Date post: | 19-May-2015 |
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Technology |
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Address Validation and Correctionwith Informatica Cloud
www.InformaticaCloud.com
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Today’s Agenda
• The Data Quality Challenge
• Cloud Address Validation and Integration
• Demonstration: Our Internal Use Case
• Resources
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Data Quality: Critical to CRM Success
Garbage In, Garbage Out
Source: Bloor Research whitepaper: Pervasive Data Quality, Oct. 2009
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Requirements to delivery trusted data?
Data Analysis& Discovery
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Requirements to delivery trusted data?
Data Analysis& Discovery
Parsingand
Standardization
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Requirements to delivery trusted data?
Data Analysis& Discovery
Parsingand
Standardization
Address Validation
And do this for all data types…
Today’s Focus
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Requirements to delivery trusted data?
Data Analysis& Discovery
Parsingand
Standardization
Address Validation
Matching &De-duplication
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Requirements to delivery trusted data?
Data Analysis& Discovery
Parsingand
Standardization
Address Validation
Matching &De-duplication
Monitoring &
Reporting
And do this for all data types…
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Address Validation: Critical to CRM Success
• Inbound lead augmentation• Do you do this by hand? How much does it cost?
• Territory Management• How much effort is put into ensuring that reps have the right
opportunities/accounts?
• Outbound mail campaigns• How much does it cost if you send marketing materials to the wrong
address?
• Billing• How much does it cost in working capital if you need to resubmit
invoices?
• Customer Satisfaction?• Do you trust your data?
10AddressDoctor Product Offerings, May '10, LS
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10-1 Nakazawa-ChoNaka-ku
Hamamatsu-shi, Shizuoka-ken 430-
0904Japan
ΑΘΗΝΑΣ 63105 52 ΑΘΗΝΑ
GREECE
〒 160-0003 東京都新宿区本塩町 7- 4 シオセブンビル 4F
Lee Wan Lin11th Floor, Block
DMai Shun Industrial Building
18-24 Kwai Cheong Rd.
KWAI CHUNGNEW
TERRITORIESHONG KONG
عمان ماريوتالشميساني شارع العجلوني عصام
11190عمان المشتركة العمليات
TIMOTHY DALTON2101 MASSACHUSETTS AVE NW
WASHINGTON DC 20008UNITED STATES
Ervin BerishaRr 'Aleksander
Moisiu', P. 15, Sh. 1Kutia Postare 61001-TIRANE
ALBANIA
LIÁNGJI LTDXIANGGANGXINSHIJIEDASHA 32 LOU
300 HAO HUÁIHAIZHONGLÙ, SHÀNGHAISHÌ200021 SHÀNGHAISHÌ
CHINA
For the global economy it can be challenging and costly
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Typically, it requires complex tools and coding…
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Address Validation & Correction Benefits
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Marketing Effectiveness
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Sales Performance
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OperationalExcellence
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Customer Satisfaction
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Cost Savings
Source: BtoB: Bad data have massive impact on demand creation, conversion
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Is Address Validation Service Right for You?
• Do you…
Mail marketing information to customers?
Solicits funds?
Send invoices?
Recruit for repeat business?
Send service technicians or other employees on site?
Ships goods…
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Informatica Data Quality
• Recognized by CRM Magazine• 2nd year in a row…
• Recognized by Industry Analysts
http://www.informatica.com/products_services/data_quality/Pages/index.aspx
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Informatica Cloud: Assesses Address Accuracy, Makes Corrections and Updates Salesforce.com
1) Assess
2) Correct
3) Update
16AddressDoctor Product Offerings, May '10, LS
A typical Address Cleansing problem
Address Needed for Delivery:Sven SchreiberFeuerbergstr. 167134 Birkenheide
Germany
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Informatica Cloud Solves this Issue Through a Multi-Step Process
ATHINAS 63105 52 ATHINA
GREECE
ΑΘΗΝΑΣ 63105 52 ΑΘΗΝΑ
GREECE Transliteration
Addresses in a foreign alphabet Addresses in Latin Script
House number: 7031Street: Columbia Gateway
DrSub-Building: Suite 101City: Columbia
State: MDZIP: 21046Country: USA
7031 Columbia Gateway DrSuite 101
Columbia MD 21046USA
Data is unstructured or in incorrect fields
All elements are stored in proper fields
Parsing
7031 COLUMBIA GATEWAY DRSTE 101
COLUMBIA MD 21046USA
7031 Golumbia Gateway Dr.Suite 101
Columbia MD 21044USA
Incorrect input address Corrected output address
Correction
Europadamm 2-641460 Neuss
Germany
ΑΘΗΝΑΣ 63105 52 ΑΘΗΝΑ
GREECECorrect Formatting
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The Power of AddressValidation
• Validates and correct addresses for +240 countries and territories
• Checks all elements of an address (house/building number, street, city, state, postal code.. etc.)
• Determines if address given is valid point of delivery
• If it is not, engine will try to correct data
• Engine can enhance address info• Missing postal/zip codes data, correct
spelling errors, etc
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Informatica Cloud Customer Success
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Address Validation Plug-Inshttps://community.informatica.com/community/marketplace/informatica_cloud_mall
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Today’s Agenda
• The Data Quality Challenge
• Cloud Address Validation and Integration
• Demonstration: Our Internal Use Case
• Resources
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Raw leads
Cleanse
GoldenRecords
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Contacts require an Account
Opportunities require a Contact
“Complete data…no Orphaned data…”
Leads require an State, Phone, email
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Our Cloud-Based Solution• Goal:
• Augment Lead with correct Address info
• Assign Lead to Inside rep based on Region
1. Get recent Leads to augmenta) Owned by mktg (not assigned)
b) Auto Rating not C
c) Lead not converted yet
2. Phone number through StrikeIron Service Plug-in
3. Address through AddressDoctor Plug-in
4. Get Best Address (validation >85%)
5. Update Lead through Lead assignment rule
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Informatica Cloud Demonstration
Your Company
www.informaticacloud.com
Detect Incorrect Address Information
Map Address Validation Plug-In Fields
Validate and Cleanse Data within a Sync Task
Secure Agent
1)
3)
2)
Subscribe to Updates in Chatter!4)
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Resourceswww.informaticacloud.com