+ All Categories
Home > Education > ACT360 International Student Lead Generation Overview

ACT360 International Student Lead Generation Overview

Date post: 29-Nov-2014
Category:
Upload: vincent-wong
View: 2,211 times
Download: 1 times
Share this document with a friend
Description:
An overview of ACT360 Media's international student lead generation service for higher education.
9
TestDEN.com International EDU Marketing Overview CONFIDENTIAL
Transcript
Page 1: ACT360 International Student Lead Generation Overview

TestDEN.com

International EDU

Marketing Overview

CONFIDENTIAL

Page 2: ACT360 International Student Lead Generation Overview

What is TestDEN.com

• Est. 1997

• Premier TOEFL

preparation site

• Launch point for

overseas study

Page 3: ACT360 International Student Lead Generation Overview

What TestDEN can do for you

• Lead Generation (CPL)

• Early Engagement Branding (CPM)

• E-mail List Rental (CPM)

• Direct Response Content

• International Program Research

Page 4: ACT360 International Student Lead Generation Overview

Lead Generation Process

30 min English Test

Confirm Citizenship

Choose Country or Online

Select Degree and Program

Your

Logo,

Creative,

Lead form

Page 5: ACT360 International Student Lead Generation Overview

Target by region and country

North America 15.6%

Central America

8.2%

South America 8.4%

Western Europe 10.0%

Eastern Europe 5.0% North Africa

3.2% Rest of World

3.7%

Western Asia 15.2%

South Asia 8.9%

East Asia 6.8%

SE Asia 15.0%

Where TestDEN users reside

Page 6: ACT360 International Student Lead Generation Overview

Where prospects want to go

USA 78%

Canada 7%

UK 8%

Online 7%

Page 7: ACT360 International Student Lead Generation Overview

What prospects want to study Art & Design

4% Arts &

Sciences 4%

Business 17%

IT 5%

Education 7%

Engineering 9%

Health Sciences

7%

Hospitality 2%

English / TOEFL

45%

Page 8: ACT360 International Student Lead Generation Overview

What prospects want to achieve

Degree Prep 46%

2 Yr Diploma

11%

Bachelor 19%

Masters 19%

Doctorate 5%

Page 9: ACT360 International Student Lead Generation Overview

Grow your international

enrollment with ACT360

Ty Cao

Global Marketing

Strategist

[email protected]

(206) 257-5048


Recommended