The VALUE of HyperLocal Online Marketing for

Internet Providers

Webinar

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

What is motivating this conversation?

ISP’s and Property owners can now increase ARPU through MyTurf’s HyperLocal Advertising Platform

What is Hyper Local Marketing and WHY is it important?

Challenges

About MyTurf

Introducing MyTurf’s Ad-Value solution

How it Works/Demo

Pricing, Revenue Share and ROI

Getting Started

Questions

Worth a Conversation

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

Retargeting advertising to drive Local and Relevant content, to a Specific, geographic location or demographic

What is HyperLocal

Marketing?

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

But Why is Hyper

Local so Important?

• “Hyper Local Marketing is growing by a CAGR at 14.4%.” – BIA/Kesley.

• “66% of Americans online purchase a product.” – Pew Research.

• 70% of purchases are made within 15 minutes of a person ‘s home or work place.

• Local consumers want to know what the local businesses are offering.

• A typical online subscriber views over 50-100 display ads daily. 95% of these are irrelevant remnant ads.

• Local businesses need access to your online community.

How can ISP’s capitalize on the ad revenue stream?

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

Ad Networks Advertisers

Publishers

Internet Providers

The Challenge

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

MyTurf .............”Helping Internet Providers expand their turf.”

Founded on a few basic ideas;

Internet Providers should be part of the Ad revenue stream

Advertisers, Publishers and Ad Networks have no way to get hyper local without being intrusive

Operating since 2009

Focused solely on Hyper Local Marketing delivery solutions.

Has the most advanced ISP based, “best-of-breed” Ad localization solution in the industry.

Has successfully implemented at several ISP’s around the country

HyperLocal advertising content with ZERO risk

About Us

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

How HyperLocal

Works Today

There are 4 ways most generally used to deliver ad content via the internet.

1. Cookies – software code that is implanted on a users browser to track their activities

2. Behavioral Tracking and Analysis – using data from cookies, opt-in media to sell to advertisers.

3. “Find Me” mobile device applications

4. Deep Packet Inspection – toxic

BUT…………. These methods can carry risk

Privacy issues with;

Cookies -” 'Cookies' Cause Bitter Backlash” WSJ

Behavioral tracking

User agreement to be “found”

Selling user data

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

MyTurf’s AdValue... Does not rely on Cookies, Behavioural Statistics, Opt-In, Deep

Packet inspection or other privacy invading technologies to achieve hyperLocal targeting.

Does not require the subscriber to “opt in”

A new way of thinking about hyper-local marketing. It’s a holistic way for Internet providers, publishers, advertisers

and ad networks to work together. Delivers relevant, specific and meaningful ad content to a

precise location or demographic., without risk.

Response rates unheard of in the industry.

Provides a new and incremental revenue by putting Internet providers directly into the ad revenue food chain.

Why MyTurf is Different

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

TAD July, 2012 MyTurf Inc. Company Confidential 9

Time Out Page

Authorization Page

MyTurf targets remnant ad space throughout the users session.

In addition to the authorization and exit pages:

Using existing “remnant ad space” from the Publisher

using “Slide-Outs” or “Pop-Over” that don’t require Publisher signup”

Local Ad X

Local Ad X

Advertisers

Publishers

Internet Providers

How Does

Ad-Value Work?

Your Network Local Consumers

HyperLocal Ads

Local Businesses

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

MyTurf AdValue Platform

MyTurf Local Ad Exchange

Local/National Advertisers

Web Publisher Partners

HyperLocal Internet

Subscribers

Set $Floor Price $ Bid Price

$ Deal Price

% $Deal Price

Internet Provider Partners

Deliver Ads

% $Deal Price

• Publishers set floor price on exchange • Advertisers make bids on locations • ISPs & Property owners have audience • Everyone makes money!

Myturf’s HyperLocal Ad Exchange

Follow the money flow

1. Register 2. Upload Ads 3. Create a Campaign

5. Select the campaign and the location

myturfads.com/talisker

Local Ad Marketing Tools

4. Purchase an Ad Package

Live Demo

ROI will always be

dependent on the “attractiveness “ of

the ISPs turf to advertisers

“Attractiveness”

is dependent on the location, size,

concentration and demographics of the

ISP subscriber Audience

© 2011 MyTurf, Inc. All Rights Reserved.

Confidential and Proprietary

Full

Local Ads

Number of Subscribers 10,000

Avg. $/subscriber/mo $0.61

Avg. Retail CPM rate $9/1000ads

Total Ad Revenue/mo $5,800

ROI will vary depending on a number of factors Typical Examples:

Number of Subscribers 10,000

Avg. $/subscriber/mo $0.96

Avg. Retail CPM rate $10/1000ads

Total Ad Revenue/mo $9,600

Number of Subscribers 10,000

Avg. $/subscriber/mo $0.29

Avg. Retail CPM rate $7/1000ads

Total Ad Revenue/mo $2,500

High Value Turf

Medium Value Turf

Low Value Turf

Pick from three fully

customizable solutions for your network

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

MyTurf “AdStreamer” Platform deployment Types

ISP/Property Owner Audience Size

Hardware: Deployed on Property

AdEngine Appliances

ISP site install ISP NOC install

AdStreamer VM Software

AdStreamer In the Cloud

Myturf Cloud Install

Software VMs: Deployed on ISP Server

Hosted Targeting: Deployed in Cloud

More Benefits

• ISP’s that want to make more revenue share can become a Myturf advertiser affiliate

– MyTurf affiliates sell and manage local advertisers

– MyTurf pays commissions for ad sales made by ISPs

• Internet Providers have the ability to advertise over their own networks

– Up-sells, Information, Public service announcements

– Use ad profits to buy more advertising for your own goods and services

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

What our

Partners are

Saying

“We have been using the MyTurf service for 6 months here in the Texas Hill country and have been very pleased with the ease of use and the fantastic support we get from MyTurf. I would recommend the My Turf product to any ISP as a great way to generate revenue and to promote new services!“

“I am really excited to see we are getting as high as 10% response rates on the advertisers’ campaigns. I recommend the MyTurf platform to any ISP as a great way to generate additional revenue and to promote new services!”

MyTurf can help you get started immediately

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

What Ad-Value

Can Mean to You?

MyTurf benefits every size and type of network provider

Provides a consistent a highly valuable incremental ARPU

After implementation it just works with little effort required on your part

It’s real. It’s proven

Generates unprecedented response rates of up to 10%

Delivers high value ad content to within a city block or building

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

Your Success

is Our

Success

MyTurf

Advertisers

Ad Networks

Publishers

Network Provider

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

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© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary