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Activating Sustainable Packaging Goals
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Activating Sustainable Packaging Goals
Activating Your Packaging Sustainability Goals
● What is a Goal
● Trends & Drivers
● Analysis of Goals
● Key Learnings from SPC Engage
2025
2030
C
Collective Goals
Individual Company Goals
“By 2025, 100% of our packaging will come
from renewable, recycled or certified
sources.”
A Goal is commitment to work towards
achieving a specific
sustainability outcome
“As part of our dedicated commitment to sustainable packaging, we encourage all our
suppliers to increase responsible fiber sourcing, giving preference to third party certified fiber,
when available.”
“Statement of Support”
Get ahead of regulation
Manage reputational risks
Address the impact of packaging on human health and the environment
1
2
3
4
Respond to changing consumer and investor preference
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Why set goals?
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Are we losing our social license?
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Goals serve to demonstrate
commitment to sustainable packaging
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“Zero net deforestation by 2020”
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New Plastics Economy Global Commitment
EMF Spring 2019 Report
● Eliminate problematic or unnecessary plastic packaging and move from single-use to reuse packaging models
● Innovate to ensure 100% of plastic packaging can be easily and safely reused,
recycled, or composted by 2025
● Circulate the plastic produced, by significantly increasing the amounts of
plastics reused or recycled and made into new packaging or products
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● 100% of plastics packaging is recyclable or recoverable by 2030; 100% of plastics packaging is re-used, recycled or recovered by 2040;
● 100% of the U.S. manufacturing sites operated by ACC’s Plastics Division members will participate in Operation Clean Sweep-blue by 2020, with all of their manufacturing sites across North America involved by 2022.
UN, 2018Environmental Packaging International, 2019
Regulatory drivers
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● Bans on specific single-use plastic products in 27 countries and sub-nationally.
● Taxes on plastic bags in 27 countries and sub-nationally
● Fees for plastic bags in 30 countries and sub-nationally
● Mandates and targets for recycling or other policies in 51 countries and sub-nationally
● Producer responsibility laws in 63 countries and sub-nationally with more emerging
EU Circular Economy Package
Single Use Plastics Strategy
EU Circular Economy Package
● Specific recycling targets for packaging
● Separate collection or recycling at source for biowaste
● Stricter definition of recycling rates
● Mandatory extended producer
responsibility schemes for all packaging
● Modulated fees paid by
producers to EPR schemes
Single Use Plastics Strategy
● Market Bans
● Waste prevention
● Recycled materials
Canada seeks to ban Single Use
Plastics
June 10, 2019 - Plans announced to ban
“harmful” single-use plastics nationwide as
early as 2021. Will closely mirror actions of
the EU
International treaty on plastics via the Basel Convention
Corporate Sustainability
Goals
Sustainable Packaging
Goals
Corporate Sustainability Goals
Packaging Sustainability Goals
Goals Database29
56% of companiesin the SPC’s Goals
Database have sustainable
packaging goals
30% of companiesin the SPC’s Goals
Database have statements of support only
Goals Database
Goal
Statement
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Responsible Sourcing
Effective Recovery
Design Optimization
Goals Database
Responsible Sourcing
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Goals Database
Design Optimization
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Goals Database
Effective Recovery
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26% 33% 24% 37% 13%
54% 63% 54%
Goals Database
56%
36
26% 33% 24% 37% 13%
54% 63% 54%
Goals Database
56%
37
Goals to source fiber responsibly
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54% Of companies in Goals Database
Many companies tie goals to Deforestation-free commitments
“Kellogg is...supporting the Consumer Goods Forum (CGF) pledge to achieve
zero net deforestation by 2020.”
“PepsiCo is committed to doing business the right way and to realizing zero deforestation
in our company- owned and -operated activities and global supply chains from direct
supplier to source by 2020.”
“By 2020, we seek to use only recycled or certified virgin fiber.”
Most goals also source from Recycled fiber or Well-Managed
Forests
“Increase certified virgin fiber sourcing from well-managed forests.
Kroger will accept the Forest Stewardship Council (FSC),
Sustainable Forest Initiative (SFI), and Programme for the Endorsement
of Forest Certification (PEFC) for paperboard packaging.”
Paper vs. Plastic
Companies can verify responsible sourcing with third party organizations
Material Efficiency
Goals
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63% Of companies
in Goals Database
“Reduce total packaging weight by 15% by 2020.”
These goals relate to material reduction
“65 million kg of packaging material worldwide will be eliminated by
2020.”
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Source: Packaging Europe
Under-packaged Over-packaged
En
viro
nm
enta
l im
pac
t
Amount of packaging
Optimized design
MORE DAMAGES
MORE
PACKAGING
Tradeoffs with material efficiency & underpackaging
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Tradeoffs: Reducing Weight &
Increasing Recyclability
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“Problematic or UnnecessarySingle-Use Plastics”
1) Avoidable or reusable options available
1) Not recyclable or hampers recycling
1) Pollutes our environment48
.Designing for Recovery
Goals.
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56% Of companies
in Goals Database
“2020 Goals: Increase the recyclability of our Consumer product packaging to 90+ percent (on a weight basis) via design and
partnerships in five key markets where mature recycling infrastructure exists (U.S., UK, France, Germany, Canada).”
Goals on recyclability
“100 percent of our packaging be recyclable by design by
2030.”
General Mills, 2019; Johnson & Johnson, n.d.
Base Material/Format + Other Design Decisions
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“By 2025, 100 percent of ALDI packaging, including plastic packaging, will have reusable,
recyclable or compostable packaging
By 2020, implement an initiative to make private-label product
packaging easier for customers to reuse”
Catch-all Goals: Recyclable, Compostable, or Reusable
“Ensure 100% of Dell packaging is either
recyclable or compostable
[by 2020].”
“Design our packaging to be 100 percent recyclable or
recoverable by 2025.”
ALDI, 2019;Dell, n.d.;Mars, n.d.
Design resources and test methods exist to help make recoverable packaging
APR Design®
Guide
Sustainable Packaging Playbook
How2Recycle
Member platform
Companies can verify recoverability with third party organizations
Companies can pilot reusable models
Recycled Content
Goals
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63% Of companies in Goals Database
Goals on recycled content across all packaging
“Colgate’s 2020 goal is to increase recycled content in our
packaging to 50 percent.”
“We must use 100 percent responsibly sourced recycled or renewable
materials and ensure the equivalent amount is returned to market.”
Colgate-Palmolive, 2017;Apple, 2018
“Increase recycled paper content from 70 percent to more than 90 percent.
Achieve a minimum of 25 percent recycled content for all plastics and/or 20 percent
of plastics to be bio-based alternatives.
“By 2025 we will increase the recycled plastic material content in our packaging
to 25%.”
Substrate-specific goals
Microsoft, 2017;Unilever, n.d.
Package-specific goals
“Double the recycled content, recyclability, and reusability of
our cup by 2022.”
“By 2030, the Coca-Cola system also aims to make bottles with an average of
50% recycled content.”
The Coca-Cola Company, 2018;Starbucks Coffee Company, 2016
“Create more demand for recycled packaging by creating three new end
markets for recycled materials by 2020.”
Goals on end markets
Target, 2018
The circular economy
needs robust end markets
Designmilk, 2015
. recycledcontent.org .
processing
aesthetics
supply
cost
performance
There is existing industry guidance on opportunities for using recycled content
Companies can also proactively invest in infrastructure and new technologies
Key Learnings:● There has been an increase in calls for accountability and
transparency in meeting goals● There has been a shift to more regulatory drivers● The shift in focus from fiber to plastics means renewed
importance in responsible fiber sourcing● There needs to be balance between design for the system
for today versus system of future● Despite momentum not many goals focused on composting
or reuse ● Lack of understanding of brands’ role in end markets
Activating Your Packaging Sustainability Goals
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