ACT EPC 2015 Conference Program€¦ · • Wednesday, July 15, 2015, 4:00–6:30 p.m. - Opening...

T H E B E S T - I N - C L A S S E N R O L L M E N T M A N A G E M E N T C O N F E R E N C E

30TH ANNUAL ACT ENROLLMENT PLANNERS

CONFERENCE

JULY 15–17, 2015 • CHICAGO MARRIOTT DOWNTOWN

PROGRAM

2 ACT ENROLLMENT PLANNERS CONFERENCE

WELCOME

ACT would like to extend you a warm welcome to the conference. We promise an enjoyable professional development experience!

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ACT ENROLLMENT PLANNERS CONFERENCE 3

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CONFERENCE SESSION LOCATIONSAll functions for the 2015 ACT Enrollment Planners Conference will take place on the 4th, 6th, and 7th floors of the CHICAGO MARRIOTT DOWNTOWN.

4TH FLOOR CHICAGO MARRIOTT DOWNTOWN

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PRE-CONFERENCE

• Wednesday, July 15, 2015 - Pre-Conference Daylong Forum: 9:00–11:30 a.m.; 1:30–3:30 p.m. - Pre-Conference Sessions: 1:30–3:30 p.m.

30TH ANNUAL ACT EPC CONFERENCE

• Wednesday, July 15, 2015, 4:00–6:30 p.m. - Opening Keynote: 4:00–5:00 p.m.

• Thursday, July 16, 2015, 8:30 a.m.–6:30 p.m.

• Friday, July 17, 2015, 7:45 a.m.–12:15 p.m.

DATES AND TIMES


SCHEDULE A CONSULTATION

ACT is offering conference attendees the opportunity to schedule individual consultations with ACT postsecondary experts in one of three areas:

• Effective student search strategies

• A demo of the AIM ACT Information Manager® software

• A demo of the ACT Enrollment Information Service

Stop by the ACT Registration area on the 7th floor to schedule a time for an individual consultation. Limited slots available. The consultations will take place in the ACT Resource Room (GREAT AMERICA/6TH FLOOR).

ACT RESOURCE ROOM GREAT AMERICA/6TH FLOOR

CONSULTATIONS, DEMONSTRATIONS, RESOURCESACT Enrollment Management Services:

• ACT Enrollment Information Service (data for grades 10, 11, 12)

• AIM ACT Information Manager

• ACT Educational Opportunity Service

• ACT Engage®


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All functions for the 2015 ACT Enrollment Planners Conference will take place on the 4th, 6th, and 7th floors of the CHICAGO MARRIOTT DOWNTOWN.



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All functions for the 2015 ACT Enrollment Planners Conference will take place on the 4th, 6th, and 7th floors of the CHICAGO MARRIOTT DOWNTOWN.


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WEDNESDAY AT-A-GLANCE

7:00 A.M. – 5:00 P.M. REGISTRATION FOYER/7TH FLOOR

9:00 – 11:30 A.M. AND 1:30 – 3:30 P.M.

DAYLONG FORUM W1.1

Building Capacity for SEM: The Core Competencies of Enrollment Management ($195)

ARMITAGE/4TH FLOOR

AFTERNOON PRE-CONFERENCE SESSIONS

1:30 – 3:30 P.M.

W1.2Our Changing and Challenging Role on the Road to Student Success ($95)

CLARK/4TH FLOOR

W1.3

Engage Your Audience with Hashtags, GIFs, Tweets, and Likes to Help Meet Enrollment Management Goals ($95)

ADDISON/4TH FLOOR

W1.4The CRM Journey: How to Successfully Navigate Selection, Implementation, and Utilization of a CRM Tool ($95)

MICHIGAN & MICHIGAN STATE/6TH FLOOR

W1.7The Art, Science, and Magic of Creative Victories ($95)

LINCOLNSHIRE I & II/ 6TH FLOOR

4:00 – 5:00 P.M. OPENING KEYNOTE ADDRESS

The Big Picture is YOU: You Make the Difference—Dr. Bertice Berry

SALON III/7TH FLOOR

5:00 – 5:30 P.M. CONVERSATIONS WITH DR. BERRY SALON III/7TH FLOOR

5:30 – 6:30 P.M. HOSTED RECEPTION HALSTED FOYER/ 4TH FLOOR


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REGISTRATION Wednesday, 7:00 a.m. – 5:00 p.m. FOYER/7TH FLOOR

DAYLONG FORUMWednesday, 9:00 – 11:30 a.m. and 1:30 – 3:30 p.m.ARMITAGE/4TH FLOOR

PRE-CONFERENCE SESSION W1.1

Building Capacity for SEM: The Core Competencies of Enrollment Management ($195)Authors of AACRAO’s 2014 Handbook of Strategic Enrollment Management will present a daylong workshop that provides participants with an understanding of the core areas of SEM and a chance to interact with faculty and peers in discussion of the issues and challenges in the field. Ten of the handbook’s authors, leaders in the field of SEM, will present the concepts of their chapter. These concepts are supported and enhanced by SEM planning and organizational structures and behaviors. The workshop topics span all areas of the field, including research, marketing, operations, strategic use of aid, organizational behavior, student success, and strategic enrollment planning.

The workshop is designed to help participants understand the breadth of competencies required for success in the enrollment management field and offer discussion on how individuals and institutions acquire these skills and abilities, internally or externally. The format allows participants to hear from experts and engage in discussion with them and workshop peers. The culminating discussion section of the workshop will be laying the agenda for SEM in the next five to ten years. Using the information and discussions presented during the workshop as background, participants will engage in discussion groups to identify their major challenges and opportunities for SEM in the future. The authors will provide their feedback and discuss the future of SEM.

All workshop participants will receive a copy of the Handbook of Strategic Enrollment Management as part of the cost of attendance.

Presenters are ten of the handbook’s authors:

Stephen Brooks, President, SHBrooksCo

Gil Brown, Vice President Administration and Finance, Edinboro University of Pennsylvania

Jennifer DeHaemers, Associate Vice Chancellor for Student Affairs and Enrollment Management, University of Missouri Kansas City

Jay Goff, Vice President for Enrollment and Retention Management, Saint Louis University

Tom Green, Associate Executive Director, Consulting and SEM, AACRAO

Adam J. Herman, Director, Kelley School of Business Living Learning Center, Indiana University–Bloomington

Amy Hirschy, Assistant Professor, Educational and Counseling Psychology, Counseling, and College Student Personnel (ECPY), University of Louisville

Don Hossler, Professor of Educational Leadership and Policy Studies, Indiana University–Bloomington

David H. Kalsbeek, Senior Vice President, Enrollment Management and Marketing, DePaul University

Michele Sandlin, Managing Consultant, AACRAO

Dave Sauter, University Registrar, Miami University


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Our Changing and Challenging Role on the Road to Student Success ($95)Wednesday, 1:30 – 3:30 p.m.CLARK/4TH FLOOR

With educational changes and challenges coming from the federal, state, and local levels, how do they affect those in student services? How can we continue our “common sense” approach to student success while we, too, change and adapt to issues inside and outside our walls? This session will look at our past, our challenges, and our future with a mix of humor, information, and statistics. Together we will recognize our potential and our role as leaders on our campuses.

Dr. Kevin A. Pollock, President, St. Clair County Community College


Engage Your Audience with Hashtags, GIFs, Tweets, and Likes to Help Meet Enrollment Management Goals ($95)Wednesday, 1:30 – 3:30 p.m.ADDISON/4TH FLOOR

Many admissions offices are using social media to connect with a variety of audiences, and many institutions are balancing multiple social media identities on campus. But are you using social media strategically to engage with prospective students and shepherd them through the admission funnel until they enroll? In this session, experts will cast social media as a key element of strategic communications and suggest ways to segment your audience. The experts from three public universities will offer tips for the effective use of various social media platforms as you work with your campus partners to present a cohesive brand and message. We will share our experiences and lessons learned using Twitter, Instagram, Facebook, blogs, a private social network, and social media metrics.

Katie McCurry, Digital Media Strategist, Marketing Communications, University of Kansas

Lauren Erickson, Associate Director, Account Management, Marketing Communications, University of Kansas

Jennifer Hollis, Admissions Counselor, Rutgers, The State University of New Jersey

Lee Ann Dmochowski, Associate Director, Graduate and Undergraduate Admissions, Rutgers University–Camden

Ian Pannkuk, Director of Marketing and Operations, University of Minnesota Duluth


The CRM Journey: How to Successfully Navigate Selection, Implementation, and Utilization of a CRM Tool ($95)Wednesday, 1:30 – 3:30 p.m.MICHIGAN & MICHIGAN STATE/6TH FLOOR

Often promised to make life easier and communication to prospects and applicants more effective, implementing a new CRM is an exciting journey that requires collaboration across campus and strong leadership. This session will provide helpful insights for institutions at different stages of the CRM journey, including: making the case for the investment in CRM; selecting and purchasing the right solution; implementing CRM successfully; and effectively utilizing a system to achieve your enrollment management and communication goals. Higher education professionals will share their personal lessons, ranging from how to develop a high-quality request for proposal to ensuring you capture the key data elements, as well as helping you avoid mistakes along the way.

Tonishea Jackson, Director of Admission, Indiana Purdue University–Fort Wayne

Aaron Mahl, Enrollment Management Consultant, Scannell & Kurz

Mateo Remsburg, Associate Director of Admissions, University of Utah


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The Art, Science, and Magic of Creative Victories ($95)Wednesday, 1:30 – 3:30 p.m.LINCOLNSHIRE I & II/6TH FLOOR

In case you haven’t noticed, all colleges and universities pretty much offer the same stuff. And not-so-surprisingly, most of them talk very similarly about that stuff. When you’re on the receiving end of same-sounding, same-looking, same-smelling higher education marketing messages, the promotional blur is forgettable. That is, until you see something that grabs your heart, your head, and your throat at the same time. An idea, an approach, an image, a film, a digital experience, a collection of words or sounds that refuses to be ignored. A creative concept that stands up. And stands out. They’re few and far between in higher education, so there’s significant opportunity for

college and university marketers to help pull their schools out of the blur. This highly interactive moderated panel discussion will provide attendees with the inspiration and guiding principles—supported by engaging case studies—to pump fresh new energy into campus-based marketing and communications operations whose staff members are challenged to deliver extraordinary creative solutions to support institutional brand, recruitment, and advancement marketing.

Moderator: Eric Sickler, Vice President for Client Services, Stamats

Panelists:Danny Akright, Digital Media Publisher, Drake University

Bill Thorburn, CEO and Chief Creative Executive, The Thorburn Group

Collette Litzinger, Director of Integrated Marketing, The Thorburn Group


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OPENING KEYNOTE ADDRESS Wednesday, 4:00 – 5:00 p.m.SALON III/7TH FLOOR

The Big Picture is YOU: You Make the Difference— Dr. Bertice BerrySociologist Bertice Berry, PhD, is a bestselling author and award-winning lecturer who has been named Comedian of the Year, Lecturer of the Year, and Entertainer of the Year. She has published 11 bestselling books in both fiction and nonfiction and has won numerous awards and accolades for both her writing and presentations. Berry has had her own nationally syndicated television show and has hosted, interviewed, and made numerous television, documentary, and radio appearances on a variety of diverse venues, including The Tonight Show, The Oprah Winfrey Show, Between The Lions, Crossfire, 20-20, NPR, PBS, Comedy Central, and CBN.

Berry has used her unique gifts and talents as a writer and ghostwriter for others on a wide range of topics, including race and gender issues, sociological studies, stratification, healthcare reform, humor, spirituality, sexuality, slavery and the abolitionist movement, weight loss and wellness, relationships, servant leadership, transformational leadership, diversity, and love.

Berry has led parades, had classrooms named after her, and has been awarded more than ten honorary doctorates. She earned her own doctoral degree from Kent State University at the age of 26.

“If you ain’t dead, you ain’t done,” a character in one of Berry’s novels says.

Berry believes that every one of us has been given a unique purpose and it is our obligation to find it and use it to improve first our own selves and then the lives of those we live and work with.

Berry is most proud of becoming an instant mother to her five adopted children. She sees her role as a mother as her most fulfilling achievement in life.

“They really are my blessing in disguise,” Berry says. “I’m just waiting for them to take the costumes off.”

You’ll laugh, you’ll feel, you’ll be inspired, and one thing is certain—you’ll leave much differently than you came.

Dr. Bertice Berry

HOSTED RECEPTIONWednesday, 5:30 – 6:30 p.m.

HALSTED FOYER/4TH FLOOR

CONVERSATIONS WITH DR. BERRYWednesday, 5:00 – 5:30 p.m.

SALON III/7TH FLOOR

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THURSDAY AT-A-GLANCE


7:00 – 8:30 A.M. CONTINENTAL BREAKFAST FOYER/7TH FLOOR

8:30 – 9:30 A.M. WELCOME

Kristie Fisher

PLENARY ADDRESS

Big Data, the Census, and Ground Truth: How Layering Your Data on Census Bureau Statistics Can Reveal the Truth of the World—Eric Newburger

SALON II & III/7TH FLOOR

MORNING SESSIONS

9:45 – 10:45 A.M.

T1.1Creating a SEM Plan

SALON I/7TH FLOOR

T1.2College Admissions and Social Media: How to Appeal to Prospective Students (Without Sounding Totally Lame)

CLARK/4TH FLOOR

T1.3Don’t Stop Believing: The Non-Traditional Journey to UNCW

BELMONT/4TH FLOOR

T1.4The Excitement Factor: Drive Enrollment by Creating Student Excitement

ARMITAGE/4TH FLOOR

T1.5The Future of Adult Student Recruitment

ADDISON/4TH FLOOR

T1.6Effective Recruitment Strategies for Specialized Colleges and/or Majors


T1.7Why Your Award-Winning Website is Utterly Unusable: Using Analytics to Build a Better Admissions Site

INDIANA & IOWA/ 6TH FLOOR

T1.8Implementing a Culture of Leadership

NORTHWESTERN & OHIO STATE/6TH FLOOR

T1.9Finding the Intersection of Brand and Value: How Murray State University Examined its Value Identity and Found a Strategic Path Forward

PURDUE & WISCONSIN/ 6TH FLOOR

T1.10ACT 2014 STEM Condition Report: Current Trends


MORNING SESSIONS

11:00 A.M. – 12:00 P.M.

T2.1The Imperative of Strategic Enrollment Planning: Why Today’s Environment Requires More Planning, and Why It’s Risky to Delay

ADDISON/4TH FLOOR

T2.2How to Prepare for, Persevere through, and Totally Rock a Website Launch

BELMONT/4TH FLOOR

T2.3Still Reinventing the Campus Visit—Making Moms Cry Since 2013

ARMITAGE/4TH FLOOR

T2.4Exploring Retention Predictive Analytics

CLARK/4TH FLOOR

T2.52015 Stamats TeensTALKTM Report

SALON I/7TH FLOOR

T2.6Coming Together: Student Success and the Community College


T2.7Offering Hope and Humor to Students: Increasing Retention, Learning Gains, and Completion Goals through Laughter


T2.8From Prospect to Graduate: Perfecting the Partnership of Admissions and Retention


T2.9Serving Postsecondary Institutions in the 21st Century


T2.10Developing a Price Guarantee Model: Lessons Learned



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16 12:00 – 1:30 P.M. HOSTED LUNCHEON

Expanding Student Opportunities—Ty Cruce


AFTERNOON SESSIONS

1:45 – 2:45 P.M.

T3.1Holistic Admissions/Predictive Retention: Effectively Applying Noncognitive Variables

SALON I/7TH FLOOR

T3.2Utilizing Online Tools to Strengthen the K–12 Recruitment Pipeline


T3.3The Best Enrollment Marketing and Communications Ideas of 2015

ARMITAGE/4TH FLOOR

T3.4The Personality and Reputation Effect on Enrollment Growth

ADDISON/4TH FLOOR

T3.5Meeting Students in the Digital World

BELMONT/4TH FLOOR

T3.6Print Is Not Dead—Suspects are Gold


T3.7Mapping the College Planning Process: An Exhaustive Look at the Overall College Planning Process Throughout High School

CLARK/4TH FLOOR

T3.8Engaging Stakeholders in Developing a Holistic Retention Program from the Ground Up!


T3.9Enhancing Student Success by Identifying and Re-Recruiting Stopouts and Dropouts


T3.10EOS “Get Your Name in the Game” Initiative: Lessons from the First Six Months


AFTERNOON SESSIONS

3:00 – 4:00 P.M.

T4.1Using Satisfaction Data for Retention

SALON I/7TH FLOOR

T4.2Change at the Top: A View From the Middle


T4.3Mythbusting Admissions: Where Prospects and Professionals Agree and Disagree on Enrollment Marketing, Messages, and Channels

ARMITAGE/4TH FLOOR

T4.4Enrollment Management Moneyball

ADDISON/4TH FLOOR

T4.5Predicting Enrollment Using Neural Network Analysis of Social Behavior

BELMONT/4TH FLOOR

T4.6Homecookin’: A Southerner’s Guide to Planning the Perfect Campus Visit

CLARK/4TH FLOOR

T4.7ACT Prep as an Outreach Strategy


T4.8Need to Re-Strategize: Let’s Play Smart


T4.9Successful Transfer Admissions at a Private Institution


T4.10Statewide ACT Testing for Juniors: A Conversation about the Impact on Enrollment Management


4:00 – 5:00 P.M. KEYNOTE ADDRESS

The Work: The Quest For Our Work That Matters—Wes Moore


5:30 – 6:30 P.M. BOOK SIGNING

Wes Moore

SALON I/7TH FLOOR

5:00 – 6:30 P.M. ACT EPC 30th Anniversary Celebration FOYER/7TH FLOOR


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REGISTRATIONThursday, 7:00 a.m. – 5:00 p.m.FOYER/7TH FLOOR

CONTINENTAL BREAKFASTThursday, 7:00 – 8:30 a.m.FOYER/7TH FLOOR

WELCOME AND PLENARY ADDRESSThursday, 8:30 – 9:30 a.m.SALON II & III/7TH FLOOR

WELCOMEKristie Fisher, Assistant Vice President, Client Partnerships, ACT

PLENARY ADDRESS

Big Data, the Census, and Ground Truth: How Layering Your Data on Census Bureau Statistics Can Reveal the Truth of the WorldDoes a federal statistical system still have a place in a world of ubiquitous data?

The US Census is a holdover from the Enlightenment. It comes from a past when only our central government had the scale to collect and publish datasets of national dimensions. Indeed, today’s federal statistical system collects more than 200 distinct datasets a year, spanning the people, places, and economy of the nation. In the last decade, this data has been utterly dwarfed by the scale of data amassed by private firms. The credit card, the cell phone, and Twitter have flooded the world with data. Digital communications technologies provide even small firms with access to automated surveys, search engines, and powerful analytic tools for parsing their (now electronic) client records.

Eric Newburger argues that Census data, properly used, is more powerful than ever. He sees (and shares) insights in the trends from recent decades and projections for the future. He suggests methods for combining private datasets with public datasets to create hybrid pictures of the world that might inform decisions today, and reveal what is to come tomorrow.

Eric Newburger, Assistant to the Associate Director of Communications, Census Bureau

Eric Newburger


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Creating a SEM PlanThursday, 9:45 – 10:45 a.m.SALON I/7TH FLOOR

This session is designed to acquaint participants with the elements of a SEM plan, the processes used to create plans, and how to create institution-wide teams for planning and implementation.

Tom Green, Associate Executive Director, Consulting and SEM, AACRAO

CONFERENCE SESSION T1.2

College Admissions and Social Media: How to Appeal to Prospective Students (Without Sounding Totally Lame)Thursday, 9:45 – 10:45 a.m.CLARK/4TH FLOOR

You’ve probably checked Facebook, Twitter, Instagram, Pinterest, Snapchat, or another site at least once since the opening of this program—and chances are a high school student has, too. Social media is an engaging, interactive, and low-cost way of reaching out to prospective students where they spend most of their time: on their phones and computers. This session will present strategies undergraduate admissions offices can use to engage students through social media sites, specifically focusing on ways to communicate your message in a voice that will resonate with high school–aged prospective students. We’ll discuss popular sites, innovative ways social media can help you communicate your goals and values to students, and social media do’s and don’ts. We will also discuss strategies for establishing an admissions-specific social media presence separate from your university’s general communication stream.

Grace Chapin, Senior Assistant Director of Admissions, The University of Chicago


Don’t Stop Believing: The Non-Traditional Journey to UNCWThursday, 9:45 – 10:45 a.m.BELMONT/4TH FLOOR

One of the rising trends in higher education, and therefore a rising priority for enrollment managers, is the population growth of “non-traditional” students. In this presentation, we will examine four distinct non-traditional transfer student types at UNCW and show how our data, examined over the past three years, substantiates a need for specialized enrollment strategies for non-traditional students. We will also explore how our particular strategies are working to meet the unique needs and demographics of these students. Some of the strategies we will share include recruitment, communication, and integration methods. At the end of the presentation, we will invite an open forum for further discussion on how to meet the needs of this growing population.

Jessica Overton, Transfer Admissions Coordinator, University of North Carolina Wilmington

Kelley Griffin, Transfer Admissions Coordinator, University of North Carolina Wilmington


The Excitement Factor: Drive Enrollment by Creating Student ExcitementThursday, 9:45 – 10:45 a.m.ARMITAGE/4TH FLOOR

This will be an enlightening and thought-provoking session where you will learn the findings and implications from a groundbreaking study. This study revealed that a prospective student’s excitement about attending a college is more highly correlated to enrollment than either cost or the perceived quality of the institution. You’ll leave with actionable information that will help you better understand the environments in which student excitement is created, the people on campus who create it, points in the recruiting cycle where it is most frequently created, and specific methods and messages that are most and least effective in creating a student’s excitement about your college. More than 40 colleges across the United States participated in this study, which generated more than 13,000 respondents.

Bob Longmire, President, Longmire and Company

Cathy Heinz, Director of Communications for Enrollment, Purdue University


The Future of Adult Student RecruitmentThursday, 9:45 – 10:45 a.m.ADDISON/4TH FLOOR

High school student populations are declining nationwide. Where will we look next to bring in the class? Community colleges have been recruiting and retaining adult students successfully for years. This session will review data from recent adult surveys and inventories, and will share recruitment and retention strategies that are applicable at all types of institutions. Resources such as the Coalition of Adult Learning Focused Institutions (ALFI) will also be discussed.

Michele Brown, Director of Student Recruitment and Outreach, Oakton Community College

Angela Nackovic, Adult Admissions Representative, College of DuPage


Effective Recruitment Strategies for Specialized Colleges and/or MajorsThursday, 9:45 – 10:45 a.m.MICHIGAN & MICHIGAN STATE/6TH FLOOR

Identifying and engaging the “right” candidates for our institution is a priority for an effective enrollment manager. Those who provide recruitment strategy leadership for specialized colleges and/or majors within a college are


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faced with the challenge of communicating and connecting with prospects to stand out among the identifiable majors that first-year and transfer students are most familiar with. This session will provide a summary of several creative and cost-effective recruitment strategies implemented by the ILR School at Cornell University. ILR is a specialized college enrolling 1,000 students, of which 60% are first year and 40% are transfers. Since 2011, ILR has experienced a 70% growth in undergraduate applications, a 20% increase in yield, and a drop of 6% in selectivity, while enhancing the enrollment of underrepresented minority and first-generation college students.

Cathleen Sheils, Director of Admissions, Cornell University, ILR School


Why Your Award-Winning Website is Utterly Unusable: Using Analytics to Build a Better Admissions SiteThursday, 9:45 – 10:45 a.m.INDIANA & IOWA/6TH FLOOR

Auto-advancing slideshows, moving backgrounds, hamburger menus, oh my! Many award-winning websites have these trendy elements, but are they forgetting about the user experience? Using click-through data, eye-tracking tests, and national research studies, JMU built new website ecosystems to laser-target prospective students and their parents. (Note: The design is scheduled to go live summer 2015 to coincide with web traffic low points.)

Randy Budnikas, Online Marketing Manager, James Madison University


Implementing a Culture of Leadership Thursday, 9:45 – 10:45 a.m.NORTHWESTERN & OHIO STATE/6TH FLOOR

Admission office leaders and managers are always in need of more time to plan, organize, implement, and manage programs, practices, policies, strategies, etc. Why not spend more time developing future leaders by offering important functions of an office to your entry-level positions? Implementing a culture of leadership is the ultimate act of leadership, and in doing so, you’re creating a more inclusive environment where the work itself becomes intrinsically motivating, hence experiencing less turnover and a more productive workforce.

Mark Steinlage, Jr., Associate Dean of Admission, Saint Louis University


Finding the Intersection of Brand and Value: How Murray State University Examined its Value Identity and Found a Strategic Path ForwardThursday, 9:45 – 10:45 a.m.PURDUE & WISCONSIN/6TH FLOOR

Determining your institution’s identity is critical when trying to convey your message to prospective students. Comprehensive research helped us understand our “value identity,” allowing us to make strategic choices about who we want to be, how we want to recruit, and which institutional narrative we should develop. We went beyond typical sub-group segmentation to create a true market segmentation, identifying personas of prospects based on their expectations for the experiences and outcomes of their college education. This guided us toward a clear understanding of our markets and how we should organize to reach those markets effectively.

Fred Dietz, Associate Vice President for Enrollment Management, Murray State University

Kim Reid, Vice President of Research Operations, Maguire and Associates

Catherine Sivills, Assistant Vice President for Communications, Murray State University


ACT 2014 STEM Condition Report: Current TrendsThursday, 9:45 – 10:45 a.m.LINCOLNSHIRE I & II/6TH FLOOR

Enhancing the opportunities for students within the STEM pipeline is a critical factor as our country strives to meet the needs of business and industry in the 21st century. We will demonstrate how information collected from the ACT Interest Inventory is used to determine student interest level in specific STEM fields and align those interests with their academic readiness in math and science.

Tim Osborn, Account Executive, ACT


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The Imperative of Strategic Enrollment Planning: Why Today’s Environment Requires More Planning, and Why It’s Risky to Delay Thursday, 11:00 a.m. – 12:00 p.m.ADDISON/4TH FLOOR

Strategic enrollment planning has long been important to an institution’s fiscal health and to the attainment of an institution’s mission, but today’s shifting environment is taking it to another level. To thrive in this environment, institutions must go beyond the usual process of enrollment and revenue planning and forge a dynamic new collaboration of campus leadership. A truly integrated, data-infused, and action-oriented process of strategic enrollment planning can complement the institutional strategic plan, resulting in a blueprint for maintaining the institution’s mission, vision, and values while expanding markets and connecting academic trends, demand, and capacity with enrollment projections.

This session will offer an executive summary of the challenging enrollment outlook and will outline a strategic enrollment planning process that is working to prepare campuses for the challenges ahead.

Gary Fretwell, Senior Vice President, Ruffalo Noel Levitz


How to Prepare for, Persevere through, and Totally Rock a Website LaunchThursday, 11:00 a.m. – 12:00 p.m.BELMONT/4TH FLOOR

Developing and launching a new admissions website is a daunting task that can stretch over many months and be a huge drain on your time (and sanity!). But it’s also a valuable investment, as the website forms the hub of all marketing activities. This session is designed for those who are planning to launch a new website or have already started and want to learn what to be prepared for and how to successfully navigate the process. Topics covered will include deciding on overall goals, gathering user experience data, managing the process, making style choices, and developing content. The presenter will also discuss collaboration with the development team, common problems, the actual launch, and obtaining the bells and whistles.

Krista Timney, Senior Associate Director of Marketing and Communications, Indiana University Bloomington


Still Reinventing the Campus Visit— Making Moms Cry Since 2013Thursday, 11:00 a.m. – 12:00 p.m.ARMITAGE/4TH FLOOR

Authentic storytelling. Powerful visuals. Inspirational video. The Purdue Office of Admission reinvented its daily visit

programs in 2013 with the goal of igniting an emotional connection to campus among our guests. In this session, we’ll discuss how we reinvented our visit experience from the ground up. Change management. Doing more with less. Turning challenges into opportunities. Cross-campus collaborations. And sources of inspiration that bring mothers to tears and truly engage with Generation Z. The focus of this presentation will be on strategies any campus can use. You’ll gain insights into why storytelling is such a powerful presentation tool, find out what motivates Generation Z, and learn from some of our successes and failures.

Cathy Heinz, Director—Enrollment Management Communication, Purdue University Main Campus

Mary Henry, Communications Manager—Enrollment Management Communication, Purdue University Main Campus


Exploring Retention Predictive AnalyticsThursday, 11:00 a.m. – 12:00 p.m.CLARK/4TH FLOOR

This presentation examines the development of retention and graduation predictive analytics at the University of Alabama at Birmingham. Utilizing research on retention and degree-completion time, this presentation will outline the process by which UAB sought to build retention, graduation, and student-level retention projections. This presentation will delve into workflow, process timeline, data elements needed, methodologies and software utilized, findings from the analysis, and current usage of the findings.

Bart Swecker, Senior Manager for Advanced Analytics, University of Alabama at Birmingham


2015 Stamats TeensTALK™ Report Thursday, 11:00 a.m. – 12:00 p.m.SALON I/7TH FLOOR

For nearly 20 years, Stamats has shared findings from its annual TeensTALK™ Study—celebrated as a research standard for recruitment marketing practitioners—with the nation’s higher education community. In the 2015 version of the TeensTALK™ Report, Stamats presents teen-focused market research from multiple organizations, agencies, and consultancies across the nation pertaining to teens’ creative preferences, perceptions, and expectations. Additionally, the 2015 TeensTALK™ Report includes video clips from a TeensTALK™ LIVE! panel discussion that powerfully demonstrate teens’ creative preferences, attitudes, and expectations. Our goal for the 2015 TeensTALK™ Report is to provide the higher education marketing community with a presentation of creative counsel from multiple reputable sources in one coherent report. This report will offer insights to help you refine the development of creative recruitment marketing tools and executions (publications, websites, advertising, etc.) for multiple communication channels.

Eric Sickler, Vice President, Stamats


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Coming Together: Student Success and the Community CollegeThursday, 11:00 a.m. – 12:00 p.m.MICHIGAN & MICHIGAN STATE/6TH FLOOR

How can a community college connect external drivers (state, community) and internal drivers (students, faculty, staff) with accreditation, vision and mission, assessment, and the student success concept? This interactive session helps you refocus your campus on students and create a road map that addresses these and other community college issues.

Dr. Kevin A. Pollock, President, St. Clair County Community College


Offering Hope and Humor to Students: Increasing Retention, Learning Gains, and Completion Goals through LaughterThursday, 11:00 a.m. – 12:00 p.m.INDIANA & IOWA/6TH FLOOR

While increased happiness is not usually an outcome metric tied to performance-based funding initiatives, it is something students seek. More importantly, improving student happiness may be something your institution should consider when making decisions. Can you imagine a “smile meter” on your campus dashboard? This workshop will encourage educators to embrace humor and attempt to create moments that bring smiles. Attendees will be asked to reflect on what made them happy when they were students. Ideas will be presented on how to use humor systematically to alleviate stress and improve student self-esteem. Once laughter has become embedded in your school, retention will rise, which will in turn increase learning outcomes and completion numbers. Smiles will then appear on the faces of data-driven deans and administrators.

Todd DeKay, Interim Institutional Researcher, Eastern New Mexico University–Roswell


From Prospect to Graduate: Perfecting the Partnership of Admissions and RetentionThursday, 11:00 a.m. – 12:00 p.m.NORTHWESTERN & OHIO STATE/6TH FLOOR

This workshop will outline ways in which a medium-sized public institution has been able to foster a positive relationship between undergraduate admissions and retention. From the point of prospect through graduation, both offices aid in the growth of the college’s students by keeping the lines of communication open, as well as creating and co-facilitating programs for transfer students. Participants will learn about transfer-specific programs, direct marketing campaigns, and support services from

the point of prospect through graduation—many of which were created and executed in-house at little to no cost to the college.

Megan Sarkis, Assistant Director of Undergraduate Admissions, The College at Brockport, SUNY

Erin Rickman, Transfer-Year Experience Coordinator, The College at Brockport, SUNY


Serving Postsecondary Institutions in the 21st CenturyThursday, 11:00 a.m. – 12:00 p.m.PURDUE & WISCONSIN/6TH FLOOR

Learn how the ACT® test and the ACT Educational Opportunity Service are changing to meet the needs of students and postsecondary institutions. Understand the new writing test and STEM, ELA, and other new scores and indicators that will be available on the ACT score report in September 2015. Hear about new functionality being considered for students taking the ACT. Come find out how the newly redeveloped ACT Educational Opportunity Service will make the job of connecting with best-fit students easier and more productive. ACT is making huge strides to serve you better—join us for this exciting conversation!

Kaitlynn Griffith, Program Director, the ACT, ACT

Janie Kesselring, Program Director, Postsecondary Services, ACT


Developing a Price Guarantee Model: Lessons Learned Thursday, 11:00 – 12:00 a.m.LINCOLNSHIRE I & II/6TH FLOOR

Guaranteed pricing models are becoming a way to meet the cost accountability and transparency challenges facing higher education. This presentation will overview the newly created OHIO Guarantee, an all-in pricing model that not only covers tuition and room and board costs, but also many other student costs, like course fees, orientation, health fees, and graduation fees. We’ll discuss the steps in creating the model and the issues addressed by the implementation committee chaired by the presenter, and explain the development of this type of innovative program at a large public institution.

Craig Cornell, Vice Provost, Enrollment Management, Ohio University


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Holistic Admissions/Predictive Retention: Effectively Applying Noncognitive VariablesThursday, 1:45 – 2:45 p.m.SALON I/7TH FLOOR

Today, a growing number of North American postsecondary institutions are incorporating the use of noncognitive variables into their admissions process. Why is there more and more interest in utilizing these nonacademic measures? It’s all about success! The results at those colleges and universities that have added these measures to their admissions requirements are showing strong correlations to student academic success, persistence, and graduation. Key learning points of this session will be to: 1) understand what noncognitive variables are; 2) understand the research and legal implications of using noncognitive variables; and 3) explore how to implement holistic admissions on your campus to improve retention.

Michele Sandlin, Managing Consultant, AACRAO


Utilizing Online Tools to Strengthen the K–12 Recruitment Pipeline Thursday, 1:45 – 2:45 p.m.INDIANA & IOWA/6TH FLOOR

As an institution committed to educational access and diversity, Rutgers University offers numerous programs for pre-college students. Understanding that the Internet is a critical tool for connecting with and engaging middle and high school students, the university’s Office of Enrollment Management developed and recently enhanced two tools to streamline connections to opportunities at Rutgers: the pre-college program directory and the MyRutgersFuture

portal. These tools connect students to Rutgers by providing: 1) access to available pre-college programs and events on campus; 2) customizable information about the undergraduate experience in each region; and 3) dynamic admissions feedback regarding their academic performance. Join us for an exciting session that demonstrates how data and technology can be used for marketing and recruitment as well as to enhance pre-college outreach.

Courtney O. McAnuff, Vice President for Enrollment Management, Rutgers, The State University of New Jersey

Dr. Paul Johnson, Associate Vice President for Enrollment Management , Rutgers, The State University of New Jersey

Dr. Elena Ragusa, Research Project Manager, Rutgers, The State University of New Jersey


The Best Enrollment Marketing and Communications Ideas of 2015Thursday, 1:45 – 2:45 p.m.ARMITAGE/4TH FLOOR

This fast-paced, high-energy session will look at the best enrollment marketing and communication ideas of 2015. The presenters will highlight some of the year’s biggest ideas from the annual publication with this session’s name. The session also encourages maximum audience participation, as many of the best ideas can arise from colleagues and peers. You’ll leave this session with ideas for becoming more innovative, effective, and efficient with your communications resources. This session usually sends participants away with the BIG idea that they were hoping to find at a summer conference.

Karyn Adams, Vice President and Creative Director, H·A ThirtyOne

HOSTED LUNCHEONThursday, 12:00 – 1:30 p.m.


Expanding Student OpportunitiesThe College Choice Report—Expanding Opportunities follows the ACT-tested high school graduating class of 2014, focusing on specific testing behaviors that may expand college opportunities available to students. We will cover topics like the grade level in which students test, the timing and number of score reports students send to colleges, and their participation in the ACT Educational Opportunity Service, analyzing the relative influence of these behaviors on enrollment. This is an important topic for enrollment managers and admissions officers, as students’ participation in these testing behaviors have implications for colleges’ chances to recruit, advise, and place these prospective students.

Ty Cruce, Senior Research Scientist, ACT


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The Personality and Reputation Effect on Enrollment Growth Thursday, 1:45 – 2:45 p.m.ADDISON/4TH FLOOR

Many enrollment officers are trying to answer the question: How can you grow your core student population without lowering student quality or increasing discount? In this competitive industry, savvy enrollment strategists have generated growth through strong data management and market segmentation, but that competitive advantage is becoming commonplace. To find a competitive advantage, enrollment strategies are combining their data insights with the projection of an institution’s human personality. Defining authentic institutional personality within a shared governance model can be an intimidating and complex process for even the most seasoned researcher, CMO, or enrollment officer. In this presentation, discover the best practices for the exploration, identification, and presentation of authentic personality in your enrollment communications channels. Case studies of successful universities will be offered and dramatic results above 20% growth will be shown. Don’t miss this important insight into growing enrollment through the definition of the WHO.

Scott Ochander, Vice President for Enrollment and Marketing, Manchester University


Meeting Students in the Digital World Thursday, 1:45 – 2:45 p.m.BELMONT/4TH FLOOR

Encouraged by the Completion by Design initiative to increase financial aid awareness, Wake Tech has taken a huge step into the digital world. Our first effort to increase financial aid awareness using digital media resulted in a 27% increase in student awards. This success has led us to use digital media to promote almost everything on campus. Not only are we using Twitter and Facebook, we have also expanded to keep up with trends. We recently started incorporating videos into our website and social media to explain departments, processes, and events. Students live in a digital world and that is where we need to meet them! Come and learn how Wake Tech is using digital media to do it.

Ellen Mathis, Student Services Marketing Communication Coordinator, Wake Technical Community College


Print Is Not Dead—Suspects are GoldThursday, 1:45 – 2:45 p.m.MICHIGAN & MICHIGAN STATE/6TH FLOOR

With the dominance of the web as the primary source for gathering information about colleges, it is becoming harder to entice students to inquire. The web’s dominance also makes it harder to justify printing and postage costs. This session is a case study about how an enrollment

crisis forced Christian Brothers University, a small private college, to rethink the role name buys, suspects, and print plays in the enrollment process. After two years of investing in suspects and a print communications plan, CBU realized a 33% increase in the freshman class. Attendees will also learn about strategies for reducing print and postage cost, as well as what you should expect from your printer.

Anne Kenworthy, Vice President for Enrollment Management, Christian Brothers University

John Sanders, President, Central Printing


Mapping the College Planning Process: An Exhaustive Look at the Overall College Planning Process Throughout High SchoolThursday, 1:45 – 2:45 p.m.CLARK/4TH FLOOR

To reach, influence, support, or engage students in the college planning process, you first must know WHERE they are. This session shares results of a major study identifying how students from all walks of life move through the college planning process. The study asks students at multiple points in their high school careers about their postsecondary plans; when and if they started planning for college; how they learn about, research, and decide on college plans; and which resources and tools are the most important to them. The ocean of data created by this study will be displayed and visualized so attendees can truly understand the divergence and the consistent patterns of student paths to college. The session will highlight how students are using technology and new media to learn and interact throughout the process.

Ryan Munce, Vice President, NRCCUA

Dr. Chris Domes, President, Silver Lake College of the Holy Family


Engaging Stakeholders in Developing a Holistic Retention Program from the Ground Up!Thursday, 1:45 – 2:45 p.m.NORTHWESTERN & OHIO STATE/6TH FLOOR

At Frontier Community College, students can now access the support they need to achieve their academic goals, which has resulted in maintaining nearly 90% of enrolled hours; a persistence rate for completers of the FYE seminar of 96%; and the transformation of the institutional climate to focus on student success. We will explore designing a comprehensive FYE seminar; selecting and training FYE faculty; assessment of the FYE seminar; redesigning new-student orientation; managing an early-alert tool; designing and implementing a program to recognize students for their positive contributions to campus; identifying resources to help students overcome barriers; and providing opportunities for student engagement. We will recognize the collaboration necessary between retention staff and


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student retention and persistence.

Ashlee Spannagel, Retention Coordinator/Recruiter, Frontier Community College

Nixie Hnetkovsky, Director of Student Learning Assessment, Illinois Eastern Community College District


Enhancing Student Success by Identifying and Re-Recruiting Stopouts and Dropouts Thursday, 1:45 – 2:45 p.m.PURDUE & WISCONSIN/6TH FLOOR

Many students do not maintain continuous enrollment throughout their academic careers. They are often not well understood and need encouragement and assistance to return to school and succeed in completing their degree programs. This session provides a practical “how-to” guide to: 1) identify stopouts, dropouts, and re-admits; 2) examine their enrollment patterns and trends; 3) understand their backgrounds and characteristics as they relate to student success; and 4) target and re-recruit the students with the greatest likelihood of success. Participants will learn to develop, implement, and enhance a research and marketing program focused on maximizing student success for stopouts, dropouts, and re-admits. Examples of

successful initiatives, materials, and ideas will be shared with participants.

E. J. Keeley, Director, Institutional Assessment and Research, Edgewood College


EOS “Get Your Name in the Game” Initiative: Lessons from the First Six MonthsThursday, 1:45 – 2:45 p.m.LINCOLNSHIRE I & II/6TH FLOOR

In this session we will provide an update on the progress of a new ACT initiative focused on helping expand college opportunities for underserved students. This initiative, known as “Get Your Name in the Game,” makes the names of underserved high school seniors available to colleges for free through the ACT Educational Opportunity Service (EOS). We will review some of the research findings that prompted this initiative, share how the initiative is being implemented so far, provide an overview of feedback from colleges that are participating in the initiative, and discuss lessons learned and next steps for ACT and participating colleges as we prepare for new underserved student names to be made available through EOS in the fall.

Ty Cruce, Senior Research Scientist, ACT

Janie Kesselring, Program Director, Postsecondary Services, ACT


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Using Satisfaction Data for RetentionThursday, 3:00 – 4:00 p.m. SALON I/7TH FLOOR

In an era of accountability and a growing emphasis on college completion, successful campuses are using data to drive their retention planning and strategy development. Student satisfaction data plays a key role in retention planning efforts at colleges and universities across the country. What are the best approaches for using these types of data to improve student retention? This session will feature four suggestions for using student satisfaction data with an emphasis on improving retention. We will also identify several top issues facing schools and provide suggestions for improving satisfaction in these areas. As a result of participating in this session, individuals will be able to identify clear next steps on how to use their own institution’s satisfaction data to improve student success.

Julie Bryant, Associate Vice President of Retention Solutions, Ruffalo Noel Levitz


Change at the Top: A View From the MiddleThursday, 3:00 – 4:00 p.m. MICHIGAN & MICHIGAN STATE/6TH FLOOR

Dramatic changes are happening across the higher education landscape, and nowhere more so than in enrollment management. What does this look like from the middle manager’s position? How do those in the middle continue to grow professionally? And what role can we play in supporting those above and below us to meet the institutional strategic goals?

John Laverty, Senior Associate Director of Admissions, University of Iowa

Sacha Thieme, Executive Director of Admissions, Indiana University

Maura Flaschner, Associate Director, Freshmen Admissions, Iowa State University

Kellie Kane, Director of Operations and Strategic Planning, Office of Admissions and Financial Aid, University of Pittsburgh


Mythbusting Admissions: Where Prospects and Professionals Agree and Disagree on Enrollment Marketing, Messages, and ChannelsThursday, 3:00 – 4:00 p.m. ARMITAGE/4TH FLOOR

The past five years have been transformative in the world of admissions, marketing, and enrollment management. Seasoned professionals have had to adapt how they communicate value to students and their families and have had to shift the method in which their message gets across as the pressure to achieve ever-higher enrollment targets continues to mount. On the other side of the desk, students are also under pressure. They’re constantly bombarded with messages regarding applying early. They’re told they are identified as a “good fit” and then deferred or denied. They choose to submit multiple enrollment deposits to “hedge their bets,” negotiate financial aid packages, and much more.

With pressure on both sides, combined with a media drumbeat questioning the value of higher education, we propose a short pause. Are we serving the needs of students? Let’s listen to what they say and compare their perspectives to those of enrollment leaders seeking to


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common ground. This way, we can learn how we might be more effective in getting our messages across. This session relies on multiple data sources to provide perspectives from prospective students and enrollment professionals. We’ll explore where they converge—and where they differ—and how enrollment professionals can leverage this knowledge.

Gil Rogers, Director of Marketing and Outreach, Chegg Enrollment Services

Michael Stoner, President, mStoner


Enrollment Management MoneyballThursday, 3:00 – 4:00 p.m. ADDISON/4TH FLOOR

A perfect storm is taking shape in higher education enrollment management: applications on the decline, the number of institutions (both for-profit and non-profit) on the rise, the applicant pool changing composition, and more. The algorithm for successfully managing recruitment and enrollment becomes even more complex when adding the pressure to reduce costs and tuition as well as federal regulations regarding student loan default rates. In this tumultuous environment, you need to do more with less. The only way to do that effectively is by making your data a stronger asset to add to your arsenal of human and financial resources. Enter predictive modeling. This presentation explores using data and predictive modeling to optimize higher education recruitment marketing practices. It is critical to note that data and models can and should be used to support your goals and strategies, not the other way around. A predictive model is not a substitute for human judgment, but rather a tool to support and supplement it. TWG Plus and Campus Explorer will walk you through a process that will enable your team to feel comfortable with and prepared to implement a recruitment strategy that is supported by data and predictive modeling.

James Vineburgh, Senior Director, Campus Explorer

Scott Novak, President, TWG Plus


Predicting Enrollment Using Neural Network Analysis of Social BehaviorThursday, 3:00 – 4:00 p.m. BELMONT/4TH FLOOR

We see it. Students are applying to more schools, double depositing more frequently, and finalizing decisions later in the recruitment cycle. Such behaviors generate a greater need for predictive enrollment measures to transcend the traditional on-campus visits, housing contracts, and deposits. This session will explore how postsecondary administrators can use real-time data extracted from interactions among prospective students on social media to develop recruitment strategies that target students who are most likely to enroll.

Andy Borst, Director of Admissions, Western Illinois University

Justin Ball, Associate VP of Enrollment Management, Bradley University

Alexandra Sigillo, Research and Data Analyst, Uversity

Brad Popiolek, Director of Product, Uversity


Homecookin’: A Southerner’s Guide to Planning the Perfect Campus VisitThursday, 3:00 – 4:00 p.m. CLARK/4TH FLOOR

This generation of prospective students expects more than just a standard walking tour of campus when they come for a visit. However, planning personalized campus visits for each student can be overwhelming to even the most gracious campus host. From the “bread and butter” tours to a “five course meal” visit, see how campus partners at the University of Alabama come together to whip up an experience tailored to each and every prospective student.

Allison Verhine, Director of College Honors and Endowments, College of Arts and Sciences, University of Alabama

Susan Dendy, Coordinator of Recruitment, Honors College, University of Alabama


ACT Prep as an Outreach StrategyThursday, 3:00 – 4:00 p.m. INDIANA & IOWA/6TH FLOOR

This presentation focuses on best practices for colleges and universities that are looking to expand outreach and recruitment activities via ACT Prep offerings. Bryan Hembree, director of ACT outreach for Diversity Affairs at the University of Arkansas, will present how ACT Prep has become an instrumental component of the University of Arkansas’ outreach strategy. Discussion topics will include general program implementation, resource and staff requirements, and considerations for expanding existing outreach efforts.

Bryan Hembree, Director of ACT Outreach (Diversity), University of Arkansas


Need to Re-Strategize: Let’s Play SmartThursday, 3:00 – 4:00 p.m. NORTHWESTERN & OHIO STATE/6TH FLOOR

Colleges face radical changes in demographics, funding, constituents, and competitors. Enrollment officers must find new strategies to meet objectives. Knowing your campus, being collaborative, doing your research, and being honest with yourself can guide you to make wise decisions. The presenters have faced challenges in their careers, including: increasing the freshman class significantly; restructuring scholarships; increasing community college transfers; finding new sources of out-of-state students; and transitioning from open


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KEYNOTE ADDRESSThursday, 4:00 – 5:00 p.m.


Book Signing, 5:30 – 6:30 p.m.

SALON I/7TH FLOOR

The Work: The Quest For Our Work That MattersHow do we find a sense of purpose and completion in our lives? For some it is very intentional, for some, by accident. Purpose can be found within the private, public, government, military, and nonprofit sectors. But universally, people living with a sense of purpose have one thing in common: they live their lives for others. Wes Moore explores the quest for purpose through nine lives, and identifies how individuals can find a sense of completion in unique and unforgettable ways. By looking at the unsung heroes who live among us, we can better understand how each of us has the power to change the world.

Wes Moore is an Army combat veteran, national bestselling author, and social entrepreneur. His first book, The Other Wes Moore, became an instant New York Times and Wall Street Journal bestseller as a story that conveys the importance of individual decisions alongside community support.

Follow Wes on Twitter: @wesmoore1 Find Wes on Facebook: facebook.com/TheOtherWesMoore

Wes Moore

ACT EPC 30TH ANNIVERSARY CELEBRATIONThursday, 5:00 – 6:30 p.m.

FOYER/7TH FLOOR

admission to traditional. These initiatives were successful, and the presenters will talk about the importance of knowing your campus resources and constituents, and will share examples of accomplishing tasks by being smart. The last part of the session will be spent with participants analyzing case studies.

Gary D. Swegan, Associate Vice President for Enrollment Planning and Management, Youngstown State University

Michael D. Walsh, Dean of Admissions, James Madison University


Successful Transfer Admissions at a Private InstitutionThursday, 3:00 – 4:00 p.m. PURDUE & WISCONSIN/6TH FLOOR

This session will focus on the unique challenges of transfer student recruitment at private colleges and universities. We will discuss best practices and tips for maximizing institutional opportunities to grow transfer recruitment numbers in all stages of the admissions funnel. Topics will include: the use of data to inform the decision-making process; relationship development with partner institutions; the opportunities and challenges inherent in dual admission programs; the importance of understanding which institutions you compete with for transfer applicants and how that may be a different group than your freshman competition; the course articulation process; building an on-campus network of transfer supporters; and more.

It will feature data from a survey of private college transfer recruiters to be finalized during the spring 2015 semester.

T Matthew Schutte, Assistant Director of Admission, Saint Louis University


Statewide ACT Testing for Juniors: A Conversation about the Impact on Enrollment ManagementThursday, 3:00 – 4:00 p.m. LINCOLNSHIRE I & II/6TH FLOOR

As statewide adoption of ACT continues to grow with almost 20 states offering the assessment to all juniors, the impact on higher education institutions is significant. On a macro level, states are seeing a trend of more students enrolling in college prepared for credit-bearing courses. On a micro level, the door to education and career success has been opened for many underserved students. A panel of higher education experts will share their experiences and insights into the impact of statewide testing on colleges and universities as well as students.

Moderator: Catherine Dunn, Assistant Vice President, State and Strategic Accounts, ACT

Panelists:

Joshua Stevens, Senior Assistant Director of Admissions, University of Colorado—Boulder

Additional panelists to be announced.

http://twitter.com/WesMoore1

http://www.facebook.com/TheOtherWesMoore


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7:00 – 8:00 A.M. CONTINENTAL BREAKFAST FOYER/7TH FLOOR

7:00 – 7:45 A.M. NETWORKING ROUNDTABLE SALON II & III/7TH FLOOR

7:45 – 8:30 A.M. PLENARY ADDRESS

Storytelling with Data: Finding The Narrative—Cheryl Phillips


MORNING SESSIONS

8:45 – 9:45 A.M.

F1.1Supercharging Enrollment Management Data Analysis with R

SALON I/7TH FLOOR

F1.2HAIL TO THE CHIEF: How is Your President Engaged in Enrollment Management?

INDIANA & IOWA/6TH FLOOR

F1.3Utilizing Web-Based Scholarship Management Systems to Recruit and Retain Academically Talented Students


F1.4Campus Diversity as a Collaborative and Ongoing Effort

ADDISON/4TH FLOOR

F1.5Bringing in the Class: Balancing the Needs of the Institution with Those of the Colleges/Departments

BELMONT/4TH FLOOR

F1.6Inside the Mind of the First-Generation Student: A Panel Discussion

ARMITAGE/4TH FLOOR

F1.7Virtual Visits: Online Private Visits and How to Implement Them

CLARK/4TH FLOOR

F1.8An Institutional Approach to Increasing Retention and Persistence of African American Students


F1.9Many Paths to Success: The Value of Enrollment Management Positions


F1.10Ready or Not, Here the College Graduates Come

LINCOLNSHIRE I & II/6TH FLOOR

MORNING SESSIONS

10:00 – 11:00 A.M.

F2.1Blind Spots: Knowing What You Don’t Know

SALON I/7TH FLOOR

F2.2Perspectives and Practices of Multicultural Recruitment/Retention Specialists

BELMONT/4TH FLOOR

F2.3The Sources of College Engagement: High School Engagement, Expectations, and the College’s Role in Fostering Engagement

CLARK/4TH FLOOR

F2.4Personalizing Financial Aid Process from an Admission Counselor Perspective

ADDISON/4TH FLOOR

F2.5Getting Through: Seven Ways to Ensure Your Messages Reach Your Audience

ARMITAGE/4TH FLOOR

F2.6Helping AALANA Students Reach for the STARS


F2.7The Condition of College and Career Readiness for Hispanic, African American, and First-Generation Students

INDIANA & IOWA/6TH FLOOR

F2.8Early Alert and No Show Students: Just-In-Time Enrollment Management


F2.9Drive to 55: Getting Postsecondary Attainment to 55% with Free Postsecondary Education


F2.10Finding Fit: The Art and Science of Personal Alignment

LINCOLNSHIRE I & II/6TH FLOOR

11:15 A.M. – 12:15 P.M. CLOSING PANEL DISCUSSION

Shifting the Paradigm Toward Student Success: A Panel Discussion Among Higher Education Thought Leaders—Don Pitchford (Moderator), Mike Reilly, Douglas Shapiro, David Hawkins (Panelists)


FRIDAY AT-A-GLANCE


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REGISTRATIONFriday, 7:00 a.m. – 12:00 p.m.FOYER/7TH FLOOR

CONTINENTAL BREAKFASTFriday, 7:00 – 8:00 a.m. FOYER/7TH FLOOR

NETWORKING ROUNDTABLEFriday, 7:00 – 7:45 a.m.


Bring your questions, answers, and ideas to share with peers. Participants will select from a variety of topic centers so they can discuss the issues that matter to them most. Come find out how others are tackling new or difficult situations—and be ready to share your own ideas.

PLENARY ADDRESSFriday, 7:45 – 8:30 a.m.


Storytelling with Data: Finding The NarrativeWhen a reporter sits down to write a story, he or she starts with pages of notes and teases out the common narrative threads within. The reporter comes up with a theme—a nutgraf—or editorial heart of the story and buttresses that theme with key anecdotes. Storytelling with data follows a similar process, with even more potential for impact because you can use both anecdote and the power found in numbers. Cheryl Phillips will discuss how to use narrative story forms in building an interactive and visual story from data.

Cheryl Phillips is a Hearst Professional in Residence at the Department of Communications, Stanford University.

Cheryl Phillips


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7 CONFERENCE SESSION F1.1

Supercharging Enrollment Management Data Analysis with RFriday, 8:45 – 9:45 a.m.SALON I/7TH FLOOR

We will discuss why a variety of colleges, including Beloit and Drexel, are using the programming language R for most of their enrollment management data analysis. Session participants will learn: telltale signs that they may be ready to move beyond more constrained software packages such as Excel and SPSS; the type of organizational and analytical context needed to implement R successfully; and several benefits and caveats of using R in enrollment management data analysis. We will review the evolution of analytical approaches used in admissions and enrollment management and the factors that have given rise to the emergence of R. We will also provide specific examples of the methods and outcomes of analyses conducted with R at each institution.

Robert Mirabile, PhD, Vice President for Enrollment, Beloit College

William Mortimer, Associate Director of Enrollment, Beloit College

Erik Kornet, Director of Data Management and Analysis, Drexel University

CONFERENCE SESSION F1.2

HAIL TO THE CHIEF: How is Your President Engaged in Enrollment Management?Friday, 8:45 – 9:45 a.m.INDIANA & IOWA/6TH FLOOR

Today’s rapidly changing higher education environment calls for campus-wide enrollment management focus and leadership. Enrollment managers must engage their presidents to support successful planning and secure needed resources. How do you, as the enrollment manager, discuss institutional priorities with your president? How does your president connect and collaborate with your EM team? This session will feature an institutional project fueled by presidential vision and activated via EM team collaboration throughout the college. The presenters will highlight strategies to create synergy between the president, EM leaders, and critical stakeholders. Takeaways for session participants include techniques for promoting and developing presidential partnerships to achieve effective EM outcomes and institution-wide commitment. The presenters will encourage dialogue throughout the session, emphasizing candid “views from the presidential perspective.”

Candace Vancko, President, State University of New York at Delhi

Barbara J. Keener, Core Graduate Faculty, Capella University

Bonnie G. Martin, Vice President for Operations, State University of New York at Delhi and SUNY Cobleskill


Utilizing Web-Based Scholarship Management Systems to Recruit and Retain Academically Talented StudentsFriday, 8:45 – 9:45 a.m.MICHIGAN & MICHIGAN STATE/6TH FLOOR

One of the primary reasons for students discontinuing their college degree programs is a lack of financial resources. Federal and state grant aid programs have not kept pace with the rising cost of college tuition. This session will explore how a web-based scholarship management system has the potential to enhance the recruitment and retention of talented students by providing them with access to institutional and organizational scholarship opportunities. The system has the functionality to incorporate imported student data and match students with scholarship opportunities, permit the students to apply for those “matched” scholarship opportunities, and for the scholarship providers to review scholarship applications in the same system! Transcripts, letters of recommendation, and all other documentation can be uploaded into the system. Learn how to save time and financial resources by converting from a manual scholarship management process to a web-based/electronic scholarship management process.

Marcia Boyd, Project Manager, Chicago Public Schools

Michelle Morrow, Director of Scholarships, Northeastern Illinois University


Campus Diversity as a Collaborative and Ongoing EffortFriday, 8:45 – 9:45 a.m.ADDISON/4TH FLOOR

Ensuring campus diversity takes a collaborative and continual approach. Learn how current UCB students and staff from admissions, student life, and academic affairs work together at all stages of the admission and enrollment cycle to serve first-generation students, low-income students, and underrepresented minority students from challenged schools. This data- and content-rich session will present the trajectory of the student experience—from outreach and recruitment, to campus visit programs for admitted students, to academic enrichment programs and strategies for enrolled students—and show how a collaborative approach is important to ensuring that the campus remains diverse and open to students from all segments of society.

Greg Dubrow, Director of Research and Policy Analysis, Office of Undergraduate Admissions, University of California, Berkeley

Maryhelen Blake, Associate Director, Office of Undergraduate Admissions, University of California, Berkeley


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Bringing in the Class: Balancing the Needs of the Institution with Those of the Colleges/DepartmentsFriday, 8:45 – 9:45 a.m.BELMONT/4TH FLOOR

Bringing in the class can be a constant challenge as competition for new students is ever-increasing and recruitment resources are not always keeping pace. Strong, collaborative recruitment/enrollment efforts between the admission/recruitment office, academic units, and student support entities are vital to enrollment success. Yet differences in opinion exist on how best to achieve that success. During this session, we will discuss some of the challenges, opportunities, lessons learned, and questions to think about in developing a collaborative approach to meeting the recruitment and enrollment goals for different stakeholders. Participants will also be encouraged to share some of their own experiences to broaden the conversation.

Mateo Remsburg, Associate Director of Admissions, The University of Utah


Inside the Mind of the First-Generation Student: A Panel Discussion Friday, 8:45 – 9:45 a.m.ARMITAGE/4TH FLOOR

Recruiting and retaining first-generation students can present enrollment planners with unique challenges. In order to better understand the special needs of these students, Lipman Hearne has partnered with the George M. Pullman Educational Foundation to recruit a panel of first-generation students who will discuss the issues they face in the college recruitment and enrollment process. The Pullman Foundation has provided scholarships to more than 12,000 students over a 65-year history—more than half of them first-generation—and current Pullman Scholars have a college completion rate of nearly 95%. Students will be college sophomores who can reflect on and discuss their college decision process, as well as their on-campus experience.

Kirsten Fedderke, Associate Vice President, Lipman Hearne

Robin Redmond, Executive Director, George M. Pullman Educational Foundation


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Virtual Visits: Online Private Visits and How to Implement Them Friday, 8:45 – 9:45 a.m.CLARK/4TH FLOOR

During the peak of travel season, it can be an expensive and daunting task to schedule private visits at every school on your wish list. With the accessibility of technology in schools and the global movement toward having an increased online presence and following, virtual visits are becoming a popular alternative. At little to no cost, you can reach students and counselors without ever having to leave your office—and during busy travel/reading seasons, this is something to be grateful for! Learn how the University of North Carolina Wilmington facilitates online visits by utilizing campus resources and engaging a virtual audience. This session will provide admissions counselors the tools necessary to advertise and implement virtual visits, or strengthen their current online recruitment program to successfully meet enrollment goals.

Hannah Bingham, First Year Admission Coordinator, University of North Carolina Wilmington

Hannah R. Brown, Senior Assistant Director of Admissions, University of North Carolina Wilmington


An Institutional Approach to Increasing Retention and Persistence of African American StudentsFriday, 8:45 – 9:45 a.m.NORTHWESTERN & OHIO STATE/6TH FLOOR

Increased accountability has resulted in a greater need for institutions to enhance strategies that focus on student success. The overall success of the institution can be linked to the success of a growing population of underrepresented students, who may be underprepared and could face challenges related to finances or adjustment to college. This presentation focuses on the steps required to gain the institutional commitment to develop comprehensive, data-driven, strategic, and campus-wide initiatives designed to increase retention and graduation rates of African American students enrolled at two- and four-year institutions. This session will discuss best practices that incorporate the strategic integration of a variety of cross-functional units, as well as programs and services designed to engage students from the recruitment process to the first year and beyond.

Martino Harmon, Associate Vice President for Student Affairs, Iowa State University


Many Paths to Success: The Value of Enrollment Management PositionsFriday, 8:45 – 9:45 a.m.PURDUE & WISCONSIN/6TH FLOOR

Enrollment management positions offer a wealth of personal and professional development opportunities. Whether one rises through the ranks at an institution or parlays EM experiences into a related career, maintaining a focus on skill building and networking should be paramount. Several professionals will share their experiences, observations, and advice as to the many options afforded active enrollment managers.

Moderator: Paul Weeks, VP, Client Relations, ACT, and former VP and Dean of Admission

Panelist: Mary Napier, Napier Executive Search

Additional panelists will be announced soon.


Ready or Not, Here the College Graduates ComeFriday, 8:45 – 9:45 a.m.LINCOLNSHIRE I & II/6TH FLOOR

When it comes to work readiness, students and employers don’t see eye-to-eye. Your college’s graduates may not have important job readiness skills. Learn why—and what you can do to better prepare your students for the world of work.

Chris Guidry, Director of Workforce Partnerships, ACT

Mary LeFebvre, Principal Research Associate, ACT


Blind Spots: Knowing What You Don’t KnowFriday, 10:00 – 11:00 a.m.SALON I/7TH FLOOR

In this interactive session, we will examine the road to leadership in enrollment management and the domains of excellence and blind spots that come with our unique journeys. We will discuss what it means to be a leader in EM and you will participate in interactive exercises designed to help you self-identify growth opportunities (blind spots). From there, we will introduce resources and learning experiences that will contribute to your strength as a leader. Finally, we will underscore the importance of building your professional network and identify leading professionals and specific areas of expertise.

Dr. Wendy Marshall, Educational Program Designer for the Center for Enrollment Research, Policy, and Practice, USC

David H. Kalsbeek, Senior Vice President for Enrollment Management and Marketing, DePaul University


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Perspectives and Practices of Multicultural Recruitment/Retention SpecialistsFriday, 10:00 – 11:00 a.m.BELMONT/4TH FLOOR

Successful recruitment and retention of multicultural students by college-specific staff members is complicated by knowing how to balance job responsibilities. The University of Northern Iowa College of Business Administration has taken steps to tackle this problem, including making good use of time, external relationships, university collaborations, and communication to students and college personnel. We will discuss the importance of communication and collaboration across campus entities for establishing multicultural student success. In addition, the presentation will explore multicultural recruitment practices and retention tactics for working with multicultural students—all with the intention of creating an environment where all students can achieve success.

Jonathan Cox, Coordinator of Minority and Student Diversity Programs, College of Business, University of Northern Iowa


The Sources of College Engagement: High School Engagement, Expectations, and the College’s Role in Fostering EngagementFriday, 10:00 – 11:00 a.m.CLARK/4TH FLOOR

Interest in college engagement has been a primary focus of research and practice for more than thirty years. While colleges and universities have invested in

programs to increase college engagement, there has been little improvement, if any, in the overall national levels of engagement as measured by NSSE benchmarks. This presentation will report the results of a study that investigated the relationships of a student’s pre-college engagement with first-year college engagement when controlling for college and traditional student characteristics. Using national data from the BCSSE and NSSE, this study employed multilevel modeling to estimate these relationships. The study’s results indicated high school engagement behavior and a student’s expectations for college engagement have the largest and most consistent influence on the NSSE benchmarks of first-year engagement. Enrollment professionals and policymakers would benefit from the study’s findings to better craft policies that are aimed at promoting measures of success.

Chris Foley, Assistant Vice President and Director of the Office on Online Education, Indiana University


Personalizing Financial Aid Process from an Admission Counselor PerspectiveFriday, 10:00 – 11:00 a.m.ADDISON/4TH FLOOR

Keep it personal—sweat the small stuff! It’s not just reviewing a financial aid award letter; it is explaining the value of the investment. This session will discuss important strategies and best practices that will maintain a personal relationship between an admission counselor and a family before and during the financial aid awarding process.

Misty McBee, Director of Admission, Culver-Stockton College


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Getting Through: Seven Ways to Ensure Your Messages Reach Your AudienceFriday, 10:00 – 11:00 a.m.ARMITAGE/4TH FLOOR

You have important things to say to prospective students and their parents, but even if you’re talking face-to-face with your audience, is your message getting through? Today’s world is filled with marketplace clutter and an unprecedented number of distractions. The competition for attention is fierce, and making a lasting impression can seem nearly impossible. Yet brands do it every day. Somehow they manage to get through and get results. In this session we’ll talk about seven simple things you can do to make certain your message reaches your audience and creates an impact. From knowing what high school students want to sharpening your message so it cuts through the noise, we’ll arm you with the means to get through.

Doug Burgett, Creative Director, University of Illinois

Laura Podeschi, Content Manager, University of Illinois


Helping AALANA Students Reach for the STARSFriday, 10:00 – 11:00 a.m.MICHIGAN & MICHIGAN STATE/6TH FLOOR

In order to ensure yearly persistence of African American, Latino American, and Native American students (AALANA), institutions need programs that allow students to develop healthy social networks and sense of self through positive interactions with peers, faculty, and staff. During this session, we will discuss Kent State University’s longest-running retention program for AALANA, Academic STARS (STudents Achieving and Reaching for Success). Designed to assist participants in building a solid academic foundation, developing self-awareness, and enhancing leadership potential, Academic STARS immerses AALANA students in an authentic sociocultural context. Through culturally designed courses and Rites of Passage experiences, students are provided a greater sense of themselves and their history. By highlighting retention data from over the past six years, we will show that AALANA participants are more likely to persist to their second year and ultimately graduate when compared to non-participants.

Shana Lee, Director for Special Projects and Initiatives, Kent State University (DEI)

Lisa D. Givan, Special Assistant, Training and Multicultural Initiatives, Kent State University at Stark


The Condition of College and Career Readiness for Hispanic, African American, and First-Generation StudentsFriday, 10:00 a.m. – 11:00 a.m.INDIANA & IOWA/6TH FLOOR

This session will review the findings of the Condition of College and Career Readiness 2014 report and discuss the changes from the 2013 report on college and career readiness among minority US high school graduates who took the ACT test. The report shows slow but steady improvement, particularly in the key areas of math and science. This has occurred as the number of test-takers continues to dramatically increase. We will then discuss the importance of working in the earlier grades to make sure students are taking rigorous classes and preparing themselves to succeed in high school and beyond.

Juan M. Garcia, Assistant Vice President, Strategic Partnerships, ACT


Early Alert and No Show Students: Just-In-Time Enrollment ManagementFriday, 10:00 – 11:00 a.m.NORTHWESTERN & OHIO STATE/6TH FLOOR

Do you have students who sign up for classes, don’t attend, and never return to your institution? As an open-access community college, we struggle with “no show” students every semester. Using our early alert system, we finally did something about it! In this session, you will learn how we communicate with students who don’t attend their first classes and what we do behind-the-scenes in enrollment and financial aid to ensure those students can return without penalties. If you want to start reducing student debt, communicating across your campus about at-risk students, and strategically managing “no show” enrollments, join us to hear how we collaborate on this important student success initiative.

Mark Franks, Dean, Enrollment Services and Registrar, Northeast Wisconsin Technical College

Stephanie Feucht, Assistant Director, Financial Aid, Northeast Wisconsin Technical College

Christine Lemerande, Starfish Project Manager, Northeast Wisconsin Technical College


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Drive to 55: Getting Postsecondary Attainment to 55% with Free Postsecondary EducationFriday, 10:00 – 11:00 a.m.PURDUE & WISCONSIN/6TH FLOOR

The goal: to raise the percentage of college degrees and/or certifications up to 55% by the year 2025.

In this session, we will define postsecondary game changers, including: 1) TN PROMISE: free K–14 education, in which students could be considered dropouts if they don’t earn postsecondary attainment; 2) Dual Credit and Dual Enrollment: early postsecondary credit in high school; 3) Seamless Alignment and Integrated Learning Supports and Co-Remediation: no more remediation at the postsecondary level; and 4) TN RECONNECT: adults can go back to school to gain certification and skills for free. With these initiatives, we will change the future of education.

Michael Tinsley, Perkins Grant Coordinator, Tennessee Board of Regents


Finding Fit: The Art and Science of Personal AlignmentFriday, 10:00 – 11:00 a.m.LINCOLNSHIRE I & II/6TH FLOOR

Conversations on the topic of “readiness” surround us, but conversations that go into the question of “ready for what?” are just beginning to move beyond the catch-all answers of “college” or “career” to conscious efforts to foster individual “fit” along a successful path. This session will give a baseline understanding of the research and science of “finding fit” and move beyond the semantics of the industry to explore the art of helping people align who they are with what they want to do in the world.

Kevin E. Houchin, Esq., National Programs, Client Relations, ACT

CLOSING PANEL DISCUSSIONFriday, 11:15 a.m. – 12:15 p.m.


Shifting the Paradigm Toward Student Success: A Panel Discussion Among Higher Education Thought Leaders A student-centric perspective—one that considers institutions as stepping stones along a diverse set of educational paths—could lead to new approaches and metrics that better inform students and institutions about the range of successful enrollment patterns. To some extent, the current model has reinforced the traditional paradigm in which the institution is the unit of the analysis and students are viewed as simply entering, progressing linearly, and completing a degree (or not). Much of what we know about student success is institution-centric. We know about the programs and policies adopted by individual institutions to improve student persistence and graduation at the institution of original enrollment, but we know far less about the factors associated with student success, especially for mobile students. Join these experts as they share their ideas regarding institutional accountability and the potential benefits of a student success paradigm.

Moderator: Don Pitchford, Program Director, Higher Education Partnerships and Services, ACT

Panelists:

Mike Reilly, Executive Director, AACRAO

Douglas Shapiro, Executive Research Director, National Student Clearinghouse Research Center

David Hawkins, Director of Public Policy and Research, NACAC

32 ACT ENROLLMENT PLANNERS CONFERENCE | SESSION TRACKS

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Doing More with Less in Tough Times

WEDNESDAY

The CRM Journey: How to Successfully Navigate Selection, Implementation, and Utilization of a CRM ToolW1.4, Wed 1:30

The Art, Science, and Magic of Creative VictoriesW1.7, Wed 1:30

THURSDAY

The Imperative of Strategic Enrollment Planning: Why Today’s Environment Requires More Planning, and Why It’s Risky to DelayT2.1, Thu 11:00

The Best Enrollment Marketing and Communications Ideas of 2015T3.3, Thu 1:45

Enrollment Management MoneyballT4.4, Thu 3:00

Homecookin’: A Southerner’s Guide to Planning the Perfect Campus VisitT4.6, Thu 3:00

FRIDAY

HAIL TO THE CHIEF: How is Your President Engaged in Enrollment Management?F1.2, Fri 8:45

Bringing in the Class: Balancing the Needs of the Institution with Those of the College/DepartmentsF1.5, Fri 8:45

Virtual Visits: Online Private Visits and How to Implement ThemF1.7, Fri 8:45

Personalizing Financial Aid Process from an Admission Counselor PerspectiveF2.4, Fri 10:00

Effective Uses of Data

WEDNESDAY

Engage Your Audience with Hashtags, GIFs, Tweets, and Likes to Help Meet Enrollment Management GoalsW1.3, Wed 1:30

THURSDAY

Don’t Stop Believing: The Non-Traditional Journey to UNCWT1.3, Thu 9:45

Effective Recruitment Strategies for Specialized Colleges and/or MajorsT1.6, Thu 9:45

Why Your Award-Winning Website is Utterly Unusable: Using Analytics to Build a Better Admissions SiteT1.7, Thu 9:45

Finding the Intersection of Brand and Value: How Murray State University Examined its Value Identity and Found a Strategic Path ForwardT1.9, Thu 9:45

ACT 2014 STEM Condition Report: Current TrendsT1.10, Thu 9:45


Exploring Retention Predictive AnalyticsT2.4, Thu 11:00

Serving Postsecondary Institutions in the 21st CenturyT2.9, Thu 11:00

The Personality and Reputation Effect on Enrollment GrowthT3.4, Thu 1:45

Print Is Not Dead—Suspects are GoldT3.6, Thu 1:45

Mapping the College Planning Process: An Exhaustive Look at the Overall College Planning Process Throughout High SchoolT3.7, Thu 1:45

EOS “Get Your Name in the Game” Initiative: Lessons from the First Six MonthsT3.10, Thu 1:45

Using Satisfaction Data for RetentionT4.1, Thu 3:00


Predicting Enrollment Using Neural Network Analysis of Social BehaviorsT4.5, Thu 3:00

Need to Re-Strategize: Let’s Play SmartT4.8, Thu 3:00

FRIDAY

Supercharging Enrollment Management Data Analysis with RF1.1, Fri 8:45

Utilizing Web-Based Scholarship Management Systems to Recruit and Retain Academically Talented StudentsF1.3, Fri 8:45

Enrollment Management at the Two-Year College/Transfer Students

WEDNESDAY

Building Capacity for SEM: The Core Competencies of Enrollment ManagementW1.1, Wed 9:00

THURSDAY

Creating a SEM PlanT1.1, Thu 9:45

The Future of Adult Student RecruitmentT1.5, Thu 9:45

Coming Together: Student Success and the Community CollegeT2.6, Thu 11:00

Successful Transfer Admissions at a Private InstitutionT4.9, Thu 3:00

FRIDAY

Many Paths to Success: The Value of Enrollment Management PositionsF1.9, Fri 8:45

Early Alert and No Show Students: Just-In-Time Enrollment ManagementF2.8, Fri 10:00

Drive to 55: Getting Postsecondary Attainment to 55% with Free Postsecondary EducationF2.9, Fri 10:00

Enrollment Management Organization/Process

WEDNESDAY


The CRM Journey: How to Successfully Navigate Selection, Implementation, and Utilization of a CRM ToolW1.4, Wed 1:30

THURSDAY


The Excitement Factor: Drive Enrollment by Creating Student ExcitementT1.4, Thu 9:45

Implementing a Culture of LeadershipT1.8, Thu 9:45

CONFERENCE SESSION TRACKS

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From Prospect to Graduate: Perfecting the Partnership of Admissions and RetentionT2.8, Thu 11:00


Holistic Admissions/Predictive Retention: Effectively Applying Noncognitive VariablesT3.1, Thu 1:45

Change at the Top: A View From the MiddleT4.2, Thu 3:00

Mythbusting Admissions: Where Prospects and Professionals Agree and Disagree on Enrollment Marketing, Messages, and ChannelsT4.3, Thu 3:00




Statewide ACT Testing for Juniors: A Conversation about the Impact on Enrollment ManagementT4.10, Thu 3:00

FRIDAY




An Institutional Approach to Increasing Retention and Persistence of African American StudentsF1.8, Fri 8:45


Blind Spots: Knowing What You Don’t KnowF2.1, Fri 10:00




Marketing/Communications

WEDNESDAY



THURSDAY

College Admissions and Social Media: How to Appeal to Prospective Students (Without Sounding Totally Lame)T1.2, Thu 9:45






How to Prepare for, Persevere through, and Totally Rock a Website LaunchT2.2, Thu 11:00

Still Reinventing the Campus Visit— Making Moms Cry Since 2013T2.3, Thu 11:00

2015 Stamats TeensTALKTM ReportT2.5, Thu 11:00

Utilizing Online Tools to Strengthen the K–12 Recruitment PipelineT3.2, Thu 1:45



Meeting Students in the Digital WorldT3.5, Thu 1:45



FRIDAY



Perspectives and Practices of Multicultural Recruitment/Retention SpecialistsF2.2, Fri 10:00

Getting Through: Seven Ways to Ensure Your Message Reaches Your AudienceF2.5, Fri 10:00

Recruitment Strategies

WEDNESDAY



THURSDAY

College Admissions and Social Media: How to Appeal to Prospective Students (Without Sounding Totally Lame)T1.2, Thu 9:45








34 ACT ENROLLMENT PLANNERS CONFERENCE | SESSION TRACKS

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Developing a Price Guarantee Model: Lessons LearnedT2.10, Thu 11:00







Enhancing Student Success by Identifying and Re-Recruiting Stopouts and DropoutsT3.9, Thu 1:45

EOS “Get Your Name in the Game” Initiative: Lessons from the First Six MonthsT3.10 , Thu 1:45



ACT Prep as an Outreach StrategyT4.7, Thu 3:00



FRIDAY


Campus Diversity as a Collaborative and Ongoing EffortF1.4, Fri 8:45


Inside the Mind of the First-Generation Student: A Panel Discussion F1.6, Fri 8:45





Staff Training and Development

THURSDAY




Change at the Top: A View From the MiddleT4.2, Thu 3:00


FRIDAY



Blind Spots: Knowing What You Don’t KnowF2.1, Fri 10:00

Finding Fit: The Art and Science of Personal AlignmentF2.10, Fri 10:00

Student Access and Participation

WEDNESDAY

Our Changing and Challenging Role on the Road to Student SuccessW1.2, Wed 1:30

THURSDAY

Offering Hope and Humor to Students: Increasing Retention, Learning Gains, and Completion Goals through LaughterT2.7, Thu 11:00





FRIDAY



Ready or Not, Here the College Graduates ComeF1.10, Fri 8:45

The Sources of College Engagement: High School Engagement, Expectations, and the College’s Role in Fostering EngagementF2.3, Fri 10:00

Helping AALANA Students Reach for the STARSF2.6, Fri 10:00

The Condition of College and Career Readiness for Hispanic, African American and First-Generation StudentsF2.7, Fri 10:00

Student Retention and Success

WEDNESDAY


THURSDAY




CONFERENCE SESSION TRACKS continued

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Meeting Students in the Digital WorldT3.5, Thu 1:45

Engaging Stakeholders in Developing a Holistic Retention Program from the Ground Up!T3.8, Thu 1:45




FRIDAY


Inside the Mind of the First-Generation Student: A Panel DiscussionF1.6, Fri 8:45









Understanding Students and Their Needs

WEDNESDAY



THURSDAY













EOS “Get Your Name in the Game” Initiative: Lessons from the First Six MonthsT3.10, Thu 1:45




FRIDAY

Inside the Mind of the First-Generation Student: A Panel DiscussionF1.6, Fri 8:45






The Condition of College and Career Readiness for Hispanic, African American and First-Generation StudentsF2.7, Fri 10:00


*040238150* Rev 1© 2015 by ACT, Inc. All rights reserved. 3768

PO Box 168Iowa City, IA 52243-0168

31ST ANNUAL ACT ENROLLMENT MANAGEMENT CONFERENCEJULY 13–15, 2016 • CHICAGO MARRIOTT DOWNTOWN

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