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ADFINGO
Training for Information Intensive Operations
Dewar Donnithorne-TaitAdfingo Ltd
ADFINGOOverview
• Military Factors• Information Perspectives• Civilian and Commercial Operations• Deductions• Conclusions
A huge and dynamic subject area; this presentation offers a high level view and poses many questions, makes some observations and gives too few answers...
ADFINGO
Military Factors(Systems)
• The advent of:– More available bandwidth– Powerful computing– Better sensors, surveillance platforms– Improvements in power sources– Encryption, LPI v EW, ESM– Smart weapons– Unmanned systems
ADFINGO
Military Factors(Systems 2)
• Has led to:– Unprecedented battlespace transparency– Increasing sense to response speed– Precision
• But:– Masses of information, often of unknown
quality– Difficulty in identifying and handling
priorities– Changing nature of operational norms
ADFINGO
Military Factors(People, Processes)
• Culture:– Apart from routine civilian life– Innovative with equipment– Conservative with relationships,
processes, proven methods preferred, change handled with caution
– Accustomed to structured information– But civilian culture influencing military,
many facets, outcomes still uncertain
ADFINGO
Information Perspectives
A Model
Data Information Knowledge Understanding Wisdom (DIKUW)
ADFINGO
You don’t know what you don’t know
ADFINGO
Enlightenment reduces conflict
ADFINGOInformation Perspectives
• Increasing volumes of military-sourced information are under military control
• Vast amounts of non-military information exists in many disparate forms
• Current trends see increasing importance of non-military information
• Military forces need to train to deal with the changing information environment
ADFINGOIntelligence v Information
KnowledgeRequirement
DisseminateIntelligence
CollectInformation
CollateEvaluate
ADFINGOIntelligence v Information
KnowledgeRequirement
DisseminateIntelligence
CollectInformation
CollateEvaluate
Domain 1
ADFINGOIntelligence v Information
KnowledgeRequirement
DisseminateIntelligence
CollectInformation
CollateEvaluate
Domain 2
Domain 1
ADFINGOIntelligence v Information
KnowledgeRequirement
DisseminateIntelligence
CollectInformation
CollateEvaluate
Domain 3 Domain 2
Domain 1
ADFINGOIntelligence v Information
KnowledgeRequirement
DisseminateIntelligence
CollectInformation
CollateEvaluate
Domain 3Domain 2
Domain 1
Data
Understanding
Knowledge
Information
Wisdom?
ADFINGOInformation Balance
Nuclear War
War Insurgency Terrorism Aid, Peace Ops
Intent
IntentIntent Intent
Intent
Enemy
Capability
Enemy
Capability
Enemy
Capability
Enemy
Capability
Personal
PersonalPerson
alPersonal
Personal
En Cap
Environ-ment
Environ-ment
Environ-mentNB FIBUA/MOUT
Environ-ment
Environ-ment
Not comprehensive - illustrative only (Threat = Capability x Intent)
ADFINGOInformation Environment
• Controlled v Anarchic• Structured v Unstructured• Push v Pull• Publish and Subscribe• Personal Empowerment• Freedom of Information, Privacy, Security• Mass Customization• Wisdom
ADFINGOInformation Operations
Proactive use of information as a capabilityto influence outcome:• Deception
– Social– Economic– Military
• Propaganda– General– Specific
ADFINGOExecutive Agencies
Need to orchestrate information capabilities across
a wide spectrum of entities:• National Security• Government Communications• Military• Police• ‘Special’ Police• Departmental Investigators• Local Government Investigators• Non-governmental Organizations
ADFINGOInformation Operations
InfluenceRequired
ReviewIntelligence
DisseminateInformation
SelectEvaluate
Domain 3Market Survey
Domain 2Marketing
Communications
Domain 1Market Result
Data
Understanding
Knowledge
Information
Wisdom?
ADFINGO
Civilian & Commercial Operations
ADFINGOIssues
• Many different views of organizations eg:– Capabilities, resources– People, processes, systems– Assets, culture, organization
• Therefore many different tools, approaches• Issue of how to map civilian/commercial
onto military
ADFINGOPeople
• Rapid cultural evolution in Europe• Personal values in ascendance• Many pressures for personal empowerment• Expectation of Mass Customization• Much job recruitment requires basic IT skills• Convergence is a major factor among IT literate• Time, travel costly - internet a solution• Growth of sector-specific information gurus• Growth of sector-specific information companies• IT delivers competitive advantage
ADFINGOProcesses
• Best organizations use commercial best practice• Best practice commercial strategic
management:– Purpose (why)– Core Values (what)– Long Term Goal (what)– Shorter Term Goals (what)– Objectives (what)– Strategies (how)– Capabilities (verb-based what) – Resources (noun-based what)
• DIKUW Management vital
After ‘Why?’, the hardest question is ‘What?’.
ADFINGO
Knowledge Management System for DIKUW
• Human & Technical• Culture, Education, Training,
Meetings, Reports, • DIKUW as a corporate resource• Use of web-based technology• Multiple access options• Management, Maintenance, Focus
ADFINGOEnvironmental Scanning
• Proactive, continuous (and wider than ‘market research’)• External• Internal• Methodology
– incl eg STEEPLE; Social, Technical, Economic. Environmental, Political, Legal, Ethical
– incl eg SWOT: Strengths, Weaknesses, Opportunities, Threats
• Responsibilities• Output to Knowledge Mgmt System
ADFINGOStakeholder AnalysisStakeholder Analysis
• Proactive, continuous
• Responsibilities• Output to
Knowledge Management System
• Methodology– Organization– Management/Board/Committees/
International Regions– Staff– Members (as owners)– Members (as customers)– Customers– Lenders– Supply Chain players– Competitors– Government– Prospects
ADFINGO
Commercial Marketing Definition
The [social and] management process responsible for matching resources with opportunities, by identifying, anticipating, influencing & satisfying customer demand [through creating and exchanging products and value with others].”
(adapted for use from the Chartered Institute of Marketing definition - italics from Kotler (1991) )
How does this translate into the military/security environment? Quite well, probably...
ADFINGO
Business Process Re-engineering
• ‘Organize around the outcome’ (Hammer)• Military good within ‘traditional’ domains,
especially after NATO/coalition operational experience
• But military flexibility limited by culture, people, processes and systems
• Commercial trends forward-looking, risky (eg fuzzy borders, long term trust, just in time)
ADFINGO
Desired Commercial Outcome
• Knowledge-based, proactive, continuous
• Responsive, flexible to achieve best market fit
• Focus on core competences• Outsource non-core operations• Long term trust relationships within
context of market testing
ADFINGO
Deductions
ADFINGODeductions 1
• Current military/security culture and paradigms are not optimised to deal with the emerging information environment
• Base educational norms of personnel have to be improved for those working the ‘infosphere’
• Special training is required to deal with increasing military, non-military and unstructured information. This is a pressing all ranks issue
ADFINGODeductions 2
• Without a redefinition of top level strategic management, it is likely that the necessary DIKUW handling needs will exceed existing core military/security capabilities at least in the short and medium terms
• Cultural trends in (western) societies might mitigate this in the longer term
ADFINGODeductions 3
• Civil and commercial trends towards personal empowerment, environmental scanning, stakeholder analysis and mass customization are becoming increasingly relevant to the military/security environment
• Commercial people, processes and systems have much to contribute
ADFINGODeductions 4
• Civilian culture and language significantly different from military
• Benefit from military/security adopting more civilian standards to benefit directly from commercial developments
• Would improve employability of ex-military/security personnel
• Security issues, especially with soft systems• Scope for further contractorization/out-
sourcing
ADFINGO
Conclusions
ADFINGOPeople
• Need to recruit more clever people (education)• Need to train:
– Senior people about what can be known and how to exploit knowledge
– Staffs about evaluation and dissemination– Front end (units, specialists, contractors) about
multiple collection/delivery options and primary collation
• Cultural reorientation (DIKUW as a powerful corporate resource)
• Contractorization, out-sourcing
ADFINGOProcesses
• Need to deploy - and train for - a better system of knowledge-based strategic management
• Train for better internal and market (external) communication capabilities (two way) with all potential collocutors
• Environmental Scanning (training)• Stakeholder Analysis (training)
ADFINGO
Systems(not primarily a training issue)
• Secure but available appropriately to authorised users
• Clear Quality Of Service tags• Ability to deal with military, non-
military, structured, non-structured and international data and to build relevant constructs
• Fully exploit commercial developments where security permits
ADFINGO
Discussion
Dewar Donnithorne-Tait MA MBA FIoDCEO
Adfingo Limitedm: +44-7704-105006 e: