Many of the start-ups at advertising week offer novel online shopping experiences with shorter paths to purchase. Multiple companies have found ways to generate revenue for publishers by allowing consumers to

purchase featured products without leaving the site. These products are allowing the content generators to profit from their work.

Some startups showcase methods to purchase products through social media. Chirpify, for example, aspires to provide consumers the ability to buy products with a tweet or Facebook comment.

Streamlined Shopping

• Target: Young Style-Setting

Entrepreneurs

• 72Lux enables digital publishers to sell products featured within their articles. The platform provides the ability to purchase products without leaving the publisher‟s website.

• 72Lux‟s shopping experience consolidates multiple retailers into a single interface.

72Lux

• Target: Young Style-Setting

Entrepreneurs

• Cosmic Cart is almost nearly identical to 72Lux and likewise shortens the path to purchase by allowing publishers to directly sell products from their content.

Cosmic Cart

• Target: Young Style-Setting

Entrepreneurs

• Pose is a fashion themed photo sharing platform. It allows users to share photos of their outfits and tag them with designer details.

• Products can be purchased from the app. Pose collects an affiliate fee when an item is sold. A portion of the fee goes to the company, however the bulk of it goes to the user who shared the photo.

Pose

• Target: Techtool Shoppers

• Chirpify enables users to make purchases or sign up for things simply by posting on Twitter or Facebook.

• By tweeting an ad campaign‟s

hashtag along with an “actiontag,” like #buy, a consumer can make a purchase.

• Chirpify states their “actiontags” are customizable.

Chirpify

• Target: Frugal Techtool Shoppers

• Nifti is an online price tracking tool for price conscious shoppers. Shoppers find a product they want, set their desired price, and once the price drops below it, Nifti alerts the user via email.

• The Nifti website also links to popular products and shows their recent price change.

Nifti

In attempt to overcome consumers avoidance of ads, some startups are developing methods to pay them to watch it.

Unlockable seeks to engage users in commercials by giving away free content for answering quizzes or completing puzzles after watching an ad.

Locket pays you to turn your phone into a mini-billboard each time it phone turns on.

Paid to Watch: Buying Eyes for Advertising

• Target: Ad Favorable Mercenaries

• Unlockable makes games from commercials and gives premium content for free for playing them in return.

• With Unlockable, a user plays games, earns points, and gets something they want, like a song, for free after they accumulate enough points.

• Games include remembering facts,

recalling the order of scenes, or assembling a puzzle of a commercial.

• Target: Ad Favorable Mercenaries

• Locket is an app that pays consumers to place advertising on their smartphone‟s lockscreen. Users choose to engage with the content or enter their phone as normal depending on the direction they

swipe.

• Even if consumers don‟t engage with the ad, they receive payment for the advertising space.

Consumers continue to turn to their peers for product recommendations as evidenced by startups designed to host user reviews.

Both Consumr and Influencer are created for consumers rate products. Both offer free products to those who write useful reviews.

The presence of these online communities indicates positive sentiment and identifying trendsetters will be increasingly important to brands.

Peer Trust

• Target: Techtool Shoppers

• Consumr can be described as the Yelp for packaged goods. By snapping a product‟s barcode, the app returns product reviews from Consumr and from other websites.

• Contributing reviews can earn users free sample products.

• Target: Social Trendsetters

• Influenster is a social network exclusively for trendsetters. The community is built for „culture junkies‟ who wish to share trends and talk about products. Users that write meaningful content increase

their rank in the community.

• Members of Influenster receive rewards like access to products before they‟re released to the public and discounts.

Media is changing and startups are working to figure out how to offer the next best user experience.

Viguor is working to develop a seamless video without interruption even as you switch between devices.

Touchalize creates a customizable video experience allowing you to interact with a video while it is playing.

Lisnr is a portal to additional content unlocked by listening to specially tagged songs.

New Media Experiences

• Target: Always Connected,

Multi-Deviced Millennials

• Vigour is an app that connects video across devices in a seamless experience. If you need to get moving, a swipe

transfers the video from your TV to your device and continues playing without interruption.

• The product leverages the cloud to connect content across devices.

• Target: Indulging Tech-ers

• Touchalize creates interactive videos allowing users to do everything from change the color of a car in a video to click on a product placement and order the item online.

• Target: Music Enamored

• Lisnr is an app that hears ultra-sonic frequencies embedded only in Lisnr-enabled tracks. The app unlocks exclusive content based on your listening preferences.

• Lisnr also works at live events and dynamically responds to your environment.