[email protected] | 212.685.8000 | undertone.com | @AccessUndertone
A D S P E C I F I C A T I O N SGUIDELINES AND AD SPECIFICATIONS FOR UNDERTONE’S
FULL SUITE OF HIGH IMPACT, VIDEO, AND DISPLAY
AD FORMATS FOR DESKTOP AND MOBILE.
DISPLAY
HIGHIMPACT
MOBILE
VIDEO
PageGrabber®
PageGrabber X™
ScreenShift®
PageSkin
Billboard
Filmstrip
Portrait
Pushdown
Sidekick
Slider
Full-Page
Brand Gallery
Synched Ads
Half-Page
IAB Standard Units
Smartphone In-Page & Rich Media
Tablet In-Page & Rich Media
Smartphone Adhesion
Tablet Adhesion
Smartphone Filmstrip
Tablet Filmstrip
Smartphone Full-Page Flex
Tablet Full-Page Flex
Smartphone Pull
Tablet Pull
Smartphone Slider
Tablet Slider
Pre-Roll Video
Interactive Pre-Roll Overlays
General Timeline
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
2
High Impact - PageGrabber®
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
Flash Version:
File Formats:
Expansion Specs:
Backup GIF Size:
Close Button Requirements:
Animation Length:
Auto-Close:
PageGrabber®
50K
Full browser window width x height
800K
Clients can provide layered PSDs and flat image files for the banner concept. The PSD should be built to 2000 x 1050.
Version 9 or higher
750K
This unit is not expandable.
N/A
Close button required on upper right corner of expanded panel. Close button must be inside the max width of the creative.
25s (this should include the end-frame, otherwise the ad might auto-close after 25s if there is no user interaction)
The default setting is for the ad to auto-close after 25s if there is no user interaction.
Max Video Length:
Looping:
Frame Rate:
Video Initiation:
Hot Spot Restriction:
Audio Initiation:
ActionScript Version:
Border, Labeling Requirements:
CPU Usage:
ClickTAG Requirements:
3rd Party Tracking (Y/N):
Delivery Method:
3rd Party Serving Type (Full Tag, CC, 1x1):
Unlimited (Best Practices recommend video length of under 2 minutes)
1
Default 18 FPS. Maximum 24 FPS
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
Do not exceed 1/4 size of ad. Only initiated when cursor rests on hot spot for at least 1s.
N/A
2.0, 3.0
Avoid extremely large videos, especially large ones using alpha channels; animated gradients and complicated shape tweens (i.e. waterfall effects); and effects that rely on large amounts of code (i.e. particle effects)
N/A
Y
Javascript, iframe, standard, HTML accepted
1 x 1
standout brand experiences 3
High Impact - PageGrabber X™
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
Flash Version:
File Formats:
Backup GIF Size:
Close Button Requirements:
Animation Length:
Number of Panels:
Auto-Close:
PageGrabber X™
N/A
Desktop: full browser width x height; Tablet & Smartphone: full device width x height
1MB
Clients can provide layered PSDs, vector files and FLA/SWF/videos (to be used for animation reference)
N/A
750K
N/A
“Close X” required on upper right corner of expanded panel. Close button must be inside the max width of the creative.
15s (this should include the end-frame, otherwise the ad might auto-close after 15s if there is no user interaction)
5 max expanded
The default setting is for the ad to auto-close after 15s if there is no user interaction.
Max Video Length:
Looping:
Frame Rate:
Video Initiation:
Hot Spot Restriction:
Audio Initiation:
ActionScript Version:
Border, Labeling Requirements:
CPU Usage:
ClickTAG Requirements:
3rd Party Tracking (Y/N):
Delivery Method:
3rd Party Serving Type (Full Tag, CC, 1x1):
Creative Specs & Guidelines:
Unlimited (user-initiated)
None
Default 18 FPS. Maximum 24 FPS
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
N/A
N/A
N/A
Avoid complicated shape tweens (i.e. waterfall effects); and effects that rely on large amounts of code (i.e. particle effects)
N/A
Y
Javascript
1 x 1
Desktop: 2000px by 1050px; Tablet: 1536px by 2048px (retina display); Smartphone: 640px by 960px (retina display) *For Tablet, landscape will be built to desktop design. For smartphone, additional landscape design may be necessary depending on creative
4
High Impact - ScreenShift®
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
Flash Version:
File Formats:
Expanded Dimensions - 3rd Party:
Backup GIF Size:
Expand Initiation:
Expansion Direction:
Expanded Dimensions - Undertone:
Close Button Requirements:
Animation Length:
Number of Panels:
Auto-Close:
ScreenShift®
N/A
Desktop & Tablet: full browser width; 90px height collapsed; 500px height expandedSmartphone: full device width & height expanded; 320 x 50 collapsed
800K
Clients can provide layered PSDs and flat image files for the banner concept
N/A
Full browser width; 500px height
750K
N/A
N/A
Auto-expand down from top of browser window
Down
“Close/Open” button required on upper right corner of expanded panel. Both must be inside the max width of the creative.
15s (this should include the end-frame, otherwise the ad might auto-close after 15s if there is no user interaction)
5 max expanded; 1 collapsed
The default setting is for the ad to auto-close after 15s if there is no user interaction.
Max Video Length:
Looping:
Frame Rate:
Video Initiation:
Hot Spot Restriction:
Audio Initiation:
ActionScript Version:
Border, Labeling Requirements:
CPU Usage:
ClickTAG Requirements:
3rd Party Tracking (Y/N):
Delivery Method:
3rd Party Serving Type (Full Tag, CC, 1x1):
Unlimited (Best Practices recommend video length of under 2 minutes)
None
Default 18 FPS. Maximum 24 FPS
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
N/A
N/A
2.0, 3.0
Avoid extremely large videos, especially large ones using alpha channels; animated gradients and complicated shape tweens (i.e. waterfall effects); and effects that rely on large amounts of code (i.e. particle effects)
N/A
Y
Javascript
1 x 1
standout brand experiences 5
High Impact - PageSkin
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
Flash Version:
File Formats:
Expansion Specs:
Backup GIF Size:
Animation/Video:
Close Button Requirements:
PageSkin
300K
1600 x 1200
N/A
JPG
N/A
N/A
N/A
This unit is not expandable.
N/A
This format does not support video or animation.
N/A
CPU Usage:
ClickTAG Requirements:
3rd Party Tracking (Y/N):
Delivery Method:
3rd Party Serving Type (Full Tag, CC, 1x1):
N/A
Y
Javascript, iframe, standard, HTML accepted
1 x 1
6
High Impact - Billboard
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
Flash Version:
File Formats:
Expansion Specs:
Backup GIF Size:
Close Button Requirements:
Animation Length:
Number of Panels:
Billboard
60K
970 x 250
1.5MB
SWF for Flash ads, JPEG or GIF for ad images, 3rd party iframe tags for RM
6, 7, 8, 9. Version 9 is recommended as the highest form of support
1MB
This unit is not expandable.
30K
RM vendors should supply only the 970 x 250 creative; Undertone will add the “Close” button and collapse/expand functionality
30s
1 base (Contracts to “Show Ad” button when user clicks “Close”)
Max Video Length:
Looping:
Frame Rate:
Video Initiation:
Hot Spot Restriction:
Audio Initiation:
ActionScript Version:
Border, Labeling Requirements:
CPU Usage:
ClickTAG Requirements:
3rd Party Tracking (Y/N):
Delivery Method:
3rd Party Serving Type (Full Tag, CC, 1x1):
Unlimited (user-initiated only). Best Practices recommend video length of under 2 minutes.
3
Default 18 FPS. Maximum 24 FPS
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
Do not exceed 1/4 size of ad. Only initiated when cursor rests on hot spot for at least 1s.
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
2.0, 3.0
Avoid extremely large videos, especially large ones using alpha channels; animated gradients and complicated shape tweens (i.e. waterfall effects); and effects that rely on large amounts of code (i.e. particle effects)
See 3rd party vendor specs
Y
3P iframe or locally-hosted Flash assets accepted
Full tag
standout brand experiences 7
High Impact - Filmstrip
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
Flash Version:
File Formats:
Expansion Specs:
Backup GIF Size:
Close Button Requirements:
Animation Length:
Filmstrip
60K
300 x 600
2.2MB
SWF for Flash ads, JPEG or GIF for ad images, 3rd party iframe tags for RM
6, 7, 8, 9. Version 9 is recommended as the highest form of support
110K
This unit is not expandable.
30K
N/A
15s
Max Video Length:
Looping:
Frame Rate:
Video Initiation:
Hot Spot Restriction:
Audio Initiation:
ActionScript Version:
Border, Labeling Requirements:
CPU Usage:
ClickTAG Requirements:
3rd Party Tracking (Y/N):
Delivery Method:
3rd Party Serving Type (Full Tag, CC, 1x1):
Unlimited (user-initiated only). Best Practices recommend video length of under 2 minutes.
3
Default 18 FPS. Maximum 24 FPS
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
Do not exceed 1/4 size of ad. Only initiated when cursor rests on hot spot for at least 1s.
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
2.0, 3.0
Avoid extremely large videos, especially large ones using alpha channels; animated gradients and complicated shape tweens (i.e. waterfall effects); and effects that rely on large amounts of code (i.e. particle effects)
See 3rd party vendor specs
Y
Javascript, iframe, standard, HTML accepted
Full tag
8
High Impact - Portrait
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
Flash Version:
File Formats:
Expanded Dimensions:
Backup GIF Size:
Expand Initiation:
Expansion Direction:
Close Button Requirements:
Animation Length:
Number of Panels:
Portrait
150K
300 x 1050
2.2MB
SWF for Flash ads, JPG or GIF for image ads, 3rd party iframe tags for RM
Version 9 or higher
350K
Up to 580 x 460 depending on module
30K
User-initiated on click or hot spot roll-over
Auto detect
Expanding modules must include “Close X” in expanded mode
15s
N/A
Max Video Length:
Looping:
Frame Rate:
Video Initiation:
Hot Spot Restriction:
Audio Initiation:
ActionScript Version:
Border, Labeling Requirements:
CPU Usage:
ClickTAG Requirements:
3rd Party Tracking (Y/N):
Delivery Method:
3rd Party Serving Type (Full Tag, CC, 1x1):
Unlimited (user-initiated only). Best Practices recommend video length of under 2 minutes.
3
Default 18 FPS. Maximum 24 FPS
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
Do not exceed 1/4 size of ad. Only initiated when cursor rests on hot spot for at least 1s
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
2.0, 3.0
Avoid extremely large videos, especially large ones using alpha channels; animated gradients and complicated shape tweens (i.e. waterfall effects); and effects that rely on large amounts of code (i.e. particle effects)
See 3rd party vendor specs
Y
Javascript, iframe, standard, HTML accepted
Full Tag
standout brand experiences 9
High Impact - Pushdown
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
Flash Version:
File Formats:
Expanded Dimensions:
Backup GIF Size:
Expand Initiation:
Expansion Direction:
Close Button Requirements:
Animation Length:
Number of Panels:
Pushdown
80K
970 x 90 (unit loads auto-collapsed)
2.2MB
SWF for Flash ads, JPG or GIF for image ads, 3rd party iframe tags for RM
Version 9 or higher
110K
970 x 415
30K
User-initiated on click or hot spot roll-over
Down
Close button on expanded pushdown, initiated by click
15s
2
Max Video Length:
Looping:
Frame Rate:
Video Initiation:
Hot Spot Restriction:
Audio Initiation:
ActionScript Version:
Border, Labeling Requirements:
CPU Usage:
ClickTAG Requirements:
3rd Party Tracking (Y/N):
Delivery Method:
3rd Party Serving Type (Full Tag, CC, 1x1):
Unlimited (user-initiated only). Best Practices recommend video length of under 2 minutes.
3
Default 18 FPS. Maximum 24 FPS
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
Do not exceed 1/4 size of ad. Only initiated when cursor rests on hot spot for at least 1s
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
2.0, 3.0
Avoid extremely large videos, especially large ones using alpha channels; animated gradients and complicated shape tweens (i.e. waterfall effects); and effects that rely on large amounts of code (i.e. particle effects)
See 3rd party vendor specs
Y
Javascript, iframe, standard, HTML accepted
Full Tag
10
High Impact - Sidekick
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
Flash Version:
File Formats:
Expanded Dimensions:
Backup GIF Size:
Expand Initiation:
Expansion Direction:
Close Button Requirements:
Animation Length:
Number of Panels:
Sidekick
60K
300 x 250 (can also be 300 x 600, 970 x 250)
2.2MB
SWF for Flash ads, JPG or GIF for image ads, 3rd party iframe tags for RM
Version 9 or higher
110K
850 x 700
30K
User-initiated on click or hot spot roll-over
Right, down (auto detect)
Close button on expanded Sidekick that closes and returns user to publisher page content; User-initiated expand control in in-page
15s
2
Max Video Length:
Looping:
Frame Rate:
Video Initiation:
Hot Spot Restriction:
Audio Initiation:
ActionScript Version:
Border, Labeling Requirements:
CPU Usage:
ClickTAG Requirements:
3rd Party Tracking (Y/N):
Delivery Method:
3rd Party Serving Type (Full Tag, CC, 1x1):
Unlimited (user-initiated only). Best Practices recommend video length of under 2 minutes.
3
Default 18 FPS. Maximum 24 FPS
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
Do not exceed 1/4 size of ad. Only initiated when cursor rests on hot spot for at least 1s
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
2.0, 3.0
Avoid extremely large videos, especially large ones using alpha channels; animated gradients and complicated shape tweens (i.e. waterfall effects); and effects that rely on large amounts of code (i.e. particle effects)
See 3rd party vendor specs
Y
Javascript, iframe, standard, HTML accepted
Full Tag
standout brand experiences 11
Close button on expanded Sidekick that closes and returns user to publisher page content; User-initiated expand control in in-page
High Impact - Slider
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
Flash Version:
File Formats:
Expanded Dimensions:
Backup GIF Size:
Expand Initiation:
Expansion Direction:
Close Button Requirements:
Animation Length:
Number of Panels:
Slider
60K
970 x 90
2.2MB
SWF for Flash ads, JPG or GIF for image ads, 3rd party iframe tags for RM
Version 9 or higher
110K
970 x 550
30K
User-initiated on click or hot spot roll-over
Right
Must contain “Close X” in expanded slider bar and in slider content
15s
2
Max Video Length:
Looping:
Frame Rate:
Video Initiation:
Hot Spot Restriction:
Audio Initiation:
ActionScript Version:
Border, Labeling Requirements:
CPU Usage:
ClickTAG Requirements:
3rd Party Tracking (Y/N):
Delivery Method:
3rd Party Serving Type (Full Tag, CC, 1x1):
Unlimited (user-initiated only). Best Practices recommend video length of under 2 minutes.
3
Default 18 FPS. Maximum 24 FPS
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
Do not exceed 1/4 size of ad. Only initiated when cursor rests on hot spot for at least 1s
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
2.0, 3.0
Avoid extremely large videos, especially large ones using alpha channels; animated gradients and complicated shape tweens (i.e. waterfall effects); and effects that rely on large amounts of code (i.e. particle effects)
See 3rd party vendor specs
Y
Javascript, iframe, standard, HTML accepted
Full Tag
12
High Impact - Full-Page
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
Flash Version:
File Formats:
Expansion Specs:
Backup GIF Size:
Close Button Requirements:
Animation Length:
Auto-Close:
Full-Page
80K
700 x 500
2.2MB
SWF for Flash ads, JPEG or GIF for ad images, 3rd party iframe tags for RM
6, 7, 8, 9. Version 9 is recommended as the highest form of support
160K
This unit is not expandable.
30K
Do not include any close buttons or time-out/auto-close functionality. UT will add both as well as floating/overlaying functionality via its Full-Page HTML template. Ad should be designed as a 700 x 500 in-page unit not as an interstitial.
12s (this should include the end-frame, otherwise the ad might auto-close after 12s if there is no user interaction)
The default setting is for the ad to auto-close after 12s if there is no user interaction.
Max Video Length:
Looping:
Number of Panels:
Frame Rate:
Video Initiation:
Hot Spot Restriction:
Audio Initiation:
ActionScript Version:
Border, Labeling Requirements:
CPU Usage:
ClickTAG Requirements:
3rd Party Tracking (Y/N):
Delivery Method:
Video is not recommended in this format.
1
Non-expandable
Default 18 FPS. Maximum 24 FPS
Video is not recommended in this format.
Muted by default, user-initiation on click
Do not exceed 1/4 size of ad. Only initiated when cursor rests on hot spot for at least 1s.
Label = “Advertisement”; Font = 8pt (11px) - 16pt (21px)
2.0, 3.0
Avoid extremely large videos, especially large ones using alpha channels; animated gradients and complicated shape tweens (i.e. waterfall effects); and effects that rely on large amounts of code (i.e. particle effects)
For Undertone hosted: on (release) { if (clickTAG.substr(0,4) == “http”) { getURL(clickTAG, “_blank”); } } 3rd party vendors: See 3rd party vendor specs
Y
3P iframe or locally-hosted Flash assets accepted
standout brand experiences 13
High Impact - Brand Gallery
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
Flash Version:
File Formats:
Expanded Dimensions for 3rd Party:
Expanded Dimensions for Undertone:
Backup GIF Size:
Expand Initiation:
Expansion Direction:
Close Button Requirements:
Animation Length:
Number of Panels:
Brand Gallery
40 - 50K
Desktop: 300 x 250
100K
SWF for Flash ads
6, 7, 8, 9. Version 9 is recommended as the highest form of support
100K
970 x 500
N/A
30K
User-initiated on click or hot spot roll-over
Left
“Close X” required on top or bottom panel and “Expand” on collapsed panel; Font = 8pt (11px) - 16pt (21px)
15s
3 expanded
Max Video Length:
Looping:
Frame Rate:
Video Initiation:
Hot Spot Restriction:
Video File Delivery:
Audio Initiation:
ActionScript Version:
Border, Labeling Requirements:
CPU Usage:
ClickTAG Requirements:
3rd Party Tracking (Y/N):
Delivery Method:
3rd Party Serving Type (Full Tag, CC, 1x1):
Unlimited. Short videos recommended to yield best performance results, max 30 seconds recommended. No maximum number of videos, although 3 is the recommended max.
3
Default 18 FPS. Maximum 24 FPS
Auto-initiated (muted) in expanded state. Must include play, pause, & mute functions
Muted by default, user-initiation on click
Do not exceed 1/4 size of ad. Only initiated when cursor rests on hot spot for at least 1s
MOV file format preferred, codec such as H264
Label = “Advertisement”; Font = 8pt (11px) - 16pt (21px)
2.0, 3.0
Avoid extremely large videos, especially large ones using alpha channels; animated gradients and complicated shape tweens (i.e. waterfall effects); and effects that rely on large amounts of code (i.e. particle effects)
See 3rd party vendor specs
Y
Javascript
Full Tag
14
High Impact - Synched Ads
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
Flash Version:
File Formats:
Expanded Dimensions - 3rd Party:
Backup GIF Size:
Expand Initiation:
Expansion Direction:
Expanded Dimensions - Undertone:
Close Button Requirements:
Animation Length:
Number of Panels:
Synched
40K
728 x 90 and 300 x 250 or 160 x 600
2.2MB
SWF for Flash ads, JPG or GIF for image ads, 3rd party iframe tags for RM
6, 7, 8, 9. Version 9 is recommended as the highest form of support
728 x 315, 450 x 250, 320 x 600
80K
728 x 315, 600 x 250, 600 x 600
30K
User-initiated on click or hot spot roll-over
Auto detect
“Close X” required on expanded panel and “Expand” on collapsed panel; Fonts = 8pt (11px) - 16pt (21px)
15s
1 base & 1 expanded
Max Video Length:
Looping:
Frame Rate:
Video Initiation:
Hot Spot Restriction:
Audio Initiation:
ActionScript Version:
Border, Labeling Requirements:
CPU Usage:
ClickTAG Requirements:
3rd Party Tracking (Y/N):
Delivery Method:
30s
3
Default 18 FPS. Maximum 24 FPS
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
Do not exceed 1/4 size of ad. Only initiated when cursor rests on hot spot for at least 1s
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
2.0, 3.0
Avoid extremely large videos, especially large ones using alpha channels; animated gradients and complicated shape tweens (i.e. waterfall effects); and effects that rely on large amounts of code (i.e. particle effects)
For Undertone hosted: on (release) { if (clickTAG.substr(0,4) == “http”) { getURL(clickTAG, “_blank”); } } 3rd party vendors: See 3rd party vendor specs
Y
Javascript, iframe, standard, HTML accepted
standout brand experiences 15
Display - Half-Page
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
Flash Version:
File Formats:
Expanded Dimensions - 3rd Party:
Backup GIF Size:
Expand Initiation:
Expansion Direction:
Close Button Requirements:
Animation Length:
Number of Panels:
Half-Page
60K
300 x 600
2.2MB
SWF for Flash ads, JPG or GIF for image ads, 3rd party iframe tags for RM
6, 7, 8, 9. Version 9 is recommended as the highest form of support
100K
600 x 600
50K
User-initiated on click or hot spot roll-over
Auto detect
“Close X” required on expanded panel and “Expand” on collapsed panel; Fonts = 8pt (11px) - 16pt (21px)
15s
1 base & 1 expanded
Max Video Length:
Looping:
Frame Rate:
Video Initiation:
Hot Spot Restriction:
Audio Initiation:
ActionScript Version:
Border, Labeling Requirements:
CPU Usage:
ClickTAG Requirements:
3rd Party Tracking (Y/N):
Delivery Method:
3rd Party Serving Type (Full Tag, CC, 1x1):
30s
3
Default 18 FPS. Maximum 24 FPS
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
Do not exceed 1/4 size of ad. Only initiated when cursor rests on hot spot for at least 1s
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
2.0, 3.0
Avoid extremely large videos, especially large ones using alpha channels; animated gradients and complicated shape tweens (i.e. waterfall effects); and effects that rely on large amounts of code (i.e. particle effects)
For Undertone hosted: on (release) { if (clickTAG.substr(0,4) == “http”) { getURL(clickTAG, “_blank”); } } 3rd party vendors: See 3rd party vendor specs
Y
Javascript, iframe, standard, HTML accepted
Full Tag
16
Display - IAB Standard Units
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
Flash Version:
File Formats:
Expanded Dimensions - 3rd Party:
Backup GIF Size:
Expand Initiation:
Expansion Direction:
Expanded Dimensions - Undertone:
Close Button Requirements:
Animation Length:
Number of Panels:
In-Page Display
50K
728 x 90, 300 x 250, 160 x 600
1MB
SWF for Flash ads, JPG or GIF for image ads, 3rd party iframe tags for RM
6, 7, 8, 9. Version 9 is recommended as the highest form of support
728 x 315, 600 x 250, 600 x 600
1MB
728 x 315, 600 x 250, 600 x 600
30K
User-initiated on click or hot spot roll-over
Auto detect
“Close X” required on expanded panel and “Expand” on collapsed panel; Fonts = 8pt (11px) - 16pt (21px)
15s
1 base & 1 expanded
Max Video Length:
Looping:
Frame Rate:
Video Initiation:
Hot Spot Restriction:
Audio Initiation:
ActionScript Version:
Border, Labeling Requirements:
CPU Usage:
ClickTAG Requirements:
3rd Party Tracking (Y/N):
Delivery Method:
3rd Party Serving Type (Full Tag, CC, 1x1):
30s
3
Default 18 FPS. Maximum 24 FPS
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
Do not exceed 1/4 size of ad. Only initiated when cursor rests on hot spot for at least 1s
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
2.0, 3.0
Avoid extremely large videos, especially large ones using alpha channels; animated gradients and complicated shape tweens (i.e. waterfall effects); and effects that rely on large amounts of code (i.e. particle effects)
For Undertone hosted: on (release) { if (clickTAG.substr(0,4) == “http”) { getURL(clickTAG, “_blank”); } } 3rd party vendors: See 3rd party vendor specs
Y
Javascript, iframe, standard, HTML accepted
Full Tag
standout brand experiences 17
Mobile - Smartphone In-Page and Rich Media
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
File Formats:
Expand Initiation:
Expansion Direction:
Expanded Dimensions:
Close Button Requirements:
Number of Panels:
Mobile In-Page; Mobile Rich Media
20K
320 x 50, 300 x 50, 300 x 250
In-Page: N/A; Rich Media: 1MB
JPG, PNG, GIF, HTML5
In-Page: N/A; Rich Media: Best practice is use the following expanded dimensions - Portrait: 320 x 480; Landscape: 480 x 275
In-Page: N/A; Rich Media: 80K
In-Page: N/A; Rich Media: User-initiated on tap/click
In-Page: N/A; Rich Media: Auto Detect
In-Page: N/A; Rich Media: “Close X” required on expanded panel
In-Page: Non-expandable; Rich Media: Varies based on 3rd party specs
Max Video Length:
Video Initiation:
Audio Initiation:
Delivery Method:
Border, Labeling Requirements:
3rd Party Serving Type (Full Tag, CC, 1x1):
3rd Party Tracking (Y/N):
In-Page: No Video; Rich Media: 30s
In-Page: No Video; Rich Media: Muted by default, user-initiated on click
Muted by default, user-initiation on click
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
Javascript, iframe, standard, HTML accepted
Full Tag
Y
18
Mobile - Tablet In-Page and Rich Media
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
File Formats:
Expand Initiation:
Expansion Direction:
Expanded Dimensions:
Close Button Requirements:
Number of Panels:
Tablet In-Page; Tablet Rich Media
30K
728 x 90, 300 x 250, 160 x 600
In-Page: N/A; Rich Media: 1MB
JPG, PNG, GIF, HTML5
In-Page: N/A; Rich Media: Best practice is use the following expanded dimensions- Portrait: 768 x 1024; Landscape: 1024 x 768
In-Page: N/A; Rich Media: 80K
In-Page: N/A; Rich Media: User-initiated on tap/click
In-Page: N/A; Rich Media: Auto Detect
In-Page: N/A; Rich Media: “Close X” required on expanded panel
Varies based on 3rd party specs
Max Video Length:
Video Initiation:
Audio Initiation:
Delivery Method:
Border, Labeling Requirements:
3rd Party Serving Type (Full Tag, CC, 1x1):
3rd Party Tracking (Y/N):
30s
Muted by default, user-initiated on click
Muted by default, user-initiation on click
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
Javascript, iframe, standard, HTML accepted
Full Tag
Y
standout brand experiences 19
Mobile - Smartphone Adhesion
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
File Formats:
Expand Initiation:
Expansion Direction:
Expanded Dimensions:
Close Button Requirements:
Number of Panels:
Smartphone RS Adhesion
40K
Expanded: Full device width and height; Collapsed: 320 x 50 (Portrait), 480 x 50 (Landscape) *Collapsed size may vary per device
2.2MB
HTML5
Varies based on 3rd party specs & screen size. Best practice is to use the following expanded dimensions- Portrait: 768 x 1024; Landscape: 1024 x 768 *These dimensions represent entire ad, not safe area. Refer to below for safe areas for this format
100K
User-initiated on tap
Up or Down
“Close X” required on upper right corner of collapsed and expanded panels. Close button must be inside the max width of the creative
N/A
Max Video Length:
Video Initiation:
Audio Initiation:
Delivery Method:
Border, Labeling Requirements:
Creative Specs and Guidelines:
3rd Party Tracking (Y/N):
30s
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
Javascript, iframe, standard, HTML accepted
Mobile Safe Areas: Core ad messages and functions should be contained within the safe area for the screen on whichthe ad will run (tablet or smartphone). Any creative outside of the safe area may not be visible on certain device screens. UT recommends the following dimensions for mobile safe areas: Smartphone - 320 x 370 (Portrait), 370 x 275 (Landscape); Tablet - 768 x 660 (Portrait), 660 x 768 (Landscape)
Y
20
Mobile - Tablet Adhesion
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
File Formats:
Expand Initiation:
Expansion Direction:
Expanded Dimensions:
Close Button Requirements:
Number of Panels:
Tablet RS Adhesion
60K
768 x 50 (Portrait), 1024 x 50 (Landscape)
2.2MB
HTML5
Varies based on 3rd party specs & screen size. Best practice is to use the following expanded dimensions- Portrait: 768 x 1024; Landscape: 1024 x 768 *These dimensions represent entire ad, not safe area. Refer to below for safe areas for this format
150K
User-initiated on tap
Up
“Close X” required on upper right corner of expanded panel. Close button must be inside the max width of the creative
N/A
Max Video Length:
Video Initiation:
Audio Initiation:
Delivery Method:
Border, Labeling Requirements:
3rd Party Tracking (Y/N):
Creative Specs and Guidelines:
30s
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
Javascript, iframe, standard, HTML accepted
Y
Mobile Safe Areas: Core ad messages and functions should be contained within the safe area for the screen on which the ad will run (tablet or smartphone). Any creative outside of the safe area may not be visible on certain device screens. UT recommends the following dimensions for mobile safe areas: Smartphone - 320 x 370 (Portrait), 370 x 275 (Landscape); Tablet - 768 x 660 (Portrait), 660 x 768 (Landscape)
standout brand experiences 21
768 x 50 (Portrait), 1024 x 50 (Landscape)
Mobile - Smartphone Filmstrip
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
File Formats:
Expand Initiation:
Expansion Direction:
Expanded Dimensions:
Close Button Requirements:
Number of Panels:
Smartphone RS Filmstrip
40K
Expanded: Full device width and height; Collapsed: 320 x 50 (Portrait), 480 x 50 (Landscape) *Collapsed size may vary per device
2.2MB
HTML5
Varies based on 3rd party specs & screen size. Best practice is to use the following expanded dimensions- Portrait: 320 x 480; Landscape: 480 x 275 *These dimensions represent entire ad, not safe area. Refer to below for safe areas for this format
100K
User-initiated
Up or Down
“Close X” required on upper right corner of collapsed and expanded panels. Close button must be inside the max width of the creative
Up to 5 panels
Max Video Length:
Video Initiation:
Audio Initiation:
Delivery Method:
Border, Labeling Requirements:
Creative Specs and Guidelines:
3rd Party Tracking (Y/N):
3rd Party Serving Type (Full Tag, CC, 1x1):
30s
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
Javascript, iframe, standard, HTML accepted
Mobile Safe Areas: Core ad messages and functions should be contained within the safe area for the screen on which the ad will run (tablet or smartphone). Any creative outside of the safe area may not be visible on certain device screens. UT recommends the following dimensions for mobile safe areas: Smartphone - 320 x 370 (Portrait), 370 x 275 (Landscape); Tablet - 768 x 660 (Portrait), 660 x 768 (Landscape)
Y
Full Tag
22
Mobile - Tablet Filmstrip
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
File Formats:
Expand Initiation:
Expansion Direction:
Expanded Dimensions:
Close Button Requirements:
Number of Panels:
Tablet RS Filmstrip
60K
300 x 600 (In-Page)
2.2MB
HTML5
N/A
150K
N/A
N/A
N/A
Up to 5 Panels
Max Video Length:
Video Initiation:
Audio Initiation:
Delivery Method:
Border, Labeling Requirements:
3rd Party Tracking (Y/N):
30s
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
Javascript, iframe, standard, HTML accepted
Y
standout brand experiences 23
300 x 600 (In-Page)
Mobile - Smartphone Full-Page Flex
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
File Formats:
Expand Initiation:
Expansion Direction:
Expanded Dimensions:
Close Button Requirements:
Number of Panels:
Smartphone RS Full-Page Flex
40K
320 x 416 (Portrait), 480 x 275 (Landscape)
2.2MB
HTML5
Varies based on 3rd party specs & screen size. Best practice is to use the following expanded dimensions- Portrait: 320 x 480; Landscape: 480 x 275 *These dimensions represent entire ad, not safe area. Refer to below for safe areas for this format
100K
N/A
N/A
“Close X” required on upper right corner of expanded panel. Close button must be inside the max width of the creative
N/A
Max Video Length:
Video Initiation:
Audio Initiation:
Delivery Method:
Border, Labeling Requirements:
3rd Party Tracking (Y/N):
Creative Specs and Guidelines:
30s
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
Javascript, iframe, standard, HTML accepted
Y
Mobile Safe Areas: Core ad messages and functions should be contained within the safe area for the screen on which the ad will run (tablet or smartphone). Any creative outside of the safe area may not be visible on certain device screens. UT recommends the following dimensions for mobile safe areas: Smartphone - 320 x 370 (Portrait), 370 x 275 (Landscape); Tablet - 768 x 660 (Portrait), 660 x 768 (Landscape)
24
Mobile - Tablet Full-Page Flex
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
File Formats:
Expand Initiation:
Expansion Direction:
Expanded Dimensions:
Close Button Requirements:
Number of Panels:
Tablet RS Full-Page Flex
60K
768 x 900 (Portrait), 1024 x 644 (Landscape)
2.2MB
HTML5
Varies based on 3rd party specs & screen size. Best practice is to use the following expanded dimensions- Portrait: 768 x 1024; Landscape: 1024 x 768 *These dimensions represent entire ad, not safe area. Refer to below for safe areas for this format
150K
N/A
N/A
“Close X” required on upper right corner of expanded panel. Close button must be inside the max width of the creative
N/A
Max Video Length:
Video Initiation:
Audio Initiation:
Delivery Method:
Border, Labeling Requirements:
3rd Party Tracking (Y/N):
Creative Specs and Guidelines:
30s
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
Javascript, iframe, standard, HTML accepted
Y
Mobile Safe Areas: Core ad messages and functions should be contained within the safe area for the screen on which the ad will run (tablet or smartphone). Any creative outside of the safe area may not be visible on certain device screens. UT recommends the following dimensions for mobile safe areas: Smartphone - 320 x 370 (Portrait), 370 x 275 (Landscape); Tablet - 768 x 660 (Portrait), 660 x 768 (Landscape)
standout brand experiences 25
768 x 900 (Portrait), 1024 x 644 (Landscape)
Mobile - Smartphone Pull
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
File Formats:
Expand Initiation:
Expansion Direction:
Expanded Dimensions:
Close Button Requirements:
Number of Panels:
Smartphone RS Pull
40K
Expanded: Full device width and height; Collapsed: 320 x 50 (Portrait), 480 x 50 (Landscape) *Collapsed size may vary per device
2.2MB
HTML5
Varies based on 3rd party specs & screen size. Best practice is to use the following expanded dimensions- Portrait: 320 x 480; Landscape: 480 x 275 *These dimensions represent entire ad, not safe area. Refer to below for safe areas for this format
100K
User-initiated on pull
Up or Down
“Close X” required on upper right corner of expanded panel. Close button must be inside the max width of the creative
N/A
Max Video Length:
Video Initiation:
Audio Initiation:
Delivery Method:
Border, Labeling Requirements:
3rd Party Tracking (Y/N):
Creative Specs and Guidelines:
30s
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
Javascript, iframe, standard, HTML accepted
Y
Mobile Safe Areas: Core ad messages and functions should be contained within the safe area for the screen on which the ad will run (tablet or smartphone). Any creative outside of the safe area may not be visible on certain device screens. UT recommends the following dimensions for mobile safe areas: Smartphone - 320 x 370 (Portrait), 370 x 275 (Landscape); Tablet - 768 x 660 (Portrait), 660 x 768 (Landscape)
26
Mobile - Tablet Pull
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
File Formats:
Expand Initiation:
Expansion Direction:
Expanded Dimensions:
Close Button Requirements:
Number of Panels:
Tablet RS Pull
60K
768 x 50 (Portrait), 1024 x 50 (Landscape)
2.2MB
HTML5
Varies based on 3rd party specs & screen size. Best practice is to use the following expanded dimensions- Portrait: 768 x 1024; Landscape: 1024 x 768 *These dimensions represent entire ad, not safe area. Refer to below for safe areas for this format
150K
User-initiated on pull
Up or Down
“Close X” required on upper right corner of expanded panel. Close button must be inside the max width of the creative
N/A
Max Video Length:
Video Initiation:
Audio Initiation:
Delivery Method:
Border, Labeling Requirements:
3rd Party Tracking (Y/N):
Creative Specs and Guidelines:
30s
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
Javascript, iframe, standard, HTML accepted
Y
Mobile Safe Areas: Core ad messages and functions should be contained within the safe area for the screen on which the ad will run (tablet or smartphone). Any creative outside of the safe area may not be visible on certain device screens. UT recommends the following dimensions for mobile safe areas: Smartphone - 320 x 370 (Portrait), 370 x 275 (Landscape); Tablet - 768 x 660 (Portrait), 660 x 768 (Landscape)
standout brand experiences 27
768 x 50 (Portrait), 1024 x 50 (Landscape)
Mobile - Smartphone Slider
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
File Formats:
Expand Initiation:
Expansion Direction:
Expanded Dimensions:
Close Button Requirements:
Number of Panels:
Smartphone RS Slider
40K
Expanded: Full device width and height; Collapsed: 320 x 50 (Portrait), 480 x 50 (Landscape) *Collapsed size may vary per device
2.2MB
HTML5
Varies based on 3rd party specs & screen size. Best practice is to use the following expanded dimensions- Portrait: 320 x 480; Landscape: 480 x 275 *These dimensions represent entire ad, not safe area. Refer to below for safe areas for this format
100K
User-initiated on swipe
Enters from the right side of the screen
“Close X” required on upper right corner of expanded panel. Close button must be inside the max width of the creative
N/A
Max Video Length:
Video Initiation:
Audio Initiation:
Delivery Method:
Border, Labeling Requirements:
3rd Party Tracking (Y/N):
Creative Specs and Guidelines:
30s
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
Javascript, iframe, standard, HTML accepted
Y
Mobile Safe Areas: Core ad messages and functions should be contained within the safe area for the screen on which the ad will run (tablet or smartphone). Any creative outside of the safe area may not be visible on certain device screens. UT recommends the following dimensions for mobile safe areas: Smartphone - 320 x 370 (Portrait), 370 x 275 (Landscape); Tablet - 768 x 660 (Portrait), 660 x 768 (Landscape)
28
Mobile - Tablet Slider
Ad Unit:
Max File Size (Initial Load):
Ad Size:
Max File Size (User Initiated Load):
Max File Size (Subsequent Load):
File Formats:
Expand Initiation:
Expansion Direction:
Expanded Dimensions:
Close Button Requirements:
Number of Panels:
Tablet RS Slider
60K
768 x 50 (Portrait), 1024 x 50 (Landscape)
2.2MB
HTML5
Varies based on 3rd party specs & screen size. Best practice is to use the following expanded dimensions- Portrait: 768 x 1024; Landscape: 1024 x 768 *These dimensions represent entire ad, not safe area. Refer to below for safe areas for this format
150K
User-initiated on swipe
Enters form the right side of the screen
“Close X” required on upper right corner of expanded panel. Close button must be inside the max width of the creative
N/A
Max Video Length:
Video Initiation:
Audio Initiation:
Delivery Method:
Border, Labeling Requirements:
3rd Party Tracking (Y/N):
Creative Specs and Guidelines:
30s
Must be user-initiated and include play, pause, & mute functions
Muted by default, user-initiation on click
Ad unit content must be clearly distinguishable from normal webpage content (i.e. clearly defined borders)
Javascript, iframe, standard, HTML accepted
Y
Mobile Safe Areas: Core ad messages and functions should be contained within the safe area for the screen on which the ad will run (tablet or smartphone). Any creative outside of the safe area may not be visible on certain device screens. UT recommends the following dimensions for mobile safe areas: Smartphone - 320 x 370 (Portrait), 370 x 275 (Landscape); Tablet - 768 x 660 (Portrait), 660 x 768 (Landscape)
standout brand experiences 29
768 x 50 (Portrait), 1024 x 50 (Landscape)
Video - Pre-Roll Video
Ad Unit:
Max File Size:
Ad Size:
Frame Rate:
Max Video Length:
Bit Rate:
Aspect Ratio:
Sound Requirements:
Compression:
Audio Codec:
Video Initiation:
Pre-Roll video inventory represents a variety of player sizes. All video players can scale a video ad to fit within their video area. When video assets are hosted by UAS, UT will resize the ad to an optimal size that will scale to video players with a width btw 400 pixels up to full screen. If client provides a VAST tag, we request the video asset to be 480 x 360 (4:3) or 480 x 270 (16:9)
20MB minimum - 500MB maximum
Hosted: 640 x 480 or higher (4:3 aspect ratio); 640 x 360 or higher (16:9 aspect ratio); VAST: 480 x 360 (4:3 aspect ratio); 480 x 270 (16:9 aspect ratio)
Maximum 30fps
400 kbps
H.264 / MPEG - 4 AVC
30s
16:9 & 4:3 supported
User-initiated only Standard Definition - 4.1 or 4.8kHz stereo; High Definition - 48kHz stereo
Apple ProRes 422 HQ codec preferred (H.264 codec is accepted, but bitrate must be at least 50 Mbps). Interlaced video is not accepted
User-initiated on click or video page selection
Delivery Method:
3rd Party Tracking:
VAST support:
Mobile Support:
File Formats:
VAST
Clicks, impression start, first quartile, mid quartile, third quartile, completion 1x1 trackers
VAST version 2.0; .mp4 or .flv media files supported. One creative per VAST tag. Media file minimum dimensions: 480 x 360 (4:3) or 480 x 270 (16:9). Recommended: 640 x 360 (16:9) or 640 x 480 (4:3). 1 media file per VAST placement. VAST tags are not supported for mobile video inventory
UT must host and deliver the video assets. Recommended media file size: 480 x 360 (4:3) or 480 x 270 (16:9). UT handles file size optimization for best performance and user experience across mobile devices. 3rd party tracking supported: clicks, impression start, first quartile, mid quartile, third quartile, completion (1x1 trackers)
If UT hosts and delivers video ads MOV & AVI is the preferred format. UT will repurpose the videos into the required formats. If UT is delivering 3rd party VAST tag: .mp4, .flv preferred. 1 Media file per VAST tag.
30
Video - Interactive Pre-Roll Overlays
Ad Unit:
Max File Size:
Ad Size:
Frame Rate:
Max Video Length:
Bit Rate:
Aspect Ratio:
Sound Requirements:
Compression:
Audio Codec:
Video Initiation:
Pre-Roll video inventory represents a variety of player sizes. All video players can scale a video ad to fit within their video area.
Uncompressed MOV of up to 200MB, or an FLV compressed with Adobe Media Encoder to be roughly 100 Kb/S (:15 ~ 1.5MB, :30 ~ 3MB). Recommended encoder settings: VP6 / 750kbps / 2 Pass / VBR.
640 x 360 for a 16:9 video; 480 x 360 for a 4:3 video
Maximum 30fps
750 kbps
H.264 / MPEG - 4 AVC
30s
16:9 & 4:3 supported
User-initiated only Standard Definition
H. 264 codec is accepted
User-initiated on click or video page selection
Delivery Method:
3rd Party Tracking:
VAST support:
General Creative Guidelines:
Video Play Guidelines:
Animation Timing:
File Formats:
VAST
Clicks, impression start, first quartile, mid quartile, third quartile, completion 1x1 trackers
VAST version 2.0. One creative per VAST tag. 1 media file per VAST placement.
Mobile Safe Areas: Core ad messages and functions should be contained within the safe area for the screen on which the ad will run (tablet or smartphone). Any creative outside of the safe area may not be visible on certain device screens. UT recommends the following dimensions for mobile safe areas: Smartphone - 320 x 370 (Portrait), 370 x 275 (Landscape); Tablet - 768 x 660 (Portrait), 660 x 768 (Landscape) *To accommodate retina display, dimensions should be doubled
In-banner: video play must be user-initiated; Take-overs: muted auto-play allowed up to 15 seconds; ScreenShift: video play must be user-initiated
For formats that auto-close, please keep in mind that the maximum animation length (including end frame) must be shorter than the auto-close timer.
FLV or MOV
standout brand experiences 31
640 x 360 for a 16:9 video; 480 x 360 for a 4:3 video
General Timelines
Standard In-Page Units:
Rich Media Timelines for Desktop & MobileRising Stars, Mobile tap to expand, and In-page Rich Media (expandable or not):
7 business days (1.5 weeks) *Timeline does not reflect revisions or approvals
TIMELINES WILL VARY BASED ON COMPLEXITY OF CREATIVE AND BUILD. THE FOLLOWING TIMELINES ARE GUIDELINES ONLY.
14 business days (2 weeks) *Timeline does not reflect revisions or approvals
Undertone Proprietary Units(ScreenShift & PageGrabber):
20 business days (2 weeks) *Timeline does not reflect revisions or approvals
