ADE Promotional Opportunities

8/6/2019 ADE Promotional Opportunities

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AmsterdAmdAnce event

PromotionAloPPortunities

2011


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AmsterdAmdAnce event

16tHinternAtionAlconference

And festivAlfor electronic

music

19 20 21 22october 2011

An initiAtiveof bumA

The Amsterdam Dane Event (ADE) is the leading eletroni

musi onerene and the worlds biggest lub estival or

eletroni musi. The event oers a unique blend o daytime

onerenes, inluding interative workshops, tehnial

demonstrations and in-depth round-table disussions,alongside a nighttime musi estival whih takes plae in

44 venues around the ity. The annual event attrats 3,000

business proessionals and 120,000 estival visitors rom all

around the globe.

With a wide range o promotional opportunities, the ADE is

the peret plae to reah both international onsumers and

business proessionals. In this promotional brohure you will

nd various ways to present yoursel or your ompany to the

international eletroni musi sene.

Feel ree to ontat us with any questions you might have.

Our ontat details are listed on the last page.


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costum brAndActivAtions

PromotionAloPPortunitiesoverview

Ade conferencedirectory

cocktAil HoursAde festivAlmAgAzine(dJbroAdcAst

Ade sPeciAl)

Ade conference bAg

Ade vesPA cArtsPromotion

Ade conferencebAdge & lAnyArd

Ade iPHone &Android APP

Ade flyer & Posternetwork

Ade tv


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DJBroadast teams up with the ADE or the oial estival

magaine o the event. The ADE Festival Magaine (onsisting

o 132 pages, written in English) will ous on both the

onerene and the estival, eaturing the main players as well

as the underground talent, lubbing and lie in Amsterdam,

musi rights, agenda ino, books, gadgets, gear, ashion and

muh more.

The ADE Festival Magaine (DJBroadast ADE speial) will

be released on the 5th o September, and has a irulation

o 50,000. 35,000 opies will be distributed in Holland, while

15,000 opies hit the shops in United Kingdom, Germany

and Belgium. The magaine will also be inluded in the ADE

onerene bag.

SIzE WIDTH x HEIGHT cOSTS

2/1 page (ull olor) 450 285 mm 4.750,-

1/1 page (ull olor) 225 285 mm 2.800,-

1/2 page (ull olor) 205 130.5 mm 1.400,-

Date o issue September 5th 2011

Deadline or advertisements August 25th 2011

Deadline or reservations August 15th 2011

Ade festivAlmAgAzine(dJbroAdcAst

Ade sPeciAl)


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ADEs diretory is the most important soure o inormation or

the international eletroni musi industry. Being used not only

during the onerene but throughout the year, the diretory

inludes all the neessary inormation or proessionals

attending the onerene, inluding: a omplete list o

attending ompanies, the our-day onerene and estival

program and inormative artiles. The diretory ontains 256

pages and is distributed among the partiipants o ADE.

SIzE WIDTH x HEIGHT cOSTS

1/1 page 144 210 mm 1.500,-

1/2 page 144 103 mm 900,-

cirulation: 3.000

Date o issue rom Otober 19 onwardsDeadline or artwork September 23rd 2011

Reservations till September 19th 2011

Ade conferencedirectory


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The ADE conerene Bag (3.000 bags) is handed out to all

onerene attendees. Inserting your promotional material in

the bag is a great way to bring your artist, ompany or event to

the attention o the international dane musi industry.

The osts to have one promotional item inserted in eah o the

3.000 onerene-bags are 850,-

Etra thik items may be harged an additional ee. Flyers will

be sealed in a pak inside the bag.

Deadline or materials: in the mailing oe between Otober

11th and Otober 15th 2011 (not earlier, not later)

Reservations until Otober 3rd 2011

Ade conference bAg


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The ADE badge and the lanyard are probably the best ways to

gain visibility or your ompany. The ADE badge and lanyard

are worn by every proessional partiipant plus the badge is

the most important identiation tool during the event.

Pries on request

The ADE badge and the lanyard are sold out or ADE 2011.

Ade conference bAdgeAnd lAnyArd


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The peret way to meet and soialie with your internationaleletroni musi industry network during the ADE is a

sponsored drink/oktail hour at one o our onerene

loations, where (potential) business ontats an be oered

a drink and ompanies and/or produts an be introdued.

Its possible to host a oktail hour at one o the two beautiul

onerene loations alongside the anals o Amsterdam: the

a o the Feli Meritis and the garden o the Dylan Hotel.

Pries on request.

cocktAil Hours


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In the past years, several brands have used the ADE as a

platorm or reahing a unique mi o industry proessionals

and (inter)national lubbers.

We an oer our servies in reating and eeuting a unique

brand ativation around Feli Meritis, in the lubs or in

temporary guerrilla loations in the ity. On the net two pages,

two eamples are shown o events organied by ADE and

Blueprint Media.

custom brAndActivAtions


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custom brAndActivAtions:

red bull music AcAdemyPoP uP studio

In 2010 Red Bull Musi Aademy took over the conrete store

and reated a temporary hub and radio station where around

70 djs like carl craig, Juan Atkins, Kevin Saunderson, Derrik

May and Mihael Mayer popped in during the week or an

interview and a dj set. The whole week the loation was open

or publi, and there where live broadasts rom the lubs.

The musi was aired 24/7 live on a loal FM requeny and

online via RBMARadio.om and DJBroadast.FM.

Photo by Arenda de Hoop


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custom brAndActivAtions:

citron

For the citron DS3, a viral/soial ommunity ampaign was

organied together with ADE where a ew luky people ould

win a rst lass citron VIP arrangement to the ADE.

Net to this, speially o-branded DS3s where oered by

citron used as premium transport during the our days or key

proessionals and artists.

When ative, the ars where highly visible in the ity and

when passive the ars were plaed right in ront o the main

onerene loation: Feli Meritis.


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During ADE, 8 Vespa Piaggio Ape 50s will ride through

Amsterdam all day to distribute fyers to various relevant

loations, like reord shops, lubs, aes, restaurants, beah

lubs, and a network o (lothing) shops. ADE oers the

possibility to brand one o these eye athers the week beoreand during the ADE with 6 posters on the sides and bak.

1 poster, one week 100,- per poster (A2)

One week branded art 500,- per art

(6 A2 or 3 A1 landsape)

Two weeks branded art 800,- per art

Deadline or materials: Otober 8th 2011.

Reservations until Otober 8th 2011.

Ade vesPA cArtsPromotion


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The peret way to promote your label or event is to be seen

at the right plaes. ADE oers the possibility to gain visibility

by distributing fyers on various relevant loations, like reord

shops, lubs, aes, restaurants, beah lubs, and a network

o (lothing) shops. ADE oers the ollowing pakages or the

distribution o fyers and posters:

Flyer packages (20 fyers per location, A5 or A6):

WHERE cOSTSInnerity pakage

150 addresses, entre o Amsterdam 300,-

Greater Amsterdam pakage

400 addresses, all Amsterdam 500,-

Posterpackages (1 poster per address, A2 or A3):

WHERE cOSTS

Innerity pakage

150 addresses, entre o Amsterdam 300,-

Greater Amsterdam pakage

400 addresses, all Amsterdam 500,-

Deadline or materials: in the mailing oe between Otober

11th and Otober 15th 2011. Reservations until Otober 3rd

2011. Pries o other sies than mentioned above on request.

Ade flyer & Posternetwork


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ADE delivers a program with editorial estival and onerene

news items that is broadast under the name ADE TV onnarrow asting network Librium. Librium is hosting 1.240

sreens in 155 trams o Amsterdam. The network reahes a

stunning number o 500.000 viewers per week. In the last two

weeks o Otober 2011, ADE will be hosting a show that will

be dediated to the Amsterdam Dane Event. Eah item will

be 15 seonds long and will be broadast 30 times per day.

cOSTS

One week 500,- per item

Two weeks 800,- per item

Ade tv


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Ade iPHone &Android APP

To onnet and interat with your network and get quikaess to the program during ADE is very important.

ADE will make it easier and a lot more un or lubbers

and proessionals with a servie navigation app or

iPhone and Android. This app will make it possible to nd

your interative route to all ADE events, by using Layar

or eample. There are several possibilities or sponsor

ativities within the ADE app.

More ino and pries on request.


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Blueprint Media BV

Postbus 3952

1001 AT Amsterdam

The Netherlands

Oe: +31(0)20.68.68.600

Email: [email protected]@blueprintmedia.nl

contAct
mailto:[email protected]:[email protected]:[email protected]:[email protected]

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ADE Promotional Opportunities

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