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ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

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ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd
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Page 1: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGO

Training for Information Intensive Operations

Dewar Donnithorne-TaitAdfingo Ltd

Page 2: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGOOverview

• Military Factors• Information Perspectives• Civilian and Commercial Operations• Deductions• Conclusions

A huge and dynamic subject area; this presentation offers a high level view and poses many questions, makes some observations and gives too few answers...

Page 3: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGO

Military Factors(Systems)

• The advent of:– More available bandwidth– Powerful computing– Better sensors, surveillance platforms– Improvements in power sources– Encryption, LPI v EW, ESM– Smart weapons– Unmanned systems

Page 4: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGO

Military Factors(Systems 2)

• Has led to:– Unprecedented battlespace transparency– Increasing sense to response speed– Precision

• But:– Masses of information, often of unknown

quality– Difficulty in identifying and handling

priorities– Changing nature of operational norms

Page 5: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGO

Military Factors(People, Processes)

• Culture:– Apart from routine civilian life– Innovative with equipment– Conservative with relationships,

processes, proven methods preferred, change handled with caution

– Accustomed to structured information– But civilian culture influencing military,

many facets, outcomes still uncertain

Page 6: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGO

Information Perspectives

A Model

Data Information Knowledge Understanding Wisdom (DIKUW)

Page 7: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGO

You don’t know what you don’t know

Page 8: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGO

Enlightenment reduces conflict

Page 9: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGOInformation Perspectives

• Increasing volumes of military-sourced information are under military control

• Vast amounts of non-military information exists in many disparate forms

• Current trends see increasing importance of non-military information

• Military forces need to train to deal with the changing information environment

Page 10: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGOIntelligence v Information

KnowledgeRequirement

DisseminateIntelligence

CollectInformation

CollateEvaluate

Page 11: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGOIntelligence v Information

KnowledgeRequirement

DisseminateIntelligence

CollectInformation

CollateEvaluate

Domain 1

Page 12: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGOIntelligence v Information

KnowledgeRequirement

DisseminateIntelligence

CollectInformation

CollateEvaluate

Domain 2

Domain 1

Page 13: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGOIntelligence v Information

KnowledgeRequirement

DisseminateIntelligence

CollectInformation

CollateEvaluate

Domain 3 Domain 2

Domain 1

Page 14: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGOIntelligence v Information

KnowledgeRequirement

DisseminateIntelligence

CollectInformation

CollateEvaluate

Domain 3Domain 2

Domain 1

Data

Understanding

Knowledge

Information

Wisdom?

Page 15: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGOInformation Balance

Nuclear War

War Insurgency Terrorism Aid, Peace Ops

Intent

IntentIntent Intent

Intent

Enemy

Capability

Enemy

Capability

Enemy

Capability

Enemy

Capability

Personal

PersonalPerson

alPersonal

Personal

En Cap

Environ-ment

Environ-ment

Environ-mentNB FIBUA/MOUT

Environ-ment

Environ-ment

Not comprehensive - illustrative only (Threat = Capability x Intent)

Page 16: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGOInformation Environment

• Controlled v Anarchic• Structured v Unstructured• Push v Pull• Publish and Subscribe• Personal Empowerment• Freedom of Information, Privacy, Security• Mass Customization• Wisdom

Page 17: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGOInformation Operations

Proactive use of information as a capabilityto influence outcome:• Deception

– Social– Economic– Military

• Propaganda– General– Specific

Page 18: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGOExecutive Agencies

Need to orchestrate information capabilities across

a wide spectrum of entities:• National Security• Government Communications• Military• Police• ‘Special’ Police• Departmental Investigators• Local Government Investigators• Non-governmental Organizations

Page 19: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGOInformation Operations

InfluenceRequired

ReviewIntelligence

DisseminateInformation

SelectEvaluate

Domain 3Market Survey

Domain 2Marketing

Communications

Domain 1Market Result

Data

Understanding

Knowledge

Information

Wisdom?

Page 20: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGO

Civilian & Commercial Operations

Page 21: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGOIssues

• Many different views of organizations eg:– Capabilities, resources– People, processes, systems– Assets, culture, organization

• Therefore many different tools, approaches• Issue of how to map civilian/commercial

onto military

Page 22: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGOPeople

• Rapid cultural evolution in Europe• Personal values in ascendance• Many pressures for personal empowerment• Expectation of Mass Customization• Much job recruitment requires basic IT skills• Convergence is a major factor among IT literate• Time, travel costly - internet a solution• Growth of sector-specific information gurus• Growth of sector-specific information companies• IT delivers competitive advantage

Page 23: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGOProcesses

• Best organizations use commercial best practice• Best practice commercial strategic

management:– Purpose (why)– Core Values (what)– Long Term Goal (what)– Shorter Term Goals (what)– Objectives (what)– Strategies (how)– Capabilities (verb-based what) – Resources (noun-based what)

• DIKUW Management vital

After ‘Why?’, the hardest question is ‘What?’.

Page 24: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGO

Knowledge Management System for DIKUW

• Human & Technical• Culture, Education, Training,

Meetings, Reports, • DIKUW as a corporate resource• Use of web-based technology• Multiple access options• Management, Maintenance, Focus

Page 25: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGOEnvironmental Scanning

• Proactive, continuous (and wider than ‘market research’)• External• Internal• Methodology

– incl eg STEEPLE; Social, Technical, Economic. Environmental, Political, Legal, Ethical

– incl eg SWOT: Strengths, Weaknesses, Opportunities, Threats

• Responsibilities• Output to Knowledge Mgmt System

Page 26: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGOStakeholder AnalysisStakeholder Analysis

• Proactive, continuous

• Responsibilities• Output to

Knowledge Management System

• Methodology– Organization– Management/Board/Committees/

International Regions– Staff– Members (as owners)– Members (as customers)– Customers– Lenders– Supply Chain players– Competitors– Government– Prospects

Page 27: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGO

Commercial Marketing Definition

The [social and] management process responsible for matching resources with opportunities, by identifying, anticipating, influencing & satisfying customer demand [through creating and exchanging products and value with others].”

(adapted for use from the Chartered Institute of Marketing definition - italics from Kotler (1991) )

How does this translate into the military/security environment? Quite well, probably...

Page 28: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGO

Business Process Re-engineering

• ‘Organize around the outcome’ (Hammer)• Military good within ‘traditional’ domains,

especially after NATO/coalition operational experience

• But military flexibility limited by culture, people, processes and systems

• Commercial trends forward-looking, risky (eg fuzzy borders, long term trust, just in time)

Page 29: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGO

Desired Commercial Outcome

• Knowledge-based, proactive, continuous

• Responsive, flexible to achieve best market fit

• Focus on core competences• Outsource non-core operations• Long term trust relationships within

context of market testing

Page 30: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGO

Deductions

Page 31: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGODeductions 1

• Current military/security culture and paradigms are not optimised to deal with the emerging information environment

• Base educational norms of personnel have to be improved for those working the ‘infosphere’

• Special training is required to deal with increasing military, non-military and unstructured information. This is a pressing all ranks issue

Page 32: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGODeductions 2

• Without a redefinition of top level strategic management, it is likely that the necessary DIKUW handling needs will exceed existing core military/security capabilities at least in the short and medium terms

• Cultural trends in (western) societies might mitigate this in the longer term

Page 33: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGODeductions 3

• Civil and commercial trends towards personal empowerment, environmental scanning, stakeholder analysis and mass customization are becoming increasingly relevant to the military/security environment

• Commercial people, processes and systems have much to contribute

Page 34: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGODeductions 4

• Civilian culture and language significantly different from military

• Benefit from military/security adopting more civilian standards to benefit directly from commercial developments

• Would improve employability of ex-military/security personnel

• Security issues, especially with soft systems• Scope for further contractorization/out-

sourcing

Page 35: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGO

Conclusions

Page 36: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGOPeople

• Need to recruit more clever people (education)• Need to train:

– Senior people about what can be known and how to exploit knowledge

– Staffs about evaluation and dissemination– Front end (units, specialists, contractors) about

multiple collection/delivery options and primary collation

• Cultural reorientation (DIKUW as a powerful corporate resource)

• Contractorization, out-sourcing

Page 37: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGOProcesses

• Need to deploy - and train for - a better system of knowledge-based strategic management

• Train for better internal and market (external) communication capabilities (two way) with all potential collocutors

• Environmental Scanning (training)• Stakeholder Analysis (training)

Page 38: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGO

Systems(not primarily a training issue)

• Secure but available appropriately to authorised users

• Clear Quality Of Service tags• Ability to deal with military, non-

military, structured, non-structured and international data and to build relevant constructs

• Fully exploit commercial developments where security permits

Page 39: ADFINGO Training for Information Intensive Operations Dewar Donnithorne-Tait Adfingo Ltd.

ADFINGO

Discussion

Dewar Donnithorne-Tait MA MBA FIoDCEO

Adfingo Limitedm: +44-7704-105006 e:

[email protected]


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