Because Google

Doesn’t Care about

Your Scrawny little Business

So where did your Google Rankings Go?

Did you used to have top rankings for all

those money keywords, but they literary dried

up over night?

If you’ve seen a slow Decline in rankings, or if your

rankings disappeared on a specific date, it was most

likely because your SEO team wasn’t playing by

Google’s rules

Google’s objective is to promote the Best Websites

Not the Best OPTIMIZED websites

Gone are the days of tricking your way to

a number 1 position on the search engines

Handy HintFree “Do it Yourself” SEO ReportAt the End of this Presentation

Why Traditional Methods No longer Work

Search engine optimizers know basically

what the engines are looking for and

attempt to gain a competitive advantage

by “gamming” the system.

These techniques were not only publicly

advertised, but considered industry best

practices.

The problem was they never met

Google’s guidelines in the first place.

…They just happened to work.

These Methods No longer Work

But you probably already know that by now….

Updates liken Penguin, Panda and

Hummingbird have made it harder

than ever for website owners to

maintain top search engine rankings

YesYou Can Still RankIt just takes a Holistic approach

And more work

You can actually

Future Proof

your SEO

Adaptive SEO is NOT about playing cat and mouse with the search engines.

link “earning” not link building

is about…

a good sound technical

structure for your website, with

easily indexable pages, clear

navigation and fast load times

is about…

being mobile friendly and

socially active (yes, your social

presence is an actual search

engine ranking factor)

is about…

reviews and reputation and

citations on directories and

other reputable and industry

related websites

is about…

The 5 components ofOptimized content marketing plan: Adaptive SEO cannot be done properly without the inclusion of Content Marketing. Your content should help your target market through the buying process and be distributed effectively through your social networks.

The 5 components of

Technical SEO Fundamentals: The technical funda-mentals and foundation of your website need to be correct from the outset. Things like Load Speed, structure and user experience through responsive design all play a part in how the search engines rank your pages.

The 5 components of

Keyword & Competitive Research: At the core of every successful SEO Strategy is comprehensive research that includes the discovery of highly converting non-branded keywords. As well as your company branded keywords that you want to dominate the results for.

The 5 components of

Publish, Socialize, Share: The social signals generated through the top social channels can be used to increase your discoverability in the search engines and can also help to distribute your content to anywhere in the world.

The 5 components of

Benchmark, Report & Improve: Regular analysis of the data is essential. Things like Page Rank Progress,Backlink Growth,Good Social Signals,Increase in Organic Visits,Website conversions andKeyword popularity are all critical in helping you make the right decisions.

Traditional SEO is not as

effective as it used to be

Traditional SEO is not as

effective as it used to be

It’s very difficult to trick your

way to top search rankings

Traditional SEO is not as

effective as it used to be

It’s very difficult to trick your

way to top search rankings

Not playing by the rules

yesterday can hurt you today

Traditional SEO is not as

effective as it used to be

It’s very difficult to trick your

way to top search rankings

Not playing by the rules

yesterday can hurt you today

You can still rank high in the

search results, but you need

change your evil ways and

take a 360° approach

works because it

is a LIGITIMATE

sustainable

strategy that will

stand the test of

time

• Do it yourself… just pick your 10 mostimportant keywords for your business and enter them into the form and we’ll send the report to you.

Full Service Digital Marketing Since 1999

We’re not just a bunch of pretty faces