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ACT, San Francisco August 5, 2014
Ordinance Evolution
1999
2000
2010*
Annual Review
Survey
Campaigns
CTR Report
TDM
Programs
2013*
2014
2015 2011-
2012*
NC State Session Law
Inception
Achievement
Reconstruction
Revokation
Regroup
Resurvey/Regain
2010: Original Goals &10-Year
Success
Goal #1 alt mode transportation use 20%
Achieved 23% (2010)
Goal #2 expected VMT growth 15%
Achieved 19% (2010)
Improved Participation & Compliance
20 additional employers in FY2013
94% compliance
2011/2012
Why Improvements/Updates?
Timeline for original ordinance concluded
Needed a succession plan
Achieved original objectives/goals
Terminology used was not our regional standard
Survey Process Updated
30/40 year growth plan
I40/440 rebuild/expansion not the only answer
2011-2012
Best Practices Montgomery County
Survey process what we wanted
Well staffed
Successful project outsourcing
Survey tool/reporting structure
WA State
Top down commitment
Very well staffed
Similar position of transition*
Extensive program
Success with employer buy-in and education
Policy Evolution –
Change in Motion
1991
1995
2013 Industry Associations
Protest
NC League of Municipalities
Supportive
Federal Action
Industry protest (national)
Durham revoked
Initial Legislative Action
Environmental
or Penalties?
USEPA mandates employee commute options as part of CAA
2014
Federal Mandate Repealed
Perception of restricting commerce
2011-2020 Ordinance Premise WHEREAS The Durham Greenhouse Gas Emissions Inventory and Local Action plan
was created in 2007 in a concerted effort to reduce greenhouse gasses in the City
and County of Durham, North Carolina, and was adopted by the Durham City
Council and Durham County Board of County Commissioners;
WHEREAS the Durham County Greenhouse Gas Emissions Inventory and Local Action
Plan is a joint effort of the City of Durham, Durham County, and the DCHC MPO,
and whereas these organizations have established a community target to reduce
community greenhouse gas emissions by 30% from 2005 levels by the year 2030;
and
WHEREAS the Transportation Demand Management Advisory Committee developed
a 7-year Long-Range Regional TDM Plan in 2007 for the purpose of achieving and
maintaining the goal of reducing regional growth in VMT by 25% between 2007 and
2015, through a moderate package of TDM strategies that encourage alternative
commute mode use;
"§ 153A-145.1. Transportation
impact mitigation ordinances
prohibited.”
No county may enact or enforce an
ordinance, rule, or regulation that
requires an employer to assume financial,
legal, or other responsibility for the
mitigation of the impact of his or her
employees' commute or transportation to
or from the employer's workplace, which
may result in the employer being subject
to a fine, fee, or other monetary, legal, or
negative consequences."
Alternative: Use carrots, not
sticks
2013
“Grant me the serenity to
accept the things I cannot change; the courage to
change the things I can; and wisdom to know the
difference.”
(why?.....)
Because….
“Life is like a box of cherries…
You never know
what you’re
gonna get….”
Can it still work?
Y E S!
What to do now?
Provide solutions
Do what’s important and makes sense
Be committed to your mission
Find out what matters to your employers
Cultivate relationships
Make it meaningful, regardless
Keep on keepin ‘ on…
How?
Constructive adaptability*
Collaborate more with local partners
Get outside of familiarity
Focus on employer goals
Obtain/maintain support of area govt.
Tie to economic development
Tie into existing development ordinances
Continue incentives to participate
Doug Lipp, Disney Be creative
Be better than good
enough
Change & innovation
isn’t easy
Keep it simple
Make it palatable and
understandable
Do ordinary things
extraordinarily well
Be individualistic
Pay attention to details
Be passionate
Laughter is no enemy to
learning
Care; capture hearts & minds
to foster trust – be genuine
Be willing to change
Legacy is good; don’t get stuck
there
Learn to write with your
left hand!