1. START THE DIALOG WITH CONSUMERS2. ENGAGE INTO PRODUCT CHOOSING PROCESS3. INCREASE UP-SELL & CROSS-SELL

AddReality is a service for an in-store communication with customer using interactive displays based on tablet and other devices

60%OF DECISIONS TO BUY ARE MADE AT THE POINT-OF-SALE

LOW QUALIFICATION OF STAFF

IN 70% OF CASES AVOID DIALOGUE

NEW CULTURE OF CONSUMPTION

Problem:

UP TO 20% REDUCTION OF UP/CROSS-SELL

UP TO 50% REDUCTION OF AVERAGE VISIT TIME

We are selling SaaS and OEM licenses of our software for setting up and control in-store customer facing devices. For government, retail, malls, quick service restaurants and cinemas.

INCREASE CONVERSION OF SPECIAL OFFERS BY 20% VISIT TIME INCREASE BY 15%

REDUCE COST BY 80% ON OUT-OF-HOME ADVERTISING

The border between online and offline shopping disappears.Best online instruments, right in stores.

«CENTRE OF EXPERIENCES» OFFLINE STORE

1. VISUAL PROJECT CREATION WITHOUT PROGRAMMING

CENTRALIZED MANAGEMENT OFCONTENT AND EQUIPMENTS ALLOWS TO:

SAVE MONEY FROM 30% ON IT-SUPPORT

2. PLAYBACK ON POINT-OF-SALE AND CONTROL DEVICES

Audience attention analyses. Raise efficiency through content changes based on analytical data and goals setting.

3. REAL-TIME ANALYSIS OF CUSTOMER BEHAVIOR

3:36 AVG. TIME OF INTERACTION

EVERY 5th INTERACTION LED TO A SALE 600+ SALES WEEKLY

BIG BRAND DECIDED TO TELL ABOUT ADDREALITY IN PUBLIC

We create this case with partner for 1 week.

No prior offers similar like AddReality.

MODULAR ARCHITECTURE LETS START ANY SCENARIO ON ANY DIGITAL EQUIPMENT WITHIN ONE SYSTEM

• A SUBSCRIPTION LICENSE FOR A SINGLE DEVICESOFTWARE COSTS FROM $220 TO $520 PER YEAR1 CLIENT = ABOUT 100 LICENCES

• Sale of InHouse licenses per device.

• Sale of OEM licenses per device.

• In plan. Access to the Analytics system per mo (per device).

• In plan. Access to the Analytics API.

HOW WE SELL LICENSES TO OUR SOFTWARE?

Affiliate funnel Inbound marketing,

direct activities

3 OFFICES // 47 PARTNERS*RUSSIAN FEDERATION/USA/UAE

From 40% revenue share from sold licenses.

The opportunity to Up-Sale to current customers. The clients do not need a third-party service providers.

Single modular platform for creating digital in-store eco-system.

DIGITAL SIGNAGE MARKET AND PLANS

Overall market in Russia is $650m in 2015

Software market is $115m in 2015Our target IS 2% in 4Q 2016

Overall market in Middle East is $720m in 2015

Software market is $175m in 2015Our target is 2% in 4Q 2016

9 PROFESSIONALS IN CORE TEAM // 3 CO-FOUNDERS

SERGEY GALEEV // CEO

Experience in executive activities in IT sphere, advertisement business, BTL, event. Since 2009 has created 4 of the project in IT and fashion industry. 1 work at the international level.

ALEXEY REKISH // CTO

OpenCV, computer vision, video processing and broadcasting, complex solutions for TV-channels and video portals, such as Head Hunter, Peretz TV, Novy TV. 8 years in IT.

GEORGE CHEISHVILI // CFO

Experience in executive activities is 10 years. TV company “RealArt”, production director of programs “Fight Club” on MTv, establishment and promotion of the restaurant.

ADDREALITY develops oneof the most profitable and fastest growing markets.

Was founded in 2012Start sale in 4Q 2014

Development registered in U.S.3 offices in US/Russia/UAE

In pipeline 10 000 devices around the world

WE ARE LOOKING FOR INVESTMENT $240 000

For marketing, product, intellectual property.

GALEEV@ADDREALITY.COMADDREALITY.COM

AddReality is a service for an in-store communication with customer using interactive displays.It increases cross-sale and improves service.