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ACTIVITY REPORTAUM I ART FOUNDATION
Year 2017-2018
some fans mean business!
#906, 3rd Floor, Raj Arcade, 5th A Cross, 1st block, HRBR Layout, Kalyan Nagar, Bengaluru 560043
From The FounderCEO’s Desk
It gives me great pleasure to announce the successfulcompletion of Aum-I-Art Foundation’s first year, with the goalof reviving and funding The Indian Independent Music Industry.
We have already been in this space for more than a decadeas Aum-I Artistes, and we have created & curated severalplatforms and properties with the same purpose. Key amongstthese pthese properties are Music Mojo, Muse Room, Mojo Rising,HOME Music Fest, Alt & Pepper, OOHeaven, TGIIR and so on.
In 2017, we decided to bring all these initiatives underone common umbrella and the Aum-i-Art Foundation was born.
I believe that as a foundation, we shall continue to play animportant role in creating a sustainable eco system that willnourish and sustain the independent music industry
With warm With warm regards,
Suraj Mani[Founder CEO]Aum-I-Art [email protected]
Dear Friends,
It gives us immense pleasure to share the firstannual report of Aum I Art Foundation. Our unwaveringapproach to positively impact the independent music scenein India, has taken a huge leap in the past year, with thelaunch of TGIIR (The Great Indian Indie Recordings).And And we are privileged to have artists, supporters and fanslike you, to be a part of this dream.
Over the years, we have impacted more than 1000+ artistsand their families, recorded 400+ bands and createdmore than 1500 original tracks. We are thankful to each oneof you for trusting us and lending your support in helping usin our mission to revive, promote and fund the independentmusic indumusic industry.
We continue to count on you for making a difference.
Thanks,Regards,
Sivadas S KOn behalf of the Aum I Art Board
A message fromthe board of Directors
INDEX
About us.…………………………………………...1
Vision & Mission…………………………………2
Our reach & impact…………………………….3
OO heaven .............................................4
TGIIR…….................................................5
Muse Room………………………………………. 6Muse Room………………………………………. 6
Events & Engagements…………………….. 7
Our champions.....................……………… 8-11
Media stories……………...........................12
Highlights………......................................13
Who are weAum I Art foundation is a registered non-profitorganization committed to the revival and growthof indie music and arts in India.
Driven by the war-cry of “Some Fans Mean Business!”,the foundation was founded on 27th March 2017,by by Founder-CEO Suraj Mani (an award winning indieartist both in India and internationally).
What do we doAum-i-Art Foundation is dedicated to the promote and revive indian indie music and arts. The foundation is unique in its fundraising approach of cycle- * Serve Customers. * Raise Funds. * R * Revive indian indie music & arts.
Why do we exist As an indie artist who’s faced numerous challenges himself, Suraj Mani, our founder, arrivedat the conclusion that to duplicate sustainable growth; basic infrastructure should be put inplace for the industry & artists. Driven by this vision he has over the years begun severalinitiatives that are playing a stellar role in the revival of India’s Indie Music & Associated Arts.
1
Goals
To fund, revive and promoteIndependent & Originalmusic in India.
Our Vision
Our Mission is to:
1. develop multiple platforms -online and offline, that will bringartist to public limelight.
2. create a sustainable sourceof income for artists through
these platthese platforms. 3. conduct training workshopsand music conferences that
guide and equipnew talents.
2
Our Reach & Properties
Impact createdBands recorded- 400+
Music Festivals- 5 with 200+ artists
Productions-
Artists managed-Anju Bhrahmasmi | Gowry Lekshmi | NRJ ProjectSithara’s Malabaricus | Suraj Mani & The Tattva Trip Thaikkudam Bridge Thaikkudam Bridge | ThakaraThe Muse Rooms
Bands Recorded
3
OO Heaven OO Heaven is a concert venue created in Bangalore by Aum-i Artwith audio-video recording facilities, specially designed forPhoto shoots, videos, workshops etc.
It is a Do-It-Yourself Audio-Video studio floor and performance spacewith great sound, acoustics and gear. OO Heaven provides specialisedinfrastructure that can be booked and used by all artists at asubsidised subsidised fee. The venue is designed to encourage artists to shapeand empower their own creative journeys.
4
TGIIROn 15th April 2018, the foundation launched a music listening and artist funding app called TGIIR(The Great Indian Indie Recordings) with a focused objective of reviving Indian Independent Original Music.
TGIIR is world’s 1st artist-funding community with a proven Track Record. TGIIR is a global digital platform, and it’ssuccess automatically ensures the growth of India’s independent music community. The app uses various strategies topromote music nationally & internationally as well.
TGIIR credits and transparently compensate composers, recording artists, lyricists & copyright owners for the workththey share in the app.
5
Muse RoomThe Muse Room is a performance formatwhere Indie artists get paid to play andrecord their original music to a room full of‘Muse Roomers’. Designed to encourageNew and Established artists to get theirmusic heard at a grassroot level,The Muse Room saw us The Muse Room saw us feature severalacts in 2017-18.
The Muse Room format has been featuringartists in Bangalore, Kochi, Trivandrumand even on a Yacht in Kerala.
6
Events, Productions & EngagementsMusic Mojo The reincarnation of melodies, Fusion of talents – For those who think real soul of music is lost because of superfluousorchestration, here comes the soul in a new body....Music Mojo! A production for Kappa TV, Music Mojo has recordedand telecasted 400+ bands over the years and is currently on its 5th season.
Season I : 32 Bands recorded Season II : 52 Bands recorded Season III : 60 Bands Season III : 60 Bands recordedSeason IV : 76 Bands recorded
Music Mojo Mojo Rising
Home Festival
Alt & Pepper7
Suraj Mani & The Tattva Trip
“It is common knowledge that one can either be part of the problem or part of the solution.In India’s Indie Music Industry, it is common knowledge that Aum-i has always been a part of the solution”
Our Champions
8
Thaikkudam Bridge
“We began this musical journey throughthe brain child of Aum-I Artistes “Music Mojo”
Today as they launch yet another wonderfulinitiative to supportthe independent live music scene of India ,wwe wish TGIIR the app all the very best!”
Our Champions
9
Parvaaz
“Aum-I has always been there upfront inhelping to promote the Indian independentmusic scene. TGIIR is another step towards it.Wishing them good luck!”
Our Champions
10
Thakara
“From the team behind Music Mojo,Muse Room, Alt & Pepper, Home Festival,Mojo Rising etc, comes TGIIR.
Download the App Now!”
Our Champions
11
Media Stories
12
HighlightsSuraj Mani & The Tattva Trip’s debut album ‘The Tattva Trip’ produced byAum I Art won the best artwork & design award at The Rolling Stone Awards 2012.
In 2002 motherjane’s debut album ‘Insane Biography’ and in 2008motherjane’s second album Maktubwas pwas produced by Aum I Art. Boththese albums and artist goes on to win several awards nationally and interna-tionally and even garner international radio play on 14 US stations and 5Mexican stations.
2002-2007– manages motherjane andassists the bands growth into one ofIndia’s top LIVE acts.
Thaikkudam Bridge, a band managed by Aum I Art has been touring variouscountries.
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