July 2018 Advancing livestock media professionals My Final Words Actiongram Newsletter of the Livestock Publications Council, an international organization serving the dynamic livestock communications industry. Cindy Cunningham, President National Pork Board [email protected]Carey Brown, First Vice President Cow Country [email protected]Jennifer Carrico, Second Vice President [email protected]. Secretary-Treasurer LeAnne Peters CattleBusiness in Mississippi [email protected]Scarlett Hagins, Immediate Past President Kansas Stockman [email protected]Greg Henderson (‘18), Drovers, [email protected]Katrina Huffstutler (‘20), Cactus Flower Communications, [email protected]Kent Jaecke (‘19), Rockin’ K Productions, [email protected]Julie Mais (‘20), Angus Journal, [email protected]Katie Miller (‘18), Kate Communicates, [email protected]Mike Opperman (‘20), Farm Journal’s MILK, [email protected]Ben Richey (‘20), United States Animal Health Association, [email protected]Jennifer Scharpe (‘19), JSignature Branding and Media, [email protected]Molly Schoen (‘18), Charolais Journal, [email protected]Steve Taylor (‘18), Appaloosa Journal, [email protected]Eric Tietze (‘19), Ozarks Farm & Neighbor, [email protected]Diane E. Johnson, executive director Located in the Historic Stockyards of Fort Worth 200 West Exchange Avenue, Fort Worth TX 76164 [email protected]• [email protected]www.livestockpublications.com 817/336-1130 • cell: 817/247-1200 A nd just like that, it is time for Ag Media Summit 2018! We hope you have made plans to attend and are as excited as we are about this year’s event. In the last several Actiongrams, you’ve read about what to ex- pect August 4-8 in Scottsdale. In this edition, you’ll find all the last-minute details – from the theme for the Famous Wel- come Party, to the times and topics for each session. Now that you are ready logistically for the AMS, I’d like to offer some other meeting-prep suggestions. Take time to get to know your peers at this meeting. We talk about the net- working opportunities, a phrase that sometimes gets over- used. But the people around you at AMS, are the people you will likely spend the majority of your career working with in some way or another. Take time to renew acquaintances and listen to each other. Most importantly, when it comes to meet- ing new people—shake hands, look each other in the eye, and build lasting relationships. We say it again and again, but it’s about the people! And the people you meet through LPC and AMS are amazing. Speaking of the people, there are a few I would like to thank as I prepare to retire from my position as your presi- dent. At the top of the list and always there to support LPC, is Diane Johnson, LPC executive director. For twenty years Diane has lead LPC and helped it to grow into the organiza- tion of today. A group I’ve grown to respect for their dedica- tion and professional- ism certainly is the Ex- ecutive Team and the Board of Directors. These folks support ag, support LPC and support each other, in a way that makes me so proud to be a part of the team. I would like to thank our committee chairs and members that work so hard behind the scenes to get the job done. Often times their work isn’t in the spotlight, but their contributions provide the energy to accomplish LPC goals. And most importantly, I would like to say thanks to each and every one of you—the LPC member- ship. You are the reason LPC exists today. Professional devel- opment and networking are important. And being able to share your passion with others of a like-mind, simply en- riches us all. As I wrap up here, I would like to leave you with this thought: be courageous and kind, brave and humble, and bold and teachable. I cannot begin to share with you the true honor it has been for me to serve and partner with you. Thank you for the opportunity, and I look forward to see- ing each and every one of you at AMS! Cindy Cunningham 2017-18 LPC President Notice of LPC Annual Meeting: 2:30 pm August 7, 2018 Westin Kierland Resort Scottsdale, Arizona Full schedule can be found at AgMediaSummit.com Cindy
Transcript
July 2018Advancing livestock media professionals
My Final Words
ActiongramNewsletter of the Livestock Publications Council, an international organization serving the dynamic livestock communications industry.
And just like that, it is time for Ag Media Summit2018! We hope you have made plans to attend andare as excited as we are about this year’s event. In
the last several Actiongrams, you’ve read about what to ex-pect August 4-8 in Scottsdale. In this edition, you’ll find allthe last-minute details – from the theme for the Famous Wel-come Party, to the times and topics for each session. Now that you are ready logistically for the AMS, I’d like tooffer some other meeting-prep suggestions. Take time to getto know your peers at this meeting. We talk about the net-working opportunities, a phrase that sometimes gets over-used. But the people around you at AMS, are the people youwill likely spend the majority of your career working with insome way or another. Take time to renew acquaintances andlisten to each other. Most importantly, when it comes to meet-ing new people—shake hands, look each other in the eye,and build lasting relationships. We say it again and again, butit’s about the people! And the people you meet through LPCand AMS are amazing. Speaking of the people, there are a few I would like tothank as I prepare to retire from my position as your presi-dent. At the top of the list and always there to support LPC,is Diane Johnson, LPC executive director. For twenty yearsDiane has lead LPC and helped it to grow into the organiza-tion of today. A group I’ve grown to respect for their dedica-
tion and professional-ism certainly is the Ex-ecutive Team and theBoard of Directors. These folks supportag, support LPC and support each other, in a way that makesme so proud to be a part of the team. I would like to thankour committee chairs and members that work so hard behindthe scenes to get the job done. Often times their work isn’t inthe spotlight, but their contributions provide the energy toaccomplish LPC goals. And most importantly, I would like tosay thanks to each and every one of you—the LPC member-ship. You are the reason LPC exists today. Professional devel-opment and networking are important. And being able toshare your passion with others of a like-mind, simply en-riches us all. As I wrap up here, I would like to leave you with thisthought: be courageous and kind, brave and humble, andbold and teachable. I cannot begin to share with you the true honor it has beenfor me to serve and partner with you. Thank you for the opportunity, and I look forward to see-ing each and every one of you at AMS!
CindyCunningham
2017-18 LPC President
Notice of LPCAnnual Meeting:
2:30 pmAugust 7, 2018
Westin Kierland ResortScottsdale, Arizona
Full schedule can befound at
AgMediaSummit.com
Cindy
Get your cameras out and start snap-ping away or find that winning photoin your files because it’s time for theBest of the Bunch Photo Contest! Heldeach year during the AgriculturalMedia Summit it is named after PaulAndre, retired editor of BEEF magazineand long time coordinator of this con-test. Cash prizes are awarded!Rules...Read carefully!Photo Submissions1) Enter each photograph in one of four categories:a) Livestockb) Livestock industry peoplec) Livestock scenic (such as a landscape,must have livestock in photo)d) General (may include digitally enhanced(the sky’s the limit!)2) The photo contest committee re-serves the right to reassign entries toappropriate category, if necessary.3) All photographs must be mountedon lightweight stock. Minimum size forentry is 8”x10” to 10”x12”. With themounting, the maximum size of anentry can be no more than 11”x14”.4) All photos must be identified withyour name, affiliation and category.
This should be typed or printed onwhite paper and affixed to the back ofeach photo. Unidentified photos will bedisqualified.5) All photos must ALSO be submitteddigitally for use in the slideshow pres-entation of winners, along with yourheadshot.6) There is no limit to the number of en-tries you may enter.7) There will be a small entry fee ($5 perphoto) but we have added larger cashprizes.8) Entries will be taken until 9 a.m., Monday, August 6 at the registrationdesk. 9) You may enter without attending theSummit but contestants are responsiblefor making arrangements in gettingtheir photo(s) returned.Eligibility1) All entries must be original “straightout of the camera” photos. Basic colorand lighting adjusments only. Generalcategory does allow for digital enhance-ment. 2) Those entering photos must work fora member publication of LPC (namemust appear in the masthead) or be a
service member of LPC. Student mem-bers of LPC are also eligible to enter.3) Any photograph that has won a divi-sion in the Best of the Bunch contestpreviously is not eligible for entry.Winning Photos1) Each category will pay $100/first;$50/second; $25/third.2) The LPC Executive Committee hasthe discretion to select the directorycover photo from the winners of eachcategory.3) The winner of the “Best of theBunch” will receive a canvas print oftheir winning entry.General Information1) LPC retains the right to use any ofthe photos submitted in the Best of theBunch Photo Contest for publishing inprint or on the web.2) ALL entries will go on the LPC website and remain on there for one yearwith your name attached to the entry.We feel that this is a way of "advertis-ing" for your photo(s) and then it's alsolike an online "portfolio" for you.
LPC Best of the Bunch Photo Contest
Voting will close on August 3• Votes will only be counted on the LPC Facebook page (original entry post) • Shares and comments will not be countedfor voting • Winner will be announced at Ag MediaSummit during the Annual Banquet Tuesdayevening• Winner does not have to be present at AMSto receive prize
Winner will receive $100 cash prize
LPC Best of the Bunch Facebook
Photo Contest
Votingis open
now
With support from Bruhn Cattle Co. Mapleton, Iowa
Our latest sponsor and partner is Ag-NewsWire is a division of ZimmCommNew Media LLC, owned and operatedby Chuck and Cindy Zimmerman andwas started in 2005. Watch for more in-formation on this partnership after AgMedia Summit and learn more about themutual benefits that will be offered. Inthe meantime check out the informationavailable at: agnewswire.com
U.S. Wheat AssociatesUniversity of Florida Institute of Food & Ag Sciences
Unverferth Mfg. Co., Inc.USDA SAREUSDA/NRCS
Vermeer CorporationVive Crop Protection
West Central Distribution, LLC.WinField United
WyffelsYamaha Motor Corp, USA
AMS SPONSORS AND INFOEXPO EXHBITORS
Saturday - August 46:30 a.m. - 3 p.m. Ag Tours of local area9 a.m. - 5 p.m. ACE Board Meeting Powell A-B
Sunday - August 57:30 a.m. – 7 p.m. Registration desk open Culturekeepers Registraton8 a.m. – 11:30 a.m. LPC board meeting Lowell A8 a.m. – 12 noon ACE board meeting (cont.) Powell A-B8 a.m. – 1 p.m. ACE Research Paper and Poster Presentations Merriam A-B8 a.m. – 2:30 p.m. AAEA & PIF board meetings Cushing A-BNoon Lunch on your own2 – 3 p.m. ACE Learning Community Leaders Meeting Powell B2 – 4 p.m. Student Session Kierland 1A2 – 5 p.m. InfoExpo exhibit set up Kierland Ballroom 2-33 – 4 p.m. ACE State Representatives Meeting Powell B3 – 4 p.m. JAC Meeting Powell A5:30 – 6:45 p.m. First-timers/new member reception Culturekeeper s Hall7 – 10 p.m. Famous Welcome Party Trailblazer BallroomAll day Registration desk open Culturekeepers Hall7 – 8:30 a.m. Hot buffet breakfast Trailblazer Ballroom C-D-E8 a.m. – 4 p.m. InfoExpo set up Kierland Ballroom 2-3
8:30 – 9:45 a.m. Block I Sessions DESIGN: Design Deep Dive part 1 Trailblazer BISSUES: Navigating Regulations Under the New Administration Kierland 1APHOTO: Tips to Convey the Emotion of the Moment Kierland 1CPR/MARKETING: All Things Digital: Live Streaming and ImmersiveVideo Kierland 1BMEDIA RELATIONS: Farm to Tablet – Can We Please Get SomeMedia Coverage? Cushing ATECHNOLOGY: Accessibility and Section 508 Compliance: Makingour Online Tools, Including Games and Interactives, AccessiblePowell A-BLEADERSHIP/MANAGEMENT: Planning for Successful Student Experiences Trailblazer APR/MARKETING: Not Your Father's Extension: Penn State ExtensionLaunches State-of-the-Art Digital Strategy and Website to BeterServe Customers Merriam A-BDESIGN: Design Matters! Cushing B
9:45 – 10:15 a.m. Coffee break Foyers
10:15 – 11:30 a.m. Block 2 SessionsDESIGN: Design Deep Dive part 2 (continued) Trailblazer BWRITING: Working Words on the Small Screen Kierland 1ASALES: Improve Your Media Kit for Sales Success Merriam A-BPHOTO: So, You Want to Build an Image Collection Powell A-B
SOCIAL MEDIA: Advanced Facebook Analytics Kierland 1BPR/MARKETING: A Rising Tide Lifts All Boats: Elevating Awarenessfor Extension Through Strategic Branding Lowell AISSUES: Managing for Mayhem: Messaging During a Crisis Trailblazer ALEADERSHIP/MANAGEMENT: Getting the Money to Make the CoolStuff Kierland 1CDIVERSITY: Improving Disability Communications Cushing B
11:45 a.m. - 1 p.m. Luncheons AAEA and LPC Student Awards and Recognition Luncheon Trailblazer Ballroom C-D-E ACE Luncheon ACE Reuben Brigham Award winner Kierland 1A
1:15 – 2:30 p.m. Block 3 Sessions DESIGN: Let Art Work Trailblazer BWRITING: Write about Science the Right Way Kierland 1ASALES: Sell More to Doubting Buyers Powell A-BPR/MARKETING: Managing Information in the Consumer DigitalSpace Kierland 1BPHOTO: Get Meta-Smart! Put Embedded Metadata into Practice Merriam APERSONAL DEVELOPMENT: Turn “Me” Time into Productive TimeCushing ADESIGN: Let InDesign Do the Job (extended) Merriam BACADEMICS: Grad School Panel: Find the Grad School for You! Kierland 1CTECHNOLOGY: #DronesAreCool – Using Drones for Education, Communications and Marketing Trailblazer A
2:45 – 4 p.m. Block 4 Sessions WRITING: Master the Writing Process Kierland 1APERSONAL DEVELOPMENT: Integrate Remote/Telecommuting intoyour Business Powell A-BPR/MARKETING: Tips for Blogging Effectively for Clients Kierland 1BWRITING: Responsible Cannabis Reporting Lowell AACADEMICS: Science of Agriculture.org: Animations, Videos and Virtual Labs for the Ag Learner Cushing BSOCIAL MEDIA: UGA's Live from the Lab on Facebook Trailblazer BPR/MARKETING: Building a Program Assessment Tool in QualtricsCushing AACE Electronic Media and Photography Learning Community Meet-ing and Showcase Merriam BACE Publishing and Graphic Design Learning Community Meetingand Showcase Merriam A
4 - 7 p.m. InfoExpo Grand Opening (continued)
Purple denotes sessions sponsored primarily by AMS.Red denotes sessions sponsored primarily by ACE.Blue denotes sessions sponsored by both AMS and ACE.
Key to organizationsAMS: Ag Media Summit
AAEA: AAEA - The Ag Communicators Network LPC: Livestock Publications Council
Connectiv Agri-Media CommitteeACT: National Ag Communicators of Tomorrow (students)
ACE: Association for Communication Excellence in Agriculture, Natural Resources and Life and Human Sciences
IFAJ: International Federation of Agricultural JournalistsPIF: Professional Improvement Foundation (AAEA)
JAC: Journal of Applied Communications (ACE publication)
4:15 – 5 p.m. Block 5 Sessions SOCIAL MEDIA: Remember It's a Conversation: Creating MeaningfulConnections in an Instagram World Powell A-BMEDIA RELATIONS: Going Beyond ROI: Tools to Drive Communica-tion Planning Cushing AACADEMICS: The Ag Comm Block: An Innovative Approach to theCapstone Experience Kierland 1AACE Instructional Design and Information Technology Learning Community Meeting Merriam AACE Marketing Learning Community Meeting Merriam B
Tuesday - August 7All day Registration desk open Culturekeepers Registration6 a.m. Fun Run: Joe Marks Memorial Fun Run/Walk(open to everyone) Meet in lobby at 5:45 a.m.7 – 9 a.m. ACE Breakfast; ACE Professional Award Speaker Trailblazer C-D-E7:30 – 10 a.m. AMS Breakfast in InfoExpo Kierland Ballroom 2-3
9:15 – 9:45 a.m. Block 6 sessions LEADERSHIP/MANAGEMENT: Who Are You Hiring? Powell A-BELECTRONIC MEDIA: Fake It Until You Make It Merriam A-BISSUES: Issues Management: Working through tough conversationswith faculty, staff, students, and stakeholders Cushing APR/MARKETING: Science Communication: Academic Editing, Story-telling and Engagement Kierland 1BSOCIAL MEDIA: Podcasting 101: A Direct Route to Your AudiencesThrough Audio Kierland 1A10:15 – 11:00 a.m. Block 7 Sessions WRITING: Crisis in Farm Country Kierland 1BPR/MARKETING: Farmer-Consumer Campaign Success Powell A-BDESIGN: Let InDesign Do the Job (express) Cushing APERSONAL DEVELOPMENT: Step Out and Get Your Book PublishedMerriam A-BSOCIAL MEDIA: Proving Your Worth Through Effective Social MediaMetric Reporting Kierland 1APR/MARKETING: Working Smarter for your Branded and PromotionalMerchandise Needs Kierland 1CACE Academic/Research Learning Community Meeting Lowell A
11:15 – Noon Block 8 Sessions PHOTO: Use Images to Tell an Authentic Story Powell A-BPERSONAL DEVELOPMENT: Manage your Career Kierland 1BWRITING: Mining for Resources from the Land-Grant System Cushing APR/MARKETING: Management and Software Show & Tell: Apps and More Kierland 1CLEADERSHIP/MANAGEMENT: From Job Shop to Strategic Communica-tions Agency: Selling The Value To Administration And How to Make ItHappen Cushing BPERSONAL DEVELOPMENT: Freelancing: Voices of Experience Kierland 1ASOCIAL MEDIA: Building Collaboration Among Program SocialMedia Managers Merriam A-BACE Diversity Learning Community Meeting Lowell A
12 Noon – 1:30 p.m. LuncheonPresentation by Fernanda Santos, the ACE Gary Hermance SpeakerTrailblazers Ballroom A-ENoon- 6 p.m. InfoExpo teardown
1:45 - 2:30 p.m. Educational meeting for 2019 IFAJ Congress (open to everyone) Kierland 1B2:30 – 4 p.m. LPC annual business meeting and Contest awardsKierland 1C
2 – 2:45 p.m. Block 9 SessionsPR/MARKETING: Transforming a College Website into a StrategicStorytelling Machine Powell A-BDESIGN: Art Direction & Design: Creating Characters and Art thatPop Merriam AMARKETING: Media Production Placement & Distribution: WhatThree Years of Data Tell Us Cushing BLEADERSHIP/MANAGEMENT: Leading Change and Innovation: Keeping Your Eyes on the Prize Merriam BACE Social Media Learning Community Meeting Lowell A
3 – 3:45 p.m. Block 10 SessionsSOCIAL MEDIA: Case Studies: Using Social Media Events and Storiesto Increase Program Participation Powell A-BPERSONAL DEVELOPMENT:The Professional Field Trip: A Practical Approach to Professional Development Cushing APR/MARKETING: What is Today's Story? Exploring the Land-grantMission Through Story Circles Cushing BACE Leadership and Management Learning Community MeetingLowell AACE Media Relations and Writing Learning Community Meeting Merriam B
3 – 4:30 p.m. AAEA and PIF business meeting Kierland 1B4 – 5 p.m. ACE business meeting Trailblazr B4:30 – 5:30 p.m. ACT business meeting and Critique Contest Kierland 1A5:15 – 6:30 p.m. AAEA awards presentation Kierland 1A6 – 7 p.m. Reception to honor ACE Executive Director Kierland 36:30 – 7 p.m. AMS Reception Trailblazers South/Hall of State7 – 9 p.m. AMS Joint Dinner and Awards Banquet Trailblazer Ballroom C-D-E7 – 9 p.m. ACE Dinner and Awards Banquet Kierland 3-4 C-D-E
Wednesday - August 85:30 – 9 a.m. Coffee-to-go-bar Hotel lobby8:30 – 10 a.m. Planning meeting for 2019 IFAJ Congress(open to everyone) Merriam A-B8:30 – 11:30 a.m. Post-conference session: Multidimensional Diversity: Inclusive Communication in Science,Agriculture and Higher Education Cushing A-B
HOTEL HEADQUARTERS:The Westin Kierland Resort & Spa
6902 E. Greenway ParkwayScottsdale, AZ 85254
480-624-1000kierlandresort.com
AG PUBLICATIONS SUMMIT1999 – Denver, first year, cow milking contest and calcutta2000 – San Antonio, Nolan Ryan was the speaker, armadillo races calcutta2001 – Grand Rapids, reception at Eisenhower Museum, “Taste of Michigan”2002 – Reno, bowling at the National Bowling Museum and calcutta2003 – Cleveland, party at the Rock and Roll Hall of Fame, theme was various eras of Rock and Roll; “Village People” and “Blues Brothers”2004 – Tampa, Spring Break this SummerWelcome party was tropical. Calcutta was “Build a Boat and Hope it Floats” competition AG MEDIA SUMMIT2005 – Milwaukee, first year name changed to Ag Media Summit2006 – Portland, Ag Media Summit, Portland 2006; Welcome Party on riverboats and it was 102 degrees2007 – Louisville, The AMS Trifecta Writing, Photography, DesignAmerican Idol at Huber Farms2008 – Tampa, 10th anniversary It’s a Family ReunionWelcome Partywas dancing and Monday night was “Dive In Movie Night” watching Caddyshack (complete with the Baby Ruth candy bar scene acted out)2009 – Fort Worth, Saddle Up, Catch the Cowboy Spirit, in conjunction with IFAJ Congress; first welcome party at Cowtown Coliseum for Rodeo and Billy Bob’s; second Welcome Party western theme at Stockyards Station2010 – St. Paul, party theme was Dress Like A Minnesotan. Welcome Partywas on Paddleford Boats down the Mississippi River2011 – New Orleans, Jazz It Up – NOLA 2011; Welcome Party was at Mardi Gras World2012 – Albuquerque, AMS ABQ Enchance. Enchant. Enjoy. Party theme was Mexican/Southwest2013 – Buffalo, Just Wing It – Party theme was Roaring ‘20s Famous Welcome Party held at the Statler Hotel. Costumes with spats, zoot suits andflapper dresses2014 – Indianapolis – Rev It Up – party theme was sports focusing on race cars2015 – Scottsdale – Blaze Your New Trail – “Fiesta Blanca” where every-one wore white and everything was white including the food!2016 – St. Louis – AMS @ the Arch Your Gateway to Excellence – partytheme was baseball and sports2017 – Snowbird – Summit on the Summit – party theme was “From themountains to the prairies, It’s America, the Beautiful” - all red, white and blue2018 – Scottsdale – Everything Under the Sun; party theme will be “PartyLike It’s 1999”
PPPPP PPPP ! kkkLLLiikLPP IIeeeeekeekeekk Iekk IIeeekekkkkkk 919sI ’t ’ 9tt 1 999! 9999999991199919199 !!!!999999999 Famous Welcome Party
Sunday August 5during Ag Media Summit
Take a walk down memory lane and check out thesenotes from years past. And get your inspiration todress like your favorite party theme at this year’s
Famous Welcome Party. Is it your first time to AMS? That’s OK, pick your favorite anyway and
