orders from ACS Members

Use coupon code: ACSNCW

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Publicize Your NCW Events:How to draw a crowd and generate headlines

American Chemical Society 19

•Nancy McCormick-Pickett, Manager, Strategic Communications, Society Communications, ACS Office of Public Affairs

– Member public relations programs

– Public relations support for Society programs (NCW, CCED, Kids & Chemistry)

– ACS Brand implementation and Chemistry Ambassadors program

•Contact Information:

[email protected]


Publicize Your NCW EventsWhat we’ll cover

• Make your event newsworthy

– PR Guidebook (www.acs.org/lspr)

• Get the media’s attention

• Don’t leave a good story to chance—Make it happen

• Other ways to draw a crowd

Publicize Your NCW Events:Make your event newsworthy

• Think ahead—is your event worthy of news coverage?

– Will the public be interested? Kids? Adults?

– What ‘visuals’ can you promise to a reporter? What photo opportunities?

– Will the event be open to the public? Free or fee?

– Is it accessible to the news media?


Publicize Your NCW Events:Get the media’s attention

• Contact the news media for both pre- and post-event news coverage

– Templates at: www.acs.org/lspr

– Know your 5 W’s

– Have a PR Chair? Engage them!

– Have a PR office at your institution? They may be willing to help!


Publicize Your NCW Events:Make it happen

• Don’t leave a good story to chance—Make it happen!

– Designate an articulate, passionate spokesperson in advance

– Have prepared messages to communicate the value of chemistry in everyday life, the community, the nation,

– Facilitate access to good photos, interviews, reporter involvement



Publicize Your NCW Events:Northeast Tennessee Local Section


Publicize Your NCW Events:Other ways to reach out and draw a crowd

• Reach Out

– Flyers, newsletters, Websites of LS, universities, companies, museums, schools, libraries, other venues in the community

– Facebook, Twitter? Blog? Before/during/after

– Think about the audience you’re after—how and where do they get their information?


Publicize Your NCW Events:Other ways to reach out – promote free resources through the media

Landmarks Lesson Plans

•Inquiry-based student activities designed for use in high school chemistry and history lesson planning

•Based on material from the ACS National Historic Chemical Landmarks program

•Lessons, reading materials, videos and student activities designed as ready-to-go lessons,

•Easily implemented by a chemistry teacher or his/her substitute, to supplement a unit of study.

www.acs.org/landmarks/lessonplans



• Interview volunteers about their best NCW experiences

• http://bit.ly/Nojghe

• Capture the kids’ and parents’ excitement at your events



• For grades 5 – 7

• On request will send free copies – up to two boxes to local sections

• Additional copies available for free at ACS store www.acs.org/store

• Digital version online at www.acs.org/chemistryambassadors


Generate your own headlines-Fourth graders enjoy chemistry

• After all that, no press?

– Provide pictures you took to the media, with descriptive captions and your message. Be timely!

– Show excitement, action, people enjoying chemistry!


Technology for Promotion and Evaluation of your NCW 2012 Events

George L. Heard

University of North Carolina Asheville

Western Carolinas Local Section

Chair, CCA Evaluation & Technologysubcommittee

Event Participant Survey

• Survey designed for the target attendee age range

• Five questions on experience, three questions on demographics

• Surveys can be added to our existing data to evaluate NCW

• Optional free response question to help tailor your event

• Available in English and Spanish

How do I get the survey?

Email [email protected] – a staff member will create a link to a unique survey for your event

No computer available at your event?

Download a .pdf of the survey at the ACS outreach page. Email [email protected] to coordinate sending your surveys to ACS for data entry

Going to Philadelphia?

Results of the first five years of the survey are going to be presented as a poster at the CHED poster session and Sci-Mix.

Volunteers – we want to hear from you!

• CCA would like to know more about the experience as a volunteer

• This survey is for all volunteers, not just NCW coordinators

• Results from this survey will be used to guide CCA as to how best to recognize and assist volunteers

• Survey will go live at the end of August and will be linked at http://www.acs.org/outreach

Evaluation of NCW Products

• CCA would like to know if we are providing the best possible products for outreach

• We are embarking on a comprehensive evaluation of ACS and CCA materials, including the outreach website

• Summative and formative questions about Celebrating Chemistry, online activities and even this webinar!

Technology for Event Promotion

• Consider including your event on the ACS Member Network

• You’ll get a stable URL for your event which can be sent out to other social media (Facebook, Twitter…)

• Your event can be included in RSS feeds in ACS Local Section websites

• Events on the ACS Member Network can be viewed by visitors who are not members of the ACS Member Network

http://www.acs.org/outreach

Kim M. Morehouse, Chemical Society of Washington, NCW Chair

Member of Committee on Community Activities

NCW 2012 Chemluminary Award

Categories

American Chemical Society

Outstanding Community Involvement in NCW

Recognizes a local section that generates the greatest amount of community participation in NCW

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40American Chemical Society

Evaluation Rubric

Criteria Some Examples

Groups Reached Schools, libraries, scout troops

Variety of Programming Lectures, hands-on activities, contest

Creativity and Innovation New and unique activities, demos, etc

Volunteer Involvement and Collaboration

High schools, LS members, companies

Publicity Newspapers, flyers, websites

Geographical Reach Number of communities involved; geographic area covered


Outstanding NCW Event for a Specific Audience

Recognizes a Local Section for an event that targets a specific group (i.e. underrepresented minorities, Scout Troops, government officials, seniors, individuals with disabilities, teachers)



Pertinence to Theme Correlation of activities to theme

Group and Program Scout troops, teachers, etc

Creativity and Innovation New and unique activities, demos, etc




Evaluation Rubric

Best NCW Chem Club Event

• Recognizes a Local Section that coordinates and conducts a unique NCW event in which high school students play a major role. Partnerships with high school ACS chemistry clubs are highly encouraged.



Appropriateness of Event Relationship to theme, educational value, degree of originality

High School Chemistry Club Involvement and Collaboration

Involvement of high school students, high school chemistry clubs in development of program

Groups Reached Schools, local businesses, civic organizations


Evaluation Rubric


Best Student Member NCW Event

• Recognizes a Local Section that coordinates and conducts a unique NCW event in which ACS student members played a major role.



Appropriateness of Event Relationship to theme, educational value, degree of originality

High School Chemistry Club Involvement and Collaboration

Involvement of student member groups in development and running of program

Groups Reached Schools, local businesses, civic organizations


Evaluation Rubric


Outstanding On-going NCW Event

• Recognizes a local section for an outstanding event that has been conducted for at least three years

• Not awarded to the same section more than once in a five year period



Program quality Innovation, originality, safety

Program Longevity Number of continuous years program has been conducted

Groups reached schools, scout troops, teachers, civic organizations




Program Growth Number of attendees, volunteers, groups involved

Evaluation Rubric


Most Creative NCW Celebration Using the Yearly theme

• Recognizes a Local Section for an innovative event, hands-on activity, or demonstration using the CURRENT yearly theme.

“Nanotechnology: The Smallest BIG Idea in

Science”



Creativity and Innovation Degree of originality

Groups reached schools, scout troops, teachers, civic organizations




Evaluation Rubric


Keys to being a Winner

• Do the activity with the ACS spirit• Complete the nomination on the annual

report, making sure you answer all of the questions completely. The more information you give us the better your chance of winning the ChemLuminary Award.

• Remember: You are a winner just by participating in NCW!


Have Questions?

Use the Questions Box!

52 Contact ACS Webinars™at [email protected]

Any Questions?

• Just email or look us up on the web at www.acs.org/ncw

• email: [email protected]


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