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Ad Campaign for Godiva Chocolatier

Date post: 18-Oct-2014
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Description:
My partner and I created an ad campaign for retailer, Godiva Chocolatier. We both strategized our campaign. I worked mostly on the art direction but did some of the copy writing as well.
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Agency Belle Lucy Ye & Rebecca Beyer
Transcript
Page 1: Ad Campaign for Godiva Chocolatier

Agency BelleLucy Ye & Rebecca Beyer

Page 2: Ad Campaign for Godiva Chocolatier

Godiva is perceived to be an overly expensive chocolate brand that is only good for special occasions.

Our Challenge

Page 3: Ad Campaign for Godiva Chocolatier

Our TargetMeet Julia

Page 4: Ad Campaign for Godiva Chocolatier

Spoil yourself with Godiva because you deserve it.

Our One Thing

Page 5: Ad Campaign for Godiva Chocolatier

Range of Work

Page 6: Ad Campaign for Godiva Chocolatier

You are worthy of Godiva.

Our Recommendation

Page 7: Ad Campaign for Godiva Chocolatier
Page 8: Ad Campaign for Godiva Chocolatier
Page 9: Ad Campaign for Godiva Chocolatier
Page 10: Ad Campaign for Godiva Chocolatier
Page 11: Ad Campaign for Godiva Chocolatier

In-Store Idea

Page 12: Ad Campaign for Godiva Chocolatier
Page 13: Ad Campaign for Godiva Chocolatier

Thank You!


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