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Mobile Advertising Test Campaigns
March 12, 2009
2009 AdMob, Inc. Confidential & Proprietary
Why Mobile?
2009 AdMob, Inc. Confidential & Proprietary
Mobile vs. Online
3
Delta calculations based on overall exposed percentages (minus control)
Mobile campaign deltas significantly outperform Online campaign deltas across all metrics
Why AdMob?
2009 AdMob, Inc. Confidential & Proprietary
2009 AdMob, Inc. Confidential & Proprietary
US SCALE LEADER>49% US mobile web reach, >40% reach of iPhone users
PREMIUM CONTENTTop Mobile Sites
INNOVATIVE AD UNITSiPhone Rich-Media
SOPHISTICATED TARGETINGDevice, Operator, Demographics
DEEP EXPERIENCEHundreds of successful brand campaigns
TURNKEY SOLUTIONCreative, Delivery, Reporting makes it easy
AdMob Advertiser Base: The best brands in mobile
2009 AdMob, Inc. Confidential & Proprietary
ConsumerProducts
Movies, TV& Games
Retail
Travel Internet
Financial
Autos
Internet
Reach your Audience in our Network of Top Sites & Apps
2009 AdMob, Inc. Confidential & Proprietary
Sample Premium Sites: 49% Reach of US Mobile Web Users
Innovative Mobile Content
Top iPhone Apps Sports
Entertainment
News Weather
1 Day Mobile Test Campaigns
2009 AdMob, Inc. Confidential & Proprietary
Details for 1 Day Campaigns
• Three Brands that had never tried mobile advertising:– Honey Bunches of Oats: Ogilvy– Splenda: J3– Tylenol: Deutsch
• AdMob Provided:– Creative Consultation– Mobile-specific Asset Creation– $1500 each to fund media for 1 day – Comprehensive Reporting
Honey Bunches of Oats One Day Test Campaign Case Study
2009 AdMob, Inc. Confidential & Proprietary
Honey Bunches of Oats Creative: iPhone Ads
Honey Bunches of Oats
Honey Bunches of Oats
Honey Bunches of Oats Creative: WAP Banners
Find your flavor!
Find your flavor!
Find your flavor!
Find your flavor!
Find your flavor! Find your flavor!
Honey Bunches of Oats Creative: Mobile Landing Page
Mobile Landing page cont.
Honey Bunches of Oats Results
©2009 AdMob, Inc. Confidential & Proprietary
• >4,600 users to the mobile site• >600,000 impressions• Overall eCPM was $2.45• Overall cost per visitor was only $0.32!• >202 Video Views!
Tylenol One Day Test Campaign Case Study
2009 AdMob, Inc. Confidential & Proprietary
Tylenol Mobile Creative: iPhone Ads
Feel Better
R2 3/9
Animated canvas
Prevent a headache
Prevent a headache
Tylenol Mobile Creative: WAP Banners
Click for Free Tips from Tylenol
Click for Free Tips from Tylenol
Click for Free Tips from Tylenol
Click for Free Tips from Tylenol
Click for Free Tips from Tylenol Click for Free Tips from Tylenol
R2 3/9
Tylenol Mobile Creative: Mobile Landing Page
R2 3/9
Tylenol Results
2005-2007 AdMob, Inc. Confidential & Proprietary
• >5,000 users to the mobile site• >630,000 impressions• Overall eCPM was $2.37• Overall cost per visitor was only $0.30!
Splenda One Day Test Campaign Case Study
2009 AdMob, Inc. Confidential & Proprietary
Splenda Mobile Creative: iPhone Ads
Splenda Mobile Creative: WAP Banners
Splenda Mobile Creative: Mobile Landing Page
©2009 AdMob, Inc. Confidential & Proprietary
Splenda Results
©2009 AdMob, Inc. Confidential & Proprietary
• >4,500 users to the mobile site• >714,000 impressions• Overall eCPM was $2.10• Overall cost per visitor was only $0.33!
1 Day Mobile Test Campaign Summary
• Extend existing campaigns to mobile
• Strong performance across all 3 brands
• Easy to get started with a simple campaign
©2009 AdMob, Inc. Confidential & Proprietary