TRANSFORM YOUR DATA INTO REVENUE

AGENDA

Increase sales and improve ROI by leveraging offline and online data

Leverage 3rd party data to improve your campaign performance

Leverage your data assets, allowing brands to drive customers to buy their product on your retailer stores

DATA Points

Advertisers collect online and offline data, but are they converting it into targeted campaigns?

PERSONA

MARKETING CHANNELSAre you actually getting through to your customer?

9%of outbound calls

result in conversations

91%unsubscribe from mailing lists

85%don’t open promotional e-mails

Statistics are provided by MailChimp, OpenView

RETURNING CUSTOMERSHow much are returning customers really worth?

15%of all shoppers are

returning customers

33%of overall spending is attributed to returning customers

3Xmore spent by returning customers than one-time shoppers

Statistics are provided by yotpo

TURNING YOUR DATA INTO REVENUEour value chain

APPARELWoman, aged 28, who buys clothing for her children has not made a purchase in the last 3 months.

Target this segment with a unique ad to boost revenue.

CRM RETARGETING

NEW PROSPECTPotential customer creates an inbound call, asks for a quote about specific product.

Target this inbound call segment with a unique ad about the product to boost revenue.

CALLER RETARGETING

Note: Same option available for the outbound calls

CRM RETARGETING

PROMOTE NEW Apple TV

Target Apple buyers segment purchased iPad during the last 3 months

LOYALTY CLUBMan, aged 45, member of your VIP loyalty club that hasn’t used his loyalty points for the past 1 year.

CRM RETARGETING

Target this VIP segment with a unique ad about the product to boost revenue.

Retargeting based on the user interaction with your product catalog

DYNAMIC PRODUCT RETARGETING

IMPROVE PERFORMANCE WITH 3rd PARTY DATAour value chain

TRS XC2 SNOWBOARD

New SNOWBOARD Woman, aged 25, compared prices for Snowboard on a comparison engine

Promote Snowboard product with Special offer for 3 weeks on Facebook to the comparison engine visitors

3rd PARTY RETARGETING

RETAILER - LEVERAGE YOUR DATA ASSETS WITH YOUR PARTNERSour value chain

Games & AccessoriesMan, aged 25, Purchased the PlayStation 4 in your store

Sony will promote games and accessories for 3 weeks on Facebook to drive traffic to your store

OFFLINE/ONLINE RETARGETING

Note: Data from the retailer, co-branded ads and budget from the brand

CRM SURVEY RETARGETING

SURVEYHotel guest stayed for 2 nights during high season.

⁻ Use a targeted survey to collect customer data

- Measure brand awareness and loyalty

⁻ Engage customers and offer attractive incentives

⁻ Get precise insights, faster

March 2015

Contact Us For Further Discussions:

011 704 2641

info@adclickafrica.com

Thank You

368 Oak Street, Ferndale,

Randburg, South Africa