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1 Ad Receptivity: An Inconvenient Truth [email protected] @SueatMB https://uk.linkedin.com/pub/ sue - elms
| Date post: | 17-Jan-2017 |
| Category: |
Marketing |
| Upload: | millward-brown |
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Q: Describe when you last remember realizing a video ad had been targeted at you. Where did it happen and how did it make you feel? Q: Advertisers can target the video ads you see in many different ways. How do you feel about video ad targeting based on…?
Q: How would you characterize your attitude towards the following formats of video advertising? Q: How much control do you feel you have over whether you do or don't watch the following formats of video advertising?
Source: BrandZ 2014 UK
