Ad Analysis

Hand Bags create Your STYLE

Rachel and Julie

Ad Analysis

• Setting

• Color

• Style

• Atmosphere

• Conclusion

Setting

Street scene

• The light source

• View point-- no faces

• Vague background-- highlights the focus

o two models--clear, bright

o the passersby--unclear, dark

Color• The overall color the street-- grey, black, dark brown the passersby-- dark blue, black, white the two models- khaki, bright brown, yellowish green• The bags

- yellowish brown

- dark red

Style

A. Passerby vs. Two Girls

• Clothing: dark, heavy vs. stylish, light

B. Left Girl vs. Right Girl

• Posture: easy (hand in pocket) vs. elegant

• Clothing: casual vs. ladylike

• Hand bags: casual, cool vs. delicate

Atmosphere

• General mood: a typical street scene

A sense of tranquility in the hustle and bustle of city scene

• Two girls with the bags:

Lively and bright with individual style among people

Conclusion

• Simple

• Stylish

No matter when and where, each one of us can create our own personal style in ordinary life.