EMPATHY MAP & PROBLEM STATEMENT

Design Thinking Action Lab 2013

EMPATHY MAP

& The Problem Statement

MEET THE EMPLOYER

A Smart, Pro-active, Committed, Supportive & Hard-working Owner of a Small Business

INTERVIEW OF AN EMPLOYER

SAY :

Employing freshers is a time and energy consuming task. They do not have any idea of what their job would entail, what sort

of work they will have to do. Employee's Attitude makes a lot of difference. In the six months training period, the employee learns all the

necessary aspects of his job. Small-scale industries can not afford to invest in the training-experts

or other type of training professionals. They have to engage a senior employee to train the new employees or do the job themselves. 

ACTION

DO

Advertises in the local newspapers, websites, employment agencies for a position in the company besides a word-of-mouth publicity.

Trains and guides many fresh employees in the company, despite knowing they may not last longer.

Guides employees through unfamiliar aspects of their job and support.

Provides them with different skills teaching and information necessary for the job.

Try to build up their confidence about their job.

THOUGHTS

THINK & FEEL :  Attitude of an employee matters a lot. You can train the employees in new skills, equip them

with the information, but how to change their attitude? Training a freshly appointed employee for a period of 6

months, spending considerable time - energy & efforts on him takes quite a toll. It affects work performance.

How can the newly appointed employees adapt to their working environment in an economic, efficient and effective manner?

INSIGHT

A small business needs a way to help new employees adapt quickly & efficiently to their working environment.

Because long time to adapt & learn skills weighs on productivity and profits.

PROBLEM STATEMENT

Stakeholder : A smart, pro-active, committed, supportive &

hard-working owner of a small business 

Needs : A way to help new employees adapt quickly &

efficiently to their working environment.

Insight : Because long time to adapt & learn skills weighs on

productivity and profits.

THE STAKEHOLDER SAYS

•Employing freshers is a time and energy consuming task.

•They don’t have idea of what sort of work they will have to do.

•Employee's Attitude makes a lot of difference.

DO

•Trains fresh employees in the company.

•Guides employees through unfamiliar aspects of their job and support, Provides them with different skills teaching.

•Try to build up their confidence.

THINK & FEEL

•Attitude of an employee matters.•You can train the employees in new skills, equip them with the information, but how to change their attitude?

•Spending considerable time - energy & efforts on training new employee takes quite a toll. It affects work performance. •How can the newly appointed employees adapt to their working environment in an economic, efficient and effective manner?

REALIZATION

• A small business needs a way to help new employees adapt quickly & efficiently to their working environment.

• Because long time to adapt & learn skills weighs on productivity and profits.

PROBLEM STATEMENT

A smart, pro-active, committed, supportive & hard-working owner of a small business

a way to help new employees adapt quickly & efficiently to their working environment.

long time to adapt & learn skills weighs on productivity and profits

EMPATHY MAP

Employing freshers is a time and energy consuming task.

They don’t have idea of what sort of work they will have to do.

Employee's Attitude makes a lot of difference.

Trains fresh employees in the company.Guides employees through unfamiliar aspects of their job and support, Provides them with different skills teaching.Try to build up their confidence.

Attitude of an employee matters.You can train the employees in new skills, equip them with the information, but how to change their attitude?

Spending considerable time - energy & efforts on training new employee takes quite a toll. It affects work performance. How can the newly appointed employees adapt to their working environment in an economic, efficient and effective manner?

• A small business needs a way to help new employees adapt quickly & efficiently to their working environment.

• Because long time to adapt & learn skills weighs on productivity and profits.

A smart, pro-active, committed, supportive & hard-working owner of a small business 

a way to help new employees adapt quickly & efficiently to their working environment.

long time to adapt & learn skills weighs on productivity and profits. Iravati

Kulkarni

THANK YOU!!

Iravati Kulkarni,

Design Thinking Action Lab, 2013.