3 185 La cka wa n n a Ave., Bloom sb u rg , PA 17815 | 5 70-784 -2121 | 1-800-228-3 4 83 pressen terpriseo n li n e.co m A DVERTISING Rate Card & I nf ormati on C onnecting readersw ith localbusinesses through printand digitaladvertising O u rPro d u cts Co vera ge Area Ad vertisi ng Rates No n -Su bscriberCo vera ge Digi ta l/O n li n e Ad vertisi ng Prepri n t Ad vertisi ng Si n gle Sheet Pro gra m Rea l Esta te Pl usBook Prepri n t Zo n es Cl a ssified Ad vertisi ng Fro n t Pa ge No tes Ad Req u irem en ts 2 3 4 5 6 7 8 9 10 11 Effective Septem ber2019 YOUR Local Community News Since 1902 pressenterpriseonline.com
Transcript
3 185 La cka w a n n a Ave., Bloom sb u rg , PA 17815 | 5 70-784 -2121 | 1-800-228-3 4 83
pressen terpriseo n lin e.co m
A D V E RTISIN G Ra te Ca rd & In fo rm a tio n C onn ecting readers w ith local businesses through print and digital advertising
O u r Pro d u cts
Co vera ge Area
Ad vertisin g Ra tes
No n -Su bscriber Co vera ge
Digita l/O n lin e Ad vertisin g
Preprin t Ad vertisin g
Sin gle Sheet Pro gra m Rea l Esta te Plu s Bo o k
Preprin t Zo n es
Cla ssified Ad vertisin g
Fro n t Pa ge No tes Ad Req u irem en ts
2 3 4 5 6 7 8 9 10
11
Effective Septem ber 2019
YOUR Local Community News Since 1902pressenterpriseonline.com
YOUR Local Community News Since 1902
O u r Prod u cts
2
C O N TAC T US Press En terp rise 3 185 La cka w a n n a Aven u e Bloom sb u rg , PA 17815
a d vertisin g @ p ressen terp rise.n et p ressen terp riseon lin e.com
Pu b lisher: Bra n d on Eyerly
Ad vertisin g Director: S a ra h K ile
C la ssified s M a n a g er: C a rin W ha rton
Press E nterprise, Inc. has been a sou rce for local new s and advertising since 1902. W e have grow n to be the area’s leading m u lti-m edia com pany. Throu g h print and
dig ital advertising, w e connect readers w ith local bu sinesses every day. From ou r daily new spaper to preprint insertions, let u s g u ide you throu g h w hat w e have to offer and help you to find the best m arketing plan
for you r bu siness.
P RES S E N TERPRIS E D AILY N EW S PAPER Pu blished: D aily, 365 days/year C overage A rea: C olu m bia, M ontou r, N orthu m berland & low er L u zerne cou nties D aily Readers: 32,824 Su nday Readers: 35,894
P RES S E N TERPRIS E O N LIN E Average 69,000* M onthly U niqu e V isitors pressenterpriseonline.com *Avg. taken Jan. - Ju ly 2018
V ALUE X P RES S W EEK LY M AILER Total M arket Readers: 53,452
D IG ITAL M ARK ETIN G AN D A DVERTIS IN G P REPRIN T I N S ERTS S IN G LE S HEET P RIN TIN G & I N S ERTIO N F RO N T P AG E N O TES
YOUR Local Community News Since 1902
T H E RE G IO N ’ S #1 SO U RCE O F LO CA L N E W S , AD V E RTISIN G
AN D SH O PPIN G IN FO RM ATIO N !
C overa g e Area
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Bu ck ho rn
Jerseyto w n
M illville
Ben to n
Stillw a ter
Elysbu rg
Sha m o k in M t. Ca rm el
Lewisbu rg
M ilto n
W a tso n to w n Tu rbo tville
Ha zleto n
Po ttsville
Na n tico ke
Un ityville W illia m spo rt
W a shin gto n ville
Nu m id ia
Ca ta wissa
M a in ville
M u n cy
Hu ghesville
Montour
County
Columbia
County
Luzerne
County
Northumberland
County
Su squ eha n n
a River
Berwick W a pw a llo pen
Shickshin n y
Blo o m sbu rg
Da n ville
No rthu m berla n d
Su n bu ry
Selin sgro ve
Scra n to n
W ilkes-Ba rre
Co n yn gha m
3 0 m ile ra d iu s
YOUR Local Community News Since 1902
Ad vertisin g Ra tes
4
To determ ine you r contract level, sim ply bu dget the annu al dollars you intend to invest.
A dvertising dollars in the Press E nterprise and the Valu e XPress, inclu ding retail, classified display, em ploym ent, dig ital, obitu aries,
view ings and m em orials, classified contract, preprints, color, and the Real E state Plu s book, w ill apply tow ard the fu lfillm ent of the contract.
C olor Ra tes A ds over 30” Fu ll Process C olor $150 Repeat you r ad w ithin 7 days for color
discou nts. N o copy changes. 2nd ad, color 25% off
3rd thru 7th ads, color 50% off
A ds u nder 30” color $5/inch (N o D iscou nts)
A nnu al RO P C lassified Preprint & D ollar Volu m e C ontract C ontract Telephone Rate Rate Rate D irectory
Contract Repeat D iscounts Fu ll page discou nt: 50% discou nt on fu ll pages repeated in the Press E nterprise w ithin 30 days. Standard color rates apply. N o copy changes.
Repeat you r ad w ithin 7 days to receive: 25% off 2nd ad
50% off 3rd thru 7th ads N o copy changes.
Dolla r Volu m e C on tra ct Ra tes
S p ecia l S ervices • Q u ality reprodu ction in fu ll process color and spot color • Targeted m arketing • C o-op advertising su pport • A rt services • C reative copy and layou t • Social m edia • Photography • C om m ercial printing • M arket research inform ation • D ig ital printing • A u dience extension
Special D ays/Featu res B u siness - M onday, H ealth - Tu esday, B est Food D ay - Thu rsday, School N ew s - Thu rsday
B u siness and Service D irectory - Thu rsday & Valu e XPress, Stock L istings - Su nday C olor C om ics - E very D ay, Real E state Plu s (qu arterfold) - E very 4 w eeks
Repeat you r ad w ithin 7 pu blication days & receive these discou nts: 60% off 2nd ad | 60% off 3rd ad | 80% off 4th thru 7th ads
S IG N UP FO R D ISCO U N TE D RATE S ! Receive a discou nt of u p to 63% off open rate.
Reta il Disp la y Ad vertisin g O p en Ra te
$ 29.90/inch
C la ssified Disp la y Ad vertisin g O p en Ra te
$ 20.15/inch
YOUR Local Community News Since 1902
G u a ra n teed Position E very consideration is g iven to requ ested position at no
additional charge; how ever, in order to g u arantee position, there is a charge of $4.00 per colu m n inch,
w ith a $20.00 m inim u m .
Relig iou s S ervices $11.15/inch
S p ecia l O cca sion s Ra te For m em orial, birthday, thank you , gradu ation and
anniversary ads to be pu blished on the date you select. $19.99/inch
Additional $5.00/inch for color
Politica l Ad vertisin g Paym ent of all political advertising w ill be m ade prior to pu blication. A ds m u st be signed by the candidate or one or
m ore of the principal officers of com m ittee or organization sponsoring the ad. “A u thorized and Paid for by . . . . .’’ line m u st be inclu ded on all political ads. A d copy w ill be taken u p to 48 hou rs prior to election.
A dvertisers qu alify for any of the pu blished rates. Political ads m u st conform to State and N ational election law s.
N a tion a l Ad vertisin g N ational Rate $34.39/inch gross
N ational E m ploym ent C lassified D isplay $31.25/inch gross $26.56/inch net
N ational C lassified D isplay $23.00/C olu m n inch
N ational C lassified L ine A ds $6.05 (net)/C ou nt L ine
N ational C olor $341.61 (net) Spot $171.87
5
Receive ou r b est ra te b y com m ittin g to on e of ou r
freq u en cy p a cka g es
D aily + Valu e Xpress (TM C) ad in front of over 90,000 readers
26-52x’s 8-25x’s 4-7x’s $ 10.50 b/w $ 11.25 b/w $ 17.95 b/w $ 12.50 color $ 13.25 color $ 19.95 color
The Valu e XPress is a non-su bscriber only printed produ ct that is direct m ailed.
It provides total m arket coverage (TM C ).
TM C O nly A dvertising Rate $20.10/inch
D aily O nly ad in front of over 30,000 readers
26-52x’s 8-25x’s 4-7x’s $ 7.50 b/w $ 8.25 b/w $ 14.95 b/w $ 9.50 color $ 10.25 color $ 16.95 color
Place you r ad on the #1 visited area website.
pressenterpriseonline.com Avg. 705,788 m onthly page views
Su per L eader B oard/L eader B oard $6/m RO S (rotating position on ou r w ebsite) $5/m
A dd on a dig ital package to reach even m ore readers
YOUR Local Community News Since 1902 6
C la ssified Ad vertisin g
N on -C on tra ct Ra tes C lassified D isplay/A u ctions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $20.15/inch E m ploym ent D isplay Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $24.39/inch C onfidential B lind B ox fee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25.00 (Responses are forw arded via em ail or m ailed ou t every Friday.) In-C olu m n Rates B oth Private Party and C om m ercial Available
C la ssified C on tra cts Press E nterprise offers annu al and sem i-annu al contracts. A dvertiser agrees to place a three (3) line m inim u m ad every pu blication day for a period of 1 year or 6 m onths. Press E nterprise is not responsible for m ore than one incorrect insertion.
An n u a l C on tra ct (per lin e per d a y) 250 lines or less per m onth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1.07 251-1000 lines per m onth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $0.99 1001 or m ore lines per m onth . . . . . . . . . . . . . . . . . . . . . . . . . $0.96
S em i-An n u a l C on tra ct (per lin e per d a y) 250 lines or less per m onth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1.26 251-1000 lines per m onth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1.19 1001 or m ore lines per m onth . . . . . . . . . . . . . . . . . . . . . . . . . $1.17
Leg a l a n d Pu b lic N otice Ad vertisin g Per line per day . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2.15 E -m ail to: legals@ pressenterprise.net A ffidavits are an additional charge of $14.00 per affidavit.
A B B RE V IATIO N S The only abbreviations acceptable are specified in the Press E nterprise list of standard abbreviations. A copy is available u pon requ est. Press E nterprise com plies w ith the Federal, State and L ocal C ivil Rig hts L aw s. A ll real estate advertising herein is su bject to the Federal Fair H ou sing A ct and the Pennsylvania H u m an Relations A ct, w hich m akes it illegal to advertise any preference, lim itation or discrim ination based on race, color, relig ion, sex, national orig in, handicap, fam iliar statu s, age, ancestry, place of birth, m artial statu s or sexu al preference/orientation, or an intention to m ake any su ch preferences, lim itations, or discrim ination. This new spaper w ill not know ing ly accept any advertising for real estate w hich is in violation of the law. A ll persons are hereby inform ed that all dw ellings advertised are available on an equ al opportu nity basis.
All classified in-colum n and display ads appear at pressenterpriseonline.com /classifieds
570-784-6151 | classifieds@ pressenterprise.net
Telem a rketin g Pa g e S p on sor Block
Them ed pages are printed in the Press E nterprise each m onth to su pport different com m u nity cau ses and events. D iscou nted annu al contract rates are available. Pages inclu de them es like:
4H • A G A PE • B loom sbu rg Fair • B oy Scou ts C arnivals • D ru g Prevention • E arth D ay
FFA • Fire Prevention • G irl Scou ts H om ecom ings • L aw E nforcem ent W eek
L ocal You th Sports • M em orial D ay Pet A doption • School Safety SPC A • Veterans • Voting
Show support for your
com m unity w ith Sponsor Blocks!
YOUR Local Community News Since 1902 7
Dig ita l/O n lin e Ad vertisin g
HO M E PAG E S u p er Lea d erb oa rd (top banner on front page) 940x90 pixels $10 per 1,000 im pressions Appears at the top of the page
Lea d erb oa rd 728x90 pixels $10 per 1,000 im pressions
RO S (Rotating on ou r w ebsite) 120x240 & 728 x 90 pixels $9 per 1,000 im pressions
Freq u en cy Pa cka g es Ava ila b le
A sk abou t ou r S n ea k Peek Ad vertisin g
(size 300x250) M inim u m 6 m onths requ ired.
Su bject to Availability
Tota l Avg . 705 ,788 M on thly Pa g e Views
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p ressen terp riseon lin e.com
O N E CLICK !
YOUR Local Community News Since 1902 8
Tab Pages Per M U p To 12 Page Tab $49/M 16 Page Tab $62/M 20 Page Tab $74/M 24 Page Tab $82/M
Va lu e X Press (TM C ) Prep rin t In sert Ra tes
Preprints are accepted on a reservation basis. Insertion in reg u lar editions is available 7 days a w eek. A nnu al D ollar Volu m e C ontract D iscou nts apply.
A ll preprints m u st conform to the standards set by the U .S. Postal Service for inclu sion in Second C lass M ail pu blications. A ny additional postage charges incu rred as a resu lt of nonconform ance w ill be billed back to the advertiser.
Prep rin tAd vertisin g
Prices are calcu lated u sing 30# new sprint on 24’’ w eb and are intended as a g u ide only. The page cou nt of the individu al
produ ct w ill determ ine the charge u nless heavier paper is u sed. Then the w eig ht w ill determ ine the charge. Preprint insertion deadline is ten (10) working days prior to publication.
E ach additional fou r pages over and above the 52 page
level w ill be billed an additional $4.00/M .
M inim u m C harge – $350.00
Preprints m ay be zoned on Su nday for an
additional $200 charge.
M onday thru Friday: 7:00am – 3:00pm Press E nterprise 3185 L ackaw anna Avenu e B loom sbu rg, PA 17815
D ock Phone: 570-387-1234 ext. 1516
Receivin g HO URS
Press En terp rise Da ily Prep rin t In sert Ra tes
PREPRIN T S PEC IFIC ATIO N S La rg est In sert Accep ted :
11-3 /8” x 11-5 /8” S m a llest In sert Accep ted :
7” x 7”
Inserts m ay run under 7” but w ill not be covered by both the m iss and the double detectors. Press Enterprise w ill not be responsible for 100% coverage in these cases; the
advertiser w ill be billed according to the original purchase order.
S in g le sheets a n d in serts sm a ller tha n 7” x 7” p a p er
weig ht shou ld n ot b e u n d er 70#
An y in sert sm a ller tha n 11-5 /8” lon g shou ld n ot
b e q u a rter-fold ed .
An y in sert la rg er tha n 11-5 /8” m u st b e fold ed .
Glo ssy in sert bu n d les sho u ld be sk id d ed in tu rn s o f 6” high.
This tu rn ca n be u sed fo r sm a ll o r la rge in serts. The in serts
sho u ld n o t be tied o r bo xed .
In serts sho u ld be o n perfect pa llets 45x45 o r w o o d sk id s.
RM 2 pa llets a re n o t a ccepted .
YOUR Local Community News Since 1902 9
Zone 1 Zone 2
Zone 3
Muncy Muncy
Unityville Unityville Benton Benton
Cambra Cambra
Sweet Valley Sweet Valley
Hunlock Creek Hunlock Creek
Shickshinny Shickshinny Millville Millville
Orangeville Orangeville Beach Haven Beach Haven
Berwick Berwick Nescopeck Nescopeck
Mifflinville Mifflinville
Wapwallopen Wapwallopen
Stillwater Stillwater
Bloomsburg Bloomsburg
Lightstreet Lightstreet
Catawissa Catawissa
Numidia Numidia
Danville Danville
Washingtonville Washingtonville
Riverside Riverside
Milton Milton
Northumberland Northumberland
Turbotville Turbotville
Elysburg Elysburg
Prep rin t Zon es
Zip C od e Zon e 1 Da ily S u n d a y TM C
17821/17884 D anville/W ashing tonville 2431 2631 5639 17824 E lysbu rg 405 427 1341 17868 Riverside 130 120 297 17872 Sham okin 129 208 17851 M t C arm el 190 270 17756 M u ncy 114 123 17772 Tu rbotville 63 76 17857 N orthu m berland 10 10 17847 M ilton 11 11
Tota l Zon e 1 3 4 83 3 876 7277
Zip C od e Zon e 2 Da ily S u n d a y TM C
17815/17839 B loom sbu rg/L ig htstreet 4367 4662 5711 17814 B enton 666 660 1665 17846 M illville 605 643 1135 17774 U nityville 25 28 17859 O rangeville 513 505 896 17878 Stillw ater 181 206 547 17820 C ataw issa 839 850 1155
Tota l Zon e 2 7196 75 5 4 11009
Zip C od e Zon e 3 Da ily S u n d a y TM C
18603 B erw ick 3306 3551 3770 18631 M ifflinville 242 257 286 18635 N escopeck 585 595 647 18655 Shickshinny 342 382 2375 18660 W apw allopen 158 178 1396 18622 H u nting ton M ills 15 15 18621 H u nlock C reek 59 73 18601 B each H aven 3 3 18656 Sw eet Valley 8 8 18201 H azleton A rea 155 170
Tota l Zon e 3 4 873 5 23 2 84 74
Tota l a ll zon es Da ily 15 ,5 5 2 Tota l a ll zon es S u n d a y 16 ,6 6 2 Tota l a ll zon es TM C 26 ,86 0
(A ll nu m bers are net press ru n)
YOUR Local Community News Since 1902
**M inim u m 7,000 inserts** **Pu blisher reserves the rig ht to change insert date**
10
Rea l Esta te Plu s Book
C u stom ized S in g le S heets O N E PRIC E IN C LUDES
DES IG N , PRIN TIN G & IN S ERTIO N In sert o n the d a y a n d in the zo n es yo u cho o se
M in im u m o rd er 6,000 pieces Fu ll ru n O NLY o n Su n d a ys
Fu ll pro cess co lo r • Prin tin g o n bo th sid es O verru n s a t regu la r cha rge o n o rd ers u n d er 500 co pies
S in g le S heet Prog ra m
Pu b lished every 4 weeks in the Press En terp rise a n d Va lu e X Press
Dedicated to being an asset to hom e buyers and hom e sellers alike.
Uploaded online @ perealestate.com
Ad S ize N o n -Co n tra ct 7 Tim e Co n tra ct 13 Tim e Co n tra ct Q u arter Page $302 $199 $165 H alf Page $492 $316 $258 Fu ll Page $841 $550 $445 Tw o Pages $1,519 $958 $785 Three Pages $1,923 $1,247 $1,020 B ack Page - - $605
Fu ll color available for an additional $150
Ad cop y m u st b e a p p roved in a t lea st 1 week p rior to in sertion d a te.
D igital Ad Files The preferred form at of all ad su bm issions is an A dobe PD F file. A ll im ages shou ld be at least 300 dpi. C olor ads shou ld be in C M Y K form at and B lack & W hite ads shou ld be in G rayscale form at. A ll fonts and im ages m u st be em bedded. Specific PD F settings are available u pon requ est. E m ail PD F ads to: advertising @ pressenterprise.net
Please inclu de inform ation pertaining to ad size and pu blication date(s) O R u pload to ou r FTP site (please call for inform ation 1-800-228-3483). Press E nterprise is a m em ber of the A ssociated Press and the A dSend netw ork.
M E CH A N ICA L M E ASU RE M E N TS
Disp la y Ad vertisin g (RO P) 24” W eb = 6 colu m ns x 21.25” 1 colu m n . . . . . . . . . . . . . . 1.7292” 2 colu m n . . . . . . . . . . . . . . 3.5583” 3 colu m n . . . . . . . . . . . . . . 5.3875” 4 colu m n . . . . . . . . . . . . . . 7.2167” 5 colu m n . . . . . . . . . . . . . . 9.0458” 6 colu m n . . . . . . . . . . . . 10.8750”
C la ssified Ad vertisin g 24” W eb = 9 colu m ns x 21.25” 1 colu m n . . . . . . . . . . . . . 1.1194” 2 colu m n . . . . . . . . . . . . . 2.3389” 3 colu m n . . . . . . . . . . . . . 3.5583” 4 colu m n . . . . . . . . . . . . . 4.7778” 5 colu m n . . . . . . . . . . . . . 5.9972” 6 colu m n . . . . . . . . . . . . . 7.2167” 7 colu m n . . . . . . . . . . . . . 8.4361” 8 colu m n . . . . . . . . . . . . . 9.6556” 9 colu m n . . . . . . . . . . . 10.8750”
C losin g S ched u les RO P, C lassified D isplay and Pu blic N otices
Classified L ine Ads - 4:00 p.m . day before pu blication; Friday 4:00 p.m . for Satu rday,
Su nday and M onday.
RO P D epth Requirem ents M echanical Specifications – 6 colu m ns (1.7292” each) to a page, 21.25” colu m n depth, printed by photo offset. A d depth is m easu red to the nearest 1/2 inch. A ds m easu ring m ore than 19 inches in depth
w ill be billed at fu ll page depth.
Front Page N otes are the first m essage readers see w hen they pick u p the Press E nterprise. N otes are easily rem oved and consu m ers can take it w ith them and reposition it w here they w ill rem em ber to take action.
Available every day of the w eek.
Fron t p a g e n otes
Actu a l Fin ished S ize
3 ” x 3 ”
C O N SU M E RS W O N ’ T J UST R E M E M BE R Y O U R A D — TH E Y CA N TAKE IT W ITH TH E M !
M inim um O rder: 10,000 pieces. Printin g occurs 15 days from receipt of approved ad copy.
15% Prem iu m on Su ndays and H olidays - m u st be fu ll ru n
$85 A dd-O n for back side of note, black ink only
Q u antities: L ess Than Fu ll Ru n Fu ll Ru n 1 C olor $62/m $55/m 2 C olor $66/m $59/m 3 C olor $69/m $62/m Fu ll C olor $80/m $66/m
Prin t a n d d eliver 3 ” x 3 ” Fron t Pa g e N ote Ad Ra tes:
Req u irem en ts
YOUR Local Community News Since 1902pressenterpriseonline.com 12
