Sales Projects M&C Website Updates

360° Virtual Tours of hotels and convention space for website

RCMA appointment schedule and tradeshow planning

Meeting with Lacrosse America regarding future Green Bay event

Discussions with WAMO Dart and Pool events

Madison Sales Calls

Future Convention and Sports Events Commitments Green Bay Power Volleyball Fest – Weekends January – May 2017

Wisconsin State Dartball Tournament – April 2017

League of Women Voters – June 2017

Antiques Road Show – June 2017

Wisconsin Christmas Tree Producers – August 2017

First Nations Food Sovereignty Summer – October 2017

Marketing/Advertising meetingreenbay.com and sportsingreenbay.com

2017 Visitor Guide writing/proofing

2017 Visitor Map

2017 Ad Contracts

Midwest Living advertorial

WSAE ads

MPI Chicago ads

WIAA avenue banners

KI website updates

CVB Services Brochure

CVB Coupon Book

Media/Public Relations Media Interviews/Editorial Requests – 8

MeetingPages.com editorial

Marketing Plan Presentation (x3)

Fox11 Good Day WI appearance (x2)

SportsTravel Magazine interview

WTMJ Milwaukee interview

Visitor Services Visitor Guides distributed at Chicago Muskie Show and Chicago Outdoor Sports Show

WIAA Girls State Basketball planning meetings

Attended American Bus Association Conference and follow-up with leads

Staffed Oneida Nation of Wisconsin/Green Bay booth at Adventure Travel Leisure Show

Attended Bay Area Managers of Volunteer Services bi-monthly meeting

Hosted Attractions Meeting at Neville Public Museum

Presented 2017 Marketing Plan at CVB Board of Directors Meeting

2017 Visitor Map

The American Bus Association (ABA) kicked off 2017 with its Annual

Meeting and Marketplace in Cleveland, OH. The Greater Green Bay CVB

attended, along with 14 other Wisconsin tourism industry professionals

including the Green Bay Packers, Oneida Nation Tourism and the

Radisson Hotel and Conference Center Green Bay.

Over 3,300 people from across the United States and Canada attended

the event to network, meet one-on-one at scheduled appointments and

attend educational seminars. The CVB had 24 appointments this year

and the opportunity to meet with many other tour operators during

networking events.

For the past 30 years, Circle Wisconsin has hosted the Wisconsin Cheese

Booth – always a big hit! This year we won 1st Place in the Island Booth

Category. For almost four days, we served a variety of Wisconsin products

including kringles, chocolate covered cherries and Jelly Bellies. Most

importantly, we served close to 70 gallons of cranberry juice, 45 pounds

of cheese curds, 25 pounds of mozzarella whips and sliced over 230

pounds of cheese.

Hundreds of people were drawn to our booth to “Say Cheese” and get

their picture taken with our mascot, a cardboard cutout of Clay

Matthews.

MONTHLY Report from the

Greater Green Bay

Convention & Visitors Bureau Tourism Talk

UPCOMING

EVENTS

February 24 - 26 Wisconsin State Hunting

Expo

Shopko Hall

March 2 – 5 Green Bay Film Festival

St. Norbert College

March 4 – 5 Arti Gras

Shopko Hall

March 9 – 11 WIAA Girls State

Basketball Tournament

Resch Center

March 9 – 12 WBAY Home & Garden

Show

Shopko Hall / Brown

County Arena

A complete listing of

events can be found by

visiting the CVB’s online

calendar at

www.greenbay.com

VISITOR GUIDE

The 2017 Official

Greater Green Bay

Visitor Guide was

completely redesigned.

New this year are

community profiles,

“Ask a Local” and

many more photos in

our partners listings and

calendar of events

sections.

The guide is the CVB

main-fulfillment piece

for online and phone

inquiries. There are

225,000 guides printed

and sent all over the

country to promote our

tourism partners.

Many local businesses

have them as well, so

travelers can pick them

up here in Greater

Green Bay. The guide

includes a map of the

community.

If you would like to have

guides to distribute in

your business, please

call Sally Graham at

920.405.1127.

CVB Road Trips to ABA in Cleveland

I S S U E

JAN 2017

Department Activities

SPORTS ON THE ROAD

Joel Everts, CVB Sports

Sales Manager, attended

a Sales Blitz in partnership

with SportsWisconsin in

late-January. The event

took place in Indianapolis

with seven other

Wisconsin sports

destinations. The group

worked with the

Wisconsin Department of

Tourism and the WACVB

to host two functions.

These events were a

luncheon attended by

event organizers and an

after-work social.

Attendees included

representatives from

NCAA, Horizon League

and USA Track and Field.

This trip also brought a

meeting with an

organization interested in

hosting an annual

lacrosse event in Greater

Green Bay starting in

2018.

SIGNIFICANT SPORTS &

CONVENTION EVENTS

HELD IN JANUARY

Forest Lakes District

Evangelical Church of

America

Wisconsin State USBC

Bowling Tournament

De Pere Youth Hockey

Face Off Classic

Lord’s Dental Studio

Wisconsin National

Guard Family Program

Green Bay Area Youth

Hockey – George

Wroble PeeWee

Tournament

January conventions

and sporting events

accounted for 12,655

room nights and an

economic impact of

$9,094,113.

CVB PARTNERS NEW Zulou

RENEWING Green Bay Ghost

Tours

Luna Café &

Roastery

Gnome Games

Bosse’s News

Ticket King

Sam & Louie’s

Three Three Five

Hawkins Ash CPAs

EVENTS ATTENDED

Residence Inn

Ribbon Cutting

Packers Pep Rally

Allouez Business

Association Board

Meeting

Chamber

Luncheon

Future 15 Planning

Committee

Meetings

Lodging

Association

Meeting

St. John’s

Homeless Shelter

Board Meeting

Definitely De Pere

Board Meeting

Allouez Business

Association

Luncheon

Hosted Attractions

Meeting

Room Tax

Commission

Presentation

CVB Monthly Scorecard

CVB at Packers Pep Rally

In a showing of Green & Gold pride, the Greater Green Bay CVB attended

Downtown Green Bay Inc.’s Packers Pep Rally held Fridays before a playoff football

game. We handed out #LoveGB can-koozies and green and yellow beads. It was

great to see so many cheering in front of the Packers Heritage Trail Monument to

get excited together for the Packers game.

In addition to the home playoff game having an economic impact of $14 million,

even the away Packers playoff games this year brought bonus national media

coverage for Greater Green Bay. The success of the Packers on the field positively

affects the success of the tourism industry, especially during the following Packers

Training Camp. People will come from all over the world to see the Packers start

their season.

Until next football season – Go Pack Go!

Hotel Occupancy Report

Circle Wisconsin Cover Ad

Sales JAN 2017 YTD 2017 % of Goal 2017 GOAL YTD 2016

Leads 17 17 8.5% 200 17

Future Room Nights from Leads 7,281 7,281 6.3% 115,000 6,685

Future Potential Economic

Impact from Leads$4,694,416 $4,694,416 7.6% $61,500,000 $3,082,234

Tracked Future Room Nights 15,370 15,370 5.9% 260,000 15,950

Tracked Economic Impact 12,491,308 $12,491,308 8.5% $146,700,000 8,428,293

Contacts 76 76 6.3% 1,200 122

Marketing/Media JAN 2017 YTD 2017 % of Goal 2017 GOAL YTD 2016

Total Web Visitors 36,543 36,543 6.4% 575,000 22,426

Pageviews 77,001 77,001 3.4% 2,250,000 49,525

E-newsletter Database 110,460 110,460 92.1% 120,000 102,881

Social Media Impressions 110,084 110,084 4.6% 2,400,000 199,344

Media Interviews 8 8 5.3% 150 13

Media Pitches 0 0 NA NA 0

Editorial Stories 20 20 NA NA 13

Publicity Value $87,924 $87,924 NA NA $26,922

Services JAN 2017 YTD 2017 % of Goal 2017 GOAL YTD 2016

Events Serviced 11 11 4.9% 225 10

Online Housing Reservations 262 11 NA NA 387

Welcome Packets 1,060 1,060 NA NA 350

Visitor Inquiries 715 715 2.4% 30,000 734

Visitor Guide Mailings 136 136 0.4% 35,000 28,565

Brochure Distribution 18,221 18,221 2.8% 640,000 98,705

Mobile Visitor Center Event 0 0 0.0% 40 0

MVP Volunteer Hours 4 4 0.4% 1,000 7

Partnerships JAN 2017 YTD 2017 % of Goal 2017 GOAL YTD 2016

New Partners 1 1 3.3% 30 1

Renewing Partners 8 8 4.4% 180 7

Revenue $6,108 $6,108 8.1% $75,000 $6,346

Future Meetings & Events Sales

Convention/Sports Services

Electronic Marketing

Media Relations - Earned Media

Motorcoach Sales

OCC CHANGE ADR CHANGE OCC CHANGE ADR CHANGE

GREEN BAY 48.2% 12.9% $126.39 17.7% 58.3% 1.4% $101.89 4.3%

Wisconsin 40.6% -0.3% $94.42 3.4% 57.2% 0.7% $103.56 3.1%

Milwaukee 44.8% -1.4% $93.71 2.2% 63.1% 1.0% $106.35 2.9%

Madison 43.3% 0.5% $97.57 -0.8% 65.6% 3.1% $116.06 3.6%

Appleton/Oshkosh 48.5% 3.6% $91.94 3.5% 60.1% 1.9% $97.29 4.0%

Door County 31.0% -2.9% $87.11 5.2% 53.5% 2.0% $102.24 2.6%

Eau Claire 38.8% -5.3% $78.00 0.9% 50.1% -10.3% $83.96 5.1%

La Crosse 39.6% -10.0% $82.26 -0.2% 57.9% -9.2% $89.61 4.1%

Wisconsin Dells 36.5% 0.8% $91.25 2.6% 53.4% 4.2% $102.44 -0.1%

Wausau/Stevens Point 40.5% -3.2% $81.50 -0.1% 52.3% 3.0% $84.55 3.6%

DECEMBER 2016 YEAR-TO-DATEAREA

M ost Recent Data from Smith Travel Research OCC = Hotel Occupancy ADR = Average Daily Rate

The Greater Green Bay

CVB is proud to have

purchased the featured ad

on the back cover of the

Circle Wisconsin 2017 Tour

Planner. This publication is a

major source of information

for the motor coach trip

planners who want to bring

a tour to Wisconsin. This ad

is a great complement to

the success Julie Gerczak

had with her appointments

at the ABA Conference in

Cleveland.