30
Ad Specifications 2014 (Version 2.7) October, 2014
Ad Specifications 2014 (Version 27)
October 2014
Ad Specifications
Table of Contents
1
2
2
Spil Gamesrsquo Domain Names (pg 4)Ad Specifications Summary (pg 6)
Standard IAB Display Units (pg 12)Standard Expandables (pg 13)Promo Button (pg 14)Video (pg 15)
Rich MediaTakeover (pg 19)Expandable Floor Ad (pg20)Pushdown (pg 21)PageMorph (pg 22)Billboard (pg 23)
Integrated SponsorshipsAdvergames (pg 25)Hub Sponsorship (pg 27)Editorial Promotions (pg 29)
Domain Names
Spil Gamesrsquo Domain Names
4
Markets Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
International English wwwGirlsgoGamescom wwwagamecom wwwgamesgamescom
International Spanish wwwJuegosdeChicascom wwwzapjuegoscom wwwjuegoscom
France wwwGirlsgoGamesfr wwwjeufr wwwjeuxfr
Germany wwwGirlsgoGamesde wwwspielencom wwwjetztspielende
Italy wwwGirlsgoGamesit wwwgiochiit wwwgiocoit
United Kingdom wwwGirlsgoGamescoukwwwGirlsgoGamescom
wwwagamecomwwwgamescouk
wwwgamesgamescom
Netherlands wwwGirlsgoGamesnl wwwspelnl wwwspelletjesnl
Sweden wwwGirlsgoGamesse wwwspelse wwwspelase
Portugal mdash mdash wwwojogospt
Russia wwwGirlsgoGamesru wwwflashgamesru wwwourgamesru
Poland wwwGirlsgoGamespl mdash wwwgrypl
Brazil wwwGirlsgoGamescombr mdash wwwojogoscombr
Indonesia wwwGirlsgoGamescoid wwwgamescoid wwwpermainancoid
Turkey mdash wwwoyunoynacom mdash
Ad Specifications
Ad Products Summary
Standard IAB Display Units
6Ad Specifications
Medium Rectangle300x250px(pg 11)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
CP (Category Page NA NA
Leaderboard728x90px(pg 12)
HP (Home Page)
SCP (Label Page)
GP (Game Page)
PP (Profile Page)
SP (Search Page)
Wide Skyscraper160x600px(pg 13)
HP (Home Page)
CP (Category Page) NA NA
SCP (Label Page)
GP (Game Page)
PP (Profile Page)
SP (Search Page)
Standard Expandables
7Ad Specifications
Expandable Medium Rectangle300x250px(pg 15)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
CP (Category Page) NA NA
Expandable Leaderboard728x90px(pg 16)
HP (Home Page)
SCP (Label Page)
Video
Video Pre-Roll amp Mid-Roll(pg 20)
GP (Game Page)
Skinned Pre-Roll(pg 21)
GP (Game Page)
Promo Button(pg 18)
GP (Game page)
Rich Media
8Ad Specifications
Takeover(pg 23)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
Expandable Floor Ad(pg 24)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
Pushdown(pg 25)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
PageMorph(pg 26)
HP (Homepage)
SCP (Label Page)
Billboard(pg 28)
HP (Homepage)
CP (Category Page) NA NA
SCP (Subcategory Page)
9Ad Specifications
Integrated Sponsorships
Advergames(pg 30)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
GP (Game Page)
Hub Sponsorship(pg 32)
Game Hub Page(Dedicated URL)
Advertising Specifications
Ad Specifications Appendix
General Spil Games Requirements
1
2
11
1 All final campaign assets must be received according to spec 3 business days in advance in order to guarantee an on-time launch If delivered assets are not to spec or received after this deadline please be prepared for potential delays Final assets for avatarsponsorships and advergames must be delivered 5 business days in advance and 10 business days in advance for game hub sponsorships
2 All ad campaigns begin at midnight local time unless otherwise agreed
3 No forms requesting user information (address birthday etc) are permitted on Spil Gamesrsquo sites All 3rd-party data collection must occur on the advertiserrsquos domain after user-initiation on click Please keep in mind that the majority of our users are children and in some countries it is illegal to collect any personal information from children under the age of 13
4 All creatives to be served via standard display units (728x90 300x250 and 160x600) should be iFrame compatible and ideallycontain built-in cache busters to help reduce reporting discrepancies
General Flash Requirements1 Flash files require a clickTAG to be embedded in the file
For example
on (release) getURL(_rootclickTAG _blank)
2 Landing page URLs must always open in a new window3 Audio in SWF files may begin no earlier than the second frame4 Use animation carefully Keep it smooth and fluid using slow motion and gentle fades wherever possible
Standard IAB Display Units
Girls Sites Teens Sites Family Sites
12Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) 728x90All Sites
160x600All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page) 300x250Teens Sites
160x600Teens Sites
SCP (Label Page) 728x90All Sites
160x600All Sites
GP (Game Page) 728x90All Sites
160x600All Sites
Audio amp Animation Restrictions
Audio is allowed but must be user-initiated on click Default setting for audio must be muteAnimation is allowed and must begin automatically
IAB Display Advertising Guidelines
Expandables
Girls Sites Teens Sites Family Sites
13Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)728x90
All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Maximal Expanding Size300x250px to the left 500x400px max
728x90px expand downwards 728x400px max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page)300x250
Teens Sites
SCP (Label Page)
728x90All Sites
Audio amp Video Guidelines
All audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video File being served behind the 3rd-part tag should not exceed a max size of 22MB
Additional Technical Information
Expansion can be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
The close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit must retract upon mouse-off or by clicking on the Close button (both functionalities must be implemented)
Promo ButtonHighly prominent performance position placed above the fold on the game page for CPC CPD and CPL campaigns
Girls Sites Teens Sites Family Sites
14Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsGIF SWF PNG or JPEG
SWF Size40kB max
Dimensions150x36px
Outgoing links are allowed Harvesting of user data (email address telephone number etc) is only permitted after click
Animation Duration(Flash) 15 sec max
LoopingUnlimited for max 3 static images
Frame Rate24 fps advised
Required Information
Name of the advertiser campaign objective targeting preferences landing URL campaign period preferred tracking method tracking pixels preferred payment model and type of reporting
Video Pre-Roll amp Mid-Roll (600x400px max display size)
VAST 20 or VPAID LINEAR ONLY
Girls Sites Teens Sites Family Sites
15Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Larger VAST amp VPAID videos are automatically scaled down according to the aspect ratio of the original video files
Girls Sites Teens Sites Family Sites
VAST URL (IAB compliant)
or
VPAID Linear URL (IAB compliant)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional RequirementsPlease provide one URL (per site) for which yoursquore able to traffic all campaigns All campaign-specific capping geo-targeting and delivery goals must be managed on your end
When there is no video campaign to be delivered you must send a proper non-delivery indicator
IAB VAST 20 Protocol
IAB VPAID Guidelines
Interaction is permitted but only on click or mouse-over with a clear call-to-action and limited hot spot
All interactive features must include a close button in 16pt font or larger clearly visible to the user and send out VPAID standard pause and resume events
Spil Games uses the OVA Plugin for Flowplayer and LiveRail to serve all video
Spil Games does not support companion ads or the VAST 30 protocol at this time The VAST 10 protocol is supported by our solution
Skinned Video Pre-Roll (600x400px max)The Skinned Video Pre-Roll features a clickable skin around the video
Girls Sites Teens Sites Family Sites
16Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Girls Sites Teens Sites Family Sites
Booked behind VAST VPAID URL as VPAID SWF (preferred)
or
FLA in AS3 wall tracking (optional)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional Information
IAB VPAID Guidelines
If you are unable to create an IAB-compliant VPAID SWF Spil Games can outsource production to a 3rd-party vendor You are responsible for providing the source FLA file(s) in AS3 and all desired tracking to your contact at Spil Games at least 3 working days in advance of the go-live date Production costs for this service are euro100 per hour Standard production time is 2-3 hours
We do not recommend using white as a background color for skinned video pre-rolls If you would like to utilize a white skin we advise partners to place a different colored border around the skin to differentiate the creative from the white background of the game loading pane
Rich Media
Ad Specifications
Rich Media Guidelines
1
2
18
bull Floor ads are sold on an impression basis and must be geographically targeted with a campaign frequency cap of 1 per 72 hrs
bull Campaigns must be geographically targeted and there is no limit on the number of takeovers pushdowns or billboards per month Available on the homepage category pages subcategory pages and game pages (takeovers ONLY in case of Advergame)
bull Only 1 premium rich media format may appear on a given page at one time A premium rich media format is defined as one of the following
1 Takeover2 Expandable Floor Ad3 Pushdown4 PageMorph5 Billboard
The ONLY exception to the above rule is when a pushdown or billboard runs with a takeover as part of the same creativecampaign
Takeover (Served from Spil Gamesrsquo 1x1 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
19Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
AssetsJPEG or GIF
3rd-Party TagsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
DimensionsBackground width 100 or 1200-1400px Header has a height of 125px
File Load Size100kB max
Video22MB max (header only)
Animation Duration15 sec max
Video Duration30 sec max (header only)
Frame Rate24 fps advised
CP (Category Page)
Can include MPUTeens Sites
SCP (Label Page)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
GP (Game Page)
Can include LeaderboardOnly in case of Advergame
Girls Sites Teens Sites Family Sites
Additional InformationThe takeover should be one continuous image with all essential information and copy appearing along the edges outside the portion that is covered by the sitersquos content (See site dimensions above) The sides and the bottom of the takeover must fade to thebackground color via a gradient All visible portions of the takeover can be clickable
ALL WHITE BACKGROUNDS FOR TEENS SITES MUST FADE TO THE FOLLOWING HEXCODE IN THE MIDDLE PORTION OF THE TAKEOVER WHICH APPEARS BEHIND THE SITE CONTENT 216E9B
Expandable Floor Ad (1000x200px unit that expands to max 1000x400px served from Spil Gamesrsquo 1x1 placement or served out of Display unit)
Girls Sites Teens Sites Family Sites
20Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) Girls Sites Teens Sites Family Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Animation Duration15 sec max
Video Duration30 sec max
Frame Rate24 fps advised
CP (Category Page)Teens Sites
SCP (Label Page)Girls Sites
Teens Sites Family Sites
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video
Additional GuidelinesExpansion is user-initiated on click or mouse-over and retracts to 200px upon mouse-off All floor ad units must be frequency capped per campaign at 1 per 72 hrs
Close ButtonThe Close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit In addition the Close button MUST close the ad completely causing it to disappear from the site
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Ad Specifications
Table of Contents
1
2
2
Spil Gamesrsquo Domain Names (pg 4)Ad Specifications Summary (pg 6)
Standard IAB Display Units (pg 12)Standard Expandables (pg 13)Promo Button (pg 14)Video (pg 15)
Rich MediaTakeover (pg 19)Expandable Floor Ad (pg20)Pushdown (pg 21)PageMorph (pg 22)Billboard (pg 23)
Integrated SponsorshipsAdvergames (pg 25)Hub Sponsorship (pg 27)Editorial Promotions (pg 29)
Domain Names
Spil Gamesrsquo Domain Names
4
Markets Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
International English wwwGirlsgoGamescom wwwagamecom wwwgamesgamescom
International Spanish wwwJuegosdeChicascom wwwzapjuegoscom wwwjuegoscom
France wwwGirlsgoGamesfr wwwjeufr wwwjeuxfr
Germany wwwGirlsgoGamesde wwwspielencom wwwjetztspielende
Italy wwwGirlsgoGamesit wwwgiochiit wwwgiocoit
United Kingdom wwwGirlsgoGamescoukwwwGirlsgoGamescom
wwwagamecomwwwgamescouk
wwwgamesgamescom
Netherlands wwwGirlsgoGamesnl wwwspelnl wwwspelletjesnl
Sweden wwwGirlsgoGamesse wwwspelse wwwspelase
Portugal mdash mdash wwwojogospt
Russia wwwGirlsgoGamesru wwwflashgamesru wwwourgamesru
Poland wwwGirlsgoGamespl mdash wwwgrypl
Brazil wwwGirlsgoGamescombr mdash wwwojogoscombr
Indonesia wwwGirlsgoGamescoid wwwgamescoid wwwpermainancoid
Turkey mdash wwwoyunoynacom mdash
Ad Specifications
Ad Products Summary
Standard IAB Display Units
6Ad Specifications
Medium Rectangle300x250px(pg 11)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
CP (Category Page NA NA
Leaderboard728x90px(pg 12)
HP (Home Page)
SCP (Label Page)
GP (Game Page)
PP (Profile Page)
SP (Search Page)
Wide Skyscraper160x600px(pg 13)
HP (Home Page)
CP (Category Page) NA NA
SCP (Label Page)
GP (Game Page)
PP (Profile Page)
SP (Search Page)
Standard Expandables
7Ad Specifications
Expandable Medium Rectangle300x250px(pg 15)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
CP (Category Page) NA NA
Expandable Leaderboard728x90px(pg 16)
HP (Home Page)
SCP (Label Page)
Video
Video Pre-Roll amp Mid-Roll(pg 20)
GP (Game Page)
Skinned Pre-Roll(pg 21)
GP (Game Page)
Promo Button(pg 18)
GP (Game page)
Rich Media
8Ad Specifications
Takeover(pg 23)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
Expandable Floor Ad(pg 24)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
Pushdown(pg 25)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
PageMorph(pg 26)
HP (Homepage)
SCP (Label Page)
Billboard(pg 28)
HP (Homepage)
CP (Category Page) NA NA
SCP (Subcategory Page)
9Ad Specifications
Integrated Sponsorships
Advergames(pg 30)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
GP (Game Page)
Hub Sponsorship(pg 32)
Game Hub Page(Dedicated URL)
Advertising Specifications
Ad Specifications Appendix
General Spil Games Requirements
1
2
11
1 All final campaign assets must be received according to spec 3 business days in advance in order to guarantee an on-time launch If delivered assets are not to spec or received after this deadline please be prepared for potential delays Final assets for avatarsponsorships and advergames must be delivered 5 business days in advance and 10 business days in advance for game hub sponsorships
2 All ad campaigns begin at midnight local time unless otherwise agreed
3 No forms requesting user information (address birthday etc) are permitted on Spil Gamesrsquo sites All 3rd-party data collection must occur on the advertiserrsquos domain after user-initiation on click Please keep in mind that the majority of our users are children and in some countries it is illegal to collect any personal information from children under the age of 13
4 All creatives to be served via standard display units (728x90 300x250 and 160x600) should be iFrame compatible and ideallycontain built-in cache busters to help reduce reporting discrepancies
General Flash Requirements1 Flash files require a clickTAG to be embedded in the file
For example
on (release) getURL(_rootclickTAG _blank)
2 Landing page URLs must always open in a new window3 Audio in SWF files may begin no earlier than the second frame4 Use animation carefully Keep it smooth and fluid using slow motion and gentle fades wherever possible
Standard IAB Display Units
Girls Sites Teens Sites Family Sites
12Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) 728x90All Sites
160x600All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page) 300x250Teens Sites
160x600Teens Sites
SCP (Label Page) 728x90All Sites
160x600All Sites
GP (Game Page) 728x90All Sites
160x600All Sites
Audio amp Animation Restrictions
Audio is allowed but must be user-initiated on click Default setting for audio must be muteAnimation is allowed and must begin automatically
IAB Display Advertising Guidelines
Expandables
Girls Sites Teens Sites Family Sites
13Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)728x90
All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Maximal Expanding Size300x250px to the left 500x400px max
728x90px expand downwards 728x400px max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page)300x250
Teens Sites
SCP (Label Page)
728x90All Sites
Audio amp Video Guidelines
All audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video File being served behind the 3rd-part tag should not exceed a max size of 22MB
Additional Technical Information
Expansion can be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
The close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit must retract upon mouse-off or by clicking on the Close button (both functionalities must be implemented)
Promo ButtonHighly prominent performance position placed above the fold on the game page for CPC CPD and CPL campaigns
Girls Sites Teens Sites Family Sites
14Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsGIF SWF PNG or JPEG
SWF Size40kB max
Dimensions150x36px
Outgoing links are allowed Harvesting of user data (email address telephone number etc) is only permitted after click
Animation Duration(Flash) 15 sec max
LoopingUnlimited for max 3 static images
Frame Rate24 fps advised
Required Information
Name of the advertiser campaign objective targeting preferences landing URL campaign period preferred tracking method tracking pixels preferred payment model and type of reporting
Video Pre-Roll amp Mid-Roll (600x400px max display size)
VAST 20 or VPAID LINEAR ONLY
Girls Sites Teens Sites Family Sites
15Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Larger VAST amp VPAID videos are automatically scaled down according to the aspect ratio of the original video files
Girls Sites Teens Sites Family Sites
VAST URL (IAB compliant)
or
VPAID Linear URL (IAB compliant)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional RequirementsPlease provide one URL (per site) for which yoursquore able to traffic all campaigns All campaign-specific capping geo-targeting and delivery goals must be managed on your end
When there is no video campaign to be delivered you must send a proper non-delivery indicator
IAB VAST 20 Protocol
IAB VPAID Guidelines
Interaction is permitted but only on click or mouse-over with a clear call-to-action and limited hot spot
All interactive features must include a close button in 16pt font or larger clearly visible to the user and send out VPAID standard pause and resume events
Spil Games uses the OVA Plugin for Flowplayer and LiveRail to serve all video
Spil Games does not support companion ads or the VAST 30 protocol at this time The VAST 10 protocol is supported by our solution
Skinned Video Pre-Roll (600x400px max)The Skinned Video Pre-Roll features a clickable skin around the video
Girls Sites Teens Sites Family Sites
16Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Girls Sites Teens Sites Family Sites
Booked behind VAST VPAID URL as VPAID SWF (preferred)
or
FLA in AS3 wall tracking (optional)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional Information
IAB VPAID Guidelines
If you are unable to create an IAB-compliant VPAID SWF Spil Games can outsource production to a 3rd-party vendor You are responsible for providing the source FLA file(s) in AS3 and all desired tracking to your contact at Spil Games at least 3 working days in advance of the go-live date Production costs for this service are euro100 per hour Standard production time is 2-3 hours
We do not recommend using white as a background color for skinned video pre-rolls If you would like to utilize a white skin we advise partners to place a different colored border around the skin to differentiate the creative from the white background of the game loading pane
Rich Media
Ad Specifications
Rich Media Guidelines
1
2
18
bull Floor ads are sold on an impression basis and must be geographically targeted with a campaign frequency cap of 1 per 72 hrs
bull Campaigns must be geographically targeted and there is no limit on the number of takeovers pushdowns or billboards per month Available on the homepage category pages subcategory pages and game pages (takeovers ONLY in case of Advergame)
bull Only 1 premium rich media format may appear on a given page at one time A premium rich media format is defined as one of the following
1 Takeover2 Expandable Floor Ad3 Pushdown4 PageMorph5 Billboard
The ONLY exception to the above rule is when a pushdown or billboard runs with a takeover as part of the same creativecampaign
Takeover (Served from Spil Gamesrsquo 1x1 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
19Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
AssetsJPEG or GIF
3rd-Party TagsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
DimensionsBackground width 100 or 1200-1400px Header has a height of 125px
File Load Size100kB max
Video22MB max (header only)
Animation Duration15 sec max
Video Duration30 sec max (header only)
Frame Rate24 fps advised
CP (Category Page)
Can include MPUTeens Sites
SCP (Label Page)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
GP (Game Page)
Can include LeaderboardOnly in case of Advergame
Girls Sites Teens Sites Family Sites
Additional InformationThe takeover should be one continuous image with all essential information and copy appearing along the edges outside the portion that is covered by the sitersquos content (See site dimensions above) The sides and the bottom of the takeover must fade to thebackground color via a gradient All visible portions of the takeover can be clickable
ALL WHITE BACKGROUNDS FOR TEENS SITES MUST FADE TO THE FOLLOWING HEXCODE IN THE MIDDLE PORTION OF THE TAKEOVER WHICH APPEARS BEHIND THE SITE CONTENT 216E9B
Expandable Floor Ad (1000x200px unit that expands to max 1000x400px served from Spil Gamesrsquo 1x1 placement or served out of Display unit)
Girls Sites Teens Sites Family Sites
20Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) Girls Sites Teens Sites Family Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Animation Duration15 sec max
Video Duration30 sec max
Frame Rate24 fps advised
CP (Category Page)Teens Sites
SCP (Label Page)Girls Sites
Teens Sites Family Sites
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video
Additional GuidelinesExpansion is user-initiated on click or mouse-over and retracts to 200px upon mouse-off All floor ad units must be frequency capped per campaign at 1 per 72 hrs
Close ButtonThe Close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit In addition the Close button MUST close the ad completely causing it to disappear from the site
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Domain Names
Spil Gamesrsquo Domain Names
4
Markets Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
International English wwwGirlsgoGamescom wwwagamecom wwwgamesgamescom
International Spanish wwwJuegosdeChicascom wwwzapjuegoscom wwwjuegoscom
France wwwGirlsgoGamesfr wwwjeufr wwwjeuxfr
Germany wwwGirlsgoGamesde wwwspielencom wwwjetztspielende
Italy wwwGirlsgoGamesit wwwgiochiit wwwgiocoit
United Kingdom wwwGirlsgoGamescoukwwwGirlsgoGamescom
wwwagamecomwwwgamescouk
wwwgamesgamescom
Netherlands wwwGirlsgoGamesnl wwwspelnl wwwspelletjesnl
Sweden wwwGirlsgoGamesse wwwspelse wwwspelase
Portugal mdash mdash wwwojogospt
Russia wwwGirlsgoGamesru wwwflashgamesru wwwourgamesru
Poland wwwGirlsgoGamespl mdash wwwgrypl
Brazil wwwGirlsgoGamescombr mdash wwwojogoscombr
Indonesia wwwGirlsgoGamescoid wwwgamescoid wwwpermainancoid
Turkey mdash wwwoyunoynacom mdash
Ad Specifications
Ad Products Summary
Standard IAB Display Units
6Ad Specifications
Medium Rectangle300x250px(pg 11)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
CP (Category Page NA NA
Leaderboard728x90px(pg 12)
HP (Home Page)
SCP (Label Page)
GP (Game Page)
PP (Profile Page)
SP (Search Page)
Wide Skyscraper160x600px(pg 13)
HP (Home Page)
CP (Category Page) NA NA
SCP (Label Page)
GP (Game Page)
PP (Profile Page)
SP (Search Page)
Standard Expandables
7Ad Specifications
Expandable Medium Rectangle300x250px(pg 15)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
CP (Category Page) NA NA
Expandable Leaderboard728x90px(pg 16)
HP (Home Page)
SCP (Label Page)
Video
Video Pre-Roll amp Mid-Roll(pg 20)
GP (Game Page)
Skinned Pre-Roll(pg 21)
GP (Game Page)
Promo Button(pg 18)
GP (Game page)
Rich Media
8Ad Specifications
Takeover(pg 23)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
Expandable Floor Ad(pg 24)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
Pushdown(pg 25)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
PageMorph(pg 26)
HP (Homepage)
SCP (Label Page)
Billboard(pg 28)
HP (Homepage)
CP (Category Page) NA NA
SCP (Subcategory Page)
9Ad Specifications
Integrated Sponsorships
Advergames(pg 30)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
GP (Game Page)
Hub Sponsorship(pg 32)
Game Hub Page(Dedicated URL)
Advertising Specifications
Ad Specifications Appendix
General Spil Games Requirements
1
2
11
1 All final campaign assets must be received according to spec 3 business days in advance in order to guarantee an on-time launch If delivered assets are not to spec or received after this deadline please be prepared for potential delays Final assets for avatarsponsorships and advergames must be delivered 5 business days in advance and 10 business days in advance for game hub sponsorships
2 All ad campaigns begin at midnight local time unless otherwise agreed
3 No forms requesting user information (address birthday etc) are permitted on Spil Gamesrsquo sites All 3rd-party data collection must occur on the advertiserrsquos domain after user-initiation on click Please keep in mind that the majority of our users are children and in some countries it is illegal to collect any personal information from children under the age of 13
4 All creatives to be served via standard display units (728x90 300x250 and 160x600) should be iFrame compatible and ideallycontain built-in cache busters to help reduce reporting discrepancies
General Flash Requirements1 Flash files require a clickTAG to be embedded in the file
For example
on (release) getURL(_rootclickTAG _blank)
2 Landing page URLs must always open in a new window3 Audio in SWF files may begin no earlier than the second frame4 Use animation carefully Keep it smooth and fluid using slow motion and gentle fades wherever possible
Standard IAB Display Units
Girls Sites Teens Sites Family Sites
12Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) 728x90All Sites
160x600All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page) 300x250Teens Sites
160x600Teens Sites
SCP (Label Page) 728x90All Sites
160x600All Sites
GP (Game Page) 728x90All Sites
160x600All Sites
Audio amp Animation Restrictions
Audio is allowed but must be user-initiated on click Default setting for audio must be muteAnimation is allowed and must begin automatically
IAB Display Advertising Guidelines
Expandables
Girls Sites Teens Sites Family Sites
13Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)728x90
All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Maximal Expanding Size300x250px to the left 500x400px max
728x90px expand downwards 728x400px max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page)300x250
Teens Sites
SCP (Label Page)
728x90All Sites
Audio amp Video Guidelines
All audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video File being served behind the 3rd-part tag should not exceed a max size of 22MB
Additional Technical Information
Expansion can be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
The close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit must retract upon mouse-off or by clicking on the Close button (both functionalities must be implemented)
Promo ButtonHighly prominent performance position placed above the fold on the game page for CPC CPD and CPL campaigns
Girls Sites Teens Sites Family Sites
14Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsGIF SWF PNG or JPEG
SWF Size40kB max
Dimensions150x36px
Outgoing links are allowed Harvesting of user data (email address telephone number etc) is only permitted after click
Animation Duration(Flash) 15 sec max
LoopingUnlimited for max 3 static images
Frame Rate24 fps advised
Required Information
Name of the advertiser campaign objective targeting preferences landing URL campaign period preferred tracking method tracking pixels preferred payment model and type of reporting
Video Pre-Roll amp Mid-Roll (600x400px max display size)
VAST 20 or VPAID LINEAR ONLY
Girls Sites Teens Sites Family Sites
15Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Larger VAST amp VPAID videos are automatically scaled down according to the aspect ratio of the original video files
Girls Sites Teens Sites Family Sites
VAST URL (IAB compliant)
or
VPAID Linear URL (IAB compliant)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional RequirementsPlease provide one URL (per site) for which yoursquore able to traffic all campaigns All campaign-specific capping geo-targeting and delivery goals must be managed on your end
When there is no video campaign to be delivered you must send a proper non-delivery indicator
IAB VAST 20 Protocol
IAB VPAID Guidelines
Interaction is permitted but only on click or mouse-over with a clear call-to-action and limited hot spot
All interactive features must include a close button in 16pt font or larger clearly visible to the user and send out VPAID standard pause and resume events
Spil Games uses the OVA Plugin for Flowplayer and LiveRail to serve all video
Spil Games does not support companion ads or the VAST 30 protocol at this time The VAST 10 protocol is supported by our solution
Skinned Video Pre-Roll (600x400px max)The Skinned Video Pre-Roll features a clickable skin around the video
Girls Sites Teens Sites Family Sites
16Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Girls Sites Teens Sites Family Sites
Booked behind VAST VPAID URL as VPAID SWF (preferred)
or
FLA in AS3 wall tracking (optional)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional Information
IAB VPAID Guidelines
If you are unable to create an IAB-compliant VPAID SWF Spil Games can outsource production to a 3rd-party vendor You are responsible for providing the source FLA file(s) in AS3 and all desired tracking to your contact at Spil Games at least 3 working days in advance of the go-live date Production costs for this service are euro100 per hour Standard production time is 2-3 hours
We do not recommend using white as a background color for skinned video pre-rolls If you would like to utilize a white skin we advise partners to place a different colored border around the skin to differentiate the creative from the white background of the game loading pane
Rich Media
Ad Specifications
Rich Media Guidelines
1
2
18
bull Floor ads are sold on an impression basis and must be geographically targeted with a campaign frequency cap of 1 per 72 hrs
bull Campaigns must be geographically targeted and there is no limit on the number of takeovers pushdowns or billboards per month Available on the homepage category pages subcategory pages and game pages (takeovers ONLY in case of Advergame)
bull Only 1 premium rich media format may appear on a given page at one time A premium rich media format is defined as one of the following
1 Takeover2 Expandable Floor Ad3 Pushdown4 PageMorph5 Billboard
The ONLY exception to the above rule is when a pushdown or billboard runs with a takeover as part of the same creativecampaign
Takeover (Served from Spil Gamesrsquo 1x1 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
19Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
AssetsJPEG or GIF
3rd-Party TagsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
DimensionsBackground width 100 or 1200-1400px Header has a height of 125px
File Load Size100kB max
Video22MB max (header only)
Animation Duration15 sec max
Video Duration30 sec max (header only)
Frame Rate24 fps advised
CP (Category Page)
Can include MPUTeens Sites
SCP (Label Page)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
GP (Game Page)
Can include LeaderboardOnly in case of Advergame
Girls Sites Teens Sites Family Sites
Additional InformationThe takeover should be one continuous image with all essential information and copy appearing along the edges outside the portion that is covered by the sitersquos content (See site dimensions above) The sides and the bottom of the takeover must fade to thebackground color via a gradient All visible portions of the takeover can be clickable
ALL WHITE BACKGROUNDS FOR TEENS SITES MUST FADE TO THE FOLLOWING HEXCODE IN THE MIDDLE PORTION OF THE TAKEOVER WHICH APPEARS BEHIND THE SITE CONTENT 216E9B
Expandable Floor Ad (1000x200px unit that expands to max 1000x400px served from Spil Gamesrsquo 1x1 placement or served out of Display unit)
Girls Sites Teens Sites Family Sites
20Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) Girls Sites Teens Sites Family Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Animation Duration15 sec max
Video Duration30 sec max
Frame Rate24 fps advised
CP (Category Page)Teens Sites
SCP (Label Page)Girls Sites
Teens Sites Family Sites
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video
Additional GuidelinesExpansion is user-initiated on click or mouse-over and retracts to 200px upon mouse-off All floor ad units must be frequency capped per campaign at 1 per 72 hrs
Close ButtonThe Close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit In addition the Close button MUST close the ad completely causing it to disappear from the site
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Spil Gamesrsquo Domain Names
4
Markets Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
International English wwwGirlsgoGamescom wwwagamecom wwwgamesgamescom
International Spanish wwwJuegosdeChicascom wwwzapjuegoscom wwwjuegoscom
France wwwGirlsgoGamesfr wwwjeufr wwwjeuxfr
Germany wwwGirlsgoGamesde wwwspielencom wwwjetztspielende
Italy wwwGirlsgoGamesit wwwgiochiit wwwgiocoit
United Kingdom wwwGirlsgoGamescoukwwwGirlsgoGamescom
wwwagamecomwwwgamescouk
wwwgamesgamescom
Netherlands wwwGirlsgoGamesnl wwwspelnl wwwspelletjesnl
Sweden wwwGirlsgoGamesse wwwspelse wwwspelase
Portugal mdash mdash wwwojogospt
Russia wwwGirlsgoGamesru wwwflashgamesru wwwourgamesru
Poland wwwGirlsgoGamespl mdash wwwgrypl
Brazil wwwGirlsgoGamescombr mdash wwwojogoscombr
Indonesia wwwGirlsgoGamescoid wwwgamescoid wwwpermainancoid
Turkey mdash wwwoyunoynacom mdash
Ad Specifications
Ad Products Summary
Standard IAB Display Units
6Ad Specifications
Medium Rectangle300x250px(pg 11)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
CP (Category Page NA NA
Leaderboard728x90px(pg 12)
HP (Home Page)
SCP (Label Page)
GP (Game Page)
PP (Profile Page)
SP (Search Page)
Wide Skyscraper160x600px(pg 13)
HP (Home Page)
CP (Category Page) NA NA
SCP (Label Page)
GP (Game Page)
PP (Profile Page)
SP (Search Page)
Standard Expandables
7Ad Specifications
Expandable Medium Rectangle300x250px(pg 15)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
CP (Category Page) NA NA
Expandable Leaderboard728x90px(pg 16)
HP (Home Page)
SCP (Label Page)
Video
Video Pre-Roll amp Mid-Roll(pg 20)
GP (Game Page)
Skinned Pre-Roll(pg 21)
GP (Game Page)
Promo Button(pg 18)
GP (Game page)
Rich Media
8Ad Specifications
Takeover(pg 23)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
Expandable Floor Ad(pg 24)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
Pushdown(pg 25)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
PageMorph(pg 26)
HP (Homepage)
SCP (Label Page)
Billboard(pg 28)
HP (Homepage)
CP (Category Page) NA NA
SCP (Subcategory Page)
9Ad Specifications
Integrated Sponsorships
Advergames(pg 30)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
GP (Game Page)
Hub Sponsorship(pg 32)
Game Hub Page(Dedicated URL)
Advertising Specifications
Ad Specifications Appendix
General Spil Games Requirements
1
2
11
1 All final campaign assets must be received according to spec 3 business days in advance in order to guarantee an on-time launch If delivered assets are not to spec or received after this deadline please be prepared for potential delays Final assets for avatarsponsorships and advergames must be delivered 5 business days in advance and 10 business days in advance for game hub sponsorships
2 All ad campaigns begin at midnight local time unless otherwise agreed
3 No forms requesting user information (address birthday etc) are permitted on Spil Gamesrsquo sites All 3rd-party data collection must occur on the advertiserrsquos domain after user-initiation on click Please keep in mind that the majority of our users are children and in some countries it is illegal to collect any personal information from children under the age of 13
4 All creatives to be served via standard display units (728x90 300x250 and 160x600) should be iFrame compatible and ideallycontain built-in cache busters to help reduce reporting discrepancies
General Flash Requirements1 Flash files require a clickTAG to be embedded in the file
For example
on (release) getURL(_rootclickTAG _blank)
2 Landing page URLs must always open in a new window3 Audio in SWF files may begin no earlier than the second frame4 Use animation carefully Keep it smooth and fluid using slow motion and gentle fades wherever possible
Standard IAB Display Units
Girls Sites Teens Sites Family Sites
12Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) 728x90All Sites
160x600All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page) 300x250Teens Sites
160x600Teens Sites
SCP (Label Page) 728x90All Sites
160x600All Sites
GP (Game Page) 728x90All Sites
160x600All Sites
Audio amp Animation Restrictions
Audio is allowed but must be user-initiated on click Default setting for audio must be muteAnimation is allowed and must begin automatically
IAB Display Advertising Guidelines
Expandables
Girls Sites Teens Sites Family Sites
13Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)728x90
All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Maximal Expanding Size300x250px to the left 500x400px max
728x90px expand downwards 728x400px max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page)300x250
Teens Sites
SCP (Label Page)
728x90All Sites
Audio amp Video Guidelines
All audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video File being served behind the 3rd-part tag should not exceed a max size of 22MB
Additional Technical Information
Expansion can be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
The close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit must retract upon mouse-off or by clicking on the Close button (both functionalities must be implemented)
Promo ButtonHighly prominent performance position placed above the fold on the game page for CPC CPD and CPL campaigns
Girls Sites Teens Sites Family Sites
14Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsGIF SWF PNG or JPEG
SWF Size40kB max
Dimensions150x36px
Outgoing links are allowed Harvesting of user data (email address telephone number etc) is only permitted after click
Animation Duration(Flash) 15 sec max
LoopingUnlimited for max 3 static images
Frame Rate24 fps advised
Required Information
Name of the advertiser campaign objective targeting preferences landing URL campaign period preferred tracking method tracking pixels preferred payment model and type of reporting
Video Pre-Roll amp Mid-Roll (600x400px max display size)
VAST 20 or VPAID LINEAR ONLY
Girls Sites Teens Sites Family Sites
15Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Larger VAST amp VPAID videos are automatically scaled down according to the aspect ratio of the original video files
Girls Sites Teens Sites Family Sites
VAST URL (IAB compliant)
or
VPAID Linear URL (IAB compliant)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional RequirementsPlease provide one URL (per site) for which yoursquore able to traffic all campaigns All campaign-specific capping geo-targeting and delivery goals must be managed on your end
When there is no video campaign to be delivered you must send a proper non-delivery indicator
IAB VAST 20 Protocol
IAB VPAID Guidelines
Interaction is permitted but only on click or mouse-over with a clear call-to-action and limited hot spot
All interactive features must include a close button in 16pt font or larger clearly visible to the user and send out VPAID standard pause and resume events
Spil Games uses the OVA Plugin for Flowplayer and LiveRail to serve all video
Spil Games does not support companion ads or the VAST 30 protocol at this time The VAST 10 protocol is supported by our solution
Skinned Video Pre-Roll (600x400px max)The Skinned Video Pre-Roll features a clickable skin around the video
Girls Sites Teens Sites Family Sites
16Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Girls Sites Teens Sites Family Sites
Booked behind VAST VPAID URL as VPAID SWF (preferred)
or
FLA in AS3 wall tracking (optional)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional Information
IAB VPAID Guidelines
If you are unable to create an IAB-compliant VPAID SWF Spil Games can outsource production to a 3rd-party vendor You are responsible for providing the source FLA file(s) in AS3 and all desired tracking to your contact at Spil Games at least 3 working days in advance of the go-live date Production costs for this service are euro100 per hour Standard production time is 2-3 hours
We do not recommend using white as a background color for skinned video pre-rolls If you would like to utilize a white skin we advise partners to place a different colored border around the skin to differentiate the creative from the white background of the game loading pane
Rich Media
Ad Specifications
Rich Media Guidelines
1
2
18
bull Floor ads are sold on an impression basis and must be geographically targeted with a campaign frequency cap of 1 per 72 hrs
bull Campaigns must be geographically targeted and there is no limit on the number of takeovers pushdowns or billboards per month Available on the homepage category pages subcategory pages and game pages (takeovers ONLY in case of Advergame)
bull Only 1 premium rich media format may appear on a given page at one time A premium rich media format is defined as one of the following
1 Takeover2 Expandable Floor Ad3 Pushdown4 PageMorph5 Billboard
The ONLY exception to the above rule is when a pushdown or billboard runs with a takeover as part of the same creativecampaign
Takeover (Served from Spil Gamesrsquo 1x1 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
19Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
AssetsJPEG or GIF
3rd-Party TagsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
DimensionsBackground width 100 or 1200-1400px Header has a height of 125px
File Load Size100kB max
Video22MB max (header only)
Animation Duration15 sec max
Video Duration30 sec max (header only)
Frame Rate24 fps advised
CP (Category Page)
Can include MPUTeens Sites
SCP (Label Page)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
GP (Game Page)
Can include LeaderboardOnly in case of Advergame
Girls Sites Teens Sites Family Sites
Additional InformationThe takeover should be one continuous image with all essential information and copy appearing along the edges outside the portion that is covered by the sitersquos content (See site dimensions above) The sides and the bottom of the takeover must fade to thebackground color via a gradient All visible portions of the takeover can be clickable
ALL WHITE BACKGROUNDS FOR TEENS SITES MUST FADE TO THE FOLLOWING HEXCODE IN THE MIDDLE PORTION OF THE TAKEOVER WHICH APPEARS BEHIND THE SITE CONTENT 216E9B
Expandable Floor Ad (1000x200px unit that expands to max 1000x400px served from Spil Gamesrsquo 1x1 placement or served out of Display unit)
Girls Sites Teens Sites Family Sites
20Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) Girls Sites Teens Sites Family Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Animation Duration15 sec max
Video Duration30 sec max
Frame Rate24 fps advised
CP (Category Page)Teens Sites
SCP (Label Page)Girls Sites
Teens Sites Family Sites
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video
Additional GuidelinesExpansion is user-initiated on click or mouse-over and retracts to 200px upon mouse-off All floor ad units must be frequency capped per campaign at 1 per 72 hrs
Close ButtonThe Close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit In addition the Close button MUST close the ad completely causing it to disappear from the site
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Ad Products Summary
Standard IAB Display Units
6Ad Specifications
Medium Rectangle300x250px(pg 11)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
CP (Category Page NA NA
Leaderboard728x90px(pg 12)
HP (Home Page)
SCP (Label Page)
GP (Game Page)
PP (Profile Page)
SP (Search Page)
Wide Skyscraper160x600px(pg 13)
HP (Home Page)
CP (Category Page) NA NA
SCP (Label Page)
GP (Game Page)
PP (Profile Page)
SP (Search Page)
Standard Expandables
7Ad Specifications
Expandable Medium Rectangle300x250px(pg 15)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
CP (Category Page) NA NA
Expandable Leaderboard728x90px(pg 16)
HP (Home Page)
SCP (Label Page)
Video
Video Pre-Roll amp Mid-Roll(pg 20)
GP (Game Page)
Skinned Pre-Roll(pg 21)
GP (Game Page)
Promo Button(pg 18)
GP (Game page)
Rich Media
8Ad Specifications
Takeover(pg 23)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
Expandable Floor Ad(pg 24)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
Pushdown(pg 25)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
PageMorph(pg 26)
HP (Homepage)
SCP (Label Page)
Billboard(pg 28)
HP (Homepage)
CP (Category Page) NA NA
SCP (Subcategory Page)
9Ad Specifications
Integrated Sponsorships
Advergames(pg 30)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
GP (Game Page)
Hub Sponsorship(pg 32)
Game Hub Page(Dedicated URL)
Advertising Specifications
Ad Specifications Appendix
General Spil Games Requirements
1
2
11
1 All final campaign assets must be received according to spec 3 business days in advance in order to guarantee an on-time launch If delivered assets are not to spec or received after this deadline please be prepared for potential delays Final assets for avatarsponsorships and advergames must be delivered 5 business days in advance and 10 business days in advance for game hub sponsorships
2 All ad campaigns begin at midnight local time unless otherwise agreed
3 No forms requesting user information (address birthday etc) are permitted on Spil Gamesrsquo sites All 3rd-party data collection must occur on the advertiserrsquos domain after user-initiation on click Please keep in mind that the majority of our users are children and in some countries it is illegal to collect any personal information from children under the age of 13
4 All creatives to be served via standard display units (728x90 300x250 and 160x600) should be iFrame compatible and ideallycontain built-in cache busters to help reduce reporting discrepancies
General Flash Requirements1 Flash files require a clickTAG to be embedded in the file
For example
on (release) getURL(_rootclickTAG _blank)
2 Landing page URLs must always open in a new window3 Audio in SWF files may begin no earlier than the second frame4 Use animation carefully Keep it smooth and fluid using slow motion and gentle fades wherever possible
Standard IAB Display Units
Girls Sites Teens Sites Family Sites
12Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) 728x90All Sites
160x600All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page) 300x250Teens Sites
160x600Teens Sites
SCP (Label Page) 728x90All Sites
160x600All Sites
GP (Game Page) 728x90All Sites
160x600All Sites
Audio amp Animation Restrictions
Audio is allowed but must be user-initiated on click Default setting for audio must be muteAnimation is allowed and must begin automatically
IAB Display Advertising Guidelines
Expandables
Girls Sites Teens Sites Family Sites
13Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)728x90
All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Maximal Expanding Size300x250px to the left 500x400px max
728x90px expand downwards 728x400px max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page)300x250
Teens Sites
SCP (Label Page)
728x90All Sites
Audio amp Video Guidelines
All audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video File being served behind the 3rd-part tag should not exceed a max size of 22MB
Additional Technical Information
Expansion can be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
The close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit must retract upon mouse-off or by clicking on the Close button (both functionalities must be implemented)
Promo ButtonHighly prominent performance position placed above the fold on the game page for CPC CPD and CPL campaigns
Girls Sites Teens Sites Family Sites
14Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsGIF SWF PNG or JPEG
SWF Size40kB max
Dimensions150x36px
Outgoing links are allowed Harvesting of user data (email address telephone number etc) is only permitted after click
Animation Duration(Flash) 15 sec max
LoopingUnlimited for max 3 static images
Frame Rate24 fps advised
Required Information
Name of the advertiser campaign objective targeting preferences landing URL campaign period preferred tracking method tracking pixels preferred payment model and type of reporting
Video Pre-Roll amp Mid-Roll (600x400px max display size)
VAST 20 or VPAID LINEAR ONLY
Girls Sites Teens Sites Family Sites
15Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Larger VAST amp VPAID videos are automatically scaled down according to the aspect ratio of the original video files
Girls Sites Teens Sites Family Sites
VAST URL (IAB compliant)
or
VPAID Linear URL (IAB compliant)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional RequirementsPlease provide one URL (per site) for which yoursquore able to traffic all campaigns All campaign-specific capping geo-targeting and delivery goals must be managed on your end
When there is no video campaign to be delivered you must send a proper non-delivery indicator
IAB VAST 20 Protocol
IAB VPAID Guidelines
Interaction is permitted but only on click or mouse-over with a clear call-to-action and limited hot spot
All interactive features must include a close button in 16pt font or larger clearly visible to the user and send out VPAID standard pause and resume events
Spil Games uses the OVA Plugin for Flowplayer and LiveRail to serve all video
Spil Games does not support companion ads or the VAST 30 protocol at this time The VAST 10 protocol is supported by our solution
Skinned Video Pre-Roll (600x400px max)The Skinned Video Pre-Roll features a clickable skin around the video
Girls Sites Teens Sites Family Sites
16Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Girls Sites Teens Sites Family Sites
Booked behind VAST VPAID URL as VPAID SWF (preferred)
or
FLA in AS3 wall tracking (optional)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional Information
IAB VPAID Guidelines
If you are unable to create an IAB-compliant VPAID SWF Spil Games can outsource production to a 3rd-party vendor You are responsible for providing the source FLA file(s) in AS3 and all desired tracking to your contact at Spil Games at least 3 working days in advance of the go-live date Production costs for this service are euro100 per hour Standard production time is 2-3 hours
We do not recommend using white as a background color for skinned video pre-rolls If you would like to utilize a white skin we advise partners to place a different colored border around the skin to differentiate the creative from the white background of the game loading pane
Rich Media
Ad Specifications
Rich Media Guidelines
1
2
18
bull Floor ads are sold on an impression basis and must be geographically targeted with a campaign frequency cap of 1 per 72 hrs
bull Campaigns must be geographically targeted and there is no limit on the number of takeovers pushdowns or billboards per month Available on the homepage category pages subcategory pages and game pages (takeovers ONLY in case of Advergame)
bull Only 1 premium rich media format may appear on a given page at one time A premium rich media format is defined as one of the following
1 Takeover2 Expandable Floor Ad3 Pushdown4 PageMorph5 Billboard
The ONLY exception to the above rule is when a pushdown or billboard runs with a takeover as part of the same creativecampaign
Takeover (Served from Spil Gamesrsquo 1x1 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
19Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
AssetsJPEG or GIF
3rd-Party TagsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
DimensionsBackground width 100 or 1200-1400px Header has a height of 125px
File Load Size100kB max
Video22MB max (header only)
Animation Duration15 sec max
Video Duration30 sec max (header only)
Frame Rate24 fps advised
CP (Category Page)
Can include MPUTeens Sites
SCP (Label Page)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
GP (Game Page)
Can include LeaderboardOnly in case of Advergame
Girls Sites Teens Sites Family Sites
Additional InformationThe takeover should be one continuous image with all essential information and copy appearing along the edges outside the portion that is covered by the sitersquos content (See site dimensions above) The sides and the bottom of the takeover must fade to thebackground color via a gradient All visible portions of the takeover can be clickable
ALL WHITE BACKGROUNDS FOR TEENS SITES MUST FADE TO THE FOLLOWING HEXCODE IN THE MIDDLE PORTION OF THE TAKEOVER WHICH APPEARS BEHIND THE SITE CONTENT 216E9B
Expandable Floor Ad (1000x200px unit that expands to max 1000x400px served from Spil Gamesrsquo 1x1 placement or served out of Display unit)
Girls Sites Teens Sites Family Sites
20Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) Girls Sites Teens Sites Family Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Animation Duration15 sec max
Video Duration30 sec max
Frame Rate24 fps advised
CP (Category Page)Teens Sites
SCP (Label Page)Girls Sites
Teens Sites Family Sites
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video
Additional GuidelinesExpansion is user-initiated on click or mouse-over and retracts to 200px upon mouse-off All floor ad units must be frequency capped per campaign at 1 per 72 hrs
Close ButtonThe Close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit In addition the Close button MUST close the ad completely causing it to disappear from the site
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Standard IAB Display Units
6Ad Specifications
Medium Rectangle300x250px(pg 11)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
CP (Category Page NA NA
Leaderboard728x90px(pg 12)
HP (Home Page)
SCP (Label Page)
GP (Game Page)
PP (Profile Page)
SP (Search Page)
Wide Skyscraper160x600px(pg 13)
HP (Home Page)
CP (Category Page) NA NA
SCP (Label Page)
GP (Game Page)
PP (Profile Page)
SP (Search Page)
Standard Expandables
7Ad Specifications
Expandable Medium Rectangle300x250px(pg 15)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
CP (Category Page) NA NA
Expandable Leaderboard728x90px(pg 16)
HP (Home Page)
SCP (Label Page)
Video
Video Pre-Roll amp Mid-Roll(pg 20)
GP (Game Page)
Skinned Pre-Roll(pg 21)
GP (Game Page)
Promo Button(pg 18)
GP (Game page)
Rich Media
8Ad Specifications
Takeover(pg 23)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
Expandable Floor Ad(pg 24)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
Pushdown(pg 25)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
PageMorph(pg 26)
HP (Homepage)
SCP (Label Page)
Billboard(pg 28)
HP (Homepage)
CP (Category Page) NA NA
SCP (Subcategory Page)
9Ad Specifications
Integrated Sponsorships
Advergames(pg 30)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
GP (Game Page)
Hub Sponsorship(pg 32)
Game Hub Page(Dedicated URL)
Advertising Specifications
Ad Specifications Appendix
General Spil Games Requirements
1
2
11
1 All final campaign assets must be received according to spec 3 business days in advance in order to guarantee an on-time launch If delivered assets are not to spec or received after this deadline please be prepared for potential delays Final assets for avatarsponsorships and advergames must be delivered 5 business days in advance and 10 business days in advance for game hub sponsorships
2 All ad campaigns begin at midnight local time unless otherwise agreed
3 No forms requesting user information (address birthday etc) are permitted on Spil Gamesrsquo sites All 3rd-party data collection must occur on the advertiserrsquos domain after user-initiation on click Please keep in mind that the majority of our users are children and in some countries it is illegal to collect any personal information from children under the age of 13
4 All creatives to be served via standard display units (728x90 300x250 and 160x600) should be iFrame compatible and ideallycontain built-in cache busters to help reduce reporting discrepancies
General Flash Requirements1 Flash files require a clickTAG to be embedded in the file
For example
on (release) getURL(_rootclickTAG _blank)
2 Landing page URLs must always open in a new window3 Audio in SWF files may begin no earlier than the second frame4 Use animation carefully Keep it smooth and fluid using slow motion and gentle fades wherever possible
Standard IAB Display Units
Girls Sites Teens Sites Family Sites
12Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) 728x90All Sites
160x600All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page) 300x250Teens Sites
160x600Teens Sites
SCP (Label Page) 728x90All Sites
160x600All Sites
GP (Game Page) 728x90All Sites
160x600All Sites
Audio amp Animation Restrictions
Audio is allowed but must be user-initiated on click Default setting for audio must be muteAnimation is allowed and must begin automatically
IAB Display Advertising Guidelines
Expandables
Girls Sites Teens Sites Family Sites
13Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)728x90
All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Maximal Expanding Size300x250px to the left 500x400px max
728x90px expand downwards 728x400px max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page)300x250
Teens Sites
SCP (Label Page)
728x90All Sites
Audio amp Video Guidelines
All audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video File being served behind the 3rd-part tag should not exceed a max size of 22MB
Additional Technical Information
Expansion can be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
The close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit must retract upon mouse-off or by clicking on the Close button (both functionalities must be implemented)
Promo ButtonHighly prominent performance position placed above the fold on the game page for CPC CPD and CPL campaigns
Girls Sites Teens Sites Family Sites
14Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsGIF SWF PNG or JPEG
SWF Size40kB max
Dimensions150x36px
Outgoing links are allowed Harvesting of user data (email address telephone number etc) is only permitted after click
Animation Duration(Flash) 15 sec max
LoopingUnlimited for max 3 static images
Frame Rate24 fps advised
Required Information
Name of the advertiser campaign objective targeting preferences landing URL campaign period preferred tracking method tracking pixels preferred payment model and type of reporting
Video Pre-Roll amp Mid-Roll (600x400px max display size)
VAST 20 or VPAID LINEAR ONLY
Girls Sites Teens Sites Family Sites
15Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Larger VAST amp VPAID videos are automatically scaled down according to the aspect ratio of the original video files
Girls Sites Teens Sites Family Sites
VAST URL (IAB compliant)
or
VPAID Linear URL (IAB compliant)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional RequirementsPlease provide one URL (per site) for which yoursquore able to traffic all campaigns All campaign-specific capping geo-targeting and delivery goals must be managed on your end
When there is no video campaign to be delivered you must send a proper non-delivery indicator
IAB VAST 20 Protocol
IAB VPAID Guidelines
Interaction is permitted but only on click or mouse-over with a clear call-to-action and limited hot spot
All interactive features must include a close button in 16pt font or larger clearly visible to the user and send out VPAID standard pause and resume events
Spil Games uses the OVA Plugin for Flowplayer and LiveRail to serve all video
Spil Games does not support companion ads or the VAST 30 protocol at this time The VAST 10 protocol is supported by our solution
Skinned Video Pre-Roll (600x400px max)The Skinned Video Pre-Roll features a clickable skin around the video
Girls Sites Teens Sites Family Sites
16Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Girls Sites Teens Sites Family Sites
Booked behind VAST VPAID URL as VPAID SWF (preferred)
or
FLA in AS3 wall tracking (optional)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional Information
IAB VPAID Guidelines
If you are unable to create an IAB-compliant VPAID SWF Spil Games can outsource production to a 3rd-party vendor You are responsible for providing the source FLA file(s) in AS3 and all desired tracking to your contact at Spil Games at least 3 working days in advance of the go-live date Production costs for this service are euro100 per hour Standard production time is 2-3 hours
We do not recommend using white as a background color for skinned video pre-rolls If you would like to utilize a white skin we advise partners to place a different colored border around the skin to differentiate the creative from the white background of the game loading pane
Rich Media
Ad Specifications
Rich Media Guidelines
1
2
18
bull Floor ads are sold on an impression basis and must be geographically targeted with a campaign frequency cap of 1 per 72 hrs
bull Campaigns must be geographically targeted and there is no limit on the number of takeovers pushdowns or billboards per month Available on the homepage category pages subcategory pages and game pages (takeovers ONLY in case of Advergame)
bull Only 1 premium rich media format may appear on a given page at one time A premium rich media format is defined as one of the following
1 Takeover2 Expandable Floor Ad3 Pushdown4 PageMorph5 Billboard
The ONLY exception to the above rule is when a pushdown or billboard runs with a takeover as part of the same creativecampaign
Takeover (Served from Spil Gamesrsquo 1x1 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
19Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
AssetsJPEG or GIF
3rd-Party TagsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
DimensionsBackground width 100 or 1200-1400px Header has a height of 125px
File Load Size100kB max
Video22MB max (header only)
Animation Duration15 sec max
Video Duration30 sec max (header only)
Frame Rate24 fps advised
CP (Category Page)
Can include MPUTeens Sites
SCP (Label Page)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
GP (Game Page)
Can include LeaderboardOnly in case of Advergame
Girls Sites Teens Sites Family Sites
Additional InformationThe takeover should be one continuous image with all essential information and copy appearing along the edges outside the portion that is covered by the sitersquos content (See site dimensions above) The sides and the bottom of the takeover must fade to thebackground color via a gradient All visible portions of the takeover can be clickable
ALL WHITE BACKGROUNDS FOR TEENS SITES MUST FADE TO THE FOLLOWING HEXCODE IN THE MIDDLE PORTION OF THE TAKEOVER WHICH APPEARS BEHIND THE SITE CONTENT 216E9B
Expandable Floor Ad (1000x200px unit that expands to max 1000x400px served from Spil Gamesrsquo 1x1 placement or served out of Display unit)
Girls Sites Teens Sites Family Sites
20Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) Girls Sites Teens Sites Family Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Animation Duration15 sec max
Video Duration30 sec max
Frame Rate24 fps advised
CP (Category Page)Teens Sites
SCP (Label Page)Girls Sites
Teens Sites Family Sites
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video
Additional GuidelinesExpansion is user-initiated on click or mouse-over and retracts to 200px upon mouse-off All floor ad units must be frequency capped per campaign at 1 per 72 hrs
Close ButtonThe Close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit In addition the Close button MUST close the ad completely causing it to disappear from the site
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Standard Expandables
7Ad Specifications
Expandable Medium Rectangle300x250px(pg 15)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
CP (Category Page) NA NA
Expandable Leaderboard728x90px(pg 16)
HP (Home Page)
SCP (Label Page)
Video
Video Pre-Roll amp Mid-Roll(pg 20)
GP (Game Page)
Skinned Pre-Roll(pg 21)
GP (Game Page)
Promo Button(pg 18)
GP (Game page)
Rich Media
8Ad Specifications
Takeover(pg 23)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
Expandable Floor Ad(pg 24)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
Pushdown(pg 25)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
PageMorph(pg 26)
HP (Homepage)
SCP (Label Page)
Billboard(pg 28)
HP (Homepage)
CP (Category Page) NA NA
SCP (Subcategory Page)
9Ad Specifications
Integrated Sponsorships
Advergames(pg 30)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
GP (Game Page)
Hub Sponsorship(pg 32)
Game Hub Page(Dedicated URL)
Advertising Specifications
Ad Specifications Appendix
General Spil Games Requirements
1
2
11
1 All final campaign assets must be received according to spec 3 business days in advance in order to guarantee an on-time launch If delivered assets are not to spec or received after this deadline please be prepared for potential delays Final assets for avatarsponsorships and advergames must be delivered 5 business days in advance and 10 business days in advance for game hub sponsorships
2 All ad campaigns begin at midnight local time unless otherwise agreed
3 No forms requesting user information (address birthday etc) are permitted on Spil Gamesrsquo sites All 3rd-party data collection must occur on the advertiserrsquos domain after user-initiation on click Please keep in mind that the majority of our users are children and in some countries it is illegal to collect any personal information from children under the age of 13
4 All creatives to be served via standard display units (728x90 300x250 and 160x600) should be iFrame compatible and ideallycontain built-in cache busters to help reduce reporting discrepancies
General Flash Requirements1 Flash files require a clickTAG to be embedded in the file
For example
on (release) getURL(_rootclickTAG _blank)
2 Landing page URLs must always open in a new window3 Audio in SWF files may begin no earlier than the second frame4 Use animation carefully Keep it smooth and fluid using slow motion and gentle fades wherever possible
Standard IAB Display Units
Girls Sites Teens Sites Family Sites
12Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) 728x90All Sites
160x600All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page) 300x250Teens Sites
160x600Teens Sites
SCP (Label Page) 728x90All Sites
160x600All Sites
GP (Game Page) 728x90All Sites
160x600All Sites
Audio amp Animation Restrictions
Audio is allowed but must be user-initiated on click Default setting for audio must be muteAnimation is allowed and must begin automatically
IAB Display Advertising Guidelines
Expandables
Girls Sites Teens Sites Family Sites
13Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)728x90
All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Maximal Expanding Size300x250px to the left 500x400px max
728x90px expand downwards 728x400px max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page)300x250
Teens Sites
SCP (Label Page)
728x90All Sites
Audio amp Video Guidelines
All audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video File being served behind the 3rd-part tag should not exceed a max size of 22MB
Additional Technical Information
Expansion can be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
The close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit must retract upon mouse-off or by clicking on the Close button (both functionalities must be implemented)
Promo ButtonHighly prominent performance position placed above the fold on the game page for CPC CPD and CPL campaigns
Girls Sites Teens Sites Family Sites
14Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsGIF SWF PNG or JPEG
SWF Size40kB max
Dimensions150x36px
Outgoing links are allowed Harvesting of user data (email address telephone number etc) is only permitted after click
Animation Duration(Flash) 15 sec max
LoopingUnlimited for max 3 static images
Frame Rate24 fps advised
Required Information
Name of the advertiser campaign objective targeting preferences landing URL campaign period preferred tracking method tracking pixels preferred payment model and type of reporting
Video Pre-Roll amp Mid-Roll (600x400px max display size)
VAST 20 or VPAID LINEAR ONLY
Girls Sites Teens Sites Family Sites
15Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Larger VAST amp VPAID videos are automatically scaled down according to the aspect ratio of the original video files
Girls Sites Teens Sites Family Sites
VAST URL (IAB compliant)
or
VPAID Linear URL (IAB compliant)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional RequirementsPlease provide one URL (per site) for which yoursquore able to traffic all campaigns All campaign-specific capping geo-targeting and delivery goals must be managed on your end
When there is no video campaign to be delivered you must send a proper non-delivery indicator
IAB VAST 20 Protocol
IAB VPAID Guidelines
Interaction is permitted but only on click or mouse-over with a clear call-to-action and limited hot spot
All interactive features must include a close button in 16pt font or larger clearly visible to the user and send out VPAID standard pause and resume events
Spil Games uses the OVA Plugin for Flowplayer and LiveRail to serve all video
Spil Games does not support companion ads or the VAST 30 protocol at this time The VAST 10 protocol is supported by our solution
Skinned Video Pre-Roll (600x400px max)The Skinned Video Pre-Roll features a clickable skin around the video
Girls Sites Teens Sites Family Sites
16Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Girls Sites Teens Sites Family Sites
Booked behind VAST VPAID URL as VPAID SWF (preferred)
or
FLA in AS3 wall tracking (optional)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional Information
IAB VPAID Guidelines
If you are unable to create an IAB-compliant VPAID SWF Spil Games can outsource production to a 3rd-party vendor You are responsible for providing the source FLA file(s) in AS3 and all desired tracking to your contact at Spil Games at least 3 working days in advance of the go-live date Production costs for this service are euro100 per hour Standard production time is 2-3 hours
We do not recommend using white as a background color for skinned video pre-rolls If you would like to utilize a white skin we advise partners to place a different colored border around the skin to differentiate the creative from the white background of the game loading pane
Rich Media
Ad Specifications
Rich Media Guidelines
1
2
18
bull Floor ads are sold on an impression basis and must be geographically targeted with a campaign frequency cap of 1 per 72 hrs
bull Campaigns must be geographically targeted and there is no limit on the number of takeovers pushdowns or billboards per month Available on the homepage category pages subcategory pages and game pages (takeovers ONLY in case of Advergame)
bull Only 1 premium rich media format may appear on a given page at one time A premium rich media format is defined as one of the following
1 Takeover2 Expandable Floor Ad3 Pushdown4 PageMorph5 Billboard
The ONLY exception to the above rule is when a pushdown or billboard runs with a takeover as part of the same creativecampaign
Takeover (Served from Spil Gamesrsquo 1x1 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
19Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
AssetsJPEG or GIF
3rd-Party TagsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
DimensionsBackground width 100 or 1200-1400px Header has a height of 125px
File Load Size100kB max
Video22MB max (header only)
Animation Duration15 sec max
Video Duration30 sec max (header only)
Frame Rate24 fps advised
CP (Category Page)
Can include MPUTeens Sites
SCP (Label Page)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
GP (Game Page)
Can include LeaderboardOnly in case of Advergame
Girls Sites Teens Sites Family Sites
Additional InformationThe takeover should be one continuous image with all essential information and copy appearing along the edges outside the portion that is covered by the sitersquos content (See site dimensions above) The sides and the bottom of the takeover must fade to thebackground color via a gradient All visible portions of the takeover can be clickable
ALL WHITE BACKGROUNDS FOR TEENS SITES MUST FADE TO THE FOLLOWING HEXCODE IN THE MIDDLE PORTION OF THE TAKEOVER WHICH APPEARS BEHIND THE SITE CONTENT 216E9B
Expandable Floor Ad (1000x200px unit that expands to max 1000x400px served from Spil Gamesrsquo 1x1 placement or served out of Display unit)
Girls Sites Teens Sites Family Sites
20Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) Girls Sites Teens Sites Family Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Animation Duration15 sec max
Video Duration30 sec max
Frame Rate24 fps advised
CP (Category Page)Teens Sites
SCP (Label Page)Girls Sites
Teens Sites Family Sites
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video
Additional GuidelinesExpansion is user-initiated on click or mouse-over and retracts to 200px upon mouse-off All floor ad units must be frequency capped per campaign at 1 per 72 hrs
Close ButtonThe Close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit In addition the Close button MUST close the ad completely causing it to disappear from the site
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Rich Media
8Ad Specifications
Takeover(pg 23)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
Expandable Floor Ad(pg 24)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
Pushdown(pg 25)
HP (Homepage)
CP (Category Page) NA NA
SCP (Label Page)
PageMorph(pg 26)
HP (Homepage)
SCP (Label Page)
Billboard(pg 28)
HP (Homepage)
CP (Category Page) NA NA
SCP (Subcategory Page)
9Ad Specifications
Integrated Sponsorships
Advergames(pg 30)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
GP (Game Page)
Hub Sponsorship(pg 32)
Game Hub Page(Dedicated URL)
Advertising Specifications
Ad Specifications Appendix
General Spil Games Requirements
1
2
11
1 All final campaign assets must be received according to spec 3 business days in advance in order to guarantee an on-time launch If delivered assets are not to spec or received after this deadline please be prepared for potential delays Final assets for avatarsponsorships and advergames must be delivered 5 business days in advance and 10 business days in advance for game hub sponsorships
2 All ad campaigns begin at midnight local time unless otherwise agreed
3 No forms requesting user information (address birthday etc) are permitted on Spil Gamesrsquo sites All 3rd-party data collection must occur on the advertiserrsquos domain after user-initiation on click Please keep in mind that the majority of our users are children and in some countries it is illegal to collect any personal information from children under the age of 13
4 All creatives to be served via standard display units (728x90 300x250 and 160x600) should be iFrame compatible and ideallycontain built-in cache busters to help reduce reporting discrepancies
General Flash Requirements1 Flash files require a clickTAG to be embedded in the file
For example
on (release) getURL(_rootclickTAG _blank)
2 Landing page URLs must always open in a new window3 Audio in SWF files may begin no earlier than the second frame4 Use animation carefully Keep it smooth and fluid using slow motion and gentle fades wherever possible
Standard IAB Display Units
Girls Sites Teens Sites Family Sites
12Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) 728x90All Sites
160x600All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page) 300x250Teens Sites
160x600Teens Sites
SCP (Label Page) 728x90All Sites
160x600All Sites
GP (Game Page) 728x90All Sites
160x600All Sites
Audio amp Animation Restrictions
Audio is allowed but must be user-initiated on click Default setting for audio must be muteAnimation is allowed and must begin automatically
IAB Display Advertising Guidelines
Expandables
Girls Sites Teens Sites Family Sites
13Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)728x90
All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Maximal Expanding Size300x250px to the left 500x400px max
728x90px expand downwards 728x400px max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page)300x250
Teens Sites
SCP (Label Page)
728x90All Sites
Audio amp Video Guidelines
All audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video File being served behind the 3rd-part tag should not exceed a max size of 22MB
Additional Technical Information
Expansion can be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
The close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit must retract upon mouse-off or by clicking on the Close button (both functionalities must be implemented)
Promo ButtonHighly prominent performance position placed above the fold on the game page for CPC CPD and CPL campaigns
Girls Sites Teens Sites Family Sites
14Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsGIF SWF PNG or JPEG
SWF Size40kB max
Dimensions150x36px
Outgoing links are allowed Harvesting of user data (email address telephone number etc) is only permitted after click
Animation Duration(Flash) 15 sec max
LoopingUnlimited for max 3 static images
Frame Rate24 fps advised
Required Information
Name of the advertiser campaign objective targeting preferences landing URL campaign period preferred tracking method tracking pixels preferred payment model and type of reporting
Video Pre-Roll amp Mid-Roll (600x400px max display size)
VAST 20 or VPAID LINEAR ONLY
Girls Sites Teens Sites Family Sites
15Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Larger VAST amp VPAID videos are automatically scaled down according to the aspect ratio of the original video files
Girls Sites Teens Sites Family Sites
VAST URL (IAB compliant)
or
VPAID Linear URL (IAB compliant)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional RequirementsPlease provide one URL (per site) for which yoursquore able to traffic all campaigns All campaign-specific capping geo-targeting and delivery goals must be managed on your end
When there is no video campaign to be delivered you must send a proper non-delivery indicator
IAB VAST 20 Protocol
IAB VPAID Guidelines
Interaction is permitted but only on click or mouse-over with a clear call-to-action and limited hot spot
All interactive features must include a close button in 16pt font or larger clearly visible to the user and send out VPAID standard pause and resume events
Spil Games uses the OVA Plugin for Flowplayer and LiveRail to serve all video
Spil Games does not support companion ads or the VAST 30 protocol at this time The VAST 10 protocol is supported by our solution
Skinned Video Pre-Roll (600x400px max)The Skinned Video Pre-Roll features a clickable skin around the video
Girls Sites Teens Sites Family Sites
16Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Girls Sites Teens Sites Family Sites
Booked behind VAST VPAID URL as VPAID SWF (preferred)
or
FLA in AS3 wall tracking (optional)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional Information
IAB VPAID Guidelines
If you are unable to create an IAB-compliant VPAID SWF Spil Games can outsource production to a 3rd-party vendor You are responsible for providing the source FLA file(s) in AS3 and all desired tracking to your contact at Spil Games at least 3 working days in advance of the go-live date Production costs for this service are euro100 per hour Standard production time is 2-3 hours
We do not recommend using white as a background color for skinned video pre-rolls If you would like to utilize a white skin we advise partners to place a different colored border around the skin to differentiate the creative from the white background of the game loading pane
Rich Media
Ad Specifications
Rich Media Guidelines
1
2
18
bull Floor ads are sold on an impression basis and must be geographically targeted with a campaign frequency cap of 1 per 72 hrs
bull Campaigns must be geographically targeted and there is no limit on the number of takeovers pushdowns or billboards per month Available on the homepage category pages subcategory pages and game pages (takeovers ONLY in case of Advergame)
bull Only 1 premium rich media format may appear on a given page at one time A premium rich media format is defined as one of the following
1 Takeover2 Expandable Floor Ad3 Pushdown4 PageMorph5 Billboard
The ONLY exception to the above rule is when a pushdown or billboard runs with a takeover as part of the same creativecampaign
Takeover (Served from Spil Gamesrsquo 1x1 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
19Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
AssetsJPEG or GIF
3rd-Party TagsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
DimensionsBackground width 100 or 1200-1400px Header has a height of 125px
File Load Size100kB max
Video22MB max (header only)
Animation Duration15 sec max
Video Duration30 sec max (header only)
Frame Rate24 fps advised
CP (Category Page)
Can include MPUTeens Sites
SCP (Label Page)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
GP (Game Page)
Can include LeaderboardOnly in case of Advergame
Girls Sites Teens Sites Family Sites
Additional InformationThe takeover should be one continuous image with all essential information and copy appearing along the edges outside the portion that is covered by the sitersquos content (See site dimensions above) The sides and the bottom of the takeover must fade to thebackground color via a gradient All visible portions of the takeover can be clickable
ALL WHITE BACKGROUNDS FOR TEENS SITES MUST FADE TO THE FOLLOWING HEXCODE IN THE MIDDLE PORTION OF THE TAKEOVER WHICH APPEARS BEHIND THE SITE CONTENT 216E9B
Expandable Floor Ad (1000x200px unit that expands to max 1000x400px served from Spil Gamesrsquo 1x1 placement or served out of Display unit)
Girls Sites Teens Sites Family Sites
20Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) Girls Sites Teens Sites Family Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Animation Duration15 sec max
Video Duration30 sec max
Frame Rate24 fps advised
CP (Category Page)Teens Sites
SCP (Label Page)Girls Sites
Teens Sites Family Sites
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video
Additional GuidelinesExpansion is user-initiated on click or mouse-over and retracts to 200px upon mouse-off All floor ad units must be frequency capped per campaign at 1 per 72 hrs
Close ButtonThe Close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit In addition the Close button MUST close the ad completely causing it to disappear from the site
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
9Ad Specifications
Integrated Sponsorships
Advergames(pg 30)
PagesGirls Sites
(Width = 970px) Teens Sites
(Width = 965px)Family Sites
(Width = 970px)
GP (Game Page)
Hub Sponsorship(pg 32)
Game Hub Page(Dedicated URL)
Advertising Specifications
Ad Specifications Appendix
General Spil Games Requirements
1
2
11
1 All final campaign assets must be received according to spec 3 business days in advance in order to guarantee an on-time launch If delivered assets are not to spec or received after this deadline please be prepared for potential delays Final assets for avatarsponsorships and advergames must be delivered 5 business days in advance and 10 business days in advance for game hub sponsorships
2 All ad campaigns begin at midnight local time unless otherwise agreed
3 No forms requesting user information (address birthday etc) are permitted on Spil Gamesrsquo sites All 3rd-party data collection must occur on the advertiserrsquos domain after user-initiation on click Please keep in mind that the majority of our users are children and in some countries it is illegal to collect any personal information from children under the age of 13
4 All creatives to be served via standard display units (728x90 300x250 and 160x600) should be iFrame compatible and ideallycontain built-in cache busters to help reduce reporting discrepancies
General Flash Requirements1 Flash files require a clickTAG to be embedded in the file
For example
on (release) getURL(_rootclickTAG _blank)
2 Landing page URLs must always open in a new window3 Audio in SWF files may begin no earlier than the second frame4 Use animation carefully Keep it smooth and fluid using slow motion and gentle fades wherever possible
Standard IAB Display Units
Girls Sites Teens Sites Family Sites
12Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) 728x90All Sites
160x600All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page) 300x250Teens Sites
160x600Teens Sites
SCP (Label Page) 728x90All Sites
160x600All Sites
GP (Game Page) 728x90All Sites
160x600All Sites
Audio amp Animation Restrictions
Audio is allowed but must be user-initiated on click Default setting for audio must be muteAnimation is allowed and must begin automatically
IAB Display Advertising Guidelines
Expandables
Girls Sites Teens Sites Family Sites
13Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)728x90
All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Maximal Expanding Size300x250px to the left 500x400px max
728x90px expand downwards 728x400px max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page)300x250
Teens Sites
SCP (Label Page)
728x90All Sites
Audio amp Video Guidelines
All audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video File being served behind the 3rd-part tag should not exceed a max size of 22MB
Additional Technical Information
Expansion can be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
The close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit must retract upon mouse-off or by clicking on the Close button (both functionalities must be implemented)
Promo ButtonHighly prominent performance position placed above the fold on the game page for CPC CPD and CPL campaigns
Girls Sites Teens Sites Family Sites
14Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsGIF SWF PNG or JPEG
SWF Size40kB max
Dimensions150x36px
Outgoing links are allowed Harvesting of user data (email address telephone number etc) is only permitted after click
Animation Duration(Flash) 15 sec max
LoopingUnlimited for max 3 static images
Frame Rate24 fps advised
Required Information
Name of the advertiser campaign objective targeting preferences landing URL campaign period preferred tracking method tracking pixels preferred payment model and type of reporting
Video Pre-Roll amp Mid-Roll (600x400px max display size)
VAST 20 or VPAID LINEAR ONLY
Girls Sites Teens Sites Family Sites
15Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Larger VAST amp VPAID videos are automatically scaled down according to the aspect ratio of the original video files
Girls Sites Teens Sites Family Sites
VAST URL (IAB compliant)
or
VPAID Linear URL (IAB compliant)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional RequirementsPlease provide one URL (per site) for which yoursquore able to traffic all campaigns All campaign-specific capping geo-targeting and delivery goals must be managed on your end
When there is no video campaign to be delivered you must send a proper non-delivery indicator
IAB VAST 20 Protocol
IAB VPAID Guidelines
Interaction is permitted but only on click or mouse-over with a clear call-to-action and limited hot spot
All interactive features must include a close button in 16pt font or larger clearly visible to the user and send out VPAID standard pause and resume events
Spil Games uses the OVA Plugin for Flowplayer and LiveRail to serve all video
Spil Games does not support companion ads or the VAST 30 protocol at this time The VAST 10 protocol is supported by our solution
Skinned Video Pre-Roll (600x400px max)The Skinned Video Pre-Roll features a clickable skin around the video
Girls Sites Teens Sites Family Sites
16Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Girls Sites Teens Sites Family Sites
Booked behind VAST VPAID URL as VPAID SWF (preferred)
or
FLA in AS3 wall tracking (optional)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional Information
IAB VPAID Guidelines
If you are unable to create an IAB-compliant VPAID SWF Spil Games can outsource production to a 3rd-party vendor You are responsible for providing the source FLA file(s) in AS3 and all desired tracking to your contact at Spil Games at least 3 working days in advance of the go-live date Production costs for this service are euro100 per hour Standard production time is 2-3 hours
We do not recommend using white as a background color for skinned video pre-rolls If you would like to utilize a white skin we advise partners to place a different colored border around the skin to differentiate the creative from the white background of the game loading pane
Rich Media
Ad Specifications
Rich Media Guidelines
1
2
18
bull Floor ads are sold on an impression basis and must be geographically targeted with a campaign frequency cap of 1 per 72 hrs
bull Campaigns must be geographically targeted and there is no limit on the number of takeovers pushdowns or billboards per month Available on the homepage category pages subcategory pages and game pages (takeovers ONLY in case of Advergame)
bull Only 1 premium rich media format may appear on a given page at one time A premium rich media format is defined as one of the following
1 Takeover2 Expandable Floor Ad3 Pushdown4 PageMorph5 Billboard
The ONLY exception to the above rule is when a pushdown or billboard runs with a takeover as part of the same creativecampaign
Takeover (Served from Spil Gamesrsquo 1x1 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
19Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
AssetsJPEG or GIF
3rd-Party TagsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
DimensionsBackground width 100 or 1200-1400px Header has a height of 125px
File Load Size100kB max
Video22MB max (header only)
Animation Duration15 sec max
Video Duration30 sec max (header only)
Frame Rate24 fps advised
CP (Category Page)
Can include MPUTeens Sites
SCP (Label Page)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
GP (Game Page)
Can include LeaderboardOnly in case of Advergame
Girls Sites Teens Sites Family Sites
Additional InformationThe takeover should be one continuous image with all essential information and copy appearing along the edges outside the portion that is covered by the sitersquos content (See site dimensions above) The sides and the bottom of the takeover must fade to thebackground color via a gradient All visible portions of the takeover can be clickable
ALL WHITE BACKGROUNDS FOR TEENS SITES MUST FADE TO THE FOLLOWING HEXCODE IN THE MIDDLE PORTION OF THE TAKEOVER WHICH APPEARS BEHIND THE SITE CONTENT 216E9B
Expandable Floor Ad (1000x200px unit that expands to max 1000x400px served from Spil Gamesrsquo 1x1 placement or served out of Display unit)
Girls Sites Teens Sites Family Sites
20Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) Girls Sites Teens Sites Family Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Animation Duration15 sec max
Video Duration30 sec max
Frame Rate24 fps advised
CP (Category Page)Teens Sites
SCP (Label Page)Girls Sites
Teens Sites Family Sites
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video
Additional GuidelinesExpansion is user-initiated on click or mouse-over and retracts to 200px upon mouse-off All floor ad units must be frequency capped per campaign at 1 per 72 hrs
Close ButtonThe Close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit In addition the Close button MUST close the ad completely causing it to disappear from the site
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Advertising Specifications
Ad Specifications Appendix
General Spil Games Requirements
1
2
11
1 All final campaign assets must be received according to spec 3 business days in advance in order to guarantee an on-time launch If delivered assets are not to spec or received after this deadline please be prepared for potential delays Final assets for avatarsponsorships and advergames must be delivered 5 business days in advance and 10 business days in advance for game hub sponsorships
2 All ad campaigns begin at midnight local time unless otherwise agreed
3 No forms requesting user information (address birthday etc) are permitted on Spil Gamesrsquo sites All 3rd-party data collection must occur on the advertiserrsquos domain after user-initiation on click Please keep in mind that the majority of our users are children and in some countries it is illegal to collect any personal information from children under the age of 13
4 All creatives to be served via standard display units (728x90 300x250 and 160x600) should be iFrame compatible and ideallycontain built-in cache busters to help reduce reporting discrepancies
General Flash Requirements1 Flash files require a clickTAG to be embedded in the file
For example
on (release) getURL(_rootclickTAG _blank)
2 Landing page URLs must always open in a new window3 Audio in SWF files may begin no earlier than the second frame4 Use animation carefully Keep it smooth and fluid using slow motion and gentle fades wherever possible
Standard IAB Display Units
Girls Sites Teens Sites Family Sites
12Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) 728x90All Sites
160x600All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page) 300x250Teens Sites
160x600Teens Sites
SCP (Label Page) 728x90All Sites
160x600All Sites
GP (Game Page) 728x90All Sites
160x600All Sites
Audio amp Animation Restrictions
Audio is allowed but must be user-initiated on click Default setting for audio must be muteAnimation is allowed and must begin automatically
IAB Display Advertising Guidelines
Expandables
Girls Sites Teens Sites Family Sites
13Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)728x90
All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Maximal Expanding Size300x250px to the left 500x400px max
728x90px expand downwards 728x400px max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page)300x250
Teens Sites
SCP (Label Page)
728x90All Sites
Audio amp Video Guidelines
All audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video File being served behind the 3rd-part tag should not exceed a max size of 22MB
Additional Technical Information
Expansion can be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
The close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit must retract upon mouse-off or by clicking on the Close button (both functionalities must be implemented)
Promo ButtonHighly prominent performance position placed above the fold on the game page for CPC CPD and CPL campaigns
Girls Sites Teens Sites Family Sites
14Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsGIF SWF PNG or JPEG
SWF Size40kB max
Dimensions150x36px
Outgoing links are allowed Harvesting of user data (email address telephone number etc) is only permitted after click
Animation Duration(Flash) 15 sec max
LoopingUnlimited for max 3 static images
Frame Rate24 fps advised
Required Information
Name of the advertiser campaign objective targeting preferences landing URL campaign period preferred tracking method tracking pixels preferred payment model and type of reporting
Video Pre-Roll amp Mid-Roll (600x400px max display size)
VAST 20 or VPAID LINEAR ONLY
Girls Sites Teens Sites Family Sites
15Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Larger VAST amp VPAID videos are automatically scaled down according to the aspect ratio of the original video files
Girls Sites Teens Sites Family Sites
VAST URL (IAB compliant)
or
VPAID Linear URL (IAB compliant)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional RequirementsPlease provide one URL (per site) for which yoursquore able to traffic all campaigns All campaign-specific capping geo-targeting and delivery goals must be managed on your end
When there is no video campaign to be delivered you must send a proper non-delivery indicator
IAB VAST 20 Protocol
IAB VPAID Guidelines
Interaction is permitted but only on click or mouse-over with a clear call-to-action and limited hot spot
All interactive features must include a close button in 16pt font or larger clearly visible to the user and send out VPAID standard pause and resume events
Spil Games uses the OVA Plugin for Flowplayer and LiveRail to serve all video
Spil Games does not support companion ads or the VAST 30 protocol at this time The VAST 10 protocol is supported by our solution
Skinned Video Pre-Roll (600x400px max)The Skinned Video Pre-Roll features a clickable skin around the video
Girls Sites Teens Sites Family Sites
16Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Girls Sites Teens Sites Family Sites
Booked behind VAST VPAID URL as VPAID SWF (preferred)
or
FLA in AS3 wall tracking (optional)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional Information
IAB VPAID Guidelines
If you are unable to create an IAB-compliant VPAID SWF Spil Games can outsource production to a 3rd-party vendor You are responsible for providing the source FLA file(s) in AS3 and all desired tracking to your contact at Spil Games at least 3 working days in advance of the go-live date Production costs for this service are euro100 per hour Standard production time is 2-3 hours
We do not recommend using white as a background color for skinned video pre-rolls If you would like to utilize a white skin we advise partners to place a different colored border around the skin to differentiate the creative from the white background of the game loading pane
Rich Media
Ad Specifications
Rich Media Guidelines
1
2
18
bull Floor ads are sold on an impression basis and must be geographically targeted with a campaign frequency cap of 1 per 72 hrs
bull Campaigns must be geographically targeted and there is no limit on the number of takeovers pushdowns or billboards per month Available on the homepage category pages subcategory pages and game pages (takeovers ONLY in case of Advergame)
bull Only 1 premium rich media format may appear on a given page at one time A premium rich media format is defined as one of the following
1 Takeover2 Expandable Floor Ad3 Pushdown4 PageMorph5 Billboard
The ONLY exception to the above rule is when a pushdown or billboard runs with a takeover as part of the same creativecampaign
Takeover (Served from Spil Gamesrsquo 1x1 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
19Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
AssetsJPEG or GIF
3rd-Party TagsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
DimensionsBackground width 100 or 1200-1400px Header has a height of 125px
File Load Size100kB max
Video22MB max (header only)
Animation Duration15 sec max
Video Duration30 sec max (header only)
Frame Rate24 fps advised
CP (Category Page)
Can include MPUTeens Sites
SCP (Label Page)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
GP (Game Page)
Can include LeaderboardOnly in case of Advergame
Girls Sites Teens Sites Family Sites
Additional InformationThe takeover should be one continuous image with all essential information and copy appearing along the edges outside the portion that is covered by the sitersquos content (See site dimensions above) The sides and the bottom of the takeover must fade to thebackground color via a gradient All visible portions of the takeover can be clickable
ALL WHITE BACKGROUNDS FOR TEENS SITES MUST FADE TO THE FOLLOWING HEXCODE IN THE MIDDLE PORTION OF THE TAKEOVER WHICH APPEARS BEHIND THE SITE CONTENT 216E9B
Expandable Floor Ad (1000x200px unit that expands to max 1000x400px served from Spil Gamesrsquo 1x1 placement or served out of Display unit)
Girls Sites Teens Sites Family Sites
20Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) Girls Sites Teens Sites Family Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Animation Duration15 sec max
Video Duration30 sec max
Frame Rate24 fps advised
CP (Category Page)Teens Sites
SCP (Label Page)Girls Sites
Teens Sites Family Sites
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video
Additional GuidelinesExpansion is user-initiated on click or mouse-over and retracts to 200px upon mouse-off All floor ad units must be frequency capped per campaign at 1 per 72 hrs
Close ButtonThe Close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit In addition the Close button MUST close the ad completely causing it to disappear from the site
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Ad Specifications Appendix
General Spil Games Requirements
1
2
11
1 All final campaign assets must be received according to spec 3 business days in advance in order to guarantee an on-time launch If delivered assets are not to spec or received after this deadline please be prepared for potential delays Final assets for avatarsponsorships and advergames must be delivered 5 business days in advance and 10 business days in advance for game hub sponsorships
2 All ad campaigns begin at midnight local time unless otherwise agreed
3 No forms requesting user information (address birthday etc) are permitted on Spil Gamesrsquo sites All 3rd-party data collection must occur on the advertiserrsquos domain after user-initiation on click Please keep in mind that the majority of our users are children and in some countries it is illegal to collect any personal information from children under the age of 13
4 All creatives to be served via standard display units (728x90 300x250 and 160x600) should be iFrame compatible and ideallycontain built-in cache busters to help reduce reporting discrepancies
General Flash Requirements1 Flash files require a clickTAG to be embedded in the file
For example
on (release) getURL(_rootclickTAG _blank)
2 Landing page URLs must always open in a new window3 Audio in SWF files may begin no earlier than the second frame4 Use animation carefully Keep it smooth and fluid using slow motion and gentle fades wherever possible
Standard IAB Display Units
Girls Sites Teens Sites Family Sites
12Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) 728x90All Sites
160x600All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page) 300x250Teens Sites
160x600Teens Sites
SCP (Label Page) 728x90All Sites
160x600All Sites
GP (Game Page) 728x90All Sites
160x600All Sites
Audio amp Animation Restrictions
Audio is allowed but must be user-initiated on click Default setting for audio must be muteAnimation is allowed and must begin automatically
IAB Display Advertising Guidelines
Expandables
Girls Sites Teens Sites Family Sites
13Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)728x90
All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Maximal Expanding Size300x250px to the left 500x400px max
728x90px expand downwards 728x400px max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page)300x250
Teens Sites
SCP (Label Page)
728x90All Sites
Audio amp Video Guidelines
All audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video File being served behind the 3rd-part tag should not exceed a max size of 22MB
Additional Technical Information
Expansion can be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
The close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit must retract upon mouse-off or by clicking on the Close button (both functionalities must be implemented)
Promo ButtonHighly prominent performance position placed above the fold on the game page for CPC CPD and CPL campaigns
Girls Sites Teens Sites Family Sites
14Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsGIF SWF PNG or JPEG
SWF Size40kB max
Dimensions150x36px
Outgoing links are allowed Harvesting of user data (email address telephone number etc) is only permitted after click
Animation Duration(Flash) 15 sec max
LoopingUnlimited for max 3 static images
Frame Rate24 fps advised
Required Information
Name of the advertiser campaign objective targeting preferences landing URL campaign period preferred tracking method tracking pixels preferred payment model and type of reporting
Video Pre-Roll amp Mid-Roll (600x400px max display size)
VAST 20 or VPAID LINEAR ONLY
Girls Sites Teens Sites Family Sites
15Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Larger VAST amp VPAID videos are automatically scaled down according to the aspect ratio of the original video files
Girls Sites Teens Sites Family Sites
VAST URL (IAB compliant)
or
VPAID Linear URL (IAB compliant)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional RequirementsPlease provide one URL (per site) for which yoursquore able to traffic all campaigns All campaign-specific capping geo-targeting and delivery goals must be managed on your end
When there is no video campaign to be delivered you must send a proper non-delivery indicator
IAB VAST 20 Protocol
IAB VPAID Guidelines
Interaction is permitted but only on click or mouse-over with a clear call-to-action and limited hot spot
All interactive features must include a close button in 16pt font or larger clearly visible to the user and send out VPAID standard pause and resume events
Spil Games uses the OVA Plugin for Flowplayer and LiveRail to serve all video
Spil Games does not support companion ads or the VAST 30 protocol at this time The VAST 10 protocol is supported by our solution
Skinned Video Pre-Roll (600x400px max)The Skinned Video Pre-Roll features a clickable skin around the video
Girls Sites Teens Sites Family Sites
16Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Girls Sites Teens Sites Family Sites
Booked behind VAST VPAID URL as VPAID SWF (preferred)
or
FLA in AS3 wall tracking (optional)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional Information
IAB VPAID Guidelines
If you are unable to create an IAB-compliant VPAID SWF Spil Games can outsource production to a 3rd-party vendor You are responsible for providing the source FLA file(s) in AS3 and all desired tracking to your contact at Spil Games at least 3 working days in advance of the go-live date Production costs for this service are euro100 per hour Standard production time is 2-3 hours
We do not recommend using white as a background color for skinned video pre-rolls If you would like to utilize a white skin we advise partners to place a different colored border around the skin to differentiate the creative from the white background of the game loading pane
Rich Media
Ad Specifications
Rich Media Guidelines
1
2
18
bull Floor ads are sold on an impression basis and must be geographically targeted with a campaign frequency cap of 1 per 72 hrs
bull Campaigns must be geographically targeted and there is no limit on the number of takeovers pushdowns or billboards per month Available on the homepage category pages subcategory pages and game pages (takeovers ONLY in case of Advergame)
bull Only 1 premium rich media format may appear on a given page at one time A premium rich media format is defined as one of the following
1 Takeover2 Expandable Floor Ad3 Pushdown4 PageMorph5 Billboard
The ONLY exception to the above rule is when a pushdown or billboard runs with a takeover as part of the same creativecampaign
Takeover (Served from Spil Gamesrsquo 1x1 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
19Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
AssetsJPEG or GIF
3rd-Party TagsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
DimensionsBackground width 100 or 1200-1400px Header has a height of 125px
File Load Size100kB max
Video22MB max (header only)
Animation Duration15 sec max
Video Duration30 sec max (header only)
Frame Rate24 fps advised
CP (Category Page)
Can include MPUTeens Sites
SCP (Label Page)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
GP (Game Page)
Can include LeaderboardOnly in case of Advergame
Girls Sites Teens Sites Family Sites
Additional InformationThe takeover should be one continuous image with all essential information and copy appearing along the edges outside the portion that is covered by the sitersquos content (See site dimensions above) The sides and the bottom of the takeover must fade to thebackground color via a gradient All visible portions of the takeover can be clickable
ALL WHITE BACKGROUNDS FOR TEENS SITES MUST FADE TO THE FOLLOWING HEXCODE IN THE MIDDLE PORTION OF THE TAKEOVER WHICH APPEARS BEHIND THE SITE CONTENT 216E9B
Expandable Floor Ad (1000x200px unit that expands to max 1000x400px served from Spil Gamesrsquo 1x1 placement or served out of Display unit)
Girls Sites Teens Sites Family Sites
20Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) Girls Sites Teens Sites Family Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Animation Duration15 sec max
Video Duration30 sec max
Frame Rate24 fps advised
CP (Category Page)Teens Sites
SCP (Label Page)Girls Sites
Teens Sites Family Sites
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video
Additional GuidelinesExpansion is user-initiated on click or mouse-over and retracts to 200px upon mouse-off All floor ad units must be frequency capped per campaign at 1 per 72 hrs
Close ButtonThe Close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit In addition the Close button MUST close the ad completely causing it to disappear from the site
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Standard IAB Display Units
Girls Sites Teens Sites Family Sites
12Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) 728x90All Sites
160x600All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page) 300x250Teens Sites
160x600Teens Sites
SCP (Label Page) 728x90All Sites
160x600All Sites
GP (Game Page) 728x90All Sites
160x600All Sites
Audio amp Animation Restrictions
Audio is allowed but must be user-initiated on click Default setting for audio must be muteAnimation is allowed and must begin automatically
IAB Display Advertising Guidelines
Expandables
Girls Sites Teens Sites Family Sites
13Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)728x90
All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Maximal Expanding Size300x250px to the left 500x400px max
728x90px expand downwards 728x400px max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page)300x250
Teens Sites
SCP (Label Page)
728x90All Sites
Audio amp Video Guidelines
All audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video File being served behind the 3rd-part tag should not exceed a max size of 22MB
Additional Technical Information
Expansion can be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
The close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit must retract upon mouse-off or by clicking on the Close button (both functionalities must be implemented)
Promo ButtonHighly prominent performance position placed above the fold on the game page for CPC CPD and CPL campaigns
Girls Sites Teens Sites Family Sites
14Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsGIF SWF PNG or JPEG
SWF Size40kB max
Dimensions150x36px
Outgoing links are allowed Harvesting of user data (email address telephone number etc) is only permitted after click
Animation Duration(Flash) 15 sec max
LoopingUnlimited for max 3 static images
Frame Rate24 fps advised
Required Information
Name of the advertiser campaign objective targeting preferences landing URL campaign period preferred tracking method tracking pixels preferred payment model and type of reporting
Video Pre-Roll amp Mid-Roll (600x400px max display size)
VAST 20 or VPAID LINEAR ONLY
Girls Sites Teens Sites Family Sites
15Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Larger VAST amp VPAID videos are automatically scaled down according to the aspect ratio of the original video files
Girls Sites Teens Sites Family Sites
VAST URL (IAB compliant)
or
VPAID Linear URL (IAB compliant)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional RequirementsPlease provide one URL (per site) for which yoursquore able to traffic all campaigns All campaign-specific capping geo-targeting and delivery goals must be managed on your end
When there is no video campaign to be delivered you must send a proper non-delivery indicator
IAB VAST 20 Protocol
IAB VPAID Guidelines
Interaction is permitted but only on click or mouse-over with a clear call-to-action and limited hot spot
All interactive features must include a close button in 16pt font or larger clearly visible to the user and send out VPAID standard pause and resume events
Spil Games uses the OVA Plugin for Flowplayer and LiveRail to serve all video
Spil Games does not support companion ads or the VAST 30 protocol at this time The VAST 10 protocol is supported by our solution
Skinned Video Pre-Roll (600x400px max)The Skinned Video Pre-Roll features a clickable skin around the video
Girls Sites Teens Sites Family Sites
16Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Girls Sites Teens Sites Family Sites
Booked behind VAST VPAID URL as VPAID SWF (preferred)
or
FLA in AS3 wall tracking (optional)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional Information
IAB VPAID Guidelines
If you are unable to create an IAB-compliant VPAID SWF Spil Games can outsource production to a 3rd-party vendor You are responsible for providing the source FLA file(s) in AS3 and all desired tracking to your contact at Spil Games at least 3 working days in advance of the go-live date Production costs for this service are euro100 per hour Standard production time is 2-3 hours
We do not recommend using white as a background color for skinned video pre-rolls If you would like to utilize a white skin we advise partners to place a different colored border around the skin to differentiate the creative from the white background of the game loading pane
Rich Media
Ad Specifications
Rich Media Guidelines
1
2
18
bull Floor ads are sold on an impression basis and must be geographically targeted with a campaign frequency cap of 1 per 72 hrs
bull Campaigns must be geographically targeted and there is no limit on the number of takeovers pushdowns or billboards per month Available on the homepage category pages subcategory pages and game pages (takeovers ONLY in case of Advergame)
bull Only 1 premium rich media format may appear on a given page at one time A premium rich media format is defined as one of the following
1 Takeover2 Expandable Floor Ad3 Pushdown4 PageMorph5 Billboard
The ONLY exception to the above rule is when a pushdown or billboard runs with a takeover as part of the same creativecampaign
Takeover (Served from Spil Gamesrsquo 1x1 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
19Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
AssetsJPEG or GIF
3rd-Party TagsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
DimensionsBackground width 100 or 1200-1400px Header has a height of 125px
File Load Size100kB max
Video22MB max (header only)
Animation Duration15 sec max
Video Duration30 sec max (header only)
Frame Rate24 fps advised
CP (Category Page)
Can include MPUTeens Sites
SCP (Label Page)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
GP (Game Page)
Can include LeaderboardOnly in case of Advergame
Girls Sites Teens Sites Family Sites
Additional InformationThe takeover should be one continuous image with all essential information and copy appearing along the edges outside the portion that is covered by the sitersquos content (See site dimensions above) The sides and the bottom of the takeover must fade to thebackground color via a gradient All visible portions of the takeover can be clickable
ALL WHITE BACKGROUNDS FOR TEENS SITES MUST FADE TO THE FOLLOWING HEXCODE IN THE MIDDLE PORTION OF THE TAKEOVER WHICH APPEARS BEHIND THE SITE CONTENT 216E9B
Expandable Floor Ad (1000x200px unit that expands to max 1000x400px served from Spil Gamesrsquo 1x1 placement or served out of Display unit)
Girls Sites Teens Sites Family Sites
20Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) Girls Sites Teens Sites Family Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Animation Duration15 sec max
Video Duration30 sec max
Frame Rate24 fps advised
CP (Category Page)Teens Sites
SCP (Label Page)Girls Sites
Teens Sites Family Sites
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video
Additional GuidelinesExpansion is user-initiated on click or mouse-over and retracts to 200px upon mouse-off All floor ad units must be frequency capped per campaign at 1 per 72 hrs
Close ButtonThe Close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit In addition the Close button MUST close the ad completely causing it to disappear from the site
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Expandables
Girls Sites Teens Sites Family Sites
13Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)728x90
All Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size40kB max
Maximal Expanding Size300x250px to the left 500x400px max
728x90px expand downwards 728x400px max
Animation Duration15 sec max
Video Duration30 sec max
Max Video File Size22MB max
Frame Rate24 fps advised
CP (Category Page)300x250
Teens Sites
SCP (Label Page)
728x90All Sites
Audio amp Video Guidelines
All audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video File being served behind the 3rd-part tag should not exceed a max size of 22MB
Additional Technical Information
Expansion can be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
The close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit must retract upon mouse-off or by clicking on the Close button (both functionalities must be implemented)
Promo ButtonHighly prominent performance position placed above the fold on the game page for CPC CPD and CPL campaigns
Girls Sites Teens Sites Family Sites
14Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsGIF SWF PNG or JPEG
SWF Size40kB max
Dimensions150x36px
Outgoing links are allowed Harvesting of user data (email address telephone number etc) is only permitted after click
Animation Duration(Flash) 15 sec max
LoopingUnlimited for max 3 static images
Frame Rate24 fps advised
Required Information
Name of the advertiser campaign objective targeting preferences landing URL campaign period preferred tracking method tracking pixels preferred payment model and type of reporting
Video Pre-Roll amp Mid-Roll (600x400px max display size)
VAST 20 or VPAID LINEAR ONLY
Girls Sites Teens Sites Family Sites
15Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Larger VAST amp VPAID videos are automatically scaled down according to the aspect ratio of the original video files
Girls Sites Teens Sites Family Sites
VAST URL (IAB compliant)
or
VPAID Linear URL (IAB compliant)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional RequirementsPlease provide one URL (per site) for which yoursquore able to traffic all campaigns All campaign-specific capping geo-targeting and delivery goals must be managed on your end
When there is no video campaign to be delivered you must send a proper non-delivery indicator
IAB VAST 20 Protocol
IAB VPAID Guidelines
Interaction is permitted but only on click or mouse-over with a clear call-to-action and limited hot spot
All interactive features must include a close button in 16pt font or larger clearly visible to the user and send out VPAID standard pause and resume events
Spil Games uses the OVA Plugin for Flowplayer and LiveRail to serve all video
Spil Games does not support companion ads or the VAST 30 protocol at this time The VAST 10 protocol is supported by our solution
Skinned Video Pre-Roll (600x400px max)The Skinned Video Pre-Roll features a clickable skin around the video
Girls Sites Teens Sites Family Sites
16Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Girls Sites Teens Sites Family Sites
Booked behind VAST VPAID URL as VPAID SWF (preferred)
or
FLA in AS3 wall tracking (optional)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional Information
IAB VPAID Guidelines
If you are unable to create an IAB-compliant VPAID SWF Spil Games can outsource production to a 3rd-party vendor You are responsible for providing the source FLA file(s) in AS3 and all desired tracking to your contact at Spil Games at least 3 working days in advance of the go-live date Production costs for this service are euro100 per hour Standard production time is 2-3 hours
We do not recommend using white as a background color for skinned video pre-rolls If you would like to utilize a white skin we advise partners to place a different colored border around the skin to differentiate the creative from the white background of the game loading pane
Rich Media
Ad Specifications
Rich Media Guidelines
1
2
18
bull Floor ads are sold on an impression basis and must be geographically targeted with a campaign frequency cap of 1 per 72 hrs
bull Campaigns must be geographically targeted and there is no limit on the number of takeovers pushdowns or billboards per month Available on the homepage category pages subcategory pages and game pages (takeovers ONLY in case of Advergame)
bull Only 1 premium rich media format may appear on a given page at one time A premium rich media format is defined as one of the following
1 Takeover2 Expandable Floor Ad3 Pushdown4 PageMorph5 Billboard
The ONLY exception to the above rule is when a pushdown or billboard runs with a takeover as part of the same creativecampaign
Takeover (Served from Spil Gamesrsquo 1x1 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
19Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
AssetsJPEG or GIF
3rd-Party TagsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
DimensionsBackground width 100 or 1200-1400px Header has a height of 125px
File Load Size100kB max
Video22MB max (header only)
Animation Duration15 sec max
Video Duration30 sec max (header only)
Frame Rate24 fps advised
CP (Category Page)
Can include MPUTeens Sites
SCP (Label Page)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
GP (Game Page)
Can include LeaderboardOnly in case of Advergame
Girls Sites Teens Sites Family Sites
Additional InformationThe takeover should be one continuous image with all essential information and copy appearing along the edges outside the portion that is covered by the sitersquos content (See site dimensions above) The sides and the bottom of the takeover must fade to thebackground color via a gradient All visible portions of the takeover can be clickable
ALL WHITE BACKGROUNDS FOR TEENS SITES MUST FADE TO THE FOLLOWING HEXCODE IN THE MIDDLE PORTION OF THE TAKEOVER WHICH APPEARS BEHIND THE SITE CONTENT 216E9B
Expandable Floor Ad (1000x200px unit that expands to max 1000x400px served from Spil Gamesrsquo 1x1 placement or served out of Display unit)
Girls Sites Teens Sites Family Sites
20Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) Girls Sites Teens Sites Family Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Animation Duration15 sec max
Video Duration30 sec max
Frame Rate24 fps advised
CP (Category Page)Teens Sites
SCP (Label Page)Girls Sites
Teens Sites Family Sites
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video
Additional GuidelinesExpansion is user-initiated on click or mouse-over and retracts to 200px upon mouse-off All floor ad units must be frequency capped per campaign at 1 per 72 hrs
Close ButtonThe Close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit In addition the Close button MUST close the ad completely causing it to disappear from the site
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Promo ButtonHighly prominent performance position placed above the fold on the game page for CPC CPD and CPL campaigns
Girls Sites Teens Sites Family Sites
14Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsGIF SWF PNG or JPEG
SWF Size40kB max
Dimensions150x36px
Outgoing links are allowed Harvesting of user data (email address telephone number etc) is only permitted after click
Animation Duration(Flash) 15 sec max
LoopingUnlimited for max 3 static images
Frame Rate24 fps advised
Required Information
Name of the advertiser campaign objective targeting preferences landing URL campaign period preferred tracking method tracking pixels preferred payment model and type of reporting
Video Pre-Roll amp Mid-Roll (600x400px max display size)
VAST 20 or VPAID LINEAR ONLY
Girls Sites Teens Sites Family Sites
15Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Larger VAST amp VPAID videos are automatically scaled down according to the aspect ratio of the original video files
Girls Sites Teens Sites Family Sites
VAST URL (IAB compliant)
or
VPAID Linear URL (IAB compliant)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional RequirementsPlease provide one URL (per site) for which yoursquore able to traffic all campaigns All campaign-specific capping geo-targeting and delivery goals must be managed on your end
When there is no video campaign to be delivered you must send a proper non-delivery indicator
IAB VAST 20 Protocol
IAB VPAID Guidelines
Interaction is permitted but only on click or mouse-over with a clear call-to-action and limited hot spot
All interactive features must include a close button in 16pt font or larger clearly visible to the user and send out VPAID standard pause and resume events
Spil Games uses the OVA Plugin for Flowplayer and LiveRail to serve all video
Spil Games does not support companion ads or the VAST 30 protocol at this time The VAST 10 protocol is supported by our solution
Skinned Video Pre-Roll (600x400px max)The Skinned Video Pre-Roll features a clickable skin around the video
Girls Sites Teens Sites Family Sites
16Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Girls Sites Teens Sites Family Sites
Booked behind VAST VPAID URL as VPAID SWF (preferred)
or
FLA in AS3 wall tracking (optional)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional Information
IAB VPAID Guidelines
If you are unable to create an IAB-compliant VPAID SWF Spil Games can outsource production to a 3rd-party vendor You are responsible for providing the source FLA file(s) in AS3 and all desired tracking to your contact at Spil Games at least 3 working days in advance of the go-live date Production costs for this service are euro100 per hour Standard production time is 2-3 hours
We do not recommend using white as a background color for skinned video pre-rolls If you would like to utilize a white skin we advise partners to place a different colored border around the skin to differentiate the creative from the white background of the game loading pane
Rich Media
Ad Specifications
Rich Media Guidelines
1
2
18
bull Floor ads are sold on an impression basis and must be geographically targeted with a campaign frequency cap of 1 per 72 hrs
bull Campaigns must be geographically targeted and there is no limit on the number of takeovers pushdowns or billboards per month Available on the homepage category pages subcategory pages and game pages (takeovers ONLY in case of Advergame)
bull Only 1 premium rich media format may appear on a given page at one time A premium rich media format is defined as one of the following
1 Takeover2 Expandable Floor Ad3 Pushdown4 PageMorph5 Billboard
The ONLY exception to the above rule is when a pushdown or billboard runs with a takeover as part of the same creativecampaign
Takeover (Served from Spil Gamesrsquo 1x1 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
19Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
AssetsJPEG or GIF
3rd-Party TagsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
DimensionsBackground width 100 or 1200-1400px Header has a height of 125px
File Load Size100kB max
Video22MB max (header only)
Animation Duration15 sec max
Video Duration30 sec max (header only)
Frame Rate24 fps advised
CP (Category Page)
Can include MPUTeens Sites
SCP (Label Page)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
GP (Game Page)
Can include LeaderboardOnly in case of Advergame
Girls Sites Teens Sites Family Sites
Additional InformationThe takeover should be one continuous image with all essential information and copy appearing along the edges outside the portion that is covered by the sitersquos content (See site dimensions above) The sides and the bottom of the takeover must fade to thebackground color via a gradient All visible portions of the takeover can be clickable
ALL WHITE BACKGROUNDS FOR TEENS SITES MUST FADE TO THE FOLLOWING HEXCODE IN THE MIDDLE PORTION OF THE TAKEOVER WHICH APPEARS BEHIND THE SITE CONTENT 216E9B
Expandable Floor Ad (1000x200px unit that expands to max 1000x400px served from Spil Gamesrsquo 1x1 placement or served out of Display unit)
Girls Sites Teens Sites Family Sites
20Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) Girls Sites Teens Sites Family Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Animation Duration15 sec max
Video Duration30 sec max
Frame Rate24 fps advised
CP (Category Page)Teens Sites
SCP (Label Page)Girls Sites
Teens Sites Family Sites
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video
Additional GuidelinesExpansion is user-initiated on click or mouse-over and retracts to 200px upon mouse-off All floor ad units must be frequency capped per campaign at 1 per 72 hrs
Close ButtonThe Close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit In addition the Close button MUST close the ad completely causing it to disappear from the site
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Video Pre-Roll amp Mid-Roll (600x400px max display size)
VAST 20 or VPAID LINEAR ONLY
Girls Sites Teens Sites Family Sites
15Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Larger VAST amp VPAID videos are automatically scaled down according to the aspect ratio of the original video files
Girls Sites Teens Sites Family Sites
VAST URL (IAB compliant)
or
VPAID Linear URL (IAB compliant)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional RequirementsPlease provide one URL (per site) for which yoursquore able to traffic all campaigns All campaign-specific capping geo-targeting and delivery goals must be managed on your end
When there is no video campaign to be delivered you must send a proper non-delivery indicator
IAB VAST 20 Protocol
IAB VPAID Guidelines
Interaction is permitted but only on click or mouse-over with a clear call-to-action and limited hot spot
All interactive features must include a close button in 16pt font or larger clearly visible to the user and send out VPAID standard pause and resume events
Spil Games uses the OVA Plugin for Flowplayer and LiveRail to serve all video
Spil Games does not support companion ads or the VAST 30 protocol at this time The VAST 10 protocol is supported by our solution
Skinned Video Pre-Roll (600x400px max)The Skinned Video Pre-Roll features a clickable skin around the video
Girls Sites Teens Sites Family Sites
16Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Girls Sites Teens Sites Family Sites
Booked behind VAST VPAID URL as VPAID SWF (preferred)
or
FLA in AS3 wall tracking (optional)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional Information
IAB VPAID Guidelines
If you are unable to create an IAB-compliant VPAID SWF Spil Games can outsource production to a 3rd-party vendor You are responsible for providing the source FLA file(s) in AS3 and all desired tracking to your contact at Spil Games at least 3 working days in advance of the go-live date Production costs for this service are euro100 per hour Standard production time is 2-3 hours
We do not recommend using white as a background color for skinned video pre-rolls If you would like to utilize a white skin we advise partners to place a different colored border around the skin to differentiate the creative from the white background of the game loading pane
Rich Media
Ad Specifications
Rich Media Guidelines
1
2
18
bull Floor ads are sold on an impression basis and must be geographically targeted with a campaign frequency cap of 1 per 72 hrs
bull Campaigns must be geographically targeted and there is no limit on the number of takeovers pushdowns or billboards per month Available on the homepage category pages subcategory pages and game pages (takeovers ONLY in case of Advergame)
bull Only 1 premium rich media format may appear on a given page at one time A premium rich media format is defined as one of the following
1 Takeover2 Expandable Floor Ad3 Pushdown4 PageMorph5 Billboard
The ONLY exception to the above rule is when a pushdown or billboard runs with a takeover as part of the same creativecampaign
Takeover (Served from Spil Gamesrsquo 1x1 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
19Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
AssetsJPEG or GIF
3rd-Party TagsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
DimensionsBackground width 100 or 1200-1400px Header has a height of 125px
File Load Size100kB max
Video22MB max (header only)
Animation Duration15 sec max
Video Duration30 sec max (header only)
Frame Rate24 fps advised
CP (Category Page)
Can include MPUTeens Sites
SCP (Label Page)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
GP (Game Page)
Can include LeaderboardOnly in case of Advergame
Girls Sites Teens Sites Family Sites
Additional InformationThe takeover should be one continuous image with all essential information and copy appearing along the edges outside the portion that is covered by the sitersquos content (See site dimensions above) The sides and the bottom of the takeover must fade to thebackground color via a gradient All visible portions of the takeover can be clickable
ALL WHITE BACKGROUNDS FOR TEENS SITES MUST FADE TO THE FOLLOWING HEXCODE IN THE MIDDLE PORTION OF THE TAKEOVER WHICH APPEARS BEHIND THE SITE CONTENT 216E9B
Expandable Floor Ad (1000x200px unit that expands to max 1000x400px served from Spil Gamesrsquo 1x1 placement or served out of Display unit)
Girls Sites Teens Sites Family Sites
20Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) Girls Sites Teens Sites Family Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Animation Duration15 sec max
Video Duration30 sec max
Frame Rate24 fps advised
CP (Category Page)Teens Sites
SCP (Label Page)Girls Sites
Teens Sites Family Sites
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video
Additional GuidelinesExpansion is user-initiated on click or mouse-over and retracts to 200px upon mouse-off All floor ad units must be frequency capped per campaign at 1 per 72 hrs
Close ButtonThe Close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit In addition the Close button MUST close the ad completely causing it to disappear from the site
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Skinned Video Pre-Roll (600x400px max)The Skinned Video Pre-Roll features a clickable skin around the video
Girls Sites Teens Sites Family Sites
16Ad Specifications
Pages Availability Format Audio amp Video
GP (Game Page)
Max display size is 600x400px
Girls Sites Teens Sites Family Sites
Booked behind VAST VPAID URL as VPAID SWF (preferred)
or
FLA in AS3 wall tracking (optional)
Video File Size22MB max
All audio and video must begin automatically
Duration30 sec max
Frame Rate24 fps advised
Additional Information
IAB VPAID Guidelines
If you are unable to create an IAB-compliant VPAID SWF Spil Games can outsource production to a 3rd-party vendor You are responsible for providing the source FLA file(s) in AS3 and all desired tracking to your contact at Spil Games at least 3 working days in advance of the go-live date Production costs for this service are euro100 per hour Standard production time is 2-3 hours
We do not recommend using white as a background color for skinned video pre-rolls If you would like to utilize a white skin we advise partners to place a different colored border around the skin to differentiate the creative from the white background of the game loading pane
Rich Media
Ad Specifications
Rich Media Guidelines
1
2
18
bull Floor ads are sold on an impression basis and must be geographically targeted with a campaign frequency cap of 1 per 72 hrs
bull Campaigns must be geographically targeted and there is no limit on the number of takeovers pushdowns or billboards per month Available on the homepage category pages subcategory pages and game pages (takeovers ONLY in case of Advergame)
bull Only 1 premium rich media format may appear on a given page at one time A premium rich media format is defined as one of the following
1 Takeover2 Expandable Floor Ad3 Pushdown4 PageMorph5 Billboard
The ONLY exception to the above rule is when a pushdown or billboard runs with a takeover as part of the same creativecampaign
Takeover (Served from Spil Gamesrsquo 1x1 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
19Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
AssetsJPEG or GIF
3rd-Party TagsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
DimensionsBackground width 100 or 1200-1400px Header has a height of 125px
File Load Size100kB max
Video22MB max (header only)
Animation Duration15 sec max
Video Duration30 sec max (header only)
Frame Rate24 fps advised
CP (Category Page)
Can include MPUTeens Sites
SCP (Label Page)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
GP (Game Page)
Can include LeaderboardOnly in case of Advergame
Girls Sites Teens Sites Family Sites
Additional InformationThe takeover should be one continuous image with all essential information and copy appearing along the edges outside the portion that is covered by the sitersquos content (See site dimensions above) The sides and the bottom of the takeover must fade to thebackground color via a gradient All visible portions of the takeover can be clickable
ALL WHITE BACKGROUNDS FOR TEENS SITES MUST FADE TO THE FOLLOWING HEXCODE IN THE MIDDLE PORTION OF THE TAKEOVER WHICH APPEARS BEHIND THE SITE CONTENT 216E9B
Expandable Floor Ad (1000x200px unit that expands to max 1000x400px served from Spil Gamesrsquo 1x1 placement or served out of Display unit)
Girls Sites Teens Sites Family Sites
20Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) Girls Sites Teens Sites Family Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Animation Duration15 sec max
Video Duration30 sec max
Frame Rate24 fps advised
CP (Category Page)Teens Sites
SCP (Label Page)Girls Sites
Teens Sites Family Sites
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video
Additional GuidelinesExpansion is user-initiated on click or mouse-over and retracts to 200px upon mouse-off All floor ad units must be frequency capped per campaign at 1 per 72 hrs
Close ButtonThe Close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit In addition the Close button MUST close the ad completely causing it to disappear from the site
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Rich Media
Ad Specifications
Rich Media Guidelines
1
2
18
bull Floor ads are sold on an impression basis and must be geographically targeted with a campaign frequency cap of 1 per 72 hrs
bull Campaigns must be geographically targeted and there is no limit on the number of takeovers pushdowns or billboards per month Available on the homepage category pages subcategory pages and game pages (takeovers ONLY in case of Advergame)
bull Only 1 premium rich media format may appear on a given page at one time A premium rich media format is defined as one of the following
1 Takeover2 Expandable Floor Ad3 Pushdown4 PageMorph5 Billboard
The ONLY exception to the above rule is when a pushdown or billboard runs with a takeover as part of the same creativecampaign
Takeover (Served from Spil Gamesrsquo 1x1 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
19Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
AssetsJPEG or GIF
3rd-Party TagsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
DimensionsBackground width 100 or 1200-1400px Header has a height of 125px
File Load Size100kB max
Video22MB max (header only)
Animation Duration15 sec max
Video Duration30 sec max (header only)
Frame Rate24 fps advised
CP (Category Page)
Can include MPUTeens Sites
SCP (Label Page)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
GP (Game Page)
Can include LeaderboardOnly in case of Advergame
Girls Sites Teens Sites Family Sites
Additional InformationThe takeover should be one continuous image with all essential information and copy appearing along the edges outside the portion that is covered by the sitersquos content (See site dimensions above) The sides and the bottom of the takeover must fade to thebackground color via a gradient All visible portions of the takeover can be clickable
ALL WHITE BACKGROUNDS FOR TEENS SITES MUST FADE TO THE FOLLOWING HEXCODE IN THE MIDDLE PORTION OF THE TAKEOVER WHICH APPEARS BEHIND THE SITE CONTENT 216E9B
Expandable Floor Ad (1000x200px unit that expands to max 1000x400px served from Spil Gamesrsquo 1x1 placement or served out of Display unit)
Girls Sites Teens Sites Family Sites
20Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) Girls Sites Teens Sites Family Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Animation Duration15 sec max
Video Duration30 sec max
Frame Rate24 fps advised
CP (Category Page)Teens Sites
SCP (Label Page)Girls Sites
Teens Sites Family Sites
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video
Additional GuidelinesExpansion is user-initiated on click or mouse-over and retracts to 200px upon mouse-off All floor ad units must be frequency capped per campaign at 1 per 72 hrs
Close ButtonThe Close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit In addition the Close button MUST close the ad completely causing it to disappear from the site
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Ad Specifications
Rich Media Guidelines
1
2
18
bull Floor ads are sold on an impression basis and must be geographically targeted with a campaign frequency cap of 1 per 72 hrs
bull Campaigns must be geographically targeted and there is no limit on the number of takeovers pushdowns or billboards per month Available on the homepage category pages subcategory pages and game pages (takeovers ONLY in case of Advergame)
bull Only 1 premium rich media format may appear on a given page at one time A premium rich media format is defined as one of the following
1 Takeover2 Expandable Floor Ad3 Pushdown4 PageMorph5 Billboard
The ONLY exception to the above rule is when a pushdown or billboard runs with a takeover as part of the same creativecampaign
Takeover (Served from Spil Gamesrsquo 1x1 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
19Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
AssetsJPEG or GIF
3rd-Party TagsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
DimensionsBackground width 100 or 1200-1400px Header has a height of 125px
File Load Size100kB max
Video22MB max (header only)
Animation Duration15 sec max
Video Duration30 sec max (header only)
Frame Rate24 fps advised
CP (Category Page)
Can include MPUTeens Sites
SCP (Label Page)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
GP (Game Page)
Can include LeaderboardOnly in case of Advergame
Girls Sites Teens Sites Family Sites
Additional InformationThe takeover should be one continuous image with all essential information and copy appearing along the edges outside the portion that is covered by the sitersquos content (See site dimensions above) The sides and the bottom of the takeover must fade to thebackground color via a gradient All visible portions of the takeover can be clickable
ALL WHITE BACKGROUNDS FOR TEENS SITES MUST FADE TO THE FOLLOWING HEXCODE IN THE MIDDLE PORTION OF THE TAKEOVER WHICH APPEARS BEHIND THE SITE CONTENT 216E9B
Expandable Floor Ad (1000x200px unit that expands to max 1000x400px served from Spil Gamesrsquo 1x1 placement or served out of Display unit)
Girls Sites Teens Sites Family Sites
20Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) Girls Sites Teens Sites Family Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Animation Duration15 sec max
Video Duration30 sec max
Frame Rate24 fps advised
CP (Category Page)Teens Sites
SCP (Label Page)Girls Sites
Teens Sites Family Sites
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video
Additional GuidelinesExpansion is user-initiated on click or mouse-over and retracts to 200px upon mouse-off All floor ad units must be frequency capped per campaign at 1 per 72 hrs
Close ButtonThe Close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit In addition the Close button MUST close the ad completely causing it to disappear from the site
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Takeover (Served from Spil Gamesrsquo 1x1 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
19Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
AssetsJPEG or GIF
3rd-Party TagsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
DimensionsBackground width 100 or 1200-1400px Header has a height of 125px
File Load Size100kB max
Video22MB max (header only)
Animation Duration15 sec max
Video Duration30 sec max (header only)
Frame Rate24 fps advised
CP (Category Page)
Can include MPUTeens Sites
SCP (Label Page)
Can include Leaderboard
Girls Sites Teens Sites Family Sites
GP (Game Page)
Can include LeaderboardOnly in case of Advergame
Girls Sites Teens Sites Family Sites
Additional InformationThe takeover should be one continuous image with all essential information and copy appearing along the edges outside the portion that is covered by the sitersquos content (See site dimensions above) The sides and the bottom of the takeover must fade to thebackground color via a gradient All visible portions of the takeover can be clickable
ALL WHITE BACKGROUNDS FOR TEENS SITES MUST FADE TO THE FOLLOWING HEXCODE IN THE MIDDLE PORTION OF THE TAKEOVER WHICH APPEARS BEHIND THE SITE CONTENT 216E9B
Expandable Floor Ad (1000x200px unit that expands to max 1000x400px served from Spil Gamesrsquo 1x1 placement or served out of Display unit)
Girls Sites Teens Sites Family Sites
20Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) Girls Sites Teens Sites Family Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Animation Duration15 sec max
Video Duration30 sec max
Frame Rate24 fps advised
CP (Category Page)Teens Sites
SCP (Label Page)Girls Sites
Teens Sites Family Sites
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video
Additional GuidelinesExpansion is user-initiated on click or mouse-over and retracts to 200px upon mouse-off All floor ad units must be frequency capped per campaign at 1 per 72 hrs
Close ButtonThe Close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit In addition the Close button MUST close the ad completely causing it to disappear from the site
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Expandable Floor Ad (1000x200px unit that expands to max 1000x400px served from Spil Gamesrsquo 1x1 placement or served out of Display unit)
Girls Sites Teens Sites Family Sites
20Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage) Girls Sites Teens Sites Family Sites
iFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Animation Duration15 sec max
Video Duration30 sec max
Frame Rate24 fps advised
CP (Category Page)Teens Sites
SCP (Label Page)Girls Sites
Teens Sites Family Sites
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the unit and start automatically Unit must contain an OnOff button for sound and PauseReplay buttons for the video
Additional GuidelinesExpansion is user-initiated on click or mouse-over and retracts to 200px upon mouse-off All floor ad units must be frequency capped per campaign at 1 per 72 hrs
Close ButtonThe Close button must contain an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad and be visible in both collapsed and expanded versions of the ad unit In addition the Close button MUST close the ad completely causing it to disappear from the site
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
21Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x400px (IAB standard)Horizontal dimensions can also be adjusted to fit the specific site Unexpanded vertical dimension has a max height of 125px
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded part of the ad unit and start automatically The ad unit must contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Can include takeover and standard display unit on page but not required
Teens Sites
SCP (Label Page)
Can include takeover and standard display unit on page but not required
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe pushdown is initiated on click and must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the expanded portion of the ad to its unexpanded height
Pushdown (Served from Spil Gamesrsquo 2x2 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
PageMorphActivated via 728x90 or 300x250 can expand to anywhere with max up to full-page size
Girls Sites Teens Sites Family Sites
22Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Dimensions (post-initiation)Up to full page
Video22MB max
Animation Duration15 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be integrated in the expanded version of the overlay unit The overlay unit must contain an OnOff button for sound and PauseReplay buttons for any video that may be included
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesExpansion MUST be user-initiated on either click or mouse-over If activated by mouse-over the unit must contain a clear call to action eg ldquoRoll Over to Watch Videordquo In accordance with IAB standards the hot spot may not exceed 14 size of the ad unit and can only initiate expansion when the cursor rests on the hot spot for at least 2 seconds
All overlay units must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Overlays remain open until the CLOSE button is clicked by the user at which point the overlay unit must close completely
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
23Ad Specifications
Pages Availability Format AnimationVideo
HP (Homepage)
Girls Sites Teens Sites Family Sites
AssetsiFrame-Compatible JavaScript Tags ONLY
NB All tags served on Spil Games sites must be friendly iFrame compatible
File Load Size100kB
Video22MB max
Dimensions970x250px (IAB standard)
Animation Duration30 sec max
Video DurationUnlimited
Frame Rate24 fps advised
Audio amp Video RestrictionsAll audio and video must be user-initiated on click and contain an OnOff button for sound and PauseReplay buttons
CP (Category Page)
Teens Sites
SCP (Label Page)
Girls Sites Teens Sites Family Sites
Additional GuidelinesThe billboard must contain a close button with an ldquoXrdquo graphic and the word CLOSE (in the local language) prominently displayed in 16pt font or larger It must be in the top right-hand corner of the ad Ad unit remains open until the CLOSE button is clicked When clicked the CLOSE button must collapse the billboard 100 to a ldquoShow Adrdquo button or custom branded buttontext allowing the site content to push up When the ldquoShow Adrdquo button is clicked the billboard reappears For a full explanation of optionsdimensions for the ldquoShow Adrdquo button please refer to the IAB Billboard Style GuidehttpwwwiabnetmediafileIAB_Billboard_Style_Guidepdf
Billboard (Served from Spil Gamesrsquo 4x3 placement or served out of display unit)
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Integrated Sponsorships
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
AdvergamesAdvergames are sponsored branded games
Girls Sites Teens Sites Family Sites
25Ad Specifications
Pages Availability FORMAT Guidelines amp Specifications
GP (Game Page) Girls Sites Teens Sites Family Sites
AssetsSWF Unity HTML
Game File Size15MB max
Dimensions800x600px max
Exceptions will be considered on a case by case basis
All assets and requested information must be delivered at least 5 working days in advance of desired go-live dateIn case a campaign has more than 5 games we need at least 6 days
Internally we will review if the following criteria have been met the game is fun and of acceptable quality all aspects are suitable for the website language is concise and simple visuals and animation are used wherever possible description and instructions match the websitersquos tone that visuals and promotions are only in the game itself and not outside of itSpil Games has the right to not place the advergame(s) in case the above mentioned criteria are not met
Information required at least 5 days before launch dateName of advertiser target group andor country campaign dates type of game game title and gameplay instructions (in local language) and the game file or link to be iFramed including click-through URL If additional tracking is required it must already be embedded in the game file
If available please provide a game thumbnail as a static GIF JPEG or PNG file in all 3 of the following sizes 100x75px (4kB) 120x90px (5kB) 200x120px (10kB) And for the Featured Boxes Family 634x178px GirlsGoGames 230x190px and Teens 697x224px
For additional information please refer to the Appendix at the end of this document
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Ad Specifications Appendix
Advergame Dorsquos amp Donrsquots
1
2
26
Dorsquos bull Make sure the artwork is suitable for the target audiencebull Research your target audience and opt for gameplay thatrsquos a fit for their interests and gaming habits (Aim amp Shoot games appeal
more to boys while dress up games appeal more to girls)bull Opt for fluid easy to understand controls like ldquoClick to pickrdquo or ldquoDrag and Droprdquobull Dress up items should lock into place when selectedbull Enable upgrades bonus levels awards challenges and other competitive elements to motivate playersbull Capitalize on the viral nature of social gaming by encouraging users to challenge a friend beat a high score or share their resultsbull Avoid long intros Direct play works bestbull If more gameplay instructions are necessary give players the option to complete a visualinteractive tutorial before gameplay beginsbull Make the game controls intuitive and consistent with the genre the simpler the better Think Pick up and playbull Short and casual always works best Aim for 10 minutes of intense play Provide extras like awards medals and unlocked items for
more engaged gamers Itrsquos better to have 5 well-designed levels with a high replay value than paying to develop 40 levels that most players will never see
bull Show levels at the beginning of the game Start with easy levels that boost playersrsquo confidence and progress in difficultybull Use icons images and animations as much as possible If therersquos too much text users will never read it
Donrsquots bull Do not request email addresses The majority of our users are children and in some territories it is illegal to collect any personal
information from children under the age of 13bull Make sure the game is accessible for everybody no software downloading etc (like Unity Games)bull Do not create long levels Our users like to play in short spurts A great 10-minute game is preferable to a 2-hour game that no one
ever completesbull Do not design games with complex controls Most racing games fail because the game controls are too complicated If there are too
many buttons to keep track of most users lose interest quicklybull Do not start gameplay with a request to register If you want users to register it must happen after gameplay has completedbull Do not use too much text Users want to play a game not read a novel Use icons images and animation to get your point across
wherever possible
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Hub SponsorshipA hub sponsorship is a fully integrated mini site that offers advertisers an exclusive customized environment to reach their brand
objectives and interact with consumers by games video and branded content
Girls Sites (Width = 970px) Teens Sites (Width = 965px) Family Sites (Width = 970px)
27Ad Specifications
Description Availability FORMAT Guidelines amp Specifications
Branded mini-site
Can also contain videos social media buttons and other approved downloadable content
Girls Sites Teens Sites Family Sites
The client delivers a URL to the hosted game hub (10MB max)If the game hub contains a video make the file size at max 2MBIf the game hubs contain games or Advergamesndash the game needs to be implemented first so the link in the Hub can go to the game accordingly
The Game hub in height can be flexible the width needs to be according to the site width
Standard Google Analytics tracking will be set up by Spil Games The client is responsible for any advanced (pixel) tracking
The URL must be delivered 5 working days in advance of go-live date
There is a maximum of 5 outgoing links permitted per Hub Outgoing links must open in a new window and all landing URLs or any tracking pixels must be built directly into the file
Hosting and building of HUB needs to be done on the client side ndash and URL to location needs to be provided
General Specifications bull Any user data gathered via hubs remains the exclusive property of Spil Games unless explicitly agreed otherwisebull Hubs can only consist of video content (branded) games avatars social media buttons and other pre-approved downloadable
content bull The height of game hubs can vary although it is advised to limit the height in order to prevent users having to scroll to view
content bull The borders (skin) of the game hub must be compatible with the creative design of the hub or the site on which it appears bull If the client has its own games they must adhere to our advergame specifications bull If the client doesnrsquot have their own games Spil Gamesrsquo content can be used after approval by Spil Games
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Template Actual hub
28
Example Hub Sponsorship
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Ad Specifications Appendix
Editorial Promotions
1
2
29
Below is an overview of the editorial positions that are offered across our portals for Advergame and Hub SponsorshipsLeft Hand Navigation promotion is only available for Hub Sponsorships
Girls Teens Family
New List Yes Yes YesFeatured Box Yes Yes YesLeft Hand Navigation Yes No Yes
Promotional Sequencebull New games will be added on Mondays Wednesdays and Fridaysbull Featured boxes get refreshed every Tuesday and Fridaybull A maximum of 2 advergames can be promoted for the same campaign but not at the same time (no swapping is permitted during
the week) bull One AdvergameHub promotion at a time per portal Spil Games will maintain a planning calendar)bull In case of overlapping requests the Advertising team will make a decision about which campaign has priority
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
Ad Specifications Appendix
Editorial Promotions
1
2
30
New Listbull Targeted to all users of the portal no GEO can be appliedbull On average games appear 3 days in the New Games list
Featured Boxbull Featured box promotion will start on either a Tuesday or Friday on these days the content will be refreshedbull A game or hub can get promotion in 2 cycles but not consecutively bull Targeted to all users of the portal no GEO can be applied
Featured Box DimensionsFamily 634 x 178 px (size lt50 kb)Teens 697 x 224 px (size lt50 kb)Girls 634 x 178 px (size lt50 kb)
Left Hand Navigationbull Will reside for the duration of the campaignbull To be used for Hub promotion only (eg Lego Game Hub)bull Max length = 22 characters including spaces bull On Teens there is no left hand navigation menu available a hub can be part of the drop down menu under ldquo Morerdquo
