ADDIPLY, A PUBLIC API: WITH THANKS TO THE TSB

By Rick Waghorn

“Right now in media nothing works, but everything might…

“Now is the time to experiment, experiment, experiment…

“If content is king, then collaboration is queen…

‘…making the API public would allow national brands to programmatically identifyand deploy advertising opportunities to a hyper local level.’

“…and as in chess, we all know which is the more powerful.”‘The addition of internal reporting tools and graphs will assist users with multiple accounts…

‘The Age of Context will be enabled by… API ubiquity.’

‘Implement the ability for both users and publishers to receive notifications of events… across platforms of their choice…

‘The sole issue we should all be thinking about is how we are going to monetise… mobile.‘Once the API has been opened and made public it will enable us to deliver advertising toapp developers and mobile publishers…

‘There's an arms race on to create less obtrusive ways of integrating ads into apps…‘The SDK will be for iOS and Android allowing app developers/ publishers toimplement Addiply within their apps…

‘Location is the new cookie…

‘Interstitial mobile ads are killing it… CPI revenue?

Advertise to a mobile app audience… by radius (km)

Advertise to a mobile app audience… by time (mins)

www.iGeolise.com

‘If content is king, then collaboration is queen…

For butcher, baker and the local candlestick maker…

For the local authority seeking local engagement…

For the local health authority seeking local engagement…

So, thank you the TSB…

Pros: * Early stage ideas into working reality;* Collaborative working;* Grant funds; no loss IP* Swift Payment.Cons:* SMEs > 2-3 people?* Quarterly in arrears* Bureaucratic* No PR in a media space