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Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and...

Date post: 17-Jan-2018
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Description:
Our Technology Solution Implement a snippet of code on hotel websites to identify visitors as they book a hotel room. Target those visitors with display network advertising across the web.
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Page 1: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.
Page 2: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.

Activities vendors can’t identify visitors before they arrive.

Keyword targeting is expensive and limited.

The Problem

Page 3: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.

Our Technology Solution

• Implement a snippet of code on hotel websites to identify visitors as they book a hotel room.

• Target those visitors with display network advertising across the web.

Page 4: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.
Page 5: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.
Page 6: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.
Page 7: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.
Page 8: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.
Page 9: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.
Page 10: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.
Page 11: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.

Additional Markets

Data Sharing Partners•VRBO & AirBnb•Event Tickets•Trade shows

Customer Segments•Activities brokers•Restaurants•Shopping centers

Page 12: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.

Market Opportunity

57% of all travel reservations are made online.

148.3 million travellers per year make reservations online for accommodations, tours and activities. (Statistic Brain)The top 2 spots on Google Adwords•‘maui activities’: $6.10 per click•‘las vegas shows’: $8.10 per click(Adwords Keyword Planner)

Page 13: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.

Our Team

David Fry

[email protected]

Kevin Lewis

[email protected]

David Pindrys

[email protected]

Page 14: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.

Accomplishments

Refined and expanded concept.Minimum viable product and documentation for implementation.Customer validation from ad agency and activities vendors.Progress on branding and website.A plan to move forward.

Page 15: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.

Our plan

• Pilot program on Maui.• Analyze and improve metrics.• Raise capital for broader customer and partner acquisition in new markets.

• Rapid scalability.

Page 16: Activities vendors can’t identify visitors before they arrive. Keyword targeting is expensive and limited. The Problem.

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