What Web 2.0 Means to Business

Web 2.0Culture of sharing and four drivers that shape the new web

Seoul, KoreaJune 2007

Adam P. Parkemail: adam.p.park@gmail.comblog: adampark.bloter.net

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Individual v. Collective IntelligenceWhat’s possible with the help of the Web

Springnotehttp://www.springnote.com/images/share/swf/springnote_movie_big.swf

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The “You” EraProsumers: Consumers as producers of content

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Time Person of the Year 2006It’s You!

Source: http://hello.eboy.com/eboy/wp-content/uploads/shop/EBY_FooBar_35t.png

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The best thing about Web 2.0It makes people think

Source: Creating Passionate Users (CPU) - http://headrush.typepad.com/creating_passionate_users/2005/10/the_best_thing_.html

Real knowledge and understanding is the product of a co-creation.

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Web 2.0 Meme MapBy Tim O’Reilly

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A Web 2.0 by any other nameContemporary social, business, technology trends

Source: Outsmart Weblog: smarter by design - http://blog.getoutsmart.com/archives/2006/08/09/a-web-20-by-any-other-name/

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Web 2.0 Technology in ActionA sneak preview of what’s possible with the new Web

The Web as an Application Platform HousingMaps

http://www.housingmaps.com/

The Participatory (Read-Write) Web Wikis in Plain English

http://www.youtube.com/watch?v=-dnL00TdmLY Bloter.net

http://adampark.bloter.net/

Relevant and Empowering Google Reader (RSS), digg, del.icio.us

http://www.google.com/reader/view/

Rich User Experience Goowy

http://www.goowy.com/index.aspx Panic Goods

http://www.panic.com/goods/

Digital Self Expression YouTube, MySpace, Flikr

Social Affiliation Xing, LinkedIn, Friendster

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Culture of SharingSharing is everywhere

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Culture of SharingSharing what you have via Web

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Culture of SharingSharing what you know via Web

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Culture of SharingSharing what you do via Web

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The Four Drivers, or 4F’sFun (Expression)

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The Four Drivers, or 4F’sFame (Reputation, Attention)

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The Four Drivers, or 4F’sFortune (Money, Value Add)

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The Four Drivers, or 4F’sFast Innovation (Time)

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The Long Tail MarketplaceWhere You Can Get Exactly What You Want

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Experience EconomyIt’s Not Just About Cakes, But About Birthday Parties!

ILLUSTRATION: ELWOOD SMITH

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Real Time EnterpriseA Reincarnation of Virtual Corporation

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Fast Innovation, Open InnovationConnecting the Dots: Collaboration and Reuse

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The Next Web, or Web 2.0Being Open, Platform for Participation, Sharing

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WIKINOMICSHow Mass Collaboration Changes Everything

Being open

Peering

Sharing

Acting globally

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The CIO DilemmaInnovation without Disruption – a Pipe Dream?

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Enabling Richer OutcomesTraditional Software v. Enterprise Web 2.0

Source: Dion Hinchcliffe’s blog on ZDNet

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Evolution of Business ITFuture is where IT and ICT converges via Web 2.0

Fledgling ITCustom Development

• Laissez-faire development• Incompatible• Unable to view real-time status

Standard ITIntegrated Applications

• Deploy packaged business apps• Implement best practices• Focus on internal integration

Empowering ITPlatform for Higher Value

• Adopt services platform• Extend integration / collaboration• Focus on differentiation

Use V

alue

Inte

grate

Develo

p

Technology / Tools Applications Platform

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The best thing about Web 2.0It makes people think

Source: Creating Passionate Users (CPU) - http://headrush.typepad.com/creating_passionate_users/2005/10/the_best_thing_.html

Real knowledge and understanding is the product of a co-creation.

What Web 2.0 Means to Business

Web 2.0Culture of sharing and four drivers that shape the new web

Seoul, KoreaJune 2007

Adam P. Parkemail: adam.p.park@gmail.comblog: adampark.bloter.net