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ActionIQ Integrations

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ActionIQ Integrations Web Activities Email Campaigns Transactions Call Center CRM Cust. Support Offline Operational System Social Paid Media Mobile App Data 3rd Party Data Email Push Notification SMS Direct Mail Web Engagement Sales & Service Ecommerce Sales Rep Call Center Advertisement Search Display Social Other System Analysis Offer Integrate customer data across your entire CX stack to improve experiences and increase revenue
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Page 1: ActionIQ Integrations

ActionIQIntegrations

Web Activities

Email Campaigns

Transactions

Call Center

CRM

Cust. Support

Offline

Operational System

Social

Paid Media

Mobile App Data

3rd Party Data

Email

Push Notification

SMS

Direct Mail

Web

Engagement

Sales & Service

Ecommerce

Sales Rep

Call Center

Advertisement

Search

Display

Social

Other System

Analysis

Offer

Integrate customer data across your entire CX stack to improve experiences and increase revenue

Page 2: ActionIQ Integrations

“The speed and simplicity of ingesting new data sources was a standout feature to the interviewed organizations. Previous solutions often spent multiple hours ingesting and orchestrating data, a task that took seconds to minutes with ActionIQ.”

Total Economic Impact Report on ActionIQ

With a single source of customer truth, and a centralized system for managing customer experiences, your marketing, sales and service teams can work out of one hub for customer-centric collaboration. Your entire organization can operate with greater focus and agility to deploy ever-improving experiences that fuel a lasting competitive advantage.

Because ActionIQ smart-hub CDP is designed to work alongside your existing technology, it can be implemented rapidly with minimal disruption. It also serves as the foundation for ongoing growth as your organization transforms, evolves and scales to become truly customer-centric.

• How ActionIQ integrates with your CX stack

• ActionIQ integration catalog

• Answers to frequently asked questions

A Smart-Hub CDP at the Center of the CX Transformation

ActionIQ Integration Principles

In the ActionIQ Integration Brief, You’ll Learn:

Integration Brief

1. Scalable Support unlimited volume of data ingested in and activated out of the platform

2. Flexible Support all sources, destinations, formats, frequency of data ingested in and activated out of the platform

3. Reliable Proactive ingest and activate pipeline monitoring, alerting, and issue resolution

Experiences activated per year by single ActionIQ client

1+ Trillion

Page 3: ActionIQ Integrations

Integration Brief

1. Data Ingest Mechanisms Use any of the following mechanisms to ingest:

• Real-time API enabled pushed based streaming ingestion directly from source.

• REST API using a pull based custom integration directly to source systems, including clickstream providers, ESPs, CRMs systems and more.

• File based push transfer via SFTP, S3, and GCS.

• Direct Query using a pull-based JDBC connection.

• Tag natively integrated using AIQ SDK on your website and mobile application.

2. Ingest Process Configuration Tailor ingestion details for each data source and data set. Configuration includes the following options and more:

• Frequency. Streaming ingestion, hourly, daily, etc.

• Topology. Full replace, delta, incremental, hybrid.

• Encryption. GPG/PGP.

• Compression. gz, zip.

• Sentinel file to signal the ActionIQ polling agent that data is ready to be ingested.

3. Persistent Data Storage All ingested data is persisted in ActionIQ’s Unified Persistent Data Layer, creating a single consistent source of truth or all downstream applications.

HOW IT WORKS

Ingest

Progressive Data TransformationActionIQ ingests customer data as-is, without format or schema requirements, and transforms data at run-time, enabling you to leverage new data sources immediately without months of data prep by IT.

KEY DIFFERENTIATOR

3

DirectQuery

File

Tag

REST API

Real-time API

ActionIQ Tag

Page 4: ActionIQ Integrations

Integration Brief

1. Activate any channel. Select the channel to activate, whether an engagement, sales, services or ad channel. Data can be activated via any of the following mechanisms:

• API driven activation pushes data by directly integrating with the API of a downstream system.

• File-based activation generates a data file, formatted to the target system’s requirements, and pushes it to an accessible location for the downstream system to ingest.

2. Attributes with Customer Id Along with customer identifiers, select attributes to personalize the customer experience, or identify this experience in future reporting analysis. Light transformation specific to the downstream system can be defined at this stage.

3. Automation ActionIQ packages all the data and activates automatically according to the defined schedule.

HOW IT WORKS

Activate

Seamless IntegrationsActionIQ ensure data to transits seamlessly and at scale to downstream systems. User experience is greatly improved, removing duplicated efforts and back-and-forth between systems.

KEY DIFFERENTIATOR

4

Page 5: ActionIQ Integrations

ActionIQ Integration FAQs

Integration Brief

How does ActionIQ integrate with in-house systems?ActionIQ’s standard capabilities include the ability to integrate with your existing systems, whether homegrown or procured from a vendor.

For data ingestion, the following integrations mechanisms are typical:

• File-based integration. Your in-house system generates files and drops them into a storage repository. ActionIQ picks up files from the repository.

• API-based integration. Your in-house system pushes data to ActionIQ’s real-time REST API endpoint.

For activation, the typical approach is:

• File-based integration. ActionIQ pushes files to a storage repository accessible by your in-house system.

May I request ActionIQ to build new integrations?Yes. ActionIQ places a strong weighting on client requests while planning and prioritizing the development of new integrations.

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Page 6: ActionIQ Integrations

ActionIQIntegration Catalog

Page 7: ActionIQ Integrations

SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION

Tag Management

Native Web SDK - Javascript

Real-time API

Native Mobile SDK - iOS and Android

Real-time API

Adobe Analytics

File

Adobe Experience Cloud Triggers

Real-time API

Google Analytics

File & REST API

Tealium

File

Data Storage

Amazon S3

File File

Google Cloud Storage

File File

SFTP

File File

JDBC

Direct Query

INTEGRATION CATEGORY

Data Sources

Integration Catalog

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Native Web SDK

Native Mobile SDK

Page 8: ActionIQ Integrations

SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION

Reporting – BI

Domo

File

Tableau

File

Modeling, Data Science

APT

File

Integration Catalog

8

SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION

Data Lake, Data Warehouse, Database

Snowflake

Direct Query

BigQuery

Direct Query

Microsoft SQL Server

Direct Query

Data Sources (Cont’d)

INTEGRATION CATEGORY

Analytics

Page 9: ActionIQ Integrations

INTEGRATION CATEGORY

Engagement

SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION

Marketing Cloud

Adobe Campaign

File API & File

Oracle Responsys

File API & File

SFMC ExactTarget

File API & File

Email

Bronto

File API

CheetahMail

File API & File

Listrak

File API & File

Twilio SendGrid

REST API Real-time API

API

SparkPost

Real-time API API

Marketo

API

SailThru

API

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Integration Catalog

Page 10: ActionIQ Integrations

Engagement (Cont’d)

Integration Catalog

SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION

Email

YesMail

API

Iterable

Real-time API API

Push Notifications

Braze

API

Airship

API & File

SMS

Vibes

API

Direct Mail

Allant

File

Arandell

File

Baesman

File

LOB

API

LS Direct

File

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Page 11: ActionIQ Integrations

Integration CatalogIntegration Catalog

Engagement (Cont’d)

SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION

Direct Mail

MasterPiece Printers

File

Web

Adobe Target

API

Dynamic Yield

File

Piano

File

INTEGRATION CATEGORY

Sales & ServicesSUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION

Ecommerce

KWI

File File

Salesforce Commerce Cloud

File

ShopRunner

File

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Page 12: ActionIQ Integrations

Sales & Services (Cont’d)

SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION

Sales

Salesforce Sales Cloud

API

Clienteling/POS

Tulip

File API

INTEGRATION CATEGORY

Anonymous & Ad

SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION

Digital & AdTech

Google Ads

API

Facebook Ads

API

LiveRamp

File

Criteo

File

Snapchat

API

TikTok

API

Integration CatalogIntegration Catalog

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Page 13: ActionIQ Integrations

Integration Catalog

SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION

Digital & AdTech

Twitter

API

Pinterest

API

Beeswax

File

Moloco

File

DataXu

File

Digital Turbine

File

InMobi

File

Liftoff

File

Remerge

File

Rokt

File

Anonymous & Ad (Cont’d)

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Page 14: ActionIQ Integrations

SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION

Digital & AdTech

Newsbreak

File

Neustar

File File

3rd Party Data

Anchor

File File

Anonymous & Ad (Cont’d)

SUBCATEGORY SYSTEM INGEST SOURCE ACTIVATE DESTINATION

Other

SpamHaus

File

INTEGRATION CATEGORY

Other

Integration CatalogIntegration Catalog

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Page 15: ActionIQ Integrations

About ActionIQ

ActionIQ is at the center of a data-driven revolution that is changing the way brands think about customer experi-ence, digital transformation and the value of customer data as a core corporate asset. We concentrate on solving enterprise data challenges so that teams are empowered to create authentic customer experiences across all brand touchpoints. ActionIQ helps G2000 companies by connecting their first-party customer data, providing an easy-to-use interface for business users to access customer insights, and enabling customer experience orchestration across channels. We are helping brands like Morgan Stanley, The New York Times, Pandora Media, The Hartford, Shopify, American Eagle Outfitters and others grow customer satisfaction and revenue.


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