Date post: | 26-Jan-2015 |
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Muder Chiba
Actionable truthsinsights when you deal with Shades of Probability
THE BUSINESS OF ACTIONABLE TRUTHS
Muder Chiba
Black and White Shades of Probability
Muder Chiba
Actionable Business Insights
Business Truth
Actionable Business truths!
DEFINING THE INSIGHTS BUSINESS
We should focus on truths (with a small t). ‘truths’ that are real for us in the that context and useful to ‘turn the face of thought towards action and the future’! The insights with a small “i” !!
The Insights Business focuses on the acquisition of information or data and the parsing of insight from it. It attempts to describe the reality of the markets and the ‘consumer’ to aid decision-makers
The core business of Business Insights is Truth. Describing and circumscribing the Truth, therefore, becomes essential to the business of providing and acquiring Insights.
Muder Chiba
The Pursuit of Small ti
ti : truths & insights with small ‘t’ and a small ‘i’
Muder Chiba
Agile SteadfastTrumps
Muder Chiba
Sauce for the Goose
Sauce for the GanderIs Not
Muder Chiba
Tactics StrategyDeliver
Muder Chiba
Reflection ActionMeets
Muder Chiba
Correlation CausationIs Not
Muder Chiba
Map TerritoryIs Not
Muder Chiba
Data IntuitionGuides
Muder Chiba
And…
Muder Chiba
Purpose SerendipityMeets
Purposeful Serendipity
Muder Chiba
Finally…Epilogue
Muder Chiba
Bruce Batmanis
Just sayin’
Muder Chiba
MarketComplexity
Decisions
Information
Complexity
Probabilistic decision-making perspectives
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