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ADVERTISING IN A MULTI-CHANNEL WORLD
ADVERTISING IN A MULTI-CHANNEL WORLD
THE FUTURE OF ADVERTISING
Multi-Channel Ad Platform
New Measurement Metrics
Ad Marketplace
Consumer State
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AD MARKETPLACES ARE CHANGING
AD MARKETPLACES
Source: Business Intelligence, Sept 2012; Newspaper Association of America; Carpe Diem Blog
SOME TRADITIONAL MARKETPLACES ARE CONTRACTING
Source: Nielsen, Coady Diemar Partners, June 2012, Horizon Media estimates
OTHER MARKETPLACES HAVE BEEN GETTING MORE EXPENSIVE
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WHAT IS THEAUDIENCE IS
ACTUALLYDOING?
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AGENCIES NEED TO UNDERSTAND
TOP ACTIVITIES PERFORMED DURING SIMULTANEOUS SCREEN USAGE
SOURCE: GOOGLE .COM “THE NEW MULTI-SCREEN WORLD: UNDERSTANDING CROSS-PLATFORM CONSUMER BEHAVIOR.” 2012
TOP ACTIVITIES FOR USERS ON MULTI-SCREEN ARE EMAILING,
WEB BROWSING AND SOCIAL NETWORKING.
TV BUDGETS AND MULTI-SCREEN ACTIVITY
SHOULDN’T ADVERTISER TV BUDGETSACCOUNT FOR THIS?
WHEN USERS ARE
ON MOBILE DEVICES,WHAT IS
THE PRIMARYCONSUMER ACTIVITY?
A DEVICE THAT IS MOBILE CAPABLE IS A TECHNOLOGY FEATURE, NOT AN ADVERTISING CHANNEL
WHERE DO YOU DRAW THE LINE?
Source: Edwin Wong, Senior
Director, B2B of Strategic Insights, Yahoo!
EMAIL, SOCIAL AND WEB BROWSING DOMINATES MOBILE IN MULTIPLE STUDIES
Source: Pew Research Center’s Project for Excellence in Journalism in collaboration with The Economist Group
Source: ExactTarget channel study 2012
CONSUMERS ARE ALREADY IN A
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MULTI-STATE WORLD –A MULTI-CHANNEL ADVERTISING PLATFORM IS
THE BEST WAY TO REACH THEM
TODAY’S CONSUMER: THE NTH SCREEN IS HERE TODAY!
Consumer activity is simultaneous… are we thinking this way?
THE DAY OF THE SINGLE-SCREEN COUCH POTATO IS OVER!
Agencies need a way to promote media plans that…
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Consumer State
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The Device
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The Media
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Reach, Targeting, and Brand
Safety
› GADX
› FBX
UNIFIED AUDIENCE PROFILING
BETTER DATA
Custom Dashboard
DEVICE
LOCATION
ACTIVITY
150 Million Unique Profiles
40 Billion Events Monthly
40,000 Custom Segments
UNIFIED DELIVERY & TARGETING
BETTER ACCESSUNIFIED PLATFORM REPORTING
BETTER RESULTS
PROFILE STORE EXCHANGES
DEVICES
› Mobile and smart TVs
› Global partnerships: SAMSUNG & LG
PARTNERS
› Premium apps and pubs
› 5,000+ local & global
ACTIONABLE INSIGHTS
ATTRIBUTION MODELING
PERFORMANCE AT SCALE
ADCONION AD PLATFORM FOR VIDEO, SOCIAL, DISPLAY, AND DIRECT MARKETING
Connecting advertisers with nearly 1 billion unique consumers monthly
THANK YOU
CONTACT ADCONION DIRECT AT:
MICHAEL [email protected]
CREATED BY: Ben Fox
DESIGNED BY: Taryn Linscott, Sina Bruckman
PRODUCED BY: Lindsey Breeden
