ActionIntel

your GPS for success

• Know your current position• Plan your next position• Choose the best route to get from your current position to your next position • Get clear, specific directions for following your route• Know that you will not get lost• Finesse your way through traffic• Stay ahead of the competition

All while making the most from your goods/services and spending the least on your IP

your GPS for success

Know your current position: whether your IP covers your businessUnderstand what features of your goods/services are covered by IP claims (or not) in every country sold.Goods/services not covered suffer limited profitability and IP not covering a good/service wastes resources.

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your GPS for success

Plan your next position: goods/services to be offered, composite features thereof, where, and potential IP coverage for featuresBased on IP and market intelligence and trend analysis, project the goods/services and constituent features that will generate demand and revenue around the globe. Based on the natures and release dates of the features, identify types and timing of IP coverage.

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your GPS for success

Choose the best route to get from your current position to your next position: select goods/services, features and IP options most likely to meet performance and budgetSynced with your business plan, ActionIntel links features of your company’s current and future goods/services with current or desired intellectual property rights and, based on legal principles and sound business practices, establishes schedules for deploying goods/services and securing IP interests for implementing the business plan around the globe.

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your GPS for success

Get clear, specific directions for following your route

ActionIntel saves you from having to wade through data and analysis. All you see are timely action options or advisories regarding your (1) goods/services and (2) extant and desired IP matters consistent with your business plan.

“On April 1st, release feature X and pay maintenance fee Y . . .”]

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your GPS for success

Know that you will not get lost: neither R&D achievements nor resources committed to same or pursuing and maintaining IP matters will be squanderedBy tracking features and any relationships that may exist with any IP claims, ActionIntel apprises of when the feature is postured for updating or being eliminated from a good/service, or a related IP interest maintained, sold or abandoned.

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your GPS for success

Finesse your way through the traffic: understanding market and technology trending reveals opportunities for passing and impediments for avoidingActionIntel analyzes developments disclosed in patents and applications related to your goods/services and identifies trends where technology may be heading for guiding R&D efforts for maintaining or improving your market share.

your GPS for success

Stay ahead of the competition: keeping an eye on competitors’ developmentsActionIntel tracks competitors’ patents and applications that relate to features of your goods/services to make sure that your upgrades are not blocked and are a step ahead of theirs.

ActionIntel: your GPS for success

Reference slides

ActionIntel

© Emerging Strategies 2013

intelligence driving action respecting commercial and IP interests and optimizing return from your business plan

At least one feature should relate to at least one pending or enforceable IP claim . . .

ABS-1Avail 01/01/05Disc 11/04/14

US Automobile AAvail 05/20/04

US Automobile BAvail 03/03/12

AutoParkAvail 01/01/14

ABS-2Avail 07/18/11Disc 01/23/15

Heads-Up DisplayAvail 02/07/13

AutoParkAvail 01/01/14

ABS-1

ABS-2

AutoPark

Lubricant effectiveness analytics

Patent 1Filed 050595Issued 07/21/97

Patent 2Filed 06/12/12

Patent 3*Not Filed

Patent 4Filed 01/01/12

Brand AAvail 05/20/04

Tire Inflation MaintenanceAvail 02/01/14

Brand BAvail 03/03/12

Brand ATrademark 1Filed 021504Issued 07/30/04

Brand BTrademark 2Filed 030311Issued 09/03/11

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ActionIntel

© Emerging Strategies 2013

intelligence driving action respecting commercial and IP interests and optimizing return from your business plan

At least one feature should relate to at least one pending or enforceable IP claim . . .

ABS-1Avail 01/01/05Disc 11/04/14

US Automobile AAvail 05/20/04

US Automobile BAvail 03/03/12

CA Automobile CAvail 12/15/15

AutoParkAvail 01/01/14

ABS-2Avail 07/18/11Disc 01/23/15

Heads-Up DisplayAvail 02/07/13

AutoParkAvail 01/01/14

AutoParkAvail 01/01/14

Brand CAvail 12/15/15

ABS-1

ABS-2

AutoPark

Lubricant effectiveness analytics

Patent 1Filed 050595Issued 07/21/97

Patent 2Filed 06/12/12

Patent 3*Not Filed

Patent 4Filed 01/01/12

Brand AAvail 05/20/04

Tire Inflation MaintenanceAvail 02/01/14

Brand BAvail 03/03/12

Brand ATrademark 1Filed 021504Issued 07/30/04

Brand C Trademark 3Not Filed

Brand BTrademark 2Filed 030311Issued 09/03/11

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The ActionIntel for US Automobile A reveals a red-highlighted, high-level concern about the relationships among the good (Automobile A), included feature (ABS-1) and IP matter (US Utility Patent for Anti-Lock Breaking System) claiming the feature.

Because the red-level was triggered by the feature, the recommended action is highlighted commensurately.

Since the feature impacts potential return from the good, some, but a lesser-level of concern exists for it, hence a commensurately-highlighted recommended action.

While the IP matter may not trigger an urgent concern or needed action, understanding its approaching expiration may guide whether undertaking the feature recommendation is wiser than undertaking the commercial interest recommendation.

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Regarding the third feature, ActionIntel for US Automobile A also reveals a red-highlighted, high-level concern about the relationships among the good (Automobile A), included feature (Brand A) and IP matter (US Trademark Registration for Brand A) claiming the feature.

Although the red-level of the concern was triggered by the IP matter, for which ActionIntel provides a red-highlighted action, the yellow-level recommendation is nearly as important and should influence whether to undertake the feature recommendation.

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