Adaptive Marketing Post-Transaction
PeopleLookup Landing Page
Identity ProtectPost-Transaction
For Washington Identity Protect customers (April – October 2008)
50 % of consumers took the offer in under 30 seconds after initial transaction
82% took the offer in under 45 seconds
100% took the offer in under 1 minute
For Intelius’ Washington Consumers (July 2007 – July 2008)
38% took the Adaptive Marketing offer in under 30 seconds
74% took the offer in under 45 seconds
100% in under 1 minute