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Actionable Video SEO for Marketers

Date post: 01-Sep-2014
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This slide presentation was presented at SLCSEM in Salt Lake City. I also wrote a supporting post: http://www.seo.com/blog/actionable-video-seo-marketers/
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Actionable Video SEO Ash Buckles President, SEO.com
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Page 1: Actionable Video SEO for Marketers

Actionable Video SEO

Ash BucklesPresident, SEO.com

Page 2: Actionable Video SEO for Marketers
Page 3: Actionable Video SEO for Marketers

13 top videos from YouTube

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Video Sites

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Video Ranking Factors• Keywords in title• Number of views• Number of comments• Category & Tags• +1/Shares/Tweets/Embeds• Favorites• Ratings• Sentiment (Like/Dislike ratio)• Channel views• Number of subscribers• Links• Embeds• Video Sitemap• Channel login activity• Speed & consistency of interest• Quality description (click-thru factor)• Flags

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User Intent

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Video Search

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Types of Videos

Things that appear in Universal Search

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Related Searches

Keyword Research

Suggest/Auto Complete Terms

YouTube Searches & Related

Keywords from Social Media Users

Industry terms

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Types of Videos

Product videos

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Product Videos

Increased sales: 6-30%(ReelSEO - http://www.reelseo.com/video-demos-sales-zappos/)

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Product Videos• OraBrush– 45 million views– 175k subscribers– User reviews– As Seen on

YouTube

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Product Videos• Will It Blend– 185 million views– 449k subscribers– Cross promotion• Ford Fiesta• Justin Bieber• Orabrush

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Types of Videos

• Events• Interviews• Journalistic storytelling• Screenshot (demo) movies• Tutorials

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Purpose of Video Marketing

SERPs real estate

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Purpose of Video Marketing• Audience loyalty• Campaign promotions• Announcements• Content curation• Advertising

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Video Advertising

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Video Advertising• $5B in digital video advertising by 2016 (Forrester)• Video advertising isn’t just for your online videos

anymore– Google TV– Apple TV

• Online video ad networks– Tremor Video– YuMe– Adap.tv

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Video Advertising

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Video Tips• Accelerate views– Buy views (advertising)– Incentives views, shares, comments, etc.– Share with established audience• Email• Social media• Cross promotion

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Ash BucklesPresident, [email protected]@ashbuckles


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