Date post: | 17-Nov-2014 |
Category: |
Education |
Upload: | neil-kelley |
View: | 147 times |
Download: | 1 times |
Advertising Strategy and Media Planning
tutorial1
…how’s your knowledge and understanding?
…remember these?
Using a brand/product of your choice, analyse the key media vehicles used to deliver the message to the target audience.
…someone think of a campaign…
Compare and contrast…
(A) Advertising against PR(B) Advertising against Sales Promotion
…differences, similarities, why?
Using real-life examples throughout, explain how the advertising industry is regulated and why ‘ethics’ is such a grey area in the advertising world.
Identify the steps involved in the advertising development process and present the arguments (for and against) in the need for ‘planning’ an advertising campaign.