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1 Unlearn + Reimagine + Innovate + Evolve
| Date post: | 09-Jan-2017 |
| Category: |
Marketing |
| Upload: | fuel-lines-business-development |
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PowerPoint Presentation
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Unlearn + Reimagine + Innovate + Evolve
Greg + FC Intro: Made a commitment to always having a grip on whats nextWe study cultural trends, we work with great modern brands (big + small), we and we talk with a lot of millennialsWere a dedicated team of millennial influencers who understand that rules written today should be broken tomorrow.
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WereBarkley
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WereBarkley
50in revenuemillion
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350EmployeeOwners
5Copyright 2014 by FutureCast. All rights reserved.
FutureCast 2015 All Rights Reserved
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People started talking about us
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8$1.3trillion of direct spending power
6million with hh income above 100k
25%of Us population11.6million millennial households with children
MILLENNIALS BY THE NUMBERS
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Millennial Milestones
Source: Family Room LLC
go to school
get a job
start a family
get married
buy a house
get a jobgo to school get marriedstart a family
buy a house
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Certainly, uncertain.
Maslow Hierarchy of needs10Copyright 2014 by FutureCast. All rights reserved.
Self-ActualizationPursue Inner Talent, Creativity, FulfillmentSelf-EsteemAchievement, Mastery, Recognition, RespectBelonging - LoveFriends, Family, Spouse, LoverSafetySecurity, Stability, Freedom from FearPhysiological NeedsFood, Water, Shelter, Warmth
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for millennials11Copyright 2014 by FutureCast. All rights reserved.
Self-ActualizationPursue Inner Talent, Creativity, FulfillmentSelf-EsteemAchievement, Mastery, Recognition, RespectBelonging - LoveFriends, Family, Spouse, LoverSafetySecurity, Stability, Freedom from FearPhysiological NeedsFood, Water, Shelter, Warmth
wifiFutureCast 2015 All Rights Reserved
the MILLENNIAL Mindsetis more than a demographic
FutureCast 2015 All Rights Reserved
FUNCTIONAL + EMOTIONAL & PARTICIPATIVE BENEFITSTotal Cost BRAND VALUE =
new brand value equation
Include everyone, fix everything.
The path to purchase is no longer a linear model14
awarenessinterestdesireaction
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millennial Brand Love
16Copyright 2014 by FutureCast. All rights reserved.UniquenessmeaningfulnessAuthenticity
innovation
Consult Brand Index, add love segments
Millennial love Truth #1Dont tell me youre the best, Ill decide that for myself
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Copyright 2014 by FutureCast. All rights reserved.
MARKING THE END OF THE PASSIVE CONSUMER
19Raised in a paradox of choice
Weve always had the perception(?) that we had a choice.
Millennial love Truth #2We look for brands that provide experiences and adventure
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Copyright 2014 by FutureCast. All rights reserved.FutureCast 2015 All Rights Reserved
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FutureCast 2015 All Rights Reserved
2010 Situation Analysis
Include everyone, fix everything.
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Southwest Airlines logo - December 2009
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Who is your most important client?
Include everyone, fix everything.
FutureCast 2015 All Rights Reserved
Marketing to Millennials..
Southwest Airlines logo - December 2009
28Copyright 2014 by FutureCast. All rights reserved.
FutureCast 2015 All Rights Reserved Pieces of content on millennial trends and insights over 700
FutureCast 2015 All Rights Reserved
FutureCast 2015 All Rights Reserved
Increased Conversion Reduced pitch LengthSome bypass reviews Significant incremental revenue RESULTS
THANK YOUJeff [email protected]
