Ad on Pause is a premium placement that is presented to the user whilst in a highly engaged state.
Upon pausing the show they are watching, whether in full screen or reduced screen the ad will appear. In this example, when a viewer pauses the show that they are watching Ondemand, an animated image appears informing them of the amazing 2degrees pricing plans with a text to buy option or a click to find out more.
AD ON PAUSE
Ad On Pause has all the benefits of TVNZ Ondemand & more
Benefits of TVNZ Ondemand Advertising
A more engaged ‘lean forward’ viewing experience vs the traditional ‘sit back’ experience
Less advertising clutter and premium break positioningPreviously unaffordable positioning within key premium contentNo ad avoidanceAbility to not only reach a highly engaged viewer, but reach them while they take a break on TVNZ Ondemand.
Opportunity for AdvertisersLead the advertising market by testing a brand advertising or call to action campaign to highly engaged viewers in the Ad on Pause Space.
THE BENEFITS
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