AdDuplex Windows Device Statistics Report – August, 2016

August 22nd, 2016

Compiled by Lijana Juozaityte and Alan Mendelevich

Windows Phone Statistics Report

This month we look at the top Windows phones in general and Windows 10 Mobile devices in particular.

We observe accelerating growth in Windows 10 Mobile usage share and take a look on how Windows 10 Anniversary Update is propagating on both PCs and mobile. And our findings will definitely surprise you…

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August 22nd, AdDuplex

Data Source

This report is based on data collected from around 5,000 Windows phone appsrunning AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over theday of August 22nd, 2016 (UTC time) unless otherwise stated.

We have made every attempt to consolidate different reported phone model namesunder their canonical retail model names, but it is possible that some of the rare modelname variations were not accounted for.

AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of August 2016, more than 10,000 apps actively use AdDuplex to gain more visibility.

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Windows Phone Devices WorldwideAugust 22nd, AdDuplex

The lead of Lumia 535 over the all time favorite is pretty solid now - 1.9% compared to 1.2% last month.

It is quite possible that Lumia 640 may overtake 520 next month as well.

The only other Top-10 phone marching up is Lumia 640 XL.

As for Windows 10 Models: Lumia 550 moved from #23 to #18, 950 - #26 to #25, 650 - #28 to #26 and 950 XL -#33 to #31.

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MICROSOFT Lumia 53512.3%

NOKIA Lumia 52010.4%

MICROSOFT Lumia 6409.8%

NOKIA Lumia 6308.1%

NOKIA Lumia 6356.3%

MICROSOFT Lumia 640 XL5.0%

NOKIA Lumia 5304.4%

MICROSOFT Lumia 4354.2%

NOKIA Lumia 6253.8%

NOKIA Lumia 9202.5%

Other33.1%

Windows 10 Mobile Devices WorldwideAugust 22nd, AdDuplex

Lumia 550 is now the most popular phone running Windows 10 Mobile. It was behind 2 earlier models in July, but has surpassed both Lumia 640 and 535 over the month.

Lumia 650 is growing as well (+1.2%) with only minor changes elsewhere on the chart.

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MICROSOFT Lumia 55012.9%

MICROSOFT Lumia 64012.7%

MICROSOFT Lumia 53512.2%

MICROSOFT Lumia 640 XL10.9%

MICROSOFT Lumia 9506.7%

MICROSOFT Lumia 6506.6%

NOKIA Lumia 9305.6%

MICROSOFT Lumia 950 XL3.7%

NOKIA Lumia 7303.6%

NOKIA Lumia 8303.3%

Other21.8%

Windows Phone Devices - USAugust 22nd, AdDuplex

Not much has changed in US since we last looked at it in May.

The most notable change is that Lumia 950 is now in the top-10 at #9.

This is especially interesting when you consider that other newest generation Lumias didn’t even make it in the top-20. So, feels like carrier partnerships still matter even for niche products.

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MICROSOFT Lumia 64028.5%

NOKIA Lumia 63523.3%

NOKIA Lumia 5213.8%

NOKIA Lumia 9203.6%

NOKIA Lumia 6303.2%

HTC One (M8)3.0%

MICROSOFT Lumia 640 XL3.0%

MICROSOFT Lumia 4352.6%

MICROSOFT Lumia 9502.4%

NOKIA Lumia 5202.3% Other

24.2%

OS Versions – Worldwide August 22nd, AdDuplex

Looks like the growth of Windows 10 Mobile is accelerating each month.

Last month the growth doubled from 0.5% to 1%. This month it more than doubled again. Windows 10 Mobile is now on 14% of Windows phones.

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Windows Phone 8.177.3%

Windows 10 Mobile14.0%

Windows Phone 8.06.7%

Windows Phone 7.x1.9%

Windows 10 Mobile VersionsAugust 22nd, AdDuplex

What’s even more interesting is that the Anniversary Update (aka 1607) is now on more than half of all the Windows 10 Mobile phones.

On one hand, this may suggest that the majority of Windows 10 Mobile users are enthusiasts who go out of their way to get the latest update. But, on the other hand, we hear reports of even the AT&T branded phones getting the update automatically. So, it could be that Microsoft is just more “aggressive” with the update this time around.

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Windows 10 Mobile 151141.3%

Windows 10 Mobile 160752.4%

Windows 10 Mobile RS2 (Insider)6.3%

Windows 10 Desktop VersionsAugust 22nd, AdDuplex

The situation on “big Windows” is quite different. Only 16.2% are on the latest stable version, even though it came out more than 2 weeks ahead of its Mobile sibling.

6.1% are still running the initial release of Windows 10 and the vast majority is on 1511.

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Windows 106.1%

Windows 10 151177.2%

Windows 10 160716.2%

Windows 10 RS2 (Insider)0.6%

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