6. ResponsiveWeb Design.Adapt to the constraints of any
browserwindow, on any device, current or future.
7. Responsive toUsersHow should the experience change tosuit
the context?
8. What aboutcontent?
9. We forgot aboutcontent.How do we make content asresponsive
as our designs?
10. Lets take a stepback.Enable content to meet responsiveuser
needs by giving it structure andmeaning.
11. 1. Structure
12. "Unstructured content is stupid andold-fashioned. Its
costly, complex,and does not generate a competitiveadvantage."Ann
Mucahy, Former CEO of Xerox
13. Break it apart.Separate content into chunks,allowing it to
be more uid andexible.
14. System levelthinking.Change the way content is created
toembrace changes in how we consume it.
15. Dont forget theCMS.Design your CMS to embracestructured
content. Integrate adaptivecontent thinking into workows.
16. 2. Meaning
17. Forget context(for now).Make your content technology
agnosticso that it works in any context.
18. EmbraceMetadata.If you want to understand your users,you
have to start by understandingyour content.
19. "Metadata is the newart direction."Ethan Resnick
20. Now what?
21. Ready foranything.Structured and meaningful contentkeeps us
exible to meet the changingneeds of users and technology.
22. Theres a cherryon top.Smart content is great news for
social,SEO and accessibility.
23. Create Once,Publish Everywhere.
24. Links.Karen McGrane Keynote at Content Strategy Forum
2012http://vimeo.com/29050868Sara Wachter-Boettcher -
Responsive-Ready
Contenthttp://sarawb.com/2012/03/07/content-strategy-responsive-design/Ethan
Marcotte Responsive Web
Designhttp://www.alistapart.com/articles/responsive-web-design/
25. "Get your content ready todo anything, because itsgoing to
do everything."Erin Kissane