Date post: | 05-Dec-2014 |
Category: |
Marketing |
Upload: | marniroojoom1 |
View: | 104 times |
Download: | 3 times |
Pu#ng Your Content in Context
Marni Mandell & Yael Kochman
Roojoom
August 5, 2014
#AddContext
What is Context?
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Context = Content + Readers/Users
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Defining the Reader
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1 Personal Behaviors
2 PotenDal User SituaDons
3 Ambient Data
Great Context in Content
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Making the Content Valuable
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1 Value – Is It New?
2 Must Solve Customer Problems
3 Must Create an AcDon
Audience + Content Formula
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+ =
What is Roojoom?
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Roojoom is a content markeOng plaQorm that connects and publishes mulOple pieces of content together into a story that keeps your audience engaged, focused and on track.
Context + Content = Story
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Using Context for Thought Leadership
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Add Thought Leadership to Content
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Where do you find Roojooms ?
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1 Social Media
2 NewsleQers
3 Embedded in websites & blogs
4 Search Engines
DistribuOon to Create Context
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1 Which Social Media PlaTorm
2 Timing
3 Frequency
Using Oktopost to Add Context
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Oktopost Case Study – Time/Place
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DissecOng Great Content
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Universally engaging language
Who?PotenOal User SituaOon
What do they care about?
What will connect them?
Your Contextual Checklist
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Who? þ
What Do They Care About? þ
What Time/Place Is Best? þ
What Will Connect Them to Your Content? Be personal! þ
Summary
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1 Define Your Reader
2 Make the Content Valuable
3 Become a Thought Leader By Adding Context
4 When DistribuDng – Think of Time & Place
THANK YOU
Marni Mandell
@MarniMand
@Roojoom
www.roojoom.com