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Activating Social Media - Campaign Example - Gu Puds

Date post: 08-May-2015
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By activating their Facebook page, Gu Puds were able to drive product trial, increase engagement and reward fans.
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How are Gu Puds Driving Product Trial From Facebook?
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Page 1: Activating Social Media - Campaign Example - Gu Puds

How are Gu Puds Driving Product Trial

From Facebook?

Page 2: Activating Social Media - Campaign Example - Gu Puds

Objective: Drive Product Trial

Gu Puds - Mango & Passion Fruit Cheesecake

Page 3: Activating Social Media - Campaign Example - Gu Puds

Activation: ‘Like’ To Get Your Coupon

Gu Puds - Mango & Passion Fruit Cheesecake

Page 4: Activating Social Media - Campaign Example - Gu Puds

Results: Rewarded New & Existing Fans; Incentivised Trial; Increased Engagement Gu Puds - Mango & Passion Fruit Cheesecake

Increased Engagement

Actively Incentivised Product Trial

Rewarded New & Existing Fans

Page 5: Activating Social Media - Campaign Example - Gu Puds

Discover How Coupons Can Help Activate Your Digital Campaigns

To find out more about Brand Activation, & view other Brand Activation examples from Gu, Bakers, Ribena, Tesco &

Flora

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