AdDeli

Rakan Almuawad

Ariel Cortez

Stephen Harbor

Camille Johnson

Amanda Suryakasuma

Tiffany Taimoorazy

Human TruthPeople want honesty

ProblemPeople don’t know the truth about the dairy they’re consuming.

StrategyShow people that Tillamook’s farmer families produce honest dairy using honest ingredients.

no bull. just cow.

execution.People want honesty • Social media campaign • Celebrity influencers • Interactive installation • In-store activation

social media.Honest reactions to honest ingredients provided by Tillamook farmers.

celebrity influencers.We need people who aren’t afraid to tell the truth.

interactive installation.Tilla-totter.

in-store activation.Scan the Truth.

no bull. just cow.