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Ad Agency Insurance Seminar

Date post: 13-Sep-2014
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Quick summary of how to insure your ad agency
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1 Risk Management & Insurance Jack M. Buttine John Buttine Inc. New York, NY 10017 1 800 964 4454 [email protected]
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Page 1: Ad Agency Insurance Seminar

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Risk Management & Insurance

Jack M. ButtineJohn Buttine Inc.

New York, NY 100171 800 964 4454

[email protected]

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Risk Management & InsuranceWe will discuss … Property & Liability insurance policies Use of Certificates of Insurance Workers Compensation Issues involving

non-employees Auto Insurance and Agency Auto use

policy Loss control tips & techniques Weather Insurance Production and Special Event Insurance

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Risk Management & Insurance

Types of property & Liability policies Personal property, stock photos,

property of others, computers & hi tech equip, office improvements, etc.

Commercial General Liability (CGL) policies – covers slip & falls arising from office activities, special events & production activities

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Types of policies (continued)

Auto Liability (and Physical damage)

Owned, leased, hired & non-owned

Umbrella Liability

Risk Management & Insurance

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Risk Management & Insurance

Certificates of Insurance – “Certs” Protects you and your client from

claims caused by your vendors or contractors

Should list agency and client as Additional Insureds

Usually no charge to vendor to add agency & client to its liability policy

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Risk Management & Insurance“Certs” (continued) Should have one Cert per project

for each client and one for you Keep Certs on file Use form letter and sample Cert to

standardize Certs from your vendors or contractors

Always check the expiration dates relative to the dates of the work

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Risk Management & Insurance

“Certs” (continued) The process highlights the risk-

reward ratio of some activities

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Risk Management & Insurance The main reasons to obtain Certs

Save your insurance for your mistakes – plus, you may not have coverage!

Reduce costs. Certain types of insurance are rated by attendance, # of days, rental cost or fees paid to others. Certs may provide credits at policy audit time

Protect your loss record. Your insurance is a function of your claim history

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Risk Management & InsuranceWorkers Compensation & non-

employees Every worker must have benefit of a Comp

policy Applies to independent contractors,

freelancers and talent Request Cert from all firms and non-

employees you pay money to. Your Workers Comp and Production Liability

policies are subject to annual audit of agency payroll and amounts paid to contractors

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Risk Management & InsuranceAuto Insurance Policy – what it does … Covers owned, leased, non-owned or rented

cars Provides

liability protection against bodily injury or property damage claims

Physical damage coverage to the agency or rented vehicle

Two basics Insurance ‘follows the car’ – anyone can

drive The agency’s assets are in the trunk

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Risk Management & Insurance

Policies on use of agency autos Business use Comply with laws on cell phone

usage – avoid using cell phone while driving

Agency will check employee’s driving record to determine if employee may use vehicle on agency business

Avoid picking up hitchhikers

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Risk Management & Insurance

Policies on use of agency autos – (continued)

Do not carry more people than you have seat belts

No firearms or hazardous materials Keep your speed safe based on road

and weather conditions Do not drive if incapacitated – tired,

alcohol use, drugs of any type, etc.

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Risk Management & Insurance

Policies on use of agency autos – (continued)

Must use seat belts Do not switch off air bags Do not customize or add non-OEM

equipment to vehicle

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Risk Management & Insurance

Loss Control – Property losses Laptops are most common loss Do regular inventories of laptops Have a Valuable Property Control

policy Check trash – good things end up in

dumpster & require that cartons be flattened

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Risk Management & Insurance

Loss Control – Property losses Know who has keys to agency Set a good example (yes! It is

stealing!) Check references

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Risk Management & Insurance

Commercial Production Weather (Wx) Insurance

Policy is a trade-off: Sure loss of insurance premium v. uncertain loss of one day’s production cost.

Insurance protects your clients bottom line by stabilizing production costs.

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Risk Management & Insurance If you cannot shoot your film or commercial

during the allocated time due to poor weather conditions, it costs money to re-shoot.

Policy pays based on amount of light, number of rain-free hours or amount of rain that falls.

Can be placed as close as 10, or sometimes 7, days before event.

Very flexible design; you pick the limit A “stated value” policy’ i.e. insure all or part of

the shoot – your choice.

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Risk Management & Insurance Rate is function of frequency of

adverse weather at location of shoot. Premium is based on limit or budget. Time to get quote – 12 to 18 hours Independent Wx observer or a wx

satellite reporting system is used to determine degree of adverse weather – rain, fog, wind, too little sun, etc.

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Risk Management & Insurance

Production InsuranceA “package” consisting of ...

Liability Insurance Commercial General Liability & Umbrella Property Damage Liability for rented

locations Property Insurance

Faulty Negative/Extra Expense Rented Equipment, props & sets Rented Automobiles

Automobile Physical Damage & Liability

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Risk Management & Insurance

Production Insurance: two “kinds” Agency as “Named Insured” – when

you buy Agency as “Additional Insured” – when

production company buysWhen production company buys

insurance you benefit from their policy but you have to require details on a Certificate of Insurance

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Risk Management & Insurance

Certificates of Insurance Evidence of another’s insurance Protects Agency and its Clients One “Cert” for Agency and one for

its client Require total of $5mm of liability Must include current policy dates

and name of shoot

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Risk Management & Insurance

Your production policy: “Agency and Partners as Named Insured” ...

Covers Agency and it clients for claims arising from production activities.

Applies when Agency employees are directing

Does not apply to activities in Agency’s office, i.e. concept, editing,…

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Risk Management & Insurance

All insurance is a “pass along” cost Include insurance in your budget. Rates apply to Gross Production Cost

(GPC) - $ per $100 of GPC. One rate is available for all production

package policies – property, liability, and umbrella.

Production Policy is audited at based on GPC.

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Risk Management & Insurance

Special Event Insurance Applies to promotion marketing and

other outside the office activities. A special form of general liability

insurance. Can cover a range of special event

activities – tradeshow show booth, shrink wrapping vehicles, demonstrations or giveaways, etc.

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Risk Management & Insurance Special Events should be “reasonable”

- ??, call No need to pre-approve Policy has exclusions

Pyrotechnics, Aerials, Bodily Injury to participants, Racing, etc.

Agency & its Client should be named as Additional Insureds on contractors’ insurance policy

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Risk Management & Insurance

What are your questions?


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