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Different Types of Search QueriesAn insight on how do customers search on ecommerce sites
COLOR SEARCH
Customers don’t always search the
way we’d like them to
Effective color search is critical
for Deborah Lippmann
COLOR SEARCH
Query: Scarlet
The product in question is 1st in search results.
Other similar products are displayed to
encourage customers to explore.
EXACT SEARCH
Query: Blue orchid
Caitlyn Jenner tweeted to her 1.5 million followers a video on her first home manicure
using Deborahlippmann.com’s Blue
Orchid’ nail color
RELATIONAL SEARCH
Query: caitlyn jenner
Generally used when customers are aware of a problem but not the exact product
Query: Cuticle Care
SYMPTOM SEARCH
Query: Glitter Nail Color
Search queries that include a
feature
FEATURE SEARCH
Thematic queries are difficult to
define and steeped in customer
speak/social norm
Query: Summer nail
color
THEMATIC SEARCH