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activate-asia credential (H2-2016)

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COMPANY CREDENTIAL ID | MY | SG | PH | TH | VT
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Page 1: activate-asia credential (H2-2016)

COMPANY CREDENTIAL ID | MY | SG | PH | TH | VT

Page 2: activate-asia credential (H2-2016)

who are we ASEAN

@ctivate-asia is one of the best company

focusing on Channel and Retail Management in Indonesia| Singapore| Malaysia | Philipine | Thailand | Vietnam | Consist of professionals with more than 15 years of experience from retail and channel Industry background , we will help our client to plan and execute the best. Combining the latest digital assets to increase the value of activation in retail Industry

bo

bo

jo jo

jo

prtr

prtr

prtr

hq LEGEND Hq – Head Quarter BO – Branch Office JO – Join Operation Prtr - Partnership

Page 3: activate-asia credential (H2-2016)

who are we I.D.

• Present in 80+ cities in Indonesia, in which gives us the competitive edge to help our customers to stretch their business in Indonesia. • Various range of services in Channel Management, in which will become the one stop solution for our Partners • Stronghold corporation with local vendors for event management and talent pool • More than 600+ experienced employee from promoters, FoS, Back end, Middle and Top Management

Page 5: activate-asia credential (H2-2016)

our service domain

CHANNEL

MANAGEMENT

CHANNEL

AND

CONSUMER

ACTIVATION

DIGITALIZATION

PROGRAM

CENTER

• Channel Profiling • Retail Outlet Setup • Feet On Street • Retail Merchandising • Partner Training • Partner recruitment • Retail development strategy • Mystery Audit • Authorized Store Management • Loyalty Program and Aplication • Lead Generation Program

• Mall to mall Consumer Activation • Office to office SMB profiling / activation • SMB Profiling , Education and Activation • Channel / Patner Gathering • Seminar / Webinar / PodCast • Large Format Event / Exhibition • Nation wide Event Road Show • Community Based Gathering • Booth production

• Data collection • Validation and Consolidation • Rebate Calculation • Reward Fulfillment • Reward Distribution • Retail Product Distribution (Guarantee Card, Stickering) • Telemarketing and Call Center • Partner Program Creation • Incentive Program

•Regius-Survey.com • DAVY – Distribution and Navigation system •FanPage Booster • LEVITAS •GPS monitoring system • InVitech • Digital Marketing Services

Page 6: activate-asia credential (H2-2016)

our service domain

CHANNEL

MANAGEMENT

CHANNEL

AND

CONSUMER

ACTIVATION

DIGITALIZATION

PROGRAM

CENTER

Page 7: activate-asia credential (H2-2016)

Channel Management

CHANNEL ENGAGEMENT

Consumer (store) Principal

Channel Aquisition

Field Infrastucture

CHANNEL ACTIVATION Store

Owner and Front

Liner Incentive

Marketing Program

•Managed Channel

• Authorize Shops

Channel Training and Development

Channel Gathering

End User Program

INCREASE SALES PERFORMANCE

IMPROVE EFFICIENCY

FRAME WORK

Channel Management

•Schneider Channel Representative - 4.000 stores in 6 cities

•Lenovo Channel Management – 2.500 stores in 80+ cities

• Indosat Post Paid Push Program - + 500 Stores jabodetabek

•Nipress – Channel management 12.600 stores nationwide coverage in 33 cities

•Samsung Redemption Management System – 59 Cities

•Microsoft LOVED Retail Services project

•Microsoft Lumia – 500 Stores

• Intel RSP Program

Page 8: activate-asia credential (H2-2016)

Channel Management

Issues Components FrameWork Coverage

•Schneider Indonesia would like to have the reach out to the 3rd Level Partner • There is a blind area competition for Schneider in the grass root market • Inconsistency claim partner for Channel Program that is being executed

• Sets of Professional Channel management team, focus on 3 things that need to be acheived by Schneider

•Brand Awareness •Product Availibility •Selling coverage

•Team consist of 24 person to cover 12 cities Nationwide

* Proven FrameWork of Channel mangement that will ensure the channel is being managed well in the field, starting from Farming, Nurtrishing up to the Channel Maturization

Jakarta

Bandung

Jogjakarta

Semarang

Surabaya

Makassar

Medan

Palembang

Padang

Bali

Pontianak

Banjarmasin

* Top 12 cities in Indonesia that has Schneider Branch Office and Rep Office (JKT, BDG, MDN, BLKPPN, SMG, SBY, MKS, BTM, PNTNK, PKNBR, SMRD, DPS)

Case Studies – Schneider Feet On Street

Page 9: activate-asia credential (H2-2016)

Channel Management

Issues Components Retail Asset Coverage

•Lenovo Indonesia would like to optimize it’s retail assets on the field • Lenovo belief that the storonger the retail asset in the field, it will create a good preception on the customer mind, and eventually will create a purchase preference from the customer •Daily reporting of the sell out

•Sets of professional Retail Merchandising team •Structurized reporting system that can track from the POSM installation up to the sell out quick count • Online reporting system by using DAVY to track performance to daily basis

Retail asset start from the physical performance of the team up to the POSM need to be maintain properly by the team as well as providing the market intelligence to principal

Jakarta

Bandung

Jogjakarta

Semarang

Surabaya

Makassar

Medan

Palembang

Padang

Bali

Pontianak

Banjarmasin

* 8 (eight) region with 8 main cities and 49 satelite cities, total coverage up to 57 cities nationwide

Case Stud ies – Lenovo reta i l deve lopment

PM

Region Supervisor

Area Coordinator

Feet On the Street

Reseller Sales Person (RSP) and Promoters

Page 10: activate-asia credential (H2-2016)

Channel Management

Issues Components Retail Asset Coverage

• Microsoft Indonesia is facing challanges to keep the store excited to sell MS Product •The component for store to be able to sell the product is various •AA is appointed to handle all the deployment of POSM, Win Demo and Trainining to the RSP and end users

•Structurized reporting system that can track from the POSM installation up to the sell out quick count • Online reporting system by using DAVY to track performance to daily basis • Skill set of promoters that can on daily basis become MS Ambassador to educate the end User

Retail asset start from the physical performance of the team up to the POSM need to be maintain properly by the team as well as providing the market intelligence to principal

Jakarta

Bandung

Jogjakarta

Semarang

Surabaya

Makassar

Medan

Palembang

Padang

Bali

Pontianak

Banjarmasin

* 2 Major cities to begin with and expanded plan to 7 cities nationwide

Case Stud ies – Microsof t L .O.V.E .D

Page 11: activate-asia credential (H2-2016)

Channel Management

Case Stud ies – Inte l Samura i

Issues Components Retail Assets Coverage

Intel want to reward loyal RSP by giving reward for every RSP selling laptop with Intel based

Intel want to create RSP community that loyal to their brand and having their own identity to the program

Intel belief that RSP that loyal will create awareness to the customer and more purchase

Sets of professional Retail Sales Reps team

Create manual system that able to track weekly and monthly sell out from each RSP that joint Intel Samurai program

Leaderboards for RSP able to know their program achievement

Fulfill team equipment from their physical performance up to their supporting POSM. Team will also provide market intelligence to principal

2 region with 4 main cities. Total coverage up to 200 stores and 500 RSP’s

Page 12: activate-asia credential (H2-2016)

Channel Management

Case Stud ies – JC I Sobat Hok i

Issues Components Retail Assets Coverage

Enhance the POS Pull element to improve sales

Create awareness, preference and purchase of Maintenance Free batteries at point of sales.

JCI has many brand across regional country, Indonesia (NS), Vietnam (Delkor), Malaysia (GP)

Sets of professional Retail Sales Reps team

Customized program for each brand with their own identity to educate POS and FL

Create manual system that able to track weekly and monthly sell in and sell out from POS

Create excitement to the program with direct incentive for FL and using stickers to collect

Brochure content program T&C. Sticker to create excitement in the program. Team will also provide market intelligence to principal

Indonesia : currently 25 cities, expanding to 55 up to end of 2016

Malaysia : 40 Distributor in Klang Valley Region

Vietnam : Focus at Ho Chie Min area

Page 13: activate-asia credential (H2-2016)

Channel Management

Case Stud ies – C ISCO Rodeo Campaign

Issues Components Program Coverage

• Awaking new and existing partner to join the program.

• Need to monitor their SELL OUT process in JABODETABEK area, around 500 retail stores.

• New concept for boosting the sales target by making the incentive program to RSP.

• Sets a professional RODEO team.

• Structured reporting system to track POSM installation.

• Training program to develop local RSP and promoters.

• Online reporting system application platform called DAVY as performance tracking.

RODEO (Ranger Dedicated of Cisco) Incentive Program

elevates every local RSP and promoters to be a

sell out pusher.

JABODETABEK with 500 partners retail stores.

Page 14: activate-asia credential (H2-2016)

Channel Management

Freedom Post Pa id Agent

The Background Program Components Implementation engine Expected Result

Postpaid sales drop. Low awareness of

postpaid product This year Indosat want to

focus on new postpaid subscription.

Activity : SMB Direct Selling Coverage : Jabodetabek Period : 3 months Team : 10-15 Sales Agents

• 15,000 New Freedom Postpaid Subscriber

1. SMB Database

Collection

2. Profiling

3. Sales Canvasing

4. Product Introduction

5. Promo socialization

6. Selling

Possibility Issues

INTERNAL

• Insufficient postpaid

knowledge

• Product

Communication

EXTERNAL

• Resistant of changing or

adding a new mobile

phone number

Expected Goals

• Product Awareness • Increase of New Postpaid

Subscriber.

Sales Agent

goes to SMB

Product

Offering

Application

Form Filling

SMB Direct Selling

Product Introduction –

Flyer Give away

Data

Verification

Activated

Page 15: activate-asia credential (H2-2016)

The Background Program Components Implementation engine Result

Samsung Mobile is doing a promo for Ramadhan Festive Season, and plan to have redemption center all over Indonesia

New Redemption Management System is on trial.

Activity : Redemption Center Coverage : National (59 spots) Period : 41 days Team : Team Leader, SPG, Helper, Warehouse

Crew.

• High Redemption, total

182.557 redemptions.

• Avg. redemption per day

4.452

• Avg. redemption on

weekdays is 4.129

• Avg. redemption on

weekend is 5.233

• Avg. redemption per day

per RC 75 customers.

• 0.00008% lost gimmick

• 67% allocated gimmick is

redeemed

• Minimum customer

complaint.

1. Gimmicks Management

(Distribution & Storage)

2. Team Recruitment &

Training

3. Redemption Center

Operational

Gimmick

Possibility Issues

INTERNAL

• Promo Communication

• Gimmick or Gift delivery

EXTERNAL

• Redemption point not

reachable by customer

• Partner Fraud

• High Traffic

Expected Goals

• High Redemption Rate • Smooth Redemption

Process • Increase Sellout

Customer

Come to

the Booth

IMEI CHECK &

Other Prove

of Evidence

(PoE)

PoE Image

Capture &

Data Input

on RMS

Gimmick

Give Away

Samsung REDEMPTION

MANAGEMENT SYSTEM

Redempt ion Management System

Channel Management

Page 16: activate-asia credential (H2-2016)

our service domain

CHANNEL

MANAGEMENT

CHANNEL

AND

CONSUMER

ACTIVATION

DIGITALIZATION

PROGRAM

CENTER

Page 17: activate-asia credential (H2-2016)

FRAME WORK

Channel and Consumer Activation

Toyota True Friend – Award Winning Campaign

• To create a community base club that have a loyalty to a certain brand by keep on giving reward to the community it self

• By utilizing our NFC solution a solution that get recognition and won award from MarkPlus as The Best New Wave Marketing Campaign

• Demo Toyota True Friend

Page 18: activate-asia credential (H2-2016)

Channel and Consumer Activation

Fash ion Jewel lery Exh ib i t ion

Page 19: activate-asia credential (H2-2016)

Channel and Consumer Activation

Indones ia Consumer Gadget ( ICS)

Page 20: activate-asia credential (H2-2016)

Channel and Consumer Activation

Intel 2in1 campaign

O2O Roadshow

Mandiri Dagang Untung

New Printer Launching

Channel Gatering – 10 cities

RMWC Revisited – 6 Countries

Page 21: activate-asia credential (H2-2016)

FINAL PRODUCT

Channel and Consumer Activation

WORK SHOP

Page 22: activate-asia credential (H2-2016)

our service domain

CHANNEL

MANAGEMENT

CHANNEL

AND

CONSUMER

ACTIVATION

DIGITALIZATION

PROGRAM

CENTER

Page 23: activate-asia credential (H2-2016)

Digitalization

GPS featured | System Time & Date | Assigned Outlet Promoters Retail Account

Executive Retail Account

Manager Project Manager

To capture all Sell-In Data Details in Outlet Products Stores Sales Territory

To capture all Sell-Out Data Details in Outlet Products Stores Sales Territory

To capture all VMs & Market Intelligence Data in Outlet POSM POE Competitor Activities Market Insights

Customized Add-on Module to meet your business goals

FIELD TEAM ATTENDANCE

SELL-IN SELL-OUT VISUAL MERCHANDISE & MARKET INTELEGENCE

CUSTOMS MODULE

COMPREHENSSIVE REPORTING & BUSINESS PERFORMANCE DASHBOARDS Sales Performance Overview | Territory | Products | Field Team | Stores

Monitoring Field Team Performance & Operational Excellence Intuitive Retail Dashboard

Distribution And Navigation System

Page 24: activate-asia credential (H2-2016)

Digitalization Data Base

Management

Attendance

Sell-Out

Sell-In Inventory

Merchandise

Profiling New Store

Features

GPS

Picture (IN/OUT)

Date & Time (IN/OUT)

User

Store DB

Users DB

Products DB

Date & Time Submit

User

Invoice Date

Serial Number

Product & Quantity

Shop/Store

Invoice Picture

Date & Time Submit

User

Order Date

Product & Quantity

Shop/Store

Product

Quantity IN & OUT

Transaction Date

Shop/Store

Store Name

FOS/Promotors

Store Phone

Store Position

Owner/PIC

Store Address

Availability Stock

Shop/Store

Visit Date

POSM Qty & Picture

Info Competitor & others

Note : Icon & description for info captured data

Page 25: activate-asia credential (H2-2016)

Core Benefits

BUSINESS OWNER

• Real-Time Business Performance Tracker | 24 Hrs & Anywhere

• Analytical Tools

• Business Performance Dashboard

• Business Trending

• Field Team KPI Performance

• Retail Merchandising Tracking

• Sell-In Report

• Sell-Out Report

• WOI (Week of Inventory)

• Market Intelligence & Insights

• Database Management :

• Stores

• Products

• User credentials

RETAIL ACCOUNT MGR

• Handy day-to-day Sales Tracker Activities

• Field Team KPI Performance Tools

• Territorial Business Performance

• Daily Tracking for Sell-In, Sell-Out & WOI

• Market Intelligence & Insights

• Territorial Business Performance Dashboard

PROMOTOR/FOS

• Handy day-to-day Sales Tracker Activities

• Field Team KPI Performance Tools

• Per-Store Business Performance

• Daily Tracking for Sell-In, Sell-Out & WOI

• Market Intelligence & Insights

• Per-Store Business Performance Dashboard

OVERALL BUSINESS PERFORMANCE SELL-IN / SELLTHRU MOTIONS SELL-OUT / SELL-TO MOTIONS

Digitalization

Page 26: activate-asia credential (H2-2016)

Digitalization

REGIUS SURVEY

Scope & Features

NSN – Regius Survey ( MOBILE APPLICATION )

• Collect personal data of survey participants

• Take photos of survey participants

• Provide questions to participants

• Save survey data to local database

• Sending survey data to a web server

Invitech (Smart Solution for Event and Exhibition)

Key Features: • Setup the customize the

event content • Managing guest list • Sending RSVP invitation

(by email/sms) • One-click registration • One-click integrated

meeting calendar • Digital confirmation with

QRCode & access the event microsite web-app.

• Mobile checkin • Printing Badge name with

NFC Tag • Mobile and online

Polling/Feedback survey • Mobile and online Q&A • Speaker Session,

Scheduling & venue • Mobile event floor plan,

detail, venue, agenda, pre-book session

• Real time event dashboard

LEVITAS

Scope & Features

Levitas

• Multi user priviledge account

• Management Program from Principle

• Showing performance client

• Analytical Report for Principle and Partner (shop)

Scope & Features

Sunpride – Regius Survey ( WEB )

• Manage Sunpride Event

• Show Data Participant with the answer of Sunpride Survey

• Show analytical Report from Sunpride Survey

Page 27: activate-asia credential (H2-2016)

our service domain

CHANNEL

MANAGEMENT

CHANNEL

AND

CONSUMER

ACTIVATION

DIGITALIZATION

PROGRAM

CENTER

Page 28: activate-asia credential (H2-2016)

Program Center


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