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110067 RESOLUTION of th e DALLAS AREA RAPID TRANSIT BOARD (Executive Committee) RESOLUTION Amendment to DART Board Policy 111.06, Advertising an d Concessions Policy WHEREAS, o n September 9, 1997, the Board adopted a comprehens ive Adverti sing and Concessions Policy (Resolution No. 970175), which provided guidance pertaining to various types o f advertising; and WHEREAS, on May 19, 1999, the Board codified its policies (Resolution No. 990088) and included the Advertising and Concessions Policy as Policy III.06; and WHEREAS, because o f a desire to increase revenues from advertising by expanding advertising opportunities; and WHEREAS, advertising on other revenue fleet vehicles, including bus and light rail, will supplement the bus and facility panel revenue; and WHEREAS, including opportunities for the advertising o f beer and wine will also bring additional revenue to DART. NOW, THEREFORE, BE IT RESOLVED by the Dallas Area Rapid Transit Board o f Directors that DART Board Policy III.06, Advertising and Concessions Policy, is amended as shown in Exhibit 1 to this resolution. Scott Carlson Secretary ATTEST: July 12, 2011 Date Revisions to Advertising and Concessions Policy 7112/2011 3:33:53 PM
