Activity_Centres_Strategy.pdf

Brimbank Activity Centres Strategy

FINAL

September 2008

Prepared for Brimbank City Council

by:

Planning by Design Pty Ltd

in association with Essential Economics MGS Architects

Andrew OBrien Traffic

Brimbank Activity Centres Strategy Final Draft May 2008

Planning by Design for Brimbank City Council May 2008.

Page 2

1. INTRODUCTION 4

1.1 Introduction To The Project 4

1.2 Methodology 4

1.3 Introduction To This Report 6

1.4 Consultation 6

1.5 Introduction To Activity Centres 11

1.6 Why Are Activity Centres Important? 17

1.7 State Government Planning Policies For Activity Centres 21

1.8 Brimbank Council Planning Policies 24

1.9 Context For Activity Centre Planning In Brimbank 27

1.10 Economic Analysis Of The Brimbank Activity Centres 38

2. ACTIVITY CENTRES STRATEGY 45

2.1 Vision Statement 45

2.2 Guiding Principles 46

2.3 Role for Brimbank City Council 47

3. THE CENTRES 52

3.1 Hierarchy And Network Of Centres 52

3.2 Brimbank Activity Centre Hierarchy 52

3.3 Roles, Responsibilities And Expectations For The Centres 59

4. STRATEGIC DIRECTIONS 69

4.1 Planning, Design And Development Of Centres 69

4.2 Business Development Of Centres 107

4.3 Community Development Of Centres 119

5. IMPLEMENTATION AND MANAGEMENT PROGRAM 123

5.1 Overall Management Of The Implementation Processes 123

5.2 Specific Implementation Actions 132

APPENDIX 1 139

APPENDIX 2 141



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1. INTRODUCTION

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1.5 Introduction to Activity Centres 1.5.1 WHAT ARE ACTIVITY CENTRES?

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1.5.4 HIERARCHY OF ACTIVITY CENTRES

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TABLE 1.5 THE TYPICAL HIERARCHY OF RETAIL ACTIVITY CENTRES IN METROPOLITAN MELBOURNE (GUIDE ONLY)

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1.6.3 INGREDIENTS FOR A SUCCESSFUL ACTIVITY CENTRE

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1.8 Brimbank Council Planning Policies

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1.9 Context for Activity Centre Planning in Brimbank

1.9.1 SOCIO ECONOMIC DEMOGRAPHICS OF BRIMBANK

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Item Brimbank Brimbank Metropolitan Melbourne

Metropolitan Melbourne

2001 2006 2001 2006

Income Levels Average annual household income per capita $15,780 $19,318 $20,145 $25,060 Variation from average -21.7% -25.7% - - % Households earning $1,000 p/w or more 38.7% 46.6% 44.1% 54.7% Average Household Size 3.13 2.95 2.71 2.61 Age Distribution - % 0-14 22.0% 20.5% 19.8% 18.8% 15-24 15.4% 14.9% 14.2% 14.1% 25-39 23.3% 21.9% 23.9% 22.8% 40-59 26.6% 27.6% 26.1% 26.9% 60+ 12.7% 15.0% 16.1% 17.3% Place of Birth - % Australia 53.9% 49.3% 69.1% 64.2% Other Oceania 1.3% 4.2% 1.9% 3.5% Europe 24.6% 16.8% 15.7% 11.5% Asia 15.4% 13.6% 8.4% 7.7% Other 4.7% 16.1% 4.9% 13.1% Car Ownership per Dwelling - % None 8.4% 9.3% 10.2% 10.1% One 34.2% 34.6% 37.2% 36.3% Two 38.8% 37.5% 37.9% 38.2% Three or more 18.6% 18.7% 14.7% 15.5% Occupied Private Dwelling Tenure - % Fully Owned 53.6% 41.0% 44.5% 35.8% Being Purchased 26.3% 37.8% 29.0% 37.4% Rented 17.3% 20.6% 24.2% 26.2% Other 2.8% 0.6% 2.3% 0.7% Household and Family Type - % Couple with children 48.5% 42.7% 36.5% 35.2% Couple without children 20.6% 20.4% 23.9% 24.1% One parent family 13.5% 15.5% 10.8% 11.0% Other family 1.4% 1.6% 1.6% 1.5% Lone Person 14.2% 17.4% 23.0% 23.8% Group 1.7% 2.4% 4.2% 4.5% Occupation - % Professionals (managers, administrators, professional) 23.3% 19.4% 40.4% 35.1% Clerical Services (advanced, intermediate, elementary) 31.5% 34% 30.4% 34.2% Trades and related workers 29.6% 28.1% 19.7% 19.9% Labourers and related workers 12.8% 15.3% 7.4% 8.7%

Unemployment - % 8.7% 8.4% 6.1% 5.3% Other/Not Stated 2.8% 3.3% 2.1% 2.0%

Source: ABS Population and Housing Census, 2001 and 2006, from: Essential Economics Retail Economic Assessment of Activity Centres in Brimbank January 2008



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2. ACTIVITY CENTRES STRATEGY

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3. THE CENTRES

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3.2.1 REGIONAL, SUB REGIONAL AND COMMUNITY CENTRES

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4. STRATEGIC DIRECTIONS

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APPENDIX 2

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